Document Marketing

8/3/2019 Document Marketing

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1.Regulations that arise to ensure that firms take responsibility for the social

costs of their products or production processes stem from which reason for

government legislation of business?

(a) To protect companies from each other

(b) To protect consumers from unfair business practices

(c) To protect the interests of society

(d) To protect businesses from unfair consumer demands

Answer : C

2.A three-day cooling off period in which buyers can cancel a contract afterre-thinking it is to protect the consumer fromAnswer :

(a) creative selling (b) high pressure selling (c) detail selling (d) hard core

selling

Answer : B

3.One of the most promising developments in multivariable segmentation iscalled _____ where a host of demographic and socioeconomic factors are used

(a) terragraphic segmentation (b) fermagraphic segmentation

(c) geothermy segmentation (d) geodemographic segmentation

Answer : D

4.One of the most common problems with using internal database

information is thatAnswer :

(a) since it was probably collected for some other purpose, it may be

incomplete or wrong.

(b) it is usually expensive to retrieve.


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(c) top executives are usually unwilling to relinquish data, therefore, the data

has limits.

(d) the data is almost always unsecured and therefore, suspect as to

reliability

Answer : A

5.The last stage in the selling process is the _____ stage.

(a) approach (b) handling objections (c) closing (d) follow-up

Answer : D

6.When Coca-Cola and Nestle formed a joint venture to market a ready-to-

drink coffee and tea worldwide, the type of marketing system that was

formed would best be described as being a(n)Answer :

(a) vertical marketing system (b) parallel marketing system

(c) diversified marketing system (d) horizontal marketing system

Answer : D

7.The major advantage of survey research is itsAnswer :

(a) simplicity (b) structure (c) organization (d) flexibility

Answer : D

8.The _____ holds that consumers will favor products that are available and

highly affordable (therefore, work on improving production and distribution

efficiency)

(a) product concept (b) production concept


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(c) production cost expansion concept (d) marketing concept

Answer : B

9.A ____ is any activity or benefit offered for sale that is essentially intangible

and does not result in the ownership of anything

(a) demand (b) basic staple (c) product (d) service

Answer : D

10._____ is a persons distinguishing psychological characteristics that lead to

relatively consistent and lasting responses to his or her own environment

(a) Psychographics (b) Personality (c) Demographics (d) Lifestyle

Answer : B

11.The place in the business buying behavior model where interpersonal andindividual influence might interact is called the

(a) environment (b) response (c) stimuli (d) buying center

Answer : D

12.The course of a products sales and profits over its lifetime is called

(a) the sales chart (b) the dynamic growth curve

(c) the adoption cycle (d) the product life cycle

Answer : D


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13.When companies make marketing decisions by considering consumers

wants and the long-run interests of the company, consumer, and the general

population, they are practicing which of the following principles?

(a) Innovative marketing (b) Consumer-oriented marketing

(c) Value marketing (d) Societal marketing

Answer : D

14.All of the following are thought to be sources if new product ideas EXCEPT.

(a) internal sources (b) customers (c) competitors (d) the local library

Answer : D

15.If Honda uses its company name to cover such different products as its

automobiles, lawn mowers, and motorcycles, it is practicing which of the

following strategies?

(a) new brand strategy (b) line extension strategy

(c) multibrand strategy (d) brand extension strategy

Answer : D

16.If a company (considering its options on the product/market expansion

grid) chooses to move into different unrelated fields (from what it has ever

done before) with new products as a means to stimulate growth, thecompany would be following which of the following general strategies?

(a) market penetration (b) market development

(c) product development (d) diversification


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Answer : D

17.When a marketing research organization chooses a segment of the

population that represents the population as a whole, they have chosen a

_____

(a) group (b) bi-variant population (c) sample (d) market target

Answer : C

18.Joining with foreign companies to produce or market products and

services is called

(a) direct exporting (b) indirect exporting (c) licensing (d) joint venturing

Answer : D

19.If advertising constantly sends out messages about materialism, sex,

power, and status, which of the following categories of social criticism most

closely matches this problem?

