Documentation

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SmartTAG Brochure

• Which languages ?• English• French• Chinese• German (digital)

• Coming up :• Dutch• Spanish

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Spec sheets

• Which ones ?• SmartTAG S, M, L• SmartTAG HD M, L• SmartTAG HD 110• SmartTAG HD 200• Price Poster

• Coming up :• Accessories• Infrastructure• Software

Website

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More dynamic :New looking sliders

• New SmartTAG messages• Click to go to the new pages• A new clickable area to add special information

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More dynamic : the news section

• News section on homepage for :• Press releases• Case studies• Awards• Events…

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More dynamic : Videos and animations• SmartTAG introduction video

• 360 degree animations smartTAGs

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More dynamic : Twitter and Youtube

• 147 followers

• 239 tweets• What about

?• Articles• News• Events• …

Direct Marketing

Leclerc 2013 Campaign : what’s the plan ?

Mailing• Catch attention• Postcard• Many contact points• It is Pricer !

AND

(once the mail is sure to be received)

Phoning• To make sure they

see it• Feedback• Trigger a RDV• ROI

Leclerc 2013 Campaign : let’s show the ”real” truth !

Leclerc 2013 Campaign : let’s show the ”real” truth !

Case studies

The snowball effect : success brings success

New case studiesCustomer Partner Country Industry ThemeNebraska Furniture Mart

MarginMate USA Home furnishing stores

Increase leadership and improve employee morale

Leclerc Grasse France Hypermarket Graphic labels to save time and improve productivity

Kesper Digipos Germany Supermarket Graphic labels for better stock mgt and improve price accuracy

Nisa Herbert UK Convenience store

Graphic labels to increase efficiency and improve customer experience

Cora France Supermarket Mix segment & graphic + double display

Delhaize Belgium Supermarket Graphic labels for rapid price changes, price integrity and better profitability

Media Saturn Confidential The Netherlands

Electronics Omnichannel

Shufu No Mise Ishida Japan Supermarket Better stock mgt

Events

Next Awards

• Great visibility• Prestigious organizers• Multiply communication :

web, emails, press…

Next Tradeshows 2013• 5th to 7th of October : Salon Proximité

• Organized by Casino

• 14 & 15th of October : Salon Economat Galec• Organized by Leclerc

• 15 th of October : Melbourne Seminar• Organized by Business Sweden

• 17 th of October : Sydney Seminar• Organized by Business Sweden

Next Tradeshows 2014

•12th to 15th of January 2014 : NRF

•16 to 20th of February 2014 : Euroshop

•10 to 12 of June 2014 : Retail Asia Expo

•16th to 18 th of September 2014 : Equipmag

Retail Asia Expo 2013

Eurocis 2013

Press

Coverage80 clippings since campaign start in JanuaryCoverage in 8 different countries, Europe to Asia

Delhaize Release

Pricer mentioned

NRF Coverage

Set up interviews

PricerLab Article

Price Poster

SmartTAG

Omni-Channel Article

ESL General

Cora case study

Award coverage

Examples

Thank You