DOA Board October 2, 2013 Agenda Packet

7/28/2019 DOA Board October 2, 2013 Agenda Packet

1/13

D O W N T O W N O A K L A N D A S S O C I A T I O N

388 19th Street Oakland, California 94612

Phone 510.238.1122 Fax 510.452.4530 [email protected] www.downtownoakland.org

Downtown Oakland Association Board of Directors Meeting

Wednesday October 2, 2013 1:00 P.M.

5 Star City Center Conference Center - 501 12 th Street Suite 201

Agenda

1. Call to order, Michelle Lane

2. Public comment and announcements

3. Approval of the minutes of August 7, 2013 Action Item

4. Financial report Tori Decker Action Item

5. Approval of Proposed 2014 Budget to be included in Annual Report Action Item

6. Board elections

a. Review of open seats and nominees

b. Approval of property owner nominees Action Item

c. Approval of business tenant nominees Action Item

d. Approval of nominations solicited from the floor Action Item

7. Nominations of officers for the coming year

a. President Action Item

b. Vice President Action Item

c. Secretary Action Item

d. Treasurer Action Item


2/13

BROWN ACT:

Government Code 54950 (The Brown Act) requires that a brief description of each item to be

transacted or discussed be posted at least 72 hours prior to a regular meeting. The

Corporation posts agendas with the City at 1 Frank H. Ogawa Plaza, #101. Action may not be

taken on items not posted on the agenda. Copies of the agenda are available from the

Downtown Oakland Association at 388 19th Street, Oakland, CA 94612. Meeting facilities are

accessible to persons with disabilities. If you require special assistance to participate in the

meeting, notify our office at 510 238-1122 at least 48 hours prior to the meeting.

8. SOBO Updates Andrew Jones

9. DISI Updates Steve Snider

a. Gallen.Neilly & Associates public relations report Nancy Amaral

10. Other

11. Next meeting date: December 4, 2013

12. Adjournment


3/13

D O W N T O W N O A K L A N D A S S O C I A T I O N

388 19th Street Oakland, California 94612

Phone 510.238.1122 Fax 510.452.4530 [email protected] www.downtownoakland.org

Downtown Oakland Association Board of Directors Meeting

Minutes of Wednesday, August 7, 2013 1:00 p.m.

City Center 5 Star Conference Center - 500 12th Street

Present: Michelle Lane, Sara May, Martin Ward, Jesse Nelson, Ke Norman, Anagha Clifford,

David Weltin, Karissa Obeso, Keira Williams

Excused Absence: Bill Doak, Joe Gallardo, Drew McGowan, Aliza Gallo

Staff: Steve Snider/District Manager, Andrew Jones/District Services Coordinator, VictoriaDecker/Office Manager, Fiona Simms/Administrative Assistant

PR Consultants: Nancy Amaral/Gallen.Neilly & Associates

Guests: Kim Bardakian

Discussions held and decisions made by the Board of Directors

SUBJECT DISCUSSION ACTION?

Call to order- Michelle Lane,

President

Michelle Lane called the meeting to order at 1:01 p.m.

and introductions were made.Public comment and

announcement

Karissa announced that CBRE is selling their City

Center properties and updated the board on the

status of the sales.

Jesse announced that Umami Burger has opened at

Center 21.

Kim mentioned that the new Visit Oakland office and

visitors center is open in Jack London and the ribbon

cutting ceremony will be held on September 12th. She

also reported that Visit Oakland has a new mobile

visitors center branded by Oaklandish that will beattending events and festivals all over the East Bay.

Tori reported that Michael McGuire has informed staff

that he is stepping down from the board and would

like the CCIG board seat to pass to Damian Fink.

Approval of the minutes of

May 01, 2013

The minutes of May 01, 2013 meeting were presented

for review.Keira moved and Ke

seconded the

motion to approve

the minutes of May

01, 2013 as

presented. The

motion was


4/13

approved

unanimously.

