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Do Your
Communications Job
Better! AAUW Ohio Leadership Workshop 2015
Aug. 8, 2015 – Presented by Paula
Maggio
Your branch website should include
Compliance with National branding standards
Updated events
Updated officers with contact information
Updated membership information and contact information for joining at local, state, national levels. (Latter 2 can be links.)
PDFs of recent newsletters
Social Media Stars
Middletown
Medina County
Warren-Trumbull County
Use AAUW online resources
RESOURCES link at top of every page
http://www.aauw.org/resources/
Using AAUW Resources
http://www.aauw.org/resource/using-aauw-resources/
Available AAUWonline resources
Audio and Video »
Brochures »
Directories »
Forms »
Guides »
How To »
Images »
LAF Cases »
Newsletters »
Position Papers »
Presentations »
Press »
Programs in a Box »
Reports »
Statements »
Tool Kits
CommunicationsTool Kits & How-To-Guides
AAUW Branding Toolkit
How to Use Social Media for Advocacy
How to Work with the Media
How to Write an Op-Ed
Use AAUW Branding ToolkitRESOURCES
Tool Kits
AAUW Branding Guidehttp://www.aauw.org/resource/aauw-brand-identity-reference-guide/
National Logoshttp://www.aauw.org/resource/aauw-logos/
State and Branch Logoshttp://www.aauw.org/resource/aauw-branding-tool-kit/
Login via link above with your member ID and password.
Social Media Handbook for AAUW BranchesRESOURCES
Guides
A Social Media Handbook for AAUW Branches
http://www.aauw.org/resource/social-media-handbook/
Use AAUW online images
RESOURCES
Images
How to Use Images to Market Your Branch
http://www.aauw.org/resource/find-images-online/
Flickr
Social media:What can it do?
Accelerate movements by sharing information quickly
Enrich information environments by expanding available information
Create leaderless movements by connecting people
How to use social media for advocacy
RESOURCES
How To
How to Use Social Media for Advocacy
http://www.aauw.org/resource/how-to-use-social-media-for-advocacy/
Create a social media strategy
Set your objectives
Identify the audience you would like to reach.
Select the social media platforms you plan to focus on.
Gather resources and materials to share through social media.
Appoint someone or a team of people to manage your social media presence.
General principles for social media
Be genuine
Stay focused
Be reliable
Stay social
Key points for effective social media advocacy
Make it a conversation, not a monologue.
Create a strategy for using social media as part of your advocacy efforts.
Post regularly.
Be genuine. Let the personality of AAUW and your branch show when posting something on social media.
Facebook tips
Keep Facebook posts short and conversational. Include images.
Post regularly. At least once a day.
Ask people to share your content through Facebook.
Include links to direct people back to the state and national AAUW websites.
Share content from AAUW and AAUW Action Fund Facebook pages.
Add your events to Facebook.
Twitter tips
Share links to press releases, images from events, etc. in 140 characters.
Tweet directly to members of the media and bloggers to encourage them to cover your efforts.
Tweet directly to local organizations that you want to partner with in your efforts or that might be able to help you spread the word.
Tweet directly to members of Congress with the action you want them to take.
Use hashtags, such as #AAUW, #fem2, #UseThe19th, or #fairpay, related to what you are trying to publicize.
Include links to AAUW’s positions on priority issues and to your state website.
Follow AAUW’s Twitter accounts
@AAUW
@AAUWPolicy
@AAUWActionFund
@AAUWPress
@AAUWSTEM
@AAUWFellowships
@AAUWHigherEd
Share AAUW content
WHAT WE DO
TAKE ACTION
Become a Two-Minute Activist
http://www.aauw.org/what-we-do/public-policy/two-minute-activist/
Add an AAUW RSS feed
Add an AAUW RSS feed to your website and automatically update your page with recent news.
Simple, customizable feed widgets such as BlastCasta, RSSinclude, Surfing Waves, FeedGrabbr, and Feed Informer are easy to use and available online.
AAUW RSS feeds
AAUW updates (all website content)http://www.aauw.org/feed/?post_type=article,post
National Legislative alerts and updateshttp://salsa4.salsalabs.com/o/50796/p/salsa/web/campaign/public/rss?tag=national
Blog (current events, commentary, and stories)http://www.aauw.org/feed/?post_type=post
More RSS feeds
Articles (what’s new at AAUW)
http://www.aauw.org/feed/?post_type=article
Resources (tools for leaders, members and advocates)
http://www.aauw.org/feed/?post_type=resource
Add AAUW Ohio feed
http://aauwoh.org/aauwoh/feed/
AAUW Ohio website
