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The Economic Impact of Dorset’s Visitor
Economy 2012
Dorset and Districts
Produced on behalf of the Dorset Tourism Partnership
By
The South West Research Company Ltd
January 2014
1
Contents
2
Page
Introduction 3
Dorset data 4
Bournemouth data 19
Christchurch data 28
East Dorset data 37
North Dorset data 46
Poole data 55
Purbeck data 64
West Dorset data 73
Weymouth & Portland data 82
Introduction
3
This report examines the volume and value of tourism and the impact of visitor expenditure on the local economy in Dorset
and the districts within Dorset in 2012.
The figures were derived using the Cambridge Economic Impact Model undertaken by The South West Research Company
(TSWRC). The model utilises information from national tourism surveys and regionally/locally based data. It distributes
regional activity as measured in those surveys to local areas using ‘drivers’ such as the accommodation stock and occupancy
which influence the distribution of tourism activity at local level.
For further information on the Cambridge Model and the terms used in this report please see Appendix 1 which
accompanies this report.
For an overview of 2012, including key facts about the economy, weather and key events please see Appendix 2 of this
report.
Dorset - Key facts at a glance
Total visitor spend
UK £607,000,000
Overseas £200,359,000
Total visitor nights
UK 11,859,000
Overseas 3,432,000
Total staying trips
UK 3,149,000
Overseas 373,000
Total day trip spend
£842,900,000
Total day trips
26,640,000
Total staying and day trips
30,162,000
Friends and relatives spend
(non-visitor)
£57,138,000
Second home/holiday
accommodation spend
£12,133,000
Total visitor related spend
£1,719,530,000
Total estimated actual employment
47,617
(35,532 FTEs)
14%
of all employment
Induced employment
6,751
Indirect employment
8,302
Direct employment
32,565
4
Dorset - Staying visits in the regional context
Area Domestic trips
(000’s)
Overseas trips
(000’s)
Domestic nights
(000’s)
Overseas nights
(000’s)
Domestic spend
(millions)
Overseas spend
(millions)
Cornwall 4,070 304 20,100 2,054 £1,131 £129
Devon 5,260 388 20,250 3,551 £1,157 £201
Dorset 3,149 373 11,859 3,432 £607 £200
Former Avon 2,436 619 6,584 3,600 £431 £197
Gloucestershire 1,560 221 4,350 1,501 £240 £93
Somerset 2,260 184 8,355 1,381 £367 £77
Wiltshire 1,460 239 3,930 1,599 £248 £73
4,374
5,648
3,522 3,055
1,781
2,444
1,699
0
1,000
2,000
3,000
4,000
5,000
6,000
All staying trips (000’s)
22,154 23,801
15,291
10,184
5,851
9,736
5,529
0
5,000
10,000
15,000
20,000
25,000
All staying nights (000’s)
£1,260 £1,358
£807
£628
£333 £444
£321
£0
£200
£400
£600
£800
£1,000
£1,200
£1,400
£1,600
All staying spend (millions)
5
Dorset - Staying visits by accommodation type
Domestic tourists Trips Nights Spend
Serviced 1,137,000 3,094,000 £275,976,000
Self catering 262,000 1,550,000 £93,474,000
Touring caravans /tents 300,000 1,686,000 £47,193,000
Static vans/holiday centres 339,000 1,806,000 £80,598,000
Group/campus 11,000 30,000 £2,604,000
Paying guest in private homes 0 0 £0
Second homes 54,000 424,000 £8,101,000
Boat moorings 25,000 36,000 £5,157,000
Other 52,000 149,000 £4,312,000
Staying with friends and relatives 969,000 3,084,000 £89,584,000
Total 3,149,000 11,859,000 £607,000,000
Overseas tourists Trips Nights Spend
Serviced 160,000 657,000 £64,188,000
Self catering 16,000 183,000 £10,700,000
Touring caravans /tents 17,000 169,000 £5,705,000
Static vans/holiday centres 3,000 29,000 £1,131,000
Group/campus 3,000 81,000 £4,986,000
Paying guest in private homes 42,000 895,000 £57,162,000
Second homes 4,000 81,000 £6,836,000
Boat moorings 0 0 £0
Other 5,000 19,000 £591,000
Staying with friends and relatives 123,000 1,318,000 £49,060,000
Total 373,000 3,432,000 £200,359,000
6
Dorset - Staying visits by purpose
6
Domestic tourists Trips Nights Spend
Holiday 2,274,000 9,573,000 £496,901,000
Business 320,000 772,000 £58,856,000
Visits to friends and relatives 459,000 1,115,000 £37,315,000
Other 96,000 398,000 £13,927,000
Study 0 0 £0
Total 3,149,000 11,859,000 £606,999,000
Overseas tourists Trips Nights Spend
Holiday 187,000 1,172,000 £78,187,000
Business 30,000 128,000 £12,323,000
Visits to friends and relatives 112,000 905,000 £38,253,000
Other 9,000 125,000 £8,732,000
Study 35,000 1,102,000 £62,864,000
Total 373,000 3,432,000 £200,359,000
92% 91% 80%
91%
8% 9% 20%
9%
100%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other Study
Trips
UK Overseas
89% 86%
55% 76%
11% 14%
45% 24%
100%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other Study
Nights
UK Overseas
86% 83%
49% 61%
14% 17%
51% 39%
100%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other Study
Spend
UK Overseas7
Dorset- Estimated seasonality of staying visits
6
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
UK trips (000's) 119.6 119.6 139.5 209.3 378.7 239.2 438.5 637.8 348.8 159.4 159.4 199.3
OS trips (000's) 14.3 16.3 23.3 35.4 37.9 34.1 44.9 66.3 29.9 25.3 21.1 24.4
Total trips (000's) 133.8 135.9 162.8 244.6 416.5 273.2 483.3 704.0 378.7 184.8 180.5 223.7
Seasonality - trips
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
UK nights (000's) 329.7 279.7 479.6 659.4 1248.8 889.2 1738.4 2977.2 1288.8 509.5 669.4 789.3
OS nights (000's) 111.3 140.4 228.3 252.8 271.6 266.6 488.2 772.7 270.4 225.3 187.4 217.1
Total nights (000's) 441.0 420.1 707.8 912.2 1520.4 1155.8 2226.6 3749.9 1559.2 734.8 856.8 1006.4
Seasonality - nights
8
Dorset - Estimated seasonality of staying visits
6
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
UK spend (mn's) 23.0 18.0 21.0 26.0 78.1 57.1 84.1 148.2 81.1 23.0 19.0 28.0
OS spend (mn's) 7.6 7.8 12.7 16.2 17.0 17.4 26.4 40.1 16.3 15.5 11.6 11.7
Total spend (mn's) 30.7 25.8 33.8 42.3 95.1 74.5 110.6 188.3 97.4 38.5 30.6 39.7
Seasonality - spend
9
Dorset - Day visits in the regional context
Cornwall
10%
Devon
20%
Dorset
17% Former Avon
15%
Gloucestershire
12%
Somerset
15%
Wiltshire
11%
Day visits Cornwall
10%
Devon
19%
Dorset
16%
Former Avon
17%
Gloucestershire
11%
Somerset
14%
Wiltshire
12%
Day visit spend
Area Day visits (millions) Day visit spend (millions)
Cornwall 15.2 £506.2
Devon 30.8 £1,037.0
Dorset 26.6 £842.9
Former Avon 24.0 £880.2
Gloucestershire 18.5 £657.6
Somerset 23.5 £765.3
Wiltshire 18.0 £638.4 10
Dorset - Day visits by location
Urban visits,
9,964,000
Countryside
visits,
4,968,000
Coastal visits,
11,708,000
Day visits
Urban visits,
£367,375,000
Countryside
visits,
£169,467,000
Coastal visits,
£306,058,000
Day visit spend
Total day visits Total day visit spend
26,640,000 £842,900,000
11
Dorset - Estimated seasonality of day visits
6
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Urban(000's) 891.1 659.6 578.6 891.1 833.2 1006.8 902.7 844.8 902.7 648.1 624.9 1180.4
Rural (000's) 210.2 238.8 525.5 506.4 449.0 458.6 496.8 515.9 582.8 334.4 305.7 343.9
Coastal (000's) 441.3 441.3 1000.2 1147.3 470.7 1500.3 1176.7 1970.9 1323.8 706.0 647.2 882.5
Total (000's) 1542.5 1339.7 2104.3 2544.7 1752.9 2965.7 2576.1 3331.7 2809.2 1688.5 1577.8 2406.9