(a) Too much advertising (b) Too few social goods

(c) Cultural pollution (d) Too much political power

Answer : C

20.A(n) ____ is a name, term, sign, symbol, or design, or a combination of

these that identifies the marker or seller of a product or service.

(a) product feature (b) sponsorship (c) brand (d) logo

Answer : C


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21.If an advertiser wants flexibility, timeliness, good local market coverage,

broad acceptability and high believability, the advertiser will probably choose

which of the following mass media types?

(a) Newspapers (b) Television (c) Direct Mail (d) Radio

Answer : A

22.When producers, wholesalers, and retailers as a unified system, they

comprise a

(a) conventional marketing system (b) power-based marketing system (c)

horizontal marketing system (d) vertical marketing system

Answer : D

23.The type of trade-promotion discount in which manufacturers agree to

reduce the price to the retailer in exchange for the retailers agreement to

feature the manufactures products in some way is called

(a) discount (b) allowance (c) premium (d) rebate

Answer : B

24.The study of human populations in terms of size, density, location, age,

gender, race, occupation, and other statistics is calledAnswer :

(a) Geothermy (b) Demography (c) Ethnography (d) Hemos-popography

Answer : B

25.Today, advertising captures about ___ percent of total promotion spending

(a) 15 (b) 23 (c) 29 (d) 33


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Answer : B

26.The process that turns marketing strategies and plans into marketingactions in order to accomplish strategic marketing objectives is

calledAnswer :

(a) Marketing strategy (b) Marketing control

(c) Marketing analysis (d) Marketing implementation

Answer : D

27.The goal of the marketing logistics system should be to provideAnswer :

(a) a targeted level of promotional support.

(b) a targeted level of customer service at the least cost.

(c) a targeted level of transportation expense ratio.

(d) a targeted level of field support.

Answer : B

28.The practice of going after a large share of a smaller market or subsets of

a few markets is calledAnswer :

(a) undifferentiated marketing (b) differentiated marketing

(c) concentrated marketing (d) turbo marketing

Answer : C

29.The shrinking of distances due to technological advance such as computer

and fax connections by telephone, are one characteristic of what new


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challenge to marketing?

(a) Rapid globalization

(b) The changing world economy

(c) The call for more socially responsible marketing

(d) The micro-chip revolution

Answer : A

30.If Mark Mars pays Hershey Foods Corporation for the right to use their

name on his line of T-shirts, then Mr. Mars is using which type of branding?

(a) Licensed brand (b) Manufacturers brand

(c) Private brand (d) Co-brand

Answer : A

31.If your company were to make light bulbs to be used in photocopies, you

would most likely be selling to a ______ market.

(a) reseller (b) business (c) government (d) service

Answer : B

32._____ has the advantage of being high in selectivity; low cost, immediacy,

and interactive capabilities

(a) Direct Mail (b) Outdoor (c) Online (d) Radio

Answer : C


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33.If your company were to make a product such as a suit of clothes and sold

that product to a retailer, your company would have sold to the

_______market.

(a) reseller (b) business (c) government (d) service

Answer : A

34.In 1985, the Coca-Cola Company made a classic marketing blunder with

its deletion of its popular Coca-Cola product and introduction of what it called

New Coke. Analysts now believe that most of the companys problems

resulted from poor marketing research. As the public demanded their old

Coke back, the company relented and reintroduced Coca-Cola Classic (which

has regained and surpassed its former position) while New Coke owns only0.1 percent of the market. Which of the following marketing research

mistakes did coca-Cola make?

(a) They did not investigate pricing correctly and priced the product too high.

(b) They defined not investigate dealer reaction and had inadequate

distribution.

