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Does Your Website Spark Joy?
Refresh and Declutter Your Website to Attract your Ideal Clients
WordCamp Baltimore Lisa Petrovich Smith
October 15, 2017
Hi, I’m Lisa
Graphic / Web Designer, Strategic Communications and IT Consultant for over 25 years
Help small businesses and nonprofits deliver their message and make impact through branding, design, and websites
B.A. Communications, M.S. Management Information Systems
WordPress User, Designer, Fan
The Life-Changing Magic of Tidying Upby Marie Kondo
Published in US in 2014 Kon-Mari Method Declutter your home in one go Tokimoku – Japanese word for “Spark Joy” Literally “flutter, throb, palpitate”
#WCBalt
Story Time
“As you put your house in order and decrease your possessions, you’ll see what your true values are, what is really important in your life.”
– Marie Kondo
#WCBalt
Hurricane Katrina Aftermath
“I don’t want to start any blasphemous rumours, but I think that God’s got a sick sense of humor.”
– Depeche Mode
If Content is King, Design is Queen
Good Design:o Fulfills your business objectiveso Follows rulesoOrganizes content o Does not equal personal tasteoCan be challenging process
#WCBalt
What Does it Mean to Spark Joy?
“One theme underlying my method of tidying is transforming the home into a sacred space, a power spot filled with energy:
- A comfortable environment
- A space that feels good to be in
- A place where you can relax
These are traits that make a home a power spot.”
– Marie Kondo
#WCBalt
Powerful First Impression
o Average user spends fewer than 15 seconds on a Web Page Tony Haile, Chartbeat (2014)
Another study = 5-8 seconds
o People form an opinion in 50ms (milliseconds) Three studies in Behaviour & Information Technology (2006)
o 75% of users make judgments of a website’s credibility based on WEBSITE DESIGN
o 94% of first impressions are DESIGN related
Stanford web credibility research
Four Cs to Declutter Success
Clear Consistent Credible Clean
#WCBalt
Clear = Clarity
Know Your Why Target Audience Right
Message Value you BringOne Big IdeaCompelling Call to Action
“Design is not making 1000 ideas, Design is making 1000 ideas 1 idea”
– Joe Stewart, Work&Co
Clear: Example
Consistent
Consistent Visual Identity = Branding
Does your site: Reflect/Match your branding?
Maintain same fonts, colors, styles from page to page
Use the same TONE of voice?
Integrate new elements and plug-ins well?
Does it all work together?
#WCBalt
Consistent: Examples (Logo Identity)
Credible
TRUST Factors: Nuts & Bolts: Links work, Error-free
Contact Information
Quality Photos
Site Speed
Current: Mobile-responsive
Fresh Up to Date Content
Reflects Current Business
If you can’t maintain it, get rid of it
Credible: Example
Burn the Boats Neil Vogel, CEO formerly
About.Com
Now dot.dash
Candidates to eliminate: Legacy items
Doo-dads
Fluff ”You’ll be surprised how many things you possess have already filled their role. Acknowledge and let them go with gratitude”
- Marie Kondo
Credible: How Do You Decide?
Data Usability Testing
Heat Maps
Analytics
Phone A Friend Use a Checklist
Email me: [email protected]
“Clothes, like people, can relax more fully in the company of others who are very similar in type, and therefore organizing them by category helps them feel more comfortable and secure.”
– Marie Kondo
Clean
Design Principles:White Space
Visual Hierarchy
Proximity
Alignment
Scannability
“When it comes to tidying, the majority of people are lazy. They are also busy.”
- Marie Kondo#WCBalt
Clean:Examples
#WCBalt
Wrap Up / Q & A
Summary of Key Principles Four Cs:
Clear Consistent Credible Clean
Visual Design Checklist Download at
www.lpswebdesign.com/checklist
Q & A [email protected]
@lpsweb
www.lpswebdesign.com