Seasonality - day visits (000’s)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Urban (mn) 29.5 16.4 16.3 26.9 22.5 26.4 23.2 25.8 54.5 45.0 38.1 42.8
Rural (mn) 6.3 5.6 17.3 10.3 9.3 13.0 15.7 15.7 11.4 13.8 41.5 9.5
Coastal (mn) 6.9 8.3 38.6 41.8 16.1 25.9 30.7 53.6 28.4 27.1 16.3 12.3
Total (mn) 42.7 30.4 72.2 79.1 47.9 65.3 69.5 95.1 94.3 85.9 95.9 64.6
Seasonality - day visit spend (millions)
12
Dorset – Direct visitor expenditure by category in the regional context
25%
13%
15%
16%
18%
27%
21%
22%
23%
23%
16%
14%
16%
16%
17%
12%
19%
14%
13%
12%
6%
11%
10%
11%
9%
8%
12%
13%
12%
13%
6%
10%
10%
10%
9%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Accommodation
Shopping
Food & drink
Attractions/entertainment
Travel
Cornwall Devon Dorset Former Avon Gloucs Somerset Wiltshire
South
West Accommodation Shopping Food & drink
Attractions/
entertainment Travel TOTAL
Spend £1,858,768,000 £2,495,180,000 £3,370,065,000 £1,199,289,000 £1,555,565,000 £10,478,868,000
% 18% 24% 32% 11% 15% 100%
13
Dorset – Direct visitor expenditure by category
6
Accommodation
• UK staying visitors £225,906,000
• Overseas staying visitors £57,398,000
Shopping
• UK staying visitors £76,138,000
• Overseas staying visitors £59,719,000
• Day visitors £224,570,000
Food & drink
• UK staying visitors £135,686,000
• Overseas staying visitors £39,689,000
• Day visitors £374,161,000
Attractions/entertainment
• UK staying visitors £64,836,000
• Overseas staying visitors £26,381,000
• Day visitors £98,340,000
Travel
• UK staying visitors £104,432,000
• Overseas staying visitors £17,173,000
• Day visitors £145,380,000
14
Dorset – Other visitor related expenditure by category
6
Second Homes
£6,809,000
Boats
£5,324,000
Visiting friends and relatives (non-visitor spend)
£57,138,000
• Spend on second homes estimates cover rates, maintenance, and replacement of furniture and fittings.
• Spend on boats estimates cover berthing charges, servicing and maintenance and upgrading of equipment.
• Additional spending is incurred by friends and relatives as a result of people coming to stay with them.
15
Dorset – Business turnover
6
Turnover derived from trip expenditure Staying visitor related Day visitor related Total
Accommodation £286,811,000 £7,483,000 £294,294,000
Retailing £134,499,000 £222,324,000 £356,823,000
Catering £170,114,000 £362,937,000 £533,051,000
Attractions/entertainment £94,329,000 £104,327,000 £198,656,000
Transport £72,963,000 £87,498,000 £160,461,000
Arising from non trip spend £69,271,000 £0 £69,271,000
Total Direct £827,987,000 £784,569,000 £1,612,556,000
Total business turnover supported by
tourism activity Staying visitor related Day visitor related Total
Direct £827,987,000 £784,569,000 £1,612,556,000
Supplier and income induced £466,867,000 £364,995,000 £831,862,000
Total £1,294,854,000 £1,149,564,000 £2,444,418,000
16
Dorset – Tourism related employment in the regional context
6
Cornwall, 19%
Devon, 24%
Dorset , 15%
Former Avon,
14%
Gloucestershire,
9%
Somerset, 11% Wiltshire, 9%
Distribution of tourism related employment (FTE’s)
Area Number of FTE’s
Cornwall 43,212
Devon 54,410
Dorset 35,350
Former Avon 31,300
Gloucestershire 20,214
Somerset 26,167
Wiltshire 20,565
24%
14% 14%
9% 9% 10%
9%
0%
5%
10%
15%
20%
25%
30%
Cornwall Devon Dorset Former
Avon
Gloucs Somerset Wiltshire
% of all county employment
17
Dorset – Tourism related employment
6
Direct
22,327
Indirect
7,282
Induced
5,922
Total
35,532
Estimated actual employment
Full time equivalent employment (FTE’s)
Direct employment in businesses in
receipt of visitor expenditure (FTE’s) Staying visitor related Day visitor related Total
Accommodation 4,603 120 4,723
Retailing 1,226 2,026 3,252
Catering 2,682 5,723 8,405
Attractions/entertainment 1,782 1,971 3,752
Transport 498 597 1,095
Arising from non trip spend 1,100 0 1,100
Total Direct 11,891 10,437 22,327
Direct
32,565
Indirect
8,302
Induced
6,751
Total
47,617
18
Value of Tourism 2012
Bournemouth
Key Facts
1,053,000 Staying visitor trips
4,041,000 Staying visitor nights
£269,778,000 Staying visitor spend
6,041,000 Day visits
£192,193,000 Day visitor spend
£461,971,000 Direct visitor spend
£17,142,000 Other related spend
£479,113,000 TOTAL VISITOR RELATED SPEND
11,727 Estimated actual employment
8,613 FTE employment
15% Proportion of all employment
Bournemouth - Staying visits in the county context
Area Domestic trips
(000’s)
Overseas trips
(000’s)
Domestic nights
(000’s)
Overseas nights
(000’s)
Domestic spend
(millions)
Overseas spend
(millions)
Bournemouth 917 136 2,732 1,309 £185 £85
Christchurch 195 19 794 200 £36 £11
East Dorset 201 22 760 222 £28 £10
North Dorset 148 18 509 157 £22 £7
Poole 344 39 1,238 410 £55 £20
Purbeck 419 33 1,937 331 £88 £18
West Dorset 534 68 2,422 516 £110 £31
Weymouth 391 37 1,466 288 £83 £18
1,053
214 223 166
383 452
602
428
0
200
400
600
800
1,000
1,200
All staying trips (000’s)
4,041
994 982 666
1,648
2,268
2,938
1,754
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
All staying nights (000’s)
£270
£47 £38 £30
£75
£106
£140
£101
£0
£50
£100
£150
£200
£250
£300
All staying spend (£mn)
Bournemouth- Staying visits by accommodation type
Domestic tourists Trips Nights Spend
Serviced 621,000 1,690,000 £150,752,000
Self catering 24,000 141,000 £8,507,000
Touring caravans /tents 0 0 £0
Static vans/holiday centres 0 0 £0
Group/campus 0 0 £41,000
Paying guest in private homes 0 0 £0
Second homes 8,000 66,000 £1,264,000
Boat moorings 0 0 £0
Other 13,000 38,000 £1,113,000
Staying with friends and relatives 250,000 796,000 £23,118,000
Total 917,000 2,732,000 £184,793,000
Overseas tourists Trips Nights Spend
Serviced 72,000 296,000 £28,917,000
Self catering 1,000 16,000 £929,000
Touring caravans /tents 0 0 £0
Static vans/holiday centres 0 0 £0
Group/campus 0 1,000 £75,000
Paying guest in private homes 31,000 655,000 £41,826,000
Second homes 1,000 12,000 £1,017,000
Boat moorings 0 0 £0
Other 1,000 5,000 £145,000
Staying with friends and relatives 30,000 324,000 £12,076,000
Total 136,000 1,309,000 £84,985,000
Bournemouth - Staying visits by purpose
6
Domestic tourists Trips Nights Spend
Holiday 662,000 2,206,000 £151,288,000
Business 93,000 178,000 £17,911,000
Visits to friends and relatives 134,000 257,000 £11,356,000
Other 28,000 92,000 £4,238,000
Study 0 0 £0
Total 917,000 2,732,000 £184,793,000
Overseas tourists Trips Nights Spend
Holiday 68,000 360,000 £26,281,000
Business 13,000 49,000 £5,164,000
Visits to friends and relatives 28,000 189,000 £8,758,000
Other 2,000 26,000 £1,999,000
Study 25,000 685,000 £42,784,000
Total 136,000 1,309,000 £84,985,000
91% 88% 83% 93%
9% 12% 17% 7%
100%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other Study
Trips
UK Overseas
86% 78% 58%
78%
14% 22% 42%
22%
100%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other Study
Nights
UK Overseas
85% 78% 56%
68%
15% 22% 44%
32%
100%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other Study
Spend
UK Overseas
Bournemouth - Day visits in the county context
Area Day visits Day visit spend