(c) They defined their marketing research problem too narrowly

(d) They failed to account for the Pepsi challenge taste test in their marketing

efforts

Answer : C

35.Marketers are sometimes accused of deceptive practices that lead

consumers to believe they will get get more value than they actually do. ____

includes practices such as falsely advertising factory or wholesale prices

or a large price reduction from a phony high retail price.

(a) Deceptive promotion (b) Deceptive packaging

(c) Deceptive pricing (d) Deceptive cost structure

Answer : C


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36.The advantages of audience selectivity, no ad competition and

personalization apply to which type of media?

(a) Newspapers (b) Television (c) Direct Mail (d) Radio

Answer : C

37.The first modern environmental movement in the United States began in

theAnswer :

(a) 1940s (b) 1950s (c) 1960s and 1970s (d) mid 1980s

Answer : C

38.Costs that do not vary with production or sales levels are calledAnswer :

(a) fixed costs (b) variable costs

(c) standard costs (d) independent costs

Answer : A

39.Each salesperson is assigned to an exclusive area in which to sell the

companys full line of products or services in which type of sales force

structure?

(a) Territorial sales force (b) Product sales force

(c) Customer sales force (d) Hybrid sales force

Answer : A

40.Techonological advances, shifts in consumer tastes, and increased


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competition, all of which reduce demand for a product are typical of which

stage in the PLC?

(a) decline stage (b) introduction stage

(c) growth stage (d) maturity stage

Answer : A

41.Setting the promotion budget so as to match the budgets of the

competition is characteristic of which of the following budget methods?

(a) Affordable method (b) Percentage-of-Sales method

(c) Competitive-and-parity method (d) Objective -and-task method

Answer : C

42.____ is screening new-product ideas in order to spot good ideas and drop

poor ones as soon as possible.

(a) Idea generation (b) Concept development and testing

(c) Idea screening (d) Brainstorming

Answer : C

43.The type of sales force structure in which the sales force sells along

product lines is called a

(a) territorial sales force (b) product sales force

(c) customer sales force (d) retail sales force

Answer : B


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44.A company is in the _____ stage of the new product development process

when the company develops the product concept into a physical product in

order to assure that the product idea can be turned into a workable product.

(a) product development (b) commercialization

(c) marketing strategy (d) business analysis

Answer : A

45.When personal interviewing involves inviting six to ten people to gather

for a few hours with a trained interviewer to talk about a product, service, or

organization, the method is calledAnswer :

(a) selective sponsorship (b) probing

(c) focus group interviewing (d) the Delphi method

Answer : C

46.All of the following factors can affect the attractiveness of a market

segment

EXCEPTAnswer :

(a) the presence of many strong and aggressive competitors

(b) the likelihood of government monitoring

(c) actual or potential substitute products

(d) the power of buyers in the segment

Answer : B

47.If a government uses barriers to foreign products such as biases against a

foreign companys bids, or product standards that go against a foreign

companys product features, the government is using


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(a) protectionism (b) exchange controls

(c) exchange facilitators (d) non-tariff trade barriers

Answer : D

48.The choice between high markups and high volume is part of which of the

following retailer marketing decisions?

(a) Target market decisions

(b) Product assortment and services decisions

(c) Pricing decisions

(d) Promotion decisions

Answer : C

49.One common misuse of marketing research findings in contemporary

business is the tendency for marketing research to Answer :

(a) become a vehicle for pitching the sponsors products

(b) become a vehicle for discriminating in the marketplace

(c) become a means for raising prices

(d) become a means for unfair competition

Answer : A

50.The most logical budget setting method is found in the list below. Which is

it?

(a) Affordable method (b) Percentage-of-Sales method

(c) Competitive-parity method (d) Objective-and-task method


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Answer : D

1. The port number used by SMTP is:

25

2. A packet filter is a type of

Firewall

3. Which among the following utilities can detect a bad sector?

CHKDSK and SCANDISK

4. In 100BASE-T, T stands for:

Twisted pair

5. A head crash is said to occur when the read-write head of a hard disk

drive:

Touches the magnetic media

6. Category 5 cable includes twisted pairs in a single cable jacket.


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4

7. The port number used by the HTTP protocol is

80

8. In PowerPoint presentations, individual pages are called:

Slides

9. _________ is a powder used in laser printers to form the images on a paper.