Financial report

- Inclusion of assessment

increase in annual report

Tori explained that our total income YTD is $976,257.90,

less the remaining reserve of $43,813.83 leaves total

cash available of $928,257.90. DISI expenses to date

total $30,866.57 SOBO expenses to date total

$347,704.34, and ORG expenses to date total

$129,103.59. Our total cash remaining is $420,583.40.

Tori reported that our annual report is due to the City

of Oakland by September 1st and must include a

proposed 2014 budget and any request for an

assessment increase, if one is desired.

Tori presented a draft 2014 budget for review as well

as a 2015 budget comparison spreadsheet to illustrate

the potential loss in services if income were to remain

unchanged.

It was explained that the Organization Committee has

reviewed the issue and has recommended that the

DOA pursue a 5% assessment increase. There was

much discussion about the effects of an assessment

increase on service levels and on the property owners.

It was noted that we have only increased the

assessment once before. Spread out over the full 7

years of assessment collection, we have increased the

assessment an approximate average of 1.4% per year.

Martin moved and

Michelle seconded

the motion to

approve the

financial report. The

motion was

approved

unanimously.

Martin moved and

David seconded the

motion to request an

assessment increase

of 5% to be

implemented in the

2014-2015 tax year.

The motion wasapproved

unanimously.

SOBO Updates Andrew

Jones

Andrew reported that the 1st site of the CCTV

program has been installed at 1330 Broadway. He

discussed the status of the other sites as well as thegeneral operation and use of the system. He noted

that so far there has been positive response from OPD.

Andrew announced that the Latham Square soft

opening is scheduled for August 16th. He explained the

pilot program and that the CBDs are working with the

City of Oakland and popuphood to curate vendors

and events for the space. On behalf of the City of

Oakland, Keira thanked the DOA and staff for the help

and support.

Staff mentioned that De Lauers has agreed to limit

their hours of operation to 4:00 a.m. 11:00 p.m. withthe condition that the property owner installs a

security gate. The city does not want a security gate

because of its effect on the streetscape. Andrew

noted that he has seen the owners of De Lauers

putting in more effort, removing old posters and are

actively maintaining the front of their space.

No action taken.

DISI Updates Steve Snider

- Gallen.Neilly & Associates

report

Steve reported that the DISI committee sponsored the

Art & Soul festival which was overall a successful

event. He also reported that staff will be sending out

the Annual Report along with a stakeholder survey.

Steve noted that the focus of DISI for the rest of the

year will be branding, programming, and promotingLatham Square as well as Plaid Friday and a holiday

No action taken.


5/13

shopping campaign.

Nancy highlighted the press releases that were

recently sent out and the PR around Latham Square.

She also mentioned that they have received several

calls regarding the Trayvon Martin case, to which they

responded No comment. She mentioned that theyhave developed an online calendar that will track

annual events and editorial deadlines. She updated

the Board about the PR Task force and the IDA award

submission. She noted that they are planning on

hosting a PR Task Force meeting in September which

will be followed by a New Businesses in the District

press release.

Adoption of Graphic Identity

Program

Staff presented the Graphic Identity program to the

Board. He reported that this program will inform the

website, new banners, business cards and stationary.

The DISI committee has reviewed the program and

has recommended that the board approve theprogram. Was noted that this identity program will not

affect the Ambassador uniforms. This identity program

is designed to streamline joint district branding,

messaging, and communications. Kim noted that Visit

Oakland is in the process of rebranding Oakland as a

destination.

Keira moved and

Anagha seconded

the motion to adopt

the graphic identity

program. The motionwas approved

unanimously.

Approval of committee

purpose statements

a. Organization committee

b. SOBO committee

c. DISI committee

The board reviewed the purpose statements and

gave their feedback. Since all suggested edits were

minor and grammar related, staff suggested that the

board email their edits to the CBD office.

Keira moved and

Sara seconded the

motion to approve

the committee

purpose statements

with minorgrammatical edits.

The motion was

approved

unanimously.

