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Knowledge Management

in

Presented by:

Pratibha Pandey 39

Prerak Shah 47

Vanita Kundapur 25

Smital Sail 46

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Mission & Vision

Exceptional People On A Mission To Be The BestPizza Delivery Company In The World.

Vision and Guiding Principles: We Demand Integrity

Our People Come First.

We Take Great Care Of Our Customers.

We Make Perfect 10 Pizzas Every Day.

We Operate With Smart Hustle and

positive Energy

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In 1960, Tom and James Monaghan bought asmall Michigan Pizzeria called Dominick's.

Tom revitalized the image by changing thename to Dominos Pizza.

In 1989,Deep Pan pizza was introduced, forthe first time the company was being forced

to react to market demand. In 1992, first non pizza item was

introduced.

History

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Dominos in India

Domino's entered India in 1996 through afranchise agreement with Vam Bhartia Corp inDelhi.

By 2000, Domino's had outlets in all major citiesin India.

Goutham Advani, Chief of Marketing said, Whatreally worked its way into the Indian mind set was

the promised 30-minute delivery.

For the first 4 years in India, Domino'sconcentrated on its Delivery'strategy

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Types ofOrdering process

Order on website

Order on phone

Dining

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Online Order Process

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Onl ine Order Process

Start Customer visitswebsite

Sign in/ Signup

Area zip code,

&subsequently

checks

available

delivery option

If available..

Display page of

information to befilled by customer

Customer places anorder from menu

Confirmation of

order

Customer provided

with nearest

phone no.

End

If not

available..

Request send to

kitchen

Delivered to

customer

Payment

Options

Information

passed

To nearest

centre

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Home Page

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Offhours notification

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Screenshot

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The next step

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Customization

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Order Review

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Onl ine Order Process

Start Customer visitswebsite

Sign in/ Signup

Area zip code,

&subsequently

checks

available

delivery option

If available..

Display page of

information to befilled by customer

Customer places an

order from menu

Confirmation of

order

Customer provided

with nearest

phone no.

End

If not

available..

Request send to

kitchen

Delivered to

customer

Payment

Options

Information

passed

To nearest

centre

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Sign in/ Sign up

Area zip code, & subsequently checks delivery optionavailable

Capturing

Area zip code, & subsequently checks delivery option

available Display page of information to be filled by customerOrganizing

Customer places an order from menu

Payment options

Refining Customer provided with nearest phone no.

Information passed to nearest centre

Request send to kitchen

Delivered to customer

Transfer

Four Process View of Knowledge Mgmt.

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Phone BookingProcess

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Phone Booking ProcessStart

Customer

call

Newcustomer

Existing

customer

Takes

information;

creates a ne

w

database

Customer

selects from

variety

Customerplaces an

order

Information

sent tokitchen

Customer details

generated

Last bill order

displayed

Simultaneously,likes and

preferences

displayed

Order

delivered to

customer

End

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Customer call

Existing & newcustomerCapturing

New

- Takes information; creates a new

entry Existing - Customer details generated

Existing- Last bill order displayedOrganizing

Customer selects from variety

Simultaneously, likes and preferencesdisplayedRefining Order sent to kitchen

Information provided to delivery boy

Order delivered tocustomer

Transfer

Four Process View of Knowledge Mgmt.

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Components ofKnowledge

Management

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Types ofKnowledge

Knowledge

Expli

cit

High standardization

Everything from kneading thedough to serving is mentioned

Area Map

TacitWhen Customer asks for

recommendations

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Awards

2009 - Dominos won the top 25 Marketers of

by a leading Marketing Journal Pitch

2006 - MarketingExc

ellence A

w

ard fromDominos International for the best new

product launch - Cheese Burst Pizza

Dominos Pizza India won the GOLD FRANNY

award for the fastest growing Dominos

franchisee

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T hank You