DO SOCIAL

SIGNALS

ACTUALLY

PLAY A PART IN

SEARCH

RANKINGS?

@heatherhealy

FAST FORWARD

A LOT OF YEARS

“FIND OUT WHAT STUFF

YOUR CUSTOMERS LIKE.

FIND OUT WHERE THEY GO.

GIVE THEM AMAZING STUFF”

WHAT’S

THE

ROI?!

“YES, SOCIAL

SIGNALS ARE

PART OF OUR

ALGORITHM”

METHODOLOGY

PERFECT CORRELATION

RANKING POSITION: GOOGLE.CO.UK

LIN

K C

OU

NT

CORRELATION WITH

HIGHER RANKING

SOCIAL FOR URL

UNIQUE LINKS TO URL

EXTERNAL LINKS TO URL 1

2

10

UNIQUE LINKS &

HIGHER RANKINGS

Data Set: Top 100 positions across 400 keywords in September 2012

RANKING POSITION: GOOGLE.CO.UK

SOCIAL INTERACTIONS &

HIGHER RANKINGS

Data Set: Top 100 positions across 400 keywords in September 2012

RANKING POSITION: GOOGLE.CO.UK

SOCIAL INTERACTIONS &

UNIQUE LINKS

Data Set: Top 100 positions across 400 keywords in September 2012

UNIQUE LINK COUNT

SO

CIA

L C

OU

NT

“DON’T WRITE

THE EPITAPH

FOR LINKS

YET”

MONEYSUPERMARKET RANKINGS

bank accounts

credit cards

isas

loans

mortgages #1

24.2K FACEBOOK

2,831 TWITTER

106 GOOGLE+

MONEYSUPERMARKET

COST OF BEING BATMAN

LAUNCH

SO

CIA

L I

NT

ER

AC

TIO

N C

OU

NT

MONEYSUPERMARKET

COST OF BEING BATMAN

SO

CIA

L I

NT

ER

AC

TIO

N C

OU

NT

UN

IQU

E L

INK

CO

UN

T

MONEYSUPERMARKET

COST OF BEING BATMAN

SO

CIA

L I

NT

ER

AC

TIO

N C

OU

NT

UN

IQU

E L

INK

CO

UN

T

MONEYSUPERMARKET

COST OF BEING BATMAN

SO

CIA

L I

NT

ER

AC

TIO

N C

OU

NT

UN

IQU

E L

INK

CO

UN

T

MONEYSUPERMARKET

COST OF BEING BATMAN

LINK

VALUE

KNOCK-ON VALUE

WAITROSE

FINISH THE SENTENCE: “I SHOP AT WAITROSE BECAUSE

___________________” #WAITROSEREASONS

17TH SEPTEMBER 2012

SOCIAL MENTIONS S

OC

IAL

CO

UN

T

SOCIAL MENTIONS VS

UNIQUE LINKS

SO

CIA

L C

OU

NT

UN

IQU

E L

INK

CO

UN

T

WAITROSE RANKINGS R

AN

KIN

G P

OS

ITIO

N

NEW

LOOK

LFW

WOMEN’S DRESSES

RANKINGS VS SOCIAL R

AN

KIN

G P

OS

ITIO

N

SO

CIA

L C

OU

NT

THIS

MEANS

THINGS

YOU

SHOULD

DO

THANK

YOU

@heatherhealy