Status of Frank Ogawa Plaza

safety proposal

Andrew explained that the City of Oakland

approached the districts and requested that we

submit a proposal for the expansion of the safety

Ambassador program into Frank Ogawa Plaza. Board

presidents and staff have submitted a proposal for a 3

month trial that includes three additional safety

ambassadors who would patrol the plaza from 11:00

a.m. to 11:00 p.m. under the current Ambassador

management, funded by the city. The proposal also

includes specific requirements related to cooperation

with the Oakland police department. It was noted

that the Ambassadors would patrol outdoors only, and

would not be providing security services to the

buildings. There was discussion of the legalities of the

program.

No action taken.

Other Kim announced that September 9th is the beginning of

Oakland Raiders Week.

Next Meeting October 2, 2013 Nominations meeting

Adjournment The meeting was adjourned at 2:36 p.m.

Minutes taken by: Fiona Simms, Administrative Assistant


6/13

DowntownOaklandAsso

ciationAssociation

YTDCashSummary-Sept

ember2013

YTDBudget

Actual

AnnualBudget

Notes

CashAvailable

Total

$992,2

44.6

9

$1,0

33,1

82.2

0

$992,2

44.6

9

LessReserve

$48,0

00.0

0

$43,8

13.8

3

$48,0

00.0

0

PaymentsMadeFrom

Reserve

$4,1

86.1

7

HardshipReimbur

sementforFirstChurch

ofChrist,Scientist

TotalCashAvailab

le

$944,2

44.6

9

$985,1

82.2

0

$944,2

44.6

9

Expenses

DISI

$58,1

24.9

8

$33,7

04.0

7

$77,5

00.0

0Pleaseseeattached

ORG

$168,8

21.0

0

$159,4

93.1

4

$216,9

23.0

0Pleaseseeattached

SOBO

$487,3

66.2

6

$458,7

97.1

9

$649,8

21.6

9Pleaseseeattached

TotalExpenses

$714,3

12.2

4

$651,9

94.4

0

$944,2

44.6

9Pleaseseeattached

CashRemaining

$229,9

32.4

5

$333,1

87.8

0

$0.0

0


7/13

10:27AM

9/31/13

CashBasis

DowntownOakla

ndAssociation

September2013Expenses

Curr.

Actual

Curr.Budget

Curr.

Variance

Percent

YTDActual

YTDBud

get

YTDVariance

Percent

Ann.

Budget

VarianceExplanation

Expense

DISTRICTIDENTITY(DISI)

DISIPROJECTS

BannerProgram

0.00

500.00

-500.00

0.0%

1,228.06

4,500.00

-3,271.94

27.29%

6,000.00

Includesbannerm

aintenance.DISIplanningtoimplement

newbannerprogr

ambeforeyearend.

Marketing

17.50

875.00

-857.50

2.0%

5,665.50

7,875.00

-2,209.50

71.94%

10,500.00

Includespaymentfornewsletteranddistrictidentity

program.

Merchant/RetailSupport

0.00

500.00

-500.00

0.0%

0.00

4,500.00

-4,500.00

0.0%

6,000.00

Staffdevelopingm

erchantsurveyfor2013.

Misc.

302.50

166.67

135.83

181.5%

302.50

1,499.99

-1,197.49

20.17%

2,000.00

PublicRelations

1,250.00

1,250.00

0.00

100.0%

11,250.00

11,250.00

0.00

100.0%

15,000.00

PublicSpaceDevelopment

0.00

416.67

-416.67

0.0%

0.00

3,749.99

-3,749.99

0.0%

5,000.00

WillbeexpendedonLathamSquareprogramming.

TotalDISIProjects

1,570.00

3,708.34

-2,138.34

42.34%

18,446.06

33,374.98

-14,928.92

55.27%

44,500.00

SpecialEvents

CBDSponsoredEvents

0.00

750.00

-750.00

0%

3,000.00

6,750.00

-3,750.00

44.44%

9,000.00

IncludessponsorshipofBiketoWorkDay,Art&Soul.

FirstFriday

0.00

1,666.67

-1,666.67

0%

12,258.01

14,999.99

-2,741.98

81.72%

20,000.00

IncludesGWOSponsorshipandArt&Soul.

