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2014-15 Rodeo Athletes Media Packet
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2014-15
Rodeo Athletes
Magazine Publications
A Portfolio of Today and Tomorrows Brightest Rodeo Stars
Rodeo Athletes Magazine, a national magazine publication out of St. George, Utah, provides up
and coming rodeo athletes the opportunity to chase their rodeo and educational dreams. These
young cowboys and cowgirls represent the ideals of America. By teaming up with businesses
and sponsors athletes are able to gain an education and success in life and businesses brand with
the best in the west!
2014-15 Rodeo Athletes Magazine Publications
*Distribution
In 2014 special issues will be printed quarterly and starting January 2015 monthly issues will be
printed. Each issue will spotlight world champions, soon to be champions, and give both
sponsors and athletes the kind of exposure it takes to
succeed in the industry. Our standard of quality has set the
bar. High definition images, 80# gloss text paper, the
magazine is nearly impossible to tear from the hands of its
viewer. The athletes come first and 10% of all proceeds
from magazine advertisement fund the education for our
nationals top rodeo High School and College athletes. The
magazine consumer stands next to the athletes and
receives these magazines at no cost. The highest demand
come from the National Finals Rodeo Issue, College
National Finals Rodeo Issue, Little Britches National
Finals, High School National Finals Rodeo, and Timed
Event Championships Issues. Over 40,000 magazines will
be distributed during the youth finals this summer, 2014.
We will be printing and distributing 20,000 of each issue
and with special event issues an additional 10-20,000. The
website is now open and developing more every day.
With the same mission in mind we will continue to
provide rodeo athletes and businesses the services to
sponsor and represent the best in the west.
*Target Market
Rodeo Athletes Magazine target market includes
male and female athletes, 14 to 35 years old,
competing in all levels of rodeo. This target audience
actively buys and uses advertised products. The
secondary target market is the family of rodeo
athletes, from parents to grandparents, aunts and
uncles, to friends and family supporting future world
champions. The third target markets are universities
and schools where rodeo athletes gain their
education. The fourth target market is our sponsors
and their employees that attend and compete in rodeo
competitions. Rodeo Athletes Magazine has a target
market of over 100,000 individual potential readers
and growing.
2014-15 Rodeo Athletes Magazine Publications
*Mission Statement
Our mission is to ensure Rodeo's place in the American
lifestyle for many centuries to come. To accomplish this
goal Rodeo Athletes Magazine is establishing a standard
of success in all aspects of life for the rodeo athletes of
tomorrow. From the classroom to the arena, rodeo
athletes are being prepared for the future. Our company
is about building opportunities for our athletes, and
sponsors; to best market their products and talents
across the nation while contributing to their economic
and educational growth.
*Who we are
Rodeo Athletes Magazine executive team is comprised of
Garrett Baxter: 2013 International Career Development
Advertising Campaign Marketer of the year, and 2014 top
finalist in Entrepreneur Starting-a-Business. Matt Sherwood:
Two-time World Rodeo Champion Team Roping Header.
Wesley Silcox: Two-time World Rodeo Champion Bull
Rider. Clint Post: 2014 Utah State Business-to-Business
Sales Champion of the Year. Jody Sheffield: NFR Qualifier.
Colby Siddoway: BFI Champion Header.
2014-15 Rodeo Athletes Magazine Publications
Ad Specifications & Rate Card
2014/2015 Advertising Rates:
Position 1 x 2x 3x 4x
¼ page ad $750 $725 $700 $675
½ page ad $1200 $1100 $1000 $900
Full page $1700 $1500 $1300 $1100
Inside Front $3000 $2750 $2500 $2000
Inside Back $2800 $2550 $2200 $1900
Back Cover $4000 $3750 $3500 $3000
*Front Cover $8000 N/A N/A N/A *Front Cover may be an option; Rodeo Athletes Magazine approval required.
Article* Rate
½ page (no interview) $1000
Full page article $1200 *Articles are limited due to editorial space. *Articles include coverage on our website and social media sources.
*These prices are for Business Articles only.
Directory Listing 1 x 3x 6x 12x
Regular $50 $45 $40 $35
*Premium $75 $70 $65 $60 *Premium listings are listed at the top or near the top of the list in bold/italicized lettering.
**Directory listings includes an online listing on our website for 60 days.
Packages Offers
½ page Ad or Full Page Ad
Monthly Free listing; free article (1x) for 3x commitment or more.