Bournemouth 6.0 £192.2
Christchurch 1.6 £48.5
East Dorset 2.4 £84.5
North Dorset 1.7 £60.5
Poole 3.9 £120.4
Purbeck 3.7 £109.9
West Dorset 5.3 £164.8
Weymouth 2.1 £86.0
Bournemouth,
22% Christchurch,
6%
East Dorset,
9%
North Dorset,
6%
Poole, 15%
Purbeck, 14%
West Dorset,
20%
Weymouth,
8%
All day visits
Bournemouth,
22%
Christchurch,
6%
East Dorset,
10% North Dorset,
7% Poole, 14%
Purbeck, 13%
West Dorset,
19%
Weymouth,
10%
All day visit spend
Bournemouth - Day visits by location
Urban visits,
3,183,000 Countryside
visits, 14,000
Coastal visits,
2,844,000
Day visits
Urban visits,
£117,367,000 Countryside
visits,
£477,000
Coastal visits,
£74,349,000
Day visit spend
Total day visits Total day visit spend
6,041,000 £192,193,000
Bournemouth– Direct visitor expenditure by category
6
Accommodation
• UK staying visitors £68,775,000
• Overseas staying visitors £24,548,000
Shopping
• UK staying visitors £23,180,000
• Overseas staying visitors £25,691,000
• Day visitors £59,193,000
Food & drink
• UK staying visitors £41,308,000
• Overseas staying visitors £15,299,000
• Day visitors £82,409,000
Attractions/entertainment
• UK staying visitors £19,739,000
• Overseas staying visitors £12,888,000
• Day visitors £19,271,000
Travel
• UK staying visitors £31,792,000
• Overseas staying visitors £6,558,000
• Day visitors £31,321,000
Bournemouth – Other visitor related expenditure by category
6
Second Homes
£1,013,000
Boats
£0
Visiting friends and relatives (non-visitor spend)
£16,129,000
• Spend on second homes estimates cover rates, maintenance, and replacement of furniture and fittings.
• Spend on boats estimates cover berthing charges, servicing and maintenance and upgrading of equipment.
• Additional spending is incurred by friends and relatives as a result of people coming to stay with them.
Bournemouth– Tourism related employment
6
Direct
5,968
Indirect
1,861
Induced
783
Total
8,613
Estimated actual employment
Full time equivalent employment (FTE’s)
Direct employment in businesses in
receipt of visitor expenditure (FTE’s) Staying visitor related Day visitor related Total
Accommodation 1,450 25 1,475
Retailing 422 511 933
Catering 828 1,205 2,034
Attractions/entertainment 608 374 982
Transport 150 123 273
Arising from non trip spend 272 0 272
Total Direct 3,730 2,238 5,968
Direct
8,712
Indirect
2,122
Induced
893
Total
11,727
Value of Tourism 2012
Christchurch
Key Facts
214,000 Staying visitor trips
994,000 Staying visitor nights
£47,297,000 Staying visitor spend
1,552,000 Day visits
£48,474,000 Day visitor spend
£95,771,000 Direct visitor spend
£4,328,000 Other related spend
£100,099,000 TOTAL VISITOR RELATED SPEND
2,464 Estimated actual employment
1,815 FTE employment
13% Proportion of all employment
Christchurch - Staying visits in the county context
Area Domestic trips
(000’s)
Overseas trips
(000’s)
Domestic nights
(000’s)
Overseas nights
(000’s)
Domestic spend
(millions)
Overseas spend
(millions)
Bournemouth 917 136 2,732 1,309 £185 £85
Christchurch 195 19 794 200 £36 £11
East Dorset 201 22 760 222 £28 £10
North Dorset 148 18 509 157 £22 £7
Poole 344 39 1,238 410 £55 £20
Purbeck 419 33 1,937 331 £88 £18
West Dorset 534 68 2,422 516 £110 £31
Weymouth 391 37 1,466 288 £83 £18
1,053
214 223 166
383 452
602
428
0
200
400
600
800
1,000
1,200
All staying trips (000’s)
4,041
994 982 666
1,648
2,268
2,938
1,754
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
All staying nights (000’s)
£270
£47 £38 £30
£75
£106
£140
£101
£0
£50
£100
£150
£200
£250
£300
All staying spend (£mn)
Christchurch - Staying visits by accommodation type
Domestic tourists Trips Nights Spend
Serviced 47,000 127,000 £11,295,000
Self catering 5,000 29,000 £1,768,000
Touring caravans /tents 14,000 81,000 £2,279,000
Static vans/holiday centres 59,000 315,000 £14,053,000
Group/campus 0 0 £0
Paying guest in private homes 0 0 £0
Second homes 5,000 36,000 £689,000
Boat moorings 1,000 2,000 £242,000
Other 3,000 9,000 £273,000
Staying with friends and relatives 61,000 195,000 £5,665,000
Total 195,000 794,000 £36,264,000
Overseas tourists Trips Nights Spend
Serviced 6,000 25,000 £2,398,000
Self catering 0 3,000 £203,000
Touring caravans /tents 1,000 8,000 £275,000
Static vans/holiday centres 1,000 5,000 £197,000
Group/campus 0 0 £0
Paying guest in private homes 3,000 65,000 £4,183,000
Second homes 0 7,000 £587,000
Boat moorings 0 0 £0
Other 0 1,000 £38,000
Staying with friends and relatives 8,000 85,000 £3,152,000
Total 19,000 200,000 £11,033,000
Christchurch - Staying visits by purpose
6
Domestic tourists Trips Nights Spend
Holiday 141,000 643,000 £29,680,000
Business 20,000 53,000 £3,612,000
Visits to friends and relatives 28,000 73,000 £2,164,000
Other 6,000 26,000 £808,000
Study 0 0 £0
Total 195,000 794,000 £36,264,000
Overseas tourists Trips Nights Spend
Holiday 8,000 49,000 £3,175,000
Business 1,000 5,000 £448,000
Visits to friends and relatives 7,000 58,000 £2,391,000
Other 1,000 8,000 £546,000
Study 3,000 80,000 £4,474,000
Total 19,000 200,000 £11,033,000
95% 95% 80% 86%
5% 5% 20% 14%
100%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other Study
Trips
UK Overseas
93% 91%
56% 76%
7% 9%
44% 24%
100%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other Study
Nights
UK Overseas
90% 89%
48% 60%
10% 11%
52% 40%
100%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other Study
Spend
UK Overseas
Christchurch - Day visits in the county context
Area Day visits Day visit spend
Bournemouth 6.0 £192.2
Christchurch 1.6 £48.5
East Dorset 2.4 £84.5
North Dorset 1.7 £60.5
Poole 3.9 £120.4
Purbeck 3.7 £109.9
West Dorset 5.3 £164.8
Weymouth 2.1 £86.0
Bournemouth,
22% Christchurch,
6%
East Dorset,
9%
North Dorset,
6%
Poole, 15%
Purbeck, 14%
West Dorset,
20%
Weymouth,
8%
All day visits
Bournemouth,
22%
Christchurch,
6%
East Dorset,
10% North Dorset,
7% Poole, 14%
Purbeck, 13%
West Dorset,
19%
Weymouth,
10%
All day visit spend
Christchurch - Day visits by location
Urban visits,
622,000
Countryside
visits, 156,000
Coastal visits,
774,000
Day visits
Urban visits,
£22,934,000
Countryside
visits,
£5,313,000
Coastal visits,
£20,227,000
Day visit spend
Total day visits Total day visit spend
1,552,000 £48,474,000
Christchurch – Direct visitor expenditure by category
6
Accommodation
• UK staying visitors £13,516,000
• Overseas staying visitors £3,004,000
Shopping
• UK staying visitors £4,542,000
• Overseas staying visitors £3,389,000
• Day visitors £13,132,000
Food & drink
• UK staying visitors £8,102,000
• Overseas staying visitors £2,105,000
• Day visitors £21,491,000
Attractions/entertainment
• UK staying visitors £3,865,000
• Overseas staying visitors £1,627,000
• Day visitors £5,310,000
Travel
• UK staying visitors £6,239,000
• Overseas staying visitors £908,000
• Day visitors £8,542,000
Christchurch – Other visitor related expenditure by category
6
Second Homes
£584,000
Boats
£250,000
Visiting friends and relatives (non-visitor spend)
£3,494,000
• Spend on second homes estimates cover rates, maintenance, and replacement of furniture and fittings.