HolidayEvent

0.00

333.33

-333.33

0.0%

0.00

3,000.01

-3,000.01

0.0%

4,000.00

Maketingplanbein

gcreatedforDecemberevent.

TotalSpecialEvents

0.00

2,750.00

-2,750.00

0.0%

15,258.01

24,750.00

-9,491.99

61.65%

33,000.00

TOTAL

DISI

1,570.00

6,458.34

-4,888.34

24%

33,704.07

58,124.98

-24,420.91

57.99%

77,500.00

ORGANIZATION

Non-PersonnelExpenses

AccountingExpenses

0.00

541.67

-541.67

0%

150.00

4,874.99

-4,724.99

3.08%

6,500.00Taxestobefiledby

November15,2013.

ComputerService&Support

220.00

83.33

136.67

264%

1,439.73

750.01

689.72

191.96%

1,000.00

IncludesnewofficecomputerandITsupport.

Fees&Permits

0.00

100.00

-100.00

0%

1,504.00

900.00

604.00

167.11%

1,200.00

IncludesCDAand

IDAmembership,submissionfeefor

IDADowntownLe

adershipandManagementAward.

Insurance

Directors&Officers

0.00

0.00

0.00

0%

1,215.00

1,215.00

0.00

100.0%

1,215.00

PaidinFull.WithinAnnualBudget.

GeneralLiability

0.00

0.00

0.00

0%

2,448.00

2,800.00

-352.00

87.43%

2,800.00

PaidinFull.WithinAnnualBudget.

TotalInsurance

0.00

0.00

0.00

0%

3,663.00

4,015.00

-352.00

91.23%

4,015.00

Misc.

0.00

83.33

-83.33

0%

436.01

750.01

-314.00

58.13%

1,000.00

FilmingofOakland

StructuresBreakfast-MitchKapor.

Occupancy

Rent

1,701.97

1,716.67

-14.70

99%

15,237.98

15,449.99

-212.01

98.63%

20,600.00

TotalOccupancyexpenses

1,701.97

1,716.67

-14.70

99%

15,237.98

15,449.99

-212.01

98.63%

20,600.00

OfficeFurniture&Equipment

107.52

83.33

24.19

129%

467.67

750.01

-282.34

62.36%

1,000.00

Postage,Shipping&Delivery

236.12

41.67

194.45

567%

323.50

374.99

-51.49

86.27%

500.00

Printing&Copying

459.59

208.33

251.26

221%

2,575.94

1,875.01

700.93

137.38%

2,500.00Includesprintingof

ABMmaterials,annualnominations

mailingandstakeholdersurvey/annualreportmailing.

Exceedsannualbudget.

Supplies

190.20

291.67

-101.47

65%

2,331.29

2,624.99

-293.70

88.81%

3,500.00

Telephone&Telecommunications

296.43

208.33

88.10

142%

1,913.95

1,875.01

38.94

102.08%

2,500.00

IncludescostofportingoverservicesfromAT&TtoComcast

TotalNon-PersonnelExpenses

3,211.83

3,358.33

-146.50

96%

30,043.07

34,240.01

-4,196.94

87.74%

44,315.00

ORG/SpecialProjects

AnnualBreakfastMeeting

0.00

0.00

0.00

0%

4,995.07

4,500.00

495.07

111.0%

4,500.00

Includescostsforcatering,awards,equipmentrentals,

andvideoproduction.Willincreaseallocationin2014

budget.

BusinessAttraction&Retention

0.00

166.67

-166.67

0%

16.01

1,499.99

-1,483.98

1.07%

2,000.00

Shuttle

0.00

0.00

0.00

0%

16,000.00

16,000.00

0.00

100.0%

16,000.00

Sponsorshipreque

stfulfilledinMay.

TotalORG/SpecialProjects

0.00

166.67

-166.67

0%

21,011.08

21,999.99

-988.91

95.51%

22,500.00


8/13

10:27AM

9/31/13

CashBasis

DowntownOakla

ndAssociation

September201

3Expenses

Curr.