Display Advertising & Design Specifications:
Advertisements that are designed or require alterations by Rodeo Athletes Magazine are based on the following rates: $25 for minor changes, $45 for ¼ ad design, $65 for ½ page, $85 for full page ad design.
2014-15 Rodeo Athletes Magazine Publications
Files: All files must be 300 dpi. 4-color images must be set to CMYK. Black & white images must be set to grayscale. Digital files can be in PC or Mac format with the following acceptable file types: PDF, EPS, TIF
Advertising Sizes: Full Page Only Bleed: Add .125” on all sides. Full Page Only Without Bleed: Subtract .50” on all sides. Full Page 8.375" x 10.875", Half Page 7.625" x 4.854", Quarter Page 3.729" x 4.854" Submissions: Files can be submitted by email Email: [email protected] Phone: 801-885-9353
The following deadlines are in place for the 2014 – 2015 calendar year:
Issue Reserve Space Copy Deadline Distribution
Fall Issue/Circuit Finals July 30 August 18 September 1 – 31 October 1 – 31
PBR Finals September 10 September 25 October 22 – 26
NFR Publication October 20 November 5 December 4 – 13
Circuit Finals January Issue
December 1 December 18 January 5th, 2015
February Issue January 1 January 18 February 5th, 2015
Timed Event Championship Issue
February 1 February 18 March 5th, 2015
April Issue March 1 March 18 April 5th, 2015
State High School Finals Issue
April 1 April 18 May 5th, 2015
CNFR/JHSRF Issue May 1 May 18 June 5th, 2015
High School/Little Britches Finals Issue
June 1 June 18 July 5th, 2015
August Issue July 1 July 18 August 5th, 2015
September Issue August 1 August 18 September 5th, 2015
The Advertising Process
Step 1 Complete and sign the Advertising Agreement Form.
Step 2 Provide us with any pictures, photos, logos, files and images if applicable using the requirements listed in the specifications form by the monthly deadline.
Step 3 Rodeo Athletes Magazine will provide you with an electronic proof of your ad if you have asked us to design the ad no later than 2 weeks before our print date.
Step 4 If changes need to be made to your proof, provide feedback to our staff within 3 business days ([email protected]).
Step 5 The final proof will be sent to you within 2 business days following your request.
Step 6 Receive copies of the magazine at your place of business.
2014-15 Rodeo Athletes Magazine Publications
Advertising Agreement
Advertiser
Company Name:
Address:
Contact Name: E-mail:
Phone: Account #:
Advertisement:
Frequency: 1 time ( ) 2 times ( ) 3 times ( ) 4 times ( )
Size: ¼ page ( ) ½ page ( ) Full ( )
Special: Back Cover ( ) Front Cover ( ) Inside Back ( ) Inside Front ( )
Directory Listing: 1 time ( ) 2 times ( ) 3 times ( ) 4 times ( )
Special Directory: Premium ( ) Regular ( )
Issue(s): Timed Event Youth Finals Circuit Finals PBR Finals NFR Finals
Article: Issue(s) -
Comments:
Special Requests:
Ad Cost:
Discounts:
Total:
Ad Representative:
We agree to the terms and conditions specified in this Rodeo Athletes Magazine Advertising Agreement.
Advertiser Signature: Advertisers should follow the ad specifications list in the Specifications & Rate Card form. Send artwork and advertising specifications to [email protected] or contact us at 801-885-9353.