• Spend on boats estimates cover berthing charges, servicing and maintenance and upgrading of equipment.
• Additional spending is incurred by friends and relatives as a result of people coming to stay with them.
Christchurch – Tourism related employment
6
Direct
1,249
Indirect
364
Induced
202
Total
1,815
Estimated actual employment
Full time equivalent employment (FTE’s)
Direct employment in businesses in
receipt of visitor expenditure (FTE’s) Staying visitor related Day visitor related Total
Accommodation 258 7 264
Retailing 69 114 183
Catering 150 316 466
Attractions/entertainment 103 103 206
Transport 28 34 62
Arising from non trip spend 69 0 69
Total Direct 676 572 1,249
Direct
1,819
Indirect
416
Induced
230
Total
2,464
Value of Tourism 2012
East Dorset
Key Facts
223,000 Staying visitor trips
982,000 Staying visitor nights
£37,989,000 Staying visitor spend
2,395,000 Day visits
£84,508,000 Day visitor spend
£122,497,000 Direct visitor spend
£6,589,000 Other related spend
£129,086,000 TOTAL VISITOR RELATED SPEND
2,907 Estimated actual employment
2,087 FTE employment
7% Proportion of all employment
East Dorset - Staying visits in the county context
Area Domestic trips
(000’s)
Overseas trips
(000’s)
Domestic nights
(000’s)
Overseas nights
(000’s)
Domestic spend
(millions)
Overseas spend
(millions)
Bournemouth 917 136 2,732 1,309 £185 £85
Christchurch 195 19 794 200 £36 £11
East Dorset 201 22 760 222 £28 £10
North Dorset 148 18 509 157 £22 £7
Poole 344 39 1,238 410 £55 £20
Purbeck 419 33 1,937 331 £88 £18
West Dorset 534 68 2,422 516 £110 £31
Weymouth 391 37 1,466 288 £83 £18
1,053
214 223 166
383 452
602
428
0
200
400
600
800
1,000
1,200
All staying trips (000’s)
4,041
994 982 666
1,648
2,268
2,938
1,754
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
All staying nights (000’s)
£270
£47 £38 £30
£75
£106
£140
£101
£0
£50
£100
£150
£200
£250
£300
All staying spend (£mn)
East Dorset - Staying visits by accommodation type
Domestic tourists Trips Nights Spend
Serviced 29,000 78,000 £6,920,000
Self catering 5,000 29,000 £1,743,000
Touring caravans /tents 38,000 212,000 £5,943,000
Static vans/holiday centres 10,000 55,000 £2,450,000
Group/campus 0 0 £0
Paying guest in private homes 0 0 £0
Second homes 2,000 14,000 £260,000
Boat moorings 0 0 £0
Other 6,000 17,000 £497,000
Staying with friends and relatives 112,000 355,000 £10,325,000
Total 201,000 760,000 £28,137,000
Overseas tourists Trips Nights Spend
Serviced 4,000 15,000 £1,469,000
Self catering 0 3,000 £200,000
Touring caravans /tents 2,000 21,000 £718,000
Static vans/holiday centres 0 1,000 £34,000
Group/campus 0 0 £0
Paying guest in private homes 1,000 22,000 £1,394,000
Second homes 0 3,000 £221,000
Boat moorings 0 0 £0
Other 1,000 2,000 £69,000
Staying with friends and relatives 14,000 154,000 £5,745,000
Total 22,000 222,000 £9,852,000
East Dorset - Staying visits by purpose
6
Domestic tourists Trips Nights Spend
Holiday 127,000 556,000 £21,885,000
Business 13,000 31,000 £1,814,000
Visits to friends and relatives 51,000 127,000 £3,232,000
Other 11,000 45,000 £1,206,000
Study 0 0 £0
Total 201,000 760,000 £28,137,000
Overseas tourists Trips Nights Spend
Holiday 7,000 48,000 £2,695,000
Business 1,000 3,000 £276,000
Visits to friends and relatives 13,000 123,000 £4,381,000
Other 1,000 17,000 £1,000,000
Study 1,000 31,000 £1,500,000
Total 22,000 222,000 £9,852,000
95% 93% 80%
92%
5% 7% 20%
8%
100%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other Study
Trips
UK Overseas
92% 91%
51% 73%
8% 9%
49% 27%
100%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other Study
Nights
UK Overseas
89% 87%
42% 55%
11% 13%
58% 45%
100%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other Study
Spend
UK Overseas
East Dorset - Day visits in the county context
Area Day visits Day visit spend
Bournemouth 6.0 £192.2
Christchurch 1.6 £48.5
East Dorset 2.4 £84.5
North Dorset 1.7 £60.5
Poole 3.9 £120.4
Purbeck 3.7 £109.9
West Dorset 5.3 £164.8
Weymouth 2.1 £86.0
Bournemouth,
22% Christchurch,
6%
East Dorset,
9%
North Dorset,
6%
Poole, 15%
Purbeck, 14%
West Dorset,
20%
Weymouth,
8%
All day visits
Bournemouth,
22%
Christchurch,
6%
East Dorset,
10% North Dorset,
7% Poole, 14%
Purbeck, 13%
West Dorset,
19%
Weymouth,
10%
All day visit spend
East Dorset - Day visits by location
Urban visits,
1,020,000
Countryside
visits,
1,375,000
Day visits
Urban visits,
£37,605,000
Countryside
visits,
£46,903,000
Day visit spend
Total day visits Total day visit spend
2,395,000 £84,508,000
East Dorset – Direct visitor expenditure by category
6
Accommodation
• UK staying visitors £10,065,000
• Overseas staying visitors £2,430,000
Shopping
• UK staying visitors £3,616,000
• Overseas staying visitors £3,060,000
• Day visitors £25,453,000
Food & drink
• UK staying visitors £6,404,000
• Overseas staying visitors £2,136,000
• Day visitors £35,767,000
Attractions/entertainment
• UK staying visitors £3,110,000
• Overseas staying visitors £1,292,000
• Day visitors £12,061,000
Travel
• UK staying visitors £4,943,000
• Overseas staying visitors £934,000
• Day visitors £11,228,000
East Dorset – Other visitor related expenditure by category
6
Second Homes
£221,000
Boats
£0
Visiting friends and relatives (non-visitor spend)
£6,368,000
• Spend on second homes estimates cover rates, maintenance, and replacement of furniture and fittings.
• Spend on boats estimates cover berthing charges, servicing and maintenance and upgrading of equipment.
• Additional spending is incurred by friends and relatives as a result of people coming to stay with them.