Actual

Curr.Budget

Curr.

Variance

Percent

YTDActual

YTDBudget

YTDVariance

Percent

Ann.

Budget

VarianceExplanation

Personnel&Related

Consultants

0.00

416.67

-416.67

0%

0.00

3,749

.99

-3,749.99

0.0%

5,000.00

PublicRelations

1,250.00

1,250.00

0.00

100%

11,250.00

11,250

.00

0.00

100.0%

15,000.00

StaffPersonnel

10,592.16

10,592.33

-0.17

100%

95,329.44

95,331

.01

-1.57

100.0%

127,108.00

Training&Prof.Develop.

0.00

250.00

-250.00

0%

1,859.55

2,250

.00

-390.45

82.65%

3,000.00

IncludesairfaretoIDAConferenceinNewYork,

TotalPersonnel&Related

11,842.16

12,509.00

-666.84

95%

108,438.99

112,581

.00

-4,142.01

96.32%

150,108.00

TOTALORGANIZATION

15,053.99

16,034.00

-980.01

94%

159,493.14

168,821

.00

-9,327.86

94.48%

216,923.00

SOBO

Maintenance

18,000.00

18,000.00

0.00

100%

161,666.67

162,000

.00

-333.33

99.79%

216,000.00

IncludespaymentofDec.2012invoice.

Misc.SOBOExpenses

0.00

509.81

-509.81

0%

2,697.58

4,588

.26

-1,890.68

58.79%

6,117.69

Includespurchase

ofnewRubbermaidcartsfor

maintenanceamb

assadorteam.

PROW

Maintenance

1,863.69

4,250.00

-2,386.31

44%

20,938.42

38,250

.00

-17,311.58

54.74%

51,000.00

Includesfinalpaym

enttoTrimacsforBackofBARTproject

andcostsassocia

tedwithreinstallationofhangingplants.

Security

29,719.81

30,683.67

-963.86

97%

273,494.52

276,152

.99

-2,658.47

99.04%

368,204.00

IncludespaymentofDec.2012invoice.

Watering

0.00

708.33

-708.33

0%

0.00

6,375

.01

-6,375.01

0.0%

8,500.00

Nochargesforwateringtodate.

TotalSOBO

49,583.50

54,151.81

-4,568.31

92%

458,797.19

487,366

.26

-28,569.07

94.14%

649,821.69

TOTALEXPENSES

66,207.49

76,644.15

-10,436.66

86.38%

651,994.40

714,312

.24

-62,317.84

91.28%

944,244.69


9/13

DOA Proposed 2014 Annual Budget

Not Yet Adopted-Subject to Further Ammendment

2014

Proposed

Annual Budget

Ordinary Income/Expense

Income

Assessment Revenue

Prior Year Bal - Carry Forward 48,000.00

Assessment Revenue - Other 922,096.49

Total Assessment Revenue 970,096.49

(Reserve) -40,000.00

Total Income 930,096.49

Expense

DISTRICT IDENTITY (DISI)

DISI Projects

Marketing 10,500.00

Banner Program 3,500.00

Misc 1,500.00

Public Relations 15,000.00

Public Space Development 2,000.00

Merchant/Retail Support 3,000.00

Total DISI Projects 35,500.00

Special Events

Arts & Culture 10,000.00

CBD Sponsored Events 9,000.00

Holiday event 4,000.00

o a pec a ven s , .