Toner

10. Worms and Trojan Horses are examples of:

Malware

11. ___________ Printers work by selectively heating regions of special heat-

sensitive paper.

Thermal

12.The ISI mark is given by:

BIS


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13. The laser printer was invented at:

Xerox

14. A flaw in a system whereby the output is unexpectedly dependent on the

sequence or timing of other events is called a:

Race condition

15. A 56k modem can transfer data at up to bits per second over the phone

line.

56000

16. The original implementation of the C programming language was

standardized by :

ANSI

17. ________Is a signaling method that handles a relatively wide range of

frequencies.

Broadband

18. Power-on-self-test is built into the:

BIOS


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19. PowerPoint can embed content from other applications through:

OLE

20. The latest release of Microsoft Windows is called:

Vista

21. GRUB is an:

Boot loader

22. __________Is a family of programmable interrupt controller chips.

8259

23.card allows television signals to be received by a computer.

TV tuner

24. ________Is an IEEE 1394 implementation.

Fire Wire

25 Windows protection error messages may result from:


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Damage to the system registry

26 Sound Blaster line of audio cards were made by :

Creative Technology Ltd.

27 Indiscriminate sending of unsolicited bulk messages is known as :

Spamming.

28. The blue screen of death may occur due to:

All the above

29. FAT manages files in contiguous groups of sectors called:

Clusters

30. The utility which can be used to clean the windows registry is:

regedit

Computer GK, Computer Related GK

Computer Awareness-Computer Knowledge Question Series

Posted by admin On December - 22 - 2010

1. A group of attribute/field in a database is known as a______.

a) Record b) File c) Database d) Entry e) None


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2. A ______ describe a category of information in a table of database.

a) Record b) File c) Entry d) Field e) None

3. A goal of data mining includes which of the following?

a) To confirm that data exists

b) To create a new data warehouse

c) To analyze data for expected relationships

d) To explain some observed event or condition

e) None of the above

4. The correct hierarchical order, smallest to largest, for the following

database terms is:

a) File, Field, Record, Database

b) File, Record, Field, Database

c) Record, Field, File, Database

d) Field, Record, File, Database

e) None of the above

5. In RDBMS , DBA is responsible for:

a) Physical database design

b) Defining conceptual models and schema

c) Defining security and integrity rules

d) Defining backup and recovery mechanisms

e) All the above

6. When data changes in multiple lists and all lists are not updated, this

causes _______.

a) Duplicate data

b) Data redundancy

c) Data inconsistency

d) Information overload


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e) None

7. Which of the following programming method is used to minimize data

errors when data

is transferred over a network?

a) Checksum b) Checkbit c) Cryptography d) Encryption e) None

8. Which device act as a traffic cop over a network?

a) Modem b) Hub c) Switch d) Router e) None

9. How many layers are present in Open System Interconnection (OSI) model

of network

architecture?

a) Five b) Six c) Seven d) Eight e) None of these

10. Which layer of OSI model, firstly make use of unit of data called Packet?

a) Datalink Layer

b) Transport Layer

c) Network Layer

d) Presentation Layer

e) None

11. Communication between computers is established, maintained and

terminated by _____ .

a) Network Layer

b) Session Layer

c) Application Layer

d) Presentation Layer

e) None

12. Which term identifies a specific computer on the web and the main page

of the entire

site?

a) URL b) Hyperlink c) Web site address d) Domain name e) None of these


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13. The place where data or information is stored for a short time is

a) Memory b) Control Unit c) Buffer d) ALU e) None

14. The section of CPU which selects, interprets and sees to the execution of

program

instructions?