East Dorset – Tourism related employment
6
Direct
1,682
Indirect
305
Induced
99
Total
2,087
Estimated actual employment
Full time equivalent employment (FTE’s)
Direct employment in businesses in
receipt of visitor expenditure (FTE’s) Staying visitor related Day visitor related Total
Accommodation 203 11 215
Retailing 60 230 290
Catering 131 547 678
Attractions/entertainment 86 239 325
Transport 24 46 70
Arising from non trip spend 105 0 105
Total Direct 609 1,074 1,682
Direct
2,446
Indirect
348
Induced
113
Total
2,907
Value of Tourism 2012
North Dorset
Key Facts
166,000 Staying visitor trips
666,000 Staying visitor nights
£29,747,000 Staying visitor spend
1,712,000 Day visits
£60,482,000 Day visitor spend
£90,229,000 Direct visitor spend
£5,347,000 Other related spend
£95,576,000 TOTAL VISITOR RELATED SPEND
2,518 Estimated actual employment
1,798 FTE employment
9% Proportion of all employment
North Dorset - Staying visits in the county context
Area Domestic trips
(000’s)
Overseas trips
(000’s)
Domestic nights
(000’s)
Overseas nights
(000’s)
Domestic spend
(millions)
Overseas spend
(millions)
Bournemouth 917 136 2,732 1,309 £185 £85
Christchurch 195 19 794 200 £36 £11
East Dorset 201 22 760 222 £28 £10
North Dorset 148 18 509 157 £22 £7
Poole 344 39 1,238 410 £55 £20
Purbeck 419 33 1,937 331 £88 £18
West Dorset 534 68 2,422 516 £110 £31
Weymouth 391 37 1,466 288 £83 £18
1,053
214 223 166
383 452
602
428
0
200
400
600
800
1,000
1,200
All staying trips (000’s)
4,041
994 982 666
1,648
2,268
2,938
1,754
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
All staying nights (000’s)
£270
£47 £38 £30
£75
£106
£140
£101
£0
£50
£100
£150
£200
£250
£300
All staying spend (£mn)
North Dorset - Staying visits by accommodation type
Domestic tourists Trips Nights Spend
Serviced 36,000 97,000 £8,689,000
Self catering 11,000 65,000 £3,903,000
Touring caravans /tents 6,000 33,000 £913,000
Static vans/holiday centres 0 0 £0
Group/campus 0 0 £0
Paying guest in private homes 0 0 £0
Second homes 2,000 19,000 £362,000
Boat moorings 0 0 £0
Other 5,000 14,000 £393,000
Staying with friends and relatives 88,000 281,000 £8,172,000
Total 148,000 509,000 £22,433,000
Overseas tourists Trips Nights Spend
Serviced 5,000 19,000 £1,845,000
Self catering 1,000 8,000 £449,000
Touring caravans /tents 0 3,000 £110,000
Static vans/holiday centres 0 0 £0
Group/campus 0 0 £0
Paying guest in private homes 0 0 £0
Second homes 0 4,000 £308,000
Boat moorings 0 0 £0
Other 0 2,000 £55,000
Staying with friends and relatives 11,000 122,000 £4,547,000
Total 18,000 157,000 £7,314,000
North Dorset - Staying visits by purpose
6
Domestic tourists Trips Nights Spend
Holiday 84,000 344,000 £16,015,000
Business 16,000 37,000 £2,524,000
Visits to friends and relatives 40,000 94,000 £2,836,000
Other 8,000 34,000 £1,058,000
Study 0 0 £0
Total 148,000 509,000 £22,433,000
Overseas tourists Trips Nights Spend
Holiday 6,000 41,000 £2,409,000
Business 1,000 4,000 £369,000
Visits to friends and relatives 10,000 99,000 £3,693,000
Other 1,000 14,000 £843,000
Study 0 0 £0
Total 18,000 157,000 £7,314,000
93% 94% 80%
89%
7% 6% 20%
11%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other
Trips
UK Overseas
89% 90%
49%
71%
11% 10%
51%
29%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other
Nights
UK Overseas
87% 87%
43% 56%
13% 13%
57% 44%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other
Spend
UK Overseas
North Dorset - Day visits in the county context
Area Day visits Day visit spend
Bournemouth 6.0 £192.2
Christchurch 1.6 £48.5
East Dorset 2.4 £84.5
North Dorset 1.7 £60.5
Poole 3.9 £120.4
Purbeck 3.7 £109.9
West Dorset 5.3 £164.8
Weymouth 2.1 £86.0
Bournemouth,
22% Christchurch,
6%
East Dorset,
9%
North Dorset,
6%
Poole, 15%
Purbeck, 14%
West Dorset,
20%
Weymouth,
8%
All day visits
Bournemouth,
22%
Christchurch,
6%
East Dorset,
10% North Dorset,
7% Poole, 14%
Purbeck, 13%
West Dorset,
19%
Weymouth,
10%
All day visit spend
North Dorset - Day visits by location
Urban visits,
767,000
Countryside
visits, 945,000
Day visits
Urban visits,
£28,263,000
Countryside
visits,
£32,219,000
Day visit spend
Total day visits Total day visit spend
1,712,000 £60,482,000
North Dorset – Direct visitor expenditure by category
6
Accommodation
• UK staying visitors £7,998,000
• Overseas staying visitors £1,824,000
Shopping
• UK staying visitors £2,823,000
• Overseas staying visitors £222,000
• Day visitors £18,553,000
Food & drink
• UK staying visitors £5,145,000
• Overseas staying visitors £1,687,000
• Day visitors £25,471,000
Attractions/entertainment
• UK staying visitors £2,416,000
• Overseas staying visitors £838,000
• Day visitors £8,519,000
Travel
• UK staying visitors £4,052,000
• Overseas staying visitors £743,000
• Day visitors £7,938,000
North Dorset – Other visitor related expenditure by category
6
Second Homes
£307,000
Boats
£0
Visiting friends and relatives (non-visitor spend)
£5,040,000
• Spend on second homes estimates cover rates, maintenance, and replacement of furniture and fittings.
• Spend on boats estimates cover berthing charges, servicing and maintenance and upgrading of equipment.
• Additional spending is incurred by friends and relatives as a result of people coming to stay with them.