Total DISTRICT IDENTITY (DISI) 58,500.00

ORGANIZATION

Non-Personnel Expenses

Accounting Expenses 6,500.00

Computer Service & Support 2,000.00

Consulting & Legal Expenses (2014) 2,500.00

Fees & Permits 2,000.00

Insurance

Directors & Officers 1,215.00

General Liability 2,448.00

Misc 500.00

Occupancy expenses

Rent 21,094.00

Total Occupancy expenses 38,257.00


10/13

DOA Proposed 2014 Annual Budget

Not Yet Adopted-Subject to Further Ammendment

Office furniture & equipment 1,500.00

Postage, shipping, delivery 500.00

Printing & copying 3,000.00

Supplies 3,500.00

Telephone & telecommunications 2,500.00

Total Non-Personnel Expenses 49,257.00

ORG/Special Projects

Annual Breakfast Meeting 5,000.00

Business Attract ion & Retention 1,000.00

Shuttle 5,000.00

Total ORG/Special Projects 11,000.00

Personnel & Related

15,000.00

Staff Personnel 127,135.49

Training & Prof. Development 4,000.00

Total Personnel & Related 146,135.49

Total ORGANIZATION 206,392.49

SOBO

PROW Maintenance 40,000.00

Maintenance 216,000.00

Landscaping Staff Person (2014) 19,000.00

Misc SOBO expenses 4,339.00

Security 368,204.00

Watering 17,661.00Total SOBO 665,204.00

Total Expense 930,096.49

Public Relations


11/13

Downtown Oakland Association

Board of Directors

Person Elected Property Representing Term Expiring

1. Michelle Lane Old Oakland

President

2 years 2014

Officer Term 2013

2. Sara May Metrovation

Vice President

2 Years 2014

Officer Term - 2013

3. Jesse Nelson withJohn Bruno as designated

alternate

CIM GroupSecretary

2 years 2014Officer Term - 2013

4. Martin Ward PSAI Old Oakland Associates

Treasurer

2 years 2013

Officer Term - 2013

5. JC Wallace SKS Investments 2 years - 2013

6. Bill Doak CIM Group 2 years - 2014

7. Keira Williams with Aliza

Gallo as designated

alternate

City of Oakland 2 years - 2014

8. Joseph Gallardo Madison Park Financial 2 years 2014

9. Michael McGuire California Capital & Investment

Group Rotunda Partners II

2 years - 2014

10. Karissa Obeso-Govan CBRE Global Investors

Oakland City Center

2 years - 2014

11. David Weltin Munda LLC

1624 Telegraph Avenue

2 years - 2014

12. Drew McGowan The Clorox Company

1221 Broadway

2 years - 2014

13. Ke Norman Nailphoria

Business Tenant

1 year - 2013

14. Anagha Dandekar- Clifford Wendel, Rosen, Black & Dean

Business Tenant

1 year - 2013


12/13

Gallen.Neilly August 13 / September 13 Activity Report

To: The Lake Merritt/Uptown & Downtown Oakland District AssociationsFr: Tim Gallen, Andrew Neilly, Nancy Amaral

Here is our summary report of August/September activity undertaken by Gallen.Neilly on behalf of the Lake Merritt/Uptown &Downtown Oakland Districts.

Projects COMPLETED

Press Releases:

Latham Square Opening distributed to the media on 8/12/13o SF Streets Blog: Oaklands Latham Square: Plaza to the People ran on 9/5/13o BisNow (SF): Downtown Oakland Hits Another Milestone ran on 8/21/13o

Bay Nature: Oakland experiments with giving walkers, bicyclists free rein ran on 8/20/13o Oakland Local: Latham Square marks Oaklands latest foray into pop-up public space ran on 8/19/13o KGO Radio: Latham Square (Radio Interview) ran on 8/14/13o Alameda Patch: Latham Square Opening posted on 8/13/13o The Registry: Latham Square in Oakland Opening ran on 8/12/13o SFGate: Oakland's Latham Square becomes pedestrian plaza ran on 8/12/13o Bay Area News Group: Oakland hopes Latham Square Plaza brings Uptown vibe to city center ran on

8/2/13

Media Inquiries/Pitches:

Recd a request from Matthew Artz of the Oakland Tribune re: Latham Square revamp- facilitated phone interview w/

Andrew Jones. Clip resulted. Coordinated with BisNow reporter & the districts re: Latham Square & other beautification projects. Clip resulted.

Coordinated with SF Streets Blog reporter & the districts re: Latham Square and provided quote from Andrew Jones.Clip resulted.

Created an online calendar for DISI committee use for planning re: editorial opps, advertising, events support, etc.