Signature:
Printed Name:
Title:
Date:
Rodeo Athletes Inc, is a Utah Based company having offices at 531 S. 500 E., St. George, Utah, 84770 and Advertiser (as identified herein), enter into this Rodeo Athletes Inc. Advertising Agreement (“Agreement”) as of the first date by which this Agreement is executed. Rodeo Athletes Inc. publishes a magazine known as Rodeo Athletes (“Magazine”). Advertiser wishes to place one or more advertisements in the Magazine, and Rodeo Athletes Inc. is agreeable to this on the terms and conditions of this Agreement. The parties therefore agree as follows: 1. Advertisement. Advertiser shall submit all elements of the advertisement to be published, including properly formatted files and proofs, to Rodeo Athletes Inc. prior to the relevant advertisement materials due date, in accordance with the Rodeo Athletes magazine advertisement specifications, incorporated herein by reference. Advertiser understands and agrees that any changes necessary to prepare or modify the advertisement to conform to the size or production specifications listed will be added as additional charges to the advertiser. 2. Errors. Publisher accepts no responsibility for any errors in advertisements prepared or approved by the advertiser. Any substantial errors that are the fault of the publisher will be subject to a reduction or reimbursement of the amounts paid by the advertiser, but in no case will any claim arising from any error exceed the amount paid for the advertisement by the advertiser. Publisher shall not be liable for any consequential damages of any kind if for some reason the magazine does not publish an advertisement or the advertisement is published incorrectly. 3. Representations, etc. by Advertiser. Advertiser represents and warrants that it has authorization to publish advertisements submitted hereunder, and that such publication will not violate any law, infringe upon any right, or interfere with any obligation of any entity. Without limiting the foregoing, Advertiser represents and warrants that any advertisement submitted hereunder that includes a comparative claim; contest; game of chance; sweepstake; lottery; coupon; product performance demonstration; endorsement; testimonial; flag; “free” offer; geographic name; indication of geographic origin; certification mark, symbol, or claim; guarantee; look-alike; person’s name or likeness; price or savings claim; quotation; sales claim; song lyric; survey; 3rd-party trademark, service mark, or product; or warranty does not violate any law, infringe upon any right, or interfere with any obligation of any entity. Advertiser will defend, indemnify, and hold Rodeo Athletes Inc. harmless from all loss and liability (including attorneys’ fees) on account of claims resulting from any act, omission, or breach of this Agreement or a warranty or representation herein, by Advertiser (including Advertiser’s agents, employees, or subcontractors). 4. Publisher’s Discretion. Publisher reserves the right to place the word ADVERTISEMENT on any material the publisher believes to resemble or to be confusingly similar to the publication’s editorial or article format. Advertisers are permitted to advertise in the magazine at the publisher’s discretion; the publisher reserves the right to refuse or cancel any advertising for any reason at any time. 5. Indemnity. Advertiser’s materials are accepted and published upon the representation that the advertiser has the right to authorize publication of all contents of the advertisement and the representations made therein do not infringe or damage any third party. Advertiser agrees to indemnify and hold harmless the publisher from any and all claims and resulting damages, loss, and expense (including attorney’s fees) arising out of the publication of the advertiser’s material. These claims include, but are not limited to, claims or suits for libel, violation of right of privacy, plagiarism, and copyright infringement. 6. Payment Terms. Advertiser must pay in advance. Payment must be received by the “Space Reservation”
deadline unless other arrangements have been made in writing. 7. Cancellations. No cancellations are allowed after the “Space Reservation” deadline indicated on the Rodeo Athletes magazine deadline and copy specifications form unless other arrangements have been made in writing. 8. Frequency Discounts. Frequency discounts are based on the number of advertisements placed in the magazine within a publication year. Advertiser agrees that if the number of advertisements drops below the number required for the frequency discount, the publisher will adjust the rate of any remaining advertisements to reflect the higher advertising rate (as specified on the Rodeo Athletes magazine specifications form) and will bill the advertiser for the difference between the amount paid and the full rate for the number of advertisements previously run. 9. Conditions; Entire Agreement; Amendments. Conditions that conflict with this Agreement are not binding on Rodeo Athletes Inc. unless agreed to in writing by an authorized representative of Rodeo Athletes Inc. This Agreement is the entire agreement regarding its subject matter and supersedes all prior and contemporaneous agreements, representations, proposals, discussions, and communications, whether oral or in writing. This Agreement may be modified only in a mutually agreed upon and executed writing. 7. Circulation. For information concerning the magazine's circulation and audience profile, refer to the Rodeo Athletes Magazine Media Kit. 8. General. Utah law governs this Agreement. If either party cannot perform its obligations for reasons beyond its reasonable control, then the non-performing party will take reasonable steps to resume performance as soon as possible, and not be considered in breach during the period of non-performance. OTHER THAN FOR A BREACH OF A REPRESENTATION, WARRANTY, OR INDEMNIFICATION, NEITHER PARTY IS LIABLE FOR ANY CONSEQUENTIAL, INCIDENTAL, OR SPECIAL DAMAGES ARISING OUT OF ANY DEFAULT UNDER THIS AGREEMENT, WHETHER IN CONTRACT OR IN TORT, OR FOR ANY DAMAGES EXCEEDING FEES DUE UNDER THIS AGREEMENT.