a) ALU b) Control Unit c) Register Unit d) Processing Unit e) None

15. Which program is used to convert assembly language to machine

language?

a) Compiler b) Interpreter c) Linker d) Assembler e) None

16. The process of finding errors in softwares source code

a) Debugging b) Compiling c) Testing d) Running e) None

17. A computer programmer

a) can draw only flowchart

b) can enter data quickly

c) does all the thinking for a computer

d) can operate all type of computer equipment

e) None

18. Primary Memory of a personal computer consists of

a) RAM only

b) ROM only

c) Hard Disk only

d) Both (a) and (b)

e) All (a), (b), and (c)

19. A Trojan horse is

a) An ad ware program

b) A virus disguised as a useful program.

c) A program that blows up every time you use it


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d) A spy ware which steal information over internet

e) None

20. Which one of the following is not true?

a) HTTP Protocol is used to view a web page in a browser

b) Android is Googles operating system for mobile devices

c) GHz is the measurement used to determine the speed of processor

d) WAN requires the same technology as LAN

e) All are true


CAD and CADD

Posted by admin On November - 25 - 2010

Computer-aided design (CAD), also known as computer-aided design and

drafting (CADD), is the use of computer technology for the process of design

and design-documentation. Computer Aided Drafting describes the process of

drafting with a computer.

CADD software, or environments, provide the user with input-tools for the

purpose of streamlining design processes; drafting, documentation, and

manufacturing processes. CADD output is often in the form of electronic files

for print or machining operations. The development of CADD-based software

is in direct correlation with the processes it seeks to economize; industry-

based software (construction, manufacturing, etc.) typically uses vector-

based (linear) environments whereas graphic-based software utilizes raster-

based (pixelated) environments.


Virtual Memory,ROM and RAM



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Virtual Memory

Virtual Memory is a feature of an operating system that enables a process to

use a memory (RAM) address space that is independent of other processes

running in the same system, and use a space that is larger than the actual

amount of RAM present, temporarily relegating some contents from RAM to a

disk, with little or no overhead.

ROM

ROM Read-only memory: On ROM, data is prerecorded for read only which

can not be removed. ROM is nonvolatile and it retains its contents regardlessthe computer is on or off. Most personal computers contain a small amount of

ROM that stores critical programs such as the program that boots the

computer. In addition, ROMs are used in calculators and peripheral devices

such as laser printers, whose fonts are often stored in ROMs. There are a few

variations of ROM such as programmable read-only memory(PROM), which is

manufactured as blank chips on which data can be written with a special

device called a PROM programmer.

RAM

RAM Random access memory: whose contents can be accessed (read, write

and remove) in any order. This is in contrast to sequential memory devices

such as magnetic tapes, discs and drums, in which the mechanical movement

of the storage medium forces the computer to access data in a fixed order.

RAM is usually used for primary storage in computers to hold active

information such as data and programs. Common forms of RAM are: SRAM

(Static RAM) and DRAM (Dynamic RAM).

Computer GK, Computer Related GK, Cyber World

Cloud Computing The New Technology in Computing


Cloud Computing is a technology that uses the internet and central remote


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servers to maintain data and applications. Cloud computing allows consumers

and businesses to use applications without installation and access their

personal files at any computer with internet access. This technology allows

for much more efficient computing by centralizing storage, memory,

processing and bandwidth.

Cloud computing is Internet-based computing, whereby shared resources,

software, and information are provided to computers and other devices on

demand, like the electricity grid.

Cloud computing is a natural evolution of the widespread adoption of

virtualization, Service-oriented architecture and utility computing. Details are

abstracted from consumers,who no longer have need for expertise in, or

control over, the technology infrastructurein the cloud that supports them.

Cloud computing describes a new supplement, consumption, and delivery

model for IT services based on the Internet, and it typically involves over-the-

Internet provision of dynamically scalable and often virtualized resources

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