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97 Libbey Industrial Parkway - Suite 300Weymouth, MA 02189Phone: 781.616.2100
Fax: 781.616.2121www.infotrends.com
00000000 1© 2006 InfoTrends www.infotrends.com
Document Process Outsourcing
Business Strategies for Successful Market Engagement
Holly MuscolinoDirector, InfoTrendsJanuary 2006
00000000 297 Libbey Industrial Parkway Suite 300 Weymouth, Massachusetts 02189 www.capv.comCopyright © InfoTrends00000000 2© 2006 InfoTrends www.infotrendscom
Agenda
• Introduction to Document Process Outsourcing
• Study Objectives, Methodology and results
00000000 397 Libbey Industrial Parkway Suite 300 Weymouth, Massachusetts 02189 www.capv.comCopyright © InfoTrends00000000 3© 2006 InfoTrends www.infotrendscom
Business Document Lifecycle
Obsolescence
CustomerInterface
Warehousing/Archiving
Fulfillment/Distribution
(multi-channel)
Printing/Finishing
Proofing, Approvals
DataManagement,Personalizing
Creation,Imaging,
Input
Concept, Design
Request
00000000 497 Libbey Industrial Parkway Suite 300 Weymouth, Massachusetts 02189 www.capv.comCopyright © InfoTrends00000000 4© 2006 InfoTrends www.infotrendscom
Evolution of Document Services C
usto
mer
Val
ue
Complexity
Phase 3Evaluates the entire document life cycle to help customers improve internal business process components
Outsourced print and Value-Added Services
Phase 4Transfer of an entire business process to the outsourced service provider
Document ProcessOutsourcing
Phase 2Print production and fulfillment with elements of complexity and customization that require an understanding of customers’core business requirements
Outsourced Print(on, off site)
Phase 1Printing and Finishing on a project basis
TraditionalSpec and Bid Print
00000000 597 Libbey Industrial Parkway Suite 300 Weymouth, Massachusetts 02189 www.capv.comCopyright © InfoTrends00000000 5© 2006 InfoTrends www.infotrendscom
Document Outsourcing Defined
The delegation to a supplier of the capture, imaging, conversion or the creation,
production, processing, printing, mailing, electronic transmission, and/or fulfilment of any type of printed or electronic document
00000000 697 Libbey Industrial Parkway Suite 300 Weymouth, Massachusetts 02189 www.capv.comCopyright © InfoTrends00000000 6© 2006 InfoTrends www.infotrendscom
Examples of Document Outsourcing Services
Data Center
Office Copy Center/CRD/In-plant Print Shop
Mail Room
Centralized Copy/print/bind servicesData center print servicesCentralized equipment service/maintenanceCreative ServicesDocument Scanning
Records managementData hosting/database
management servicesLegacy data conversion
Mail servicesInventory ServicesFulfillment Services
Fleet management of copiersFleet management of networked printersFacsimile services
Content management servicesPersonalization or customization servicesArchivingSoftware integration servicesDocument consulting services
Printing of statements, bills, and invoices
Electronic presentment andpayment services
00000000 797 Libbey Industrial Parkway Suite 300 Weymouth, Massachusetts 02189 www.capv.comCopyright © InfoTrends00000000 7© 2006 InfoTrends www.infotrendscom
$749
$21,228
$2,565
$6,997
$1,525
$25,591
$2,667
$8,496
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
On-Site ContractedServices
Statement Printing Off-Site ContractedServices
DPO
2004 2009
U.S. Document Outsourcing Forecast by Environment ($Millions)
4.0% CAGR
0.8% CAGR
3.8% CAGR
15.3% CAGR
$31.5 Billion Market in 2004
Source: InfoTrends/CAPV, U.S. Document Outsourcing Market Forecast 2004-2009
00000000 897 Libbey Industrial Parkway Suite 300 Weymouth, Massachusetts 02189 www.capv.comCopyright © InfoTrends00000000 8© 2006 InfoTrends www.infotrendscom
€ 559
€ 13,196
€ 2,673€ 3,192
€ 2,174
€ 16,558
€ 3,337€ 4,585
€ 0
€ 2,000
€ 4,000
€ 6,000
€ 8,000
€ 10,000
€ 12,000
€ 14,000
€ 16,000
€ 18,000
On-Site ContractedServices
Statement Printing Off-Site ContractedServices
DPO
2004 2009
W.E. Document Outsourcing Forecast by Environment (€Millions)
7.5% CAGR4.5% CAGR
4.7% CAGR
31.2% CAGR
Source: InfoTrends/CAPV, Western European Document Outsourcing Market Forecast 2004-2009
00000000 997 Libbey Industrial Parkway Suite 300 Weymouth, Massachusetts 02189 www.capv.comCopyright © InfoTrends00000000 9© 2006 InfoTrends www.infotrendscom
What is DPO?