North Dorset – Tourism related employment
6
Direct
1,485
Indirect
227
Induced
86
Total
1,798
Estimated actual employment
Full time equivalent employment (FTE’s)
Direct employment in businesses in
receipt of visitor expenditure (FTE’s) Staying visitor related Day visitor related Total
Accommodation 193 10 203
Retailing 55 202 257
Catering 126 470 596
Attractions/entertainment 77 204 281
Transport 24 39 63
Arising from non trip spend 85 0 85
Total Direct 559 926 1,485
Direct
2,162
Indirect
259
Induced
98
Total
2,518
Value of Tourism 2012
Poole
Key Facts
383,000 Staying visitor trips
1,648,000 Staying visitor nights
£74,561,000 Staying visitor spend
3,880,000 Day visits
£120,435,000 Day visitor spend
£194,996,000 Direct visitor spend
£14,818,000 Other related spend
£209,814,000 TOTAL VISITOR RELATED SPEND
4,917 Estimated actual employment
3,628 FTE employment
7% Proportion of all employment
55
Poole - Staying visits in the county context
Area Domestic trips
(000’s)
Overseas trips
(000’s)
Domestic nights
(000’s)
Overseas nights
(000’s)
Domestic spend
(millions)
Overseas spend
(millions)
Bournemouth 917 136 2,732 1,309 £185 £85
Christchurch 195 19 794 200 £36 £11
East Dorset 201 22 760 222 £28 £10
North Dorset 148 18 509 157 £22 £7
Poole 344 39 1,238 410 £55 £20
Purbeck 419 33 1,937 331 £88 £18
West Dorset 534 68 2,422 516 £110 £31
Weymouth 391 37 1,466 288 £83 £18
1,053
214 223 166
383 452
602
428
0
200
400
600
800
1,000
1,200
All staying trips (000’s)
4,041
994 982 666
1,648
2,268
2,938
1,754
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
All staying nights (000’s)
£270
£47 £38 £30
£75
£106
£140
£101
£0
£50
£100
£150
£200
£250
£300
All staying spend (£mn)
56
Poole - Staying visits by accommodation type
Domestic tourists Trips Nights Spend
Serviced 56,000 153,000 £13,659,000
Self catering 30,000 180,000 £10,826,000
Touring caravans /tents 11,000 60,000 £1,686,000
Static vans/holiday centres 24,000 127,000 £5,678,000
Group/campus 1,000 3,000 £261,000
Paying guest in private homes 0 0 £0
Second homes 8,000 62,000 £1,193,000
Boat moorings 14,000 20,000 £2,910,000
Other 10,000 29,000 £843,000
Staying with friends and relatives 189,000 603,000 £17,515,000
Total 344,000 1,238,000 £54,572,000
Overseas tourists Trips Nights Spend
Serviced 7,000 30,000 £2,899,000
Self catering 2,000 21,000 £1,245,000
Touring caravans /tents 1,000 6,000 £204,000
Static vans/holiday centres 0 2,000 £80,000
Group/campus 0 8,000 £499,000
Paying guest in private homes 3,000 65,000 £4,183,000
Second homes 1,000 12,000 £1,015,000
Boat moorings 0 0 £0
Other 1,000 4,000 £117,000
Staying with friends and relatives 24,000 262,000 £9,746,000
Total 39,000 410,000 £19,989,000
57
Poole - Staying visits by purpose
6
Domestic tourists Trips Nights Spend
Holiday 216,000 899,000 £41,992,000
Business 25,000 59,000 £4,054,000
Visits to friends and relatives 86,000 206,000 £6,209,000
Other 18,000 74,000 £2,317,000
Study 0 0 £0
Total 344,000 1,238,000 £54,572,000
Overseas tourists Trips Nights Spend
Holiday 14,000 120,000 £7,379,000
Business 1,000 8,000 £710,000
Visits to friends and relatives 22,000 248,000 £9,689,000
Other 2,000 34,000 £2,212,000
Study 0 0 £0
Total 39,000 410,000 £19,989,000
94% 96% 80%
90%
6% 4% 20%
10%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other
Trips
UK Overseas
88% 88%
45%
69%
12% 12%
55%
31%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other
Nights
UK Overseas
85% 85%
39% 51%
15% 15%
61% 49%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other
Spend
UK Overseas58
Poole - Day visits in the county context
Area Day visits Day visit spend
Bournemouth 6.0 £192.2
Christchurch 1.6 £48.5
East Dorset 2.4 £84.5
North Dorset 1.7 £60.5
Poole 3.9 £120.4
Purbeck 3.7 £109.9
West Dorset 5.3 £164.8
Weymouth 2.1 £86.0
Bournemouth,
22% Christchurch,
6%
East Dorset,
9%
North Dorset,
6%
Poole, 15%
Purbeck, 14%
West Dorset,
20%
Weymouth,
8%
All day visits
Bournemouth,
22%
Christchurch,
6%
East Dorset,
10% North Dorset,
7% Poole, 14%
Purbeck, 13%
West Dorset,
19%
Weymouth,
10%
All day visit spend
59
Poole - Day visits by location
Urban visits,
1,745,000
Countryside
visits, 36,000
Coastal visits,
2,099,000
Day visits
Urban visits,
£64,337,000
Countryside
visits,
£1,228,000
Coastal visits,
£54,870,000
Day visit spend
Total day visits Total day visit spend
3,880,000 £120,435,000
60
Poole – Direct visitor expenditure by category
6
Accommodation
• UK staying visitors £19,554,000
• Overseas staying visitors £5,023,000
Shopping
• UK staying visitors £6,979,000
• Overseas staying visitors £6,082,000
• Day visitors £34,051,000
Food & drink
• UK staying visitors £12,423,000
• Overseas staying visitors £4,612,000
• Day visitors £52,956,000
Attractions/entertainment
• UK staying visitors £5,995,000
• Overseas staying visitors £2,246,000
• Day visitors £12,236,000
Travel
• UK staying visitors £9,621,000
• Overseas staying visitors £2,026,000
• Day visitors £21,192,000
61
Poole – Other visitor related expenditure by category
6
Second Homes
£1,011,000
Boats
£3,004,000
Visiting friends and relatives (non-visitor spend)
£10,803,000
• Spend on second homes estimates cover rates, maintenance, and replacement of furniture and fittings.
• Spend on boats estimates cover berthing charges, servicing and maintenance and upgrading of equipment.
• Additional spending is incurred by friends and relatives as a result of people coming to stay with them.
62
Poole – Tourism related employment
6
Direct
2,554
Indirect
744
Induced
330
Total
3,628
Estimated actual employment
Full time equivalent employment (FTE’s)
Direct employment in businesses in
receipt of visitor expenditure (FTE’s) Staying visitor related Day visitor related Total
Accommodation 378 16 394
Retailing 111 290 401
Catering 246 765 1,011
Attractions/entertainment 152 234 386
Transport 45 82 127
Arising from non trip spend 235 0 235
Total Direct 1,167 1,387 2,554
Direct
3,692
Indirect
848
Induced
376
Total
4,917
63
Value of Tourism 2012
Purbeck
Key Facts
452,000 Staying visitor trips
2,268,000 Staying visitor nights
£106,493,000 Staying visitor spend
3,657,000 Day visits
£109,915,000 Day visitor spend
£216,408,000 Direct visitor spend
£4,821,000 Other related spend
£221,229,000 TOTAL VISITOR RELATED SPEND
4,836 Estimated actual employment
3,463 FTE employment
25% Proportion of all employment
Purbeck - Staying visits in the county context
Area Domestic trips
(000’s)
Overseas trips
(000’s)
Domestic nights
(000’s)
Overseas nights
(000’s)
Domestic spend
(millions)
Overseas spend
(millions)
Bournemouth 917 136 2,732 1,309 £185 £85
Christchurch 195 19 794 200 £36 £11
East Dorset 201 22 760 222 £28 £10
North Dorset 148 18 509 157 £22 £7
Poole 344 39 1,238 410 £55 £20
Purbeck 419 33 1,937 331 £88 £18
West Dorset 534 68 2,422 516 £110 £31
Weymouth 391 37 1,466 288 £83 £18
1,053
214 223 166
383 452
602
428
0
200
400
600
800
1,000
1,200
All staying trips (000’s)
4,041
994 982 666
1,648
2,268
2,938
1,754
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
All staying nights (000’s)
£270
£47 £38 £30
£75
£106
£140
£101
£0
£50
£100
£150
£200
£250
£300
All staying spend (£mn)
Purbeck - Staying visits by accommodation type
Domestic tourists Trips Nights Spend
Serviced 85,000 230,000 £20,545,000
Self catering 55,000 327,000 £19,738,000
Touring caravans /tents 108,000 605,000 £16,925,000
Static vans/holiday centres 91,000 483,000 £21,574,000
Group/campus 8,000 23,000 £1,988,000
Paying guest in private homes 0 0 £0
Second homes 9,000 74,000 £1,409,000
Boat moorings 2,000 2,000 £320,000
Other 3,000 9,000 £257,000
Staying with friends and relatives 58,000 184,000 £5,346,000
Total 419,000 1,937,000 £88,101,000
Overseas tourists Trips Nights Spend
Serviced 11,000 45,000 £4,361,000
Self catering 3,000 39,000 £2,270,000
Touring caravans /tents 6,000 61,000 £2,046,000
Static vans/holiday centres 1,000 8,000 £303,000
Group/campus 2,000 62,000 £3,808,000
Paying guest in private homes 1,000 22,000 £1,394,000
Second homes 1,000 14,000 £1,199,000
Boat moorings 0 0 £0
Other 0 1,000 £36,000
Staying with friends and relatives 7,000 80,000 £2,975,000