Reviewed editorial calendars for upcoming opportunities

International Downtown Association (IDA) Supplement for Oakland month of June 2013o International Downtown Association (IDA): June Downtown of the Month: The Downtown Oakland

Association and Lake Merritt/Uptown District Association ran in June 2013o October/November press release issue on award.

Other:

Broker focus meeting took place Thursday, 9/19/13. We planned for the next new businesses within the districtsPR, etc. currently worked with Bill Nork of Cornish & Carey for recent lease details. Follow up notes/attachmentsincluded):

o Meeting agenda, which includes active links to media clips and other resourceso Gallen.Neilly's 'New Business' press release draft formo A letter from the districts re: the vacant property/leasing database section on the district websiteso Link to more details on the Latham Square

project: http://www2.oaklandnet.com/Government/o/PWA/o/EC/s/BicycleandPedestrianProgram/LSPP/index.htm

Worked with Andrew Jones re: Latham Square opening plan
http://www2.oaklandnet.com/Government/o/PWA/o/EC/s/BicycleandPedestrianProgram/LSPP/index.htmhttp://www2.oaklandnet.com/Government/o/PWA/o/EC/s/BicycleandPedestrianProgram/LSPP/index.htmhttp://www2.oaklandnet.com/Government/o/PWA/o/EC/s/BicycleandPedestrianProgram/LSPP/index.htm


13/13

Met with District staff 8/2/13 (PR Task Force meeting) to plan priorities for the next few months.

Reached out to Patrick Smith re: Umami Burger for further info to include in next new businesses release.Developed a template to use with future new businesses, as well.

Submission of IDA Awards for the CBDs on 6/16.

Compiled a report on businesses/restaurants opened in the districts from 2011 to 2012. Monitored & posted on activity feed for Uptown & Downtown Oakland on a weekly basis - Social Media (Twitter,

Facebook, LinkedIn Oakland Groups page)

CBD Monthly Eblast: Gathered content ideas each month for EBlasts that are distributed to the CBDs lists.(Ongoing)

Gallen.Neilly attends all DISI and Board mtgs.

Recent Clips

Bay Area News Group: Oakland: Spreading the art around ran on 9/10/13

SF Eater: Hopscotch's Kyle Itani and Jenny Schwarz ran on 9/6/13

KQED Bay Area Bites: Oakland Social: Five Comfort Food Date Nights in Oakland ran on 9/6/13

East Bay Express: A Destination Deli ran on 9/4/13

Diablo Magazine: Weekly Dish: Rodney Worth Hits Primetime ran on 9/4/13

7x7 Magazine: Oakland's Tribune Tavern Reenergizes Downtown with Artisan Food and Drinks ran on 8/27/13

Bay Area News Group: Joyce Gordon a key thread in Oakland's art scene ran on 8/26/13

Bay Area News Group: Tribune Tavern opens in downtown Oakland ran on 8/14/13

SFGate: Oakland greets, Oakland Eats ran on 8/13/13

SFGate: Oakland Social: Classic Cars West, the beginning of a benevolent empire Oakland Local ran on 8/9/14

SFGate: Oakland's Art + Soul packs positive vibe ran on 8/4/13

Projects UNDERWAY

Press Releases:

Plan in the works to announce IDA Award to the media, public, etc mileage!

New Businesses within the Districts drafted in coordination with the broker focus group.

Senior Task Force Media Push to be drafted

Girls, Inc. PR to be drafted (?)

Blasting photos of beautification projects to the media (BigBellies, hanging baskets, etc.)

Media Inquiries/Pitches:

Coordinate meet w/Susan Piperato (NREI)

Good News Oakland/KGO follow-ups to be made to Sean Kennedy re: further initiatives to bring new businesses toOakland- possible to include/interview.

Other:

Revamping Oaklands Wikipedia (edited and provided feedback/updates to the Community Benefit Districts sectionon Wikipedia)

District Tweet-of-the-Week, ongoing

Documents

DOA Board October 2, 2013 Agenda Packet