• Document Process Outsourcing (DPO) is the assignment of an entire document-intensive business process to an external provider
00000000 1097 Libbey Industrial Parkway Suite 300 Weymouth, Massachusetts 02189 www.capv.comCopyright © InfoTrends00000000 10© 2006 InfoTrends www.infotrendscom
Defining the DPO Supplier/Customer Relationship
Lifecycle controlled by
business rules
DPO Service Provider
Input
Output
Report based on predefined metrics
Unstructured or structured content
DPO Customer
Delivery to end-userStructured or unstructured content
00000000 1197 Libbey Industrial Parkway Suite 300 Weymouth, Massachusetts 02189 www.capv.comCopyright © InfoTrends00000000 11© 2006 InfoTrends www.infotrendscom
DPO Engagement vs. Traditional Document Outsourcing Engagement
• Contract begins with, and focuses on, business process and metrics associated with that process, rather than specific document services
• Requires vendor understanding of business processes in specific vertical industries
00000000 1297 Libbey Industrial Parkway Suite 300 Weymouth, Massachusetts 02189 www.capv.comCopyright © InfoTrends00000000 12© 2006 InfoTrends www.infotrendscom
DPO versus BPO
• The outsourced process includes management of one or more document lifecycles– The service provider assumes ownership of a
set of business rules that control the document lifecycle(s)
• Document domain expertise is required to effectively manage the business process
00000000 1397 Libbey Industrial Parkway Suite 300 Weymouth, Massachusetts 02189 www.capv.comCopyright © InfoTrends00000000 13© 2006 InfoTrends www.infotrendscom
Examples of Document-Intensive Business Processes (1 of 2)
• Customer-facing document processes
– Client account lifecycle management, including:
• account activation services• new enrollment
communication• multi-channel delivery of
statements, and other account documents
– Medical claims processing
• Technical document processes– Maintenance and distribution of:
• technical service bulletins• manufacturing supplier
technical documents• product design specifications • repair manuals• blueprints and/or technical
drawings
00000000 1497 Libbey Industrial Parkway Suite 300 Weymouth, Massachusetts 02189 www.capv.comCopyright © InfoTrends00000000 14© 2006 InfoTrends www.infotrendscom
Examples of Document-Intensive Business Processes (2 of 2)• Financial accounting and invoicing
document processes– Accounts receivable dispute resolution
management– Accounts payable invoice matching
management– Invoice processing (or invoice
exception processing)– Loan origination management– Credit card application management
• Marketing and communications document processes
– On-demand customer collateral fulfillment
– Literature management for distribution channels
• Regulatory compliance document processes
– Sarbanes-Oxley or HIPPA compliance
– HR records management
00000000 1597 Libbey Industrial Parkway Suite 300 Weymouth, Massachusetts 02189 www.capv.comCopyright © InfoTrends00000000 15© 2006 InfoTrends www.infotrendscom
Study Objectives
• Gain an in-depth understanding of the North American Document Process Outsourcing (DPO) market, including competitive landscape
• Obtain detailed knowledge required for effective business planning
• Learn how to address the rapidly-growing DPO opportunity and develop go-to-market strategies
Look beyond market size and growth potential to understand the “who, what, how, and why” of the document process outsourcing business
00000000 1697 Libbey Industrial Parkway Suite 300 Weymouth, Massachusetts 02189 www.capv.comCopyright © InfoTrends00000000 16© 2006 InfoTrends www.infotrendscom
Questions Posed• What is the level of willingness to outsource document-intensive
business processes?• Who is currently outsourcing document intensive business
processes? What industries? What lines-of-business?• Does the concept of document process outsourcing resonate
with high-level executives?• Who are the ultimate DPO decision makers?• Which processes will be outsourced? By what metrics will these
processes be measured?• How should DPO engagements be structured?• What are primary selection criteria for DPO service providers?