Total 33,000 331,000 £18,392,000
Purbeck - Staying visits by purpose
6
Domestic tourists Trips Nights Spend
Holiday 350,000 1,731,000 £78,121,000
Business 37,000 106,000 £6,995,000
Visits to friends and relatives 26,000 75,000 £2,174,000
Other 5,000 27,000 £811,000
Study 0 0 £0
Total 419,000 1,937,000 £88,101,000
Overseas tourists Trips Nights Spend
Holiday 23,000 196,000 £11,869,000
Business 2,000 12,000 £1,046,000
Visits to friends and relatives 7,000 76,000 £2,899,000
Other 1,000 10,000 £662,000
Study 1,000 37,000 £1,916,000
Total 33,000 331,000 £18,392,000
94% 95% 79% 83%
6% 5% 21% 17%
100%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other Study
Trips
UK Overseas
90% 90%
50%
73%
10% 10%
50%
27%
100%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other Study
Nights
UK Overseas
87% 87%
43% 55%
13% 13%
57% 45%
100%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other Study
Spend
UK Overseas
Purbeck - Day visits in the county context
Area Day visits Day visit spend
Bournemouth 6.0 £192.2
Christchurch 1.6 £48.5
East Dorset 2.4 £84.5
North Dorset 1.7 £60.5
Poole 3.9 £120.4
Purbeck 3.7 £109.9
West Dorset 5.3 £164.8
Weymouth 2.1 £86.0
Bournemouth,
22% Christchurch,
6%
East Dorset,
9%
North Dorset,
6%
Poole, 15%
Purbeck, 14%
West Dorset,
20%
Weymouth,
8%
All day visits
Bournemouth,
22%
Christchurch,
6%
East Dorset,
10% North Dorset,
7% Poole, 14%
Purbeck, 13%
West Dorset,
19%
Weymouth,
10%
All day visit spend
Purbeck - Day visits by location
Urban visits,
498,000
Countryside
visits,
1,125,000
Coastal visits,
2,034,000
Day visits
Urban visits,
£18,364,000
Countryside
visits,
£38,369,000
Coastal visits,
£53,182,000
Day visit spend
Total day visits Total day visit spend
3,657,000 £109,915,000
Purbeck – Direct visitor expenditure by category
6
Accommodation
• UK staying visitors £33,543,000
• Overseas staying visitors £5,659,000
Shopping
• UK staying visitors £11,078,000
• Overseas staying visitors £5,247,000
• Day visitors £20,716,000
Food & drink
• UK staying visitors £19,391,000
• Overseas staying visitors £3,980,000
• Day visitors £52,288,000
Attractions/entertainment
• UK staying visitors £9,418,000
• Overseas staying visitors £1,783,000
• Day visitors £14,318,000
Travel
• UK staying visitors £14,671,000
• Overseas staying visitors £1,724,000
• Day visitors £22,593,000
Purbeck – Other visitor related expenditure by category
6
Second Homes
£1,194,000
Boats
£330,000
Visiting friends and relatives (non-visitor spend)
£3,297,000
• Spend on second homes estimates cover rates, maintenance, and replacement of furniture and fittings.
• Spend on boats estimates cover berthing charges, servicing and maintenance and upgrading of equipment.
• Additional spending is incurred by friends and relatives as a result of people coming to stay with them.
Purbeck – Tourism related employment
6
Direct
2,733
Indirect
565
Induced
165
Total
3,463
Estimated actual employment
Full time equivalent employment (FTE’s)
Direct employment in businesses in
receipt of visitor expenditure (FTE’s) Staying visitor related Day visitor related Total
Accommodation 602 16 618
Retailing 139 177 316
Catering 338 757 1,095
Attractions/entertainment 207 269 476
Transport 64 88 151
Arising from non trip spend 77 0 77
Total Direct 1,427 1,306 2,733
Direct
4,003
Indirect
644
Induced
188
Total
4,836
Value of Tourism 2012
West Dorset
Key Facts
601,700 Staying visitor trips
2,937,600 Staying visitor nights
£140,442,000 Staying visitor spend
5,277,000 Day visits
£164,839,000 Day visitor spend
£305,281,000 Direct visitor spend
£9,125,000 Other related spend
£314,406,000 TOTAL VISITOR RELATED SPEND
7,212 Estimated actual employment
5,156 FTE employment
16% Proportion of all employment
West Dorset - Staying visits in the county context
Area Domestic trips
(000’s)
Overseas trips
(000’s)
Domestic nights
(000’s)
Overseas nights
(000’s)
Domestic spend
(millions)
Overseas spend
(millions)
Bournemouth 917 136 2,732 1,309 £185 £85
Christchurch 195 19 794 200 £36 £11
East Dorset 201 22 760 222 £28 £10
North Dorset 148 18 509 157 £22 £7
Poole 344 39 1,238 410 £55 £20
Purbeck 419 33 1,937 331 £88 £18
West Dorset 534 68 2,422 516 £110 £31
Weymouth 391 37 1,466 288 £83 £18
1,053
214 223 166
383 452
602
428
0
200
400
600
800
1,000
1,200
All staying trips (000’s)
4,041
994 982 666
1,648
2,268
2,938
1,754
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
All staying nights (000’s)
£270
£47 £38 £30
£75
£106
£140
£101
£0
£50
£100
£150
£200
£250
£300
All staying spend (£mn)
West Dorset - Staying visits by accommodation type
Domestic tourists Trips Nights Spend
Serviced 102,000 277,000 £24,734,000
Self catering 103,000 611,000 £36,825,000
Touring caravans /tents 118,000 663,000 £18,570,000
Static vans/holiday centres 62,000 329,000 £14,661,000
Group/campus 1,000 2,000 £206,000
Paying guest in private homes 0 0 £0
Second homes 15,000 116,000 £2,220,000
Boat moorings 0 0 £0
Other 7,000 20,000 £565,000
Staying with friends and relatives 127,000 404,000 £11,744,000
Total 534,000 2,422,000 £109,525,000
Overseas tourists Trips Nights Spend
Serviced 34,700 142,700 £13,939,000
Self catering 6,300 72,400 £4,235,000
Touring caravans /tents 6,700 66,500 £2,245,000
Static vans/holiday centres 500 5,300 £206,000
Group/campus 200 6,400 £395,000
Paying guest in private homes 1,000 21,800 £1,394,000
Second homes 1,100 22,400 £1,889,000
Boat moorings 0 0 £0
Other 700 2,500 £79,000
Staying with friends and relatives 16,400 175,600 £6,535,000
Total 67,700 515,600 £30,917,000
West Dorset - Staying visits by purpose
6
Domestic tourists Trips Nights Spend
Holiday 420,000 2,073,000 £94,448,000
Business 45,000 127,000 £8,476,000
Visits to friends and relatives 58,000 164,000 £4,807,000
Other 12,000 58,000 £1,794,000
Study 0 0 £0
Total 534,000 2,422,000 £109,525,000
Overseas tourists Trips Nights Spend
Holiday 45,100 325,600 £20,975,000
Business 6,500 32,000 £2,978,000
Visits to friends and relatives 14,900 138,900 £5,670,000
Other 1,200 19,100 £1,294,000
Study 0 0 £0
Total 67,700 515,600 £30,917,000
90% 87% 80% 91%
10% 13% 20% 9%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other
Trips
UK Overseas
86% 80%
54% 75%
14% 20%
46% 25%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other
Nights
UK Overseas
82% 74%
46% 58%
18% 26%
54% 42%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other
Spend
UK Overseas
West Dorset - Day visits in the county context
Area Day visits Day visit spend
Bournemouth 6.0 £192.2
Christchurch 1.6 £48.5
East Dorset 2.4 £84.5
North Dorset 1.7 £60.5
Poole 3.9 £120.4
Purbeck 3.7 £109.9
West Dorset 5.3 £164.8
Weymouth 2.1 £86.0
Bournemouth,
22% Christchurch,
6%
East Dorset,
9%
North Dorset,
6%
Poole, 15%
Purbeck, 14%
West Dorset,
20%
Weymouth,
8%
All day visits
Bournemouth,
22%
Christchurch,
6%
East Dorset,
10% North Dorset,
7% Poole, 14%
Purbeck, 13%
West Dorset,
19%
Weymouth,
10%
All day visit spend
West Dorset - Day visits by location
Urban visits,
1,538,000
Countryside
visits,
1,302,000
Coastal visits,
2,437,000
Day visits
Urban visits,
£56,719,000
Countryside
visits,
£44,426,000
Coastal visits,
£63,694,000
Day visit spend
Total day visits Total day visit spend
5,277,000 £164,839,000
West Dorset – Direct visitor expenditure by category
6
Accommodation
• UK staying visitors £41,167,000
• Overseas staying visitors £9,751,000
Shopping
• UK staying visitors £13,828,000
• Overseas staying visitors £8,556,000
• Day visitors £39,794,000
Food & drink
• UK staying visitors £24,284,000
• Overseas staying visitors £6.956,000
• Day visitors £74,801,000
Attractions/entertainment
• UK staying visitors £11,785,000
• Overseas staying visitors £2,615,000
• Day visitors £20,215,000
Travel
• UK staying visitors £18,462,000
• Overseas staying visitors £3,039,000
• Day visitors £30,029,000
West Dorset – Other visitor related expenditure by category
6
Second Homes
£1,882,000
Boats
£0
Visiting friends and relatives (non-visitor spend)
£7,243,000
• Spend on second homes estimates cover rates, maintenance, and replacement of furniture and fittings.