What domain expertise is valued?• How important are global capabilities?• Who are the leading DPO service providers today? Who will be
the leading DPO service providers in the future?
00000000 1797 Libbey Industrial Parkway Suite 300 Weymouth, Massachusetts 02189 www.capv.comCopyright © InfoTrends00000000 17© 2006 InfoTrends www.infotrendscom
Methodology• Quantitative
– Web-based survey conducted in September of 2005– 589 respondents across a range of company sizes, vertical
industries, and departments
• Qualitative– Online focus groups and telephone interviews with managers
in each of the following groups of functional areas:• Finance and Accounting, Procurement, Information Technology
and Operations/Manufacturing• Sales and Marketing• Human Resources, Training and Customer Service • Legal
00000000 1897 Libbey Industrial Parkway Suite 300 Weymouth, Massachusetts 02189 www.capv.comCopyright © InfoTrends00000000 18© 2006 InfoTrends www.infotrendscom
Bulletin Board Focus Groups
• Uniquely designed for market research on the Web
• Focus group occurs over 3 days allowing for highly involved discussions
• Participants free to login at their own convenience and spend time providing thoughtful input
• Can have private or group discussions• Automatically generates detailed transcripts
00000000 1997 Libbey Industrial Parkway Suite 300 Weymouth, Massachusetts 02189 www.capv.comCopyright © InfoTrends00000000 19© 2006 InfoTrends www.infotrendscom
Secondary Research
• Annual reports and SEC documents• Periodicals and trade articles• Web sites• White papers• Published industry reports• Industry databases• Research reports
00000000 2097 Libbey Industrial Parkway Suite 300 Weymouth, Massachusetts 02189 www.capv.comCopyright © InfoTrends00000000 20© 2006 InfoTrends www.infotrendscom
Deliverables• Detailed written report (40 pages) with text and charts
addressing the objectives of the study and providing complete results– Includes executive summary that addresses key issues,
findings, and overall recommendations
• Presentation-style slides for internal communication of the research results (115 charts)
• Detailed data tabs of quantitative research (36 pages)• Appendices including quantitative and qualitative
surveys (19 pages)• Optional transcripts of online focus groups and
telephone interviews (176 pages)• Optional, on-site briefing
00000000 2197 Libbey Industrial Parkway Suite 300 Weymouth, Massachusetts 02189 www.capv.comCopyright © InfoTrends00000000 21© 2006 InfoTrends www.infotrendscom
Key Takeaways from Study (1 of 2)
• Educate customers and prospects about opportunities presented by DPO– Understand the difference between DPO and BPO and between
DPO and traditional document outsourcing– Be open to the possibility of “pilot” programs to demonstrate the
value of DPO
• Start with your existing customers– Identify areas where you can add value and incrementally take on
the responsibility to deliver it– Look for adjacencies to their your existing offering
00000000 2297 Libbey Industrial Parkway Suite 300 Weymouth, Massachusetts 02189 www.capv.comCopyright © InfoTrends00000000 22© 2006 InfoTrends www.infotrendscom
Key Takeaways from Study (2 of 2)
• Develop proven methodologies for measuring your starting point and your progress– Establish the baseline and show how you can handle the process
at the lower cost and with improved service– Expect to be proactive with new ideas to increase efficiencies and
increase customer share
• Be prepared for a consultative sale and long sales cycle– Ensure that you have sales personnel with the correct skill set and
appropriate compensation– Understand that in an early market, you must frequently identify a
project champion, and partner with that individual to sell the engagement to the organization
97 Libbey Industrial Parkway - Suite 300Weymouth, MA 02189Phone: 781.616.2100
Fax: 781.616.2121www.infotrends.com
00000000 23© 2006 InfoTrends www.infotrends.com
Holly MuscolinoDirector, Production Workflow Solutions Service
Thank You!