• Spend on boats estimates cover berthing charges, servicing and maintenance and upgrading of equipment.
• Additional spending is incurred by friends and relatives as a result of people coming to stay with them.
West Dorset – Tourism related employment
6
Direct
4,126
Indirect
784
Induced
246
Total
5,156
Estimated actual employment
Full time equivalent employment (FTE’s)
Direct employment in businesses in
receipt of visitor expenditure (FTE’s) Staying visitor related Day visitor related Total
Accommodation 838 24 862
Retailing 205 364 568
Catering 484 1,159 1,643
Attractions/entertainment 286 409 694
Transport 89 125 214
Arising from non trip spend 145 0 145
Total Direct 2,046 2,080 4,126
Direct
6,038
Indirect
894
Induced
280
Total
7,212
Value of Tourism 2012
Weymouth & Portland
Key Facts
428,400 Staying visitor trips
1,753,600 Staying visitor nights
£101,051,000 Staying visitor spend
2,127,000 Day visits
£86,011,000 Day visitor spend
£187,062,000 Direct visitor spend
£7,086,000 Other related spend
£194,148,000 TOTAL VISITOR RELATED SPEND
4,505 Estimated actual employment
3,303 FTE employment
16% Proportion of all employment
Weymouth & Portland - Staying visits in the county context
Area Domestic trips
(000’s)
Overseas trips
(000’s)
Domestic nights
(000’s)
Overseas nights
(000’s)
Domestic spend
(millions)
Overseas spend
(millions)
Bournemouth 917 136 2,732 1,309 £185 £85
Christchurch 195 19 794 200 £36 £11
East Dorset 201 22 760 222 £28 £10
North Dorset 148 18 509 157 £22 £7
Poole 344 39 1,238 410 £55 £20
Purbeck 419 33 1,937 331 £88 £18
West Dorset 534 68 2,422 516 £110 £31
Weymouth & Portland 391 37 1,466 288 £83 £18
1,053
214 223 166
383 452
602
428
0
200
400
600
800
1,000
1,200
All staying trips (000’s)
4,041
994 982 666
1,648
2,268
2,938
1,754
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
All staying nights (000’s)
£270
£47 £38 £30
£75
£106
£140
£101
£0
£50
£100
£150
£200
£250
£300
All staying spend (£mn)
Weymouth & Portland - Staying visits by accommodation type
Domestic tourists Trips Nights Spend
Serviced 162,000 442,000 £39,382,000
Self catering 28,000 169,000 £10,164,000
Touring caravans /tents 6,000 31,000 £877,000
Static vans/holiday centres 93,000 497,000 £22,182,000
Group/campus 0 1,000 £109,000
Paying guest in private homes 0 0 £0
Second homes 5,000 37,000 £704,000
Boat moorings 8,000 12,000 £1,685,000
Other 4,000 13,000 £371,000
Staying with friends and relatives 83,000 265,000 £7,699,000
Total 391,000 1,466,000 £83,173,000
Overseas tourists Trips Nights Spend
Serviced 20,800 85,600 £8,360,000
Self catering 1,700 20,000 £1,169,000
Touring caravans /tents 300 3,100 £106,000
Static vans/holiday centres 800 8,000 £311,000
Group/campus 100 3,400 £209,000
Paying guest in private homes 2,000 43,700 £2,788,000
Second homes 400 7,100 £599,000
Boat moorings 0 0 £0
Other 400 1,700 £52,000
Staying with friends and relatives 10,700 115,100 £4,284,000
Total 37,400 287,600 £17,878,000
Weymouth & Portland - Staying visits by purpose
6
Domestic tourists Trips Nights Spend
Holiday 274,000 1,166,000 £64,502,000
Business 71,000 174,000 £14,137,000
Visits to friends and relatives 38,000 93,000 £3,301,000
Other 8,000 33,000 £1,232,000
Study 0 0 £0
Total 391,000 1,466,000 £83,173,000
Overseas tourists Trips Nights Spend
Holiday 22,900 165,200 £11,209,000
Business 3,900 19,100 £1,875,000
Visits to friends and relatives 9,800 90,800 £3,903,000
Other 800 12,500 £891,000
Study 0 0 £0
Total 37,400 287,600 £17,878,000
92% 95% 79%
91%
8% 5% 21%
9%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other
Trips
UK Overseas
88% 90%
51%
73%
12% 10%
49%
27%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other
Nights
UK Overseas
85% 88%
46% 58%
15% 12%
54% 42%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other
Spend
UK Overseas
Weymouth & Portland - Day visits in the county context
Area Day visits Day visit spend
Bournemouth 6.0 £192.2
Christchurch 1.6 £48.5
East Dorset 2.4 £84.5
North Dorset 1.7 £60.5
Poole 3.9 £120.4
Purbeck 3.7 £109.9
West Dorset 5.3 £164.8
Weymouth & Portland 2.1 £86.0
Bournemouth,
22% Christchurch,
6%
East Dorset,
9%
North Dorset,
6%
Poole, 15%
Purbeck, 14%
West Dorset,
20%
Weymouth,
8%
All day visits
Bournemouth,
22%
Christchurch,
6%
East Dorset,
10% North Dorset,
7% Poole, 14%
Purbeck, 13%
West Dorset,
19%
Weymouth,
10%
All day visit spend
Weymouth & Portland - Day visits by location
Urban visits,
591,000
Countryside
visits, 16,000
Coastal visits,
1,520,000
Day visits
Urban visits,
£21,785,000
Countryside
visits,
£532,000
Coastal visits,
£63,694,000
Day visit spend
Total day visits Total day visit spend
2,127,000 £86,011,000
Weymouth & Portland – Direct visitor expenditure by category
6
Accommodation
• UK staying visitors £31,620,000
• Overseas staying visitors £5,540,000
Shopping
• UK staying visitors £10,029,000
• Overseas staying visitors £4,971,000
• Day visitors £13,679,000
Food & drink
• UK staying visitors £18,535,000
• Overseas staying visitors £4,027,000
• Day visitors £28,978,000
Attractions/entertainment
• UK staying visitors £8,427,000
• Overseas staying visitors £1,575,000
• Day visitors £6,410,000
Travel
• UK staying visitors £14,562,000
• Overseas staying visitors £1,764,000
• Day visitors £12,987,000
Weymouth & Portland – Other visitor related expenditure by category
6
Second Homes
£597,000
Boats
£1,740,000
Visiting friends and relatives (non-visitor spend)
£4,749,000
• Spend on second homes estimates cover rates, maintenance, and replacement of furniture and fittings.
• Spend on boats estimates cover berthing charges, servicing and maintenance and upgrading of equipment.
• Additional spending is incurred by friends and relatives as a result of people coming to stay with them.
Weymouth & Portland – Tourism related employment
6
Direct
2,319
Indirect
684
Induced
300
Total
3,303
Estimated actual employment
Full time equivalent employment (FTE’s)
Direct employment in businesses in
receipt of visitor expenditure (FTE’s) Staying visitor related Day visitor related Total
Accommodation 633 10 642
Retailing 142 129 271
Catering 362 464 826
Attractions/entertainment 205 135 341
Transport 70 56 126
Arising from non trip spend 112 0 112
Total Direct 1,524 795 2,319
Direct
3,383
Indirect
780
Induced
342
Total
4,505
