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Do Collaborative
Spaces Ever Work?
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PANEL Lori Ann Hall
HP Autonomy
Gordon Vala-Webb
McMillan LLP
Jed Cawthorne BMO
Financial Group
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• Document Centric Collaboration
spaces – SharePoint team sites,
DMS with commenting
• Conversation Centric collaboration
spaces – social collaboration tools,
such as:
o Jive
o IBM Connections
o SharePoint 2013 Social
Community Sites
Matrix by Peter O’Kelly from his blog at: http://pbokelly.blogspot.ca/2010/10/cisco-community-central-enterprise.html
DEFINE: COLLABORATIVE SPACES
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DEFINE: Social networking
Characteristics of social networking
Many-to-many
Open
Pull (not push)
Parallel
Image source: http://www.pwc.com.ar/es_AR/ar/publicaciones-por-industria/assets/transforming-collaboration-with-social-tools.pdf #INFO1
• Is your organization using collaborative spaces internally in
your current work environment?
• Is your organization using collaborative spaces with clients
in your current work environment?
• Do you think that collaborative spaces are or could be an
effective way to encourage collaboration in your current
work environment?
SURVEY
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Debate
Rules
Flip to see who is “for” and “against”
Debate sequence:
• Proposer – 3 minutes
• Opposer – 3 minutes
• Floor debate • anyone can make one-point
(30 sec each)
• Opposition summary – 2 minutes
• Proposition summary – 2 minutes
DEBATE
Social networking
/ collaborative
spaces within a
firm are a
dangerous
distraction from
doing real work. #INFO1
Lori’s 5 things
Do’s and Don’ts when
selecting technology for
collaboration
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#1 – DO – Define the needs
• Business requirements & Features
• Who, what, where, when & why
• DMS/Workspaces
• Document
• Knowledge
• Search
• File-sharing
• Discussion forums
• Concentrate on the area of greatest need and start there
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#2 – DO – Consider the culture
AGE
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#2 – DO – Consider the culture
SHARING
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#2 – DO – Consider the culture
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#3 – DON’T – Make people fit technology
• “Collaboration is a fundamentally human activity.”*
• If the process doesn’t feel natural, they are not going to do it
• IT people get excited over tech – lawyers, on average, do not
• Just because you think it’s a cool toy, doesn’t mean they’ll play with it
• Make the technology fit the needs, people, and culture
* Article, “Today's enterprise collaboration landscape: Cloudy, social, mobile” by Dion Hinchcliffe for Enterprise Web 2.0; www.zdnet.com #INFO1
#4 – DON’T – Try to do it all at once
• Life is a game of inches, so is collaboration innovation
• Feedback, adjust, feedback, adjust, repeat
• Users need time to adjust to new tech before adopting a new one
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#5 – DO – Tell vendors what you want
If you ask, they will build it
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Gordon’s 5 things
“It ought to be remembered that there
is nothing more difficult to take
in hand, more perilous to conduct, or
more uncertain in its success, than to
take the lead in the introduction of a
new order of things.”
Niccolo Machiavelli
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Things 1 and 2 Why? And the social networking Catch 22
Thing 1
Add value (know why)
Thing 2
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Thing 3 Go big and lean in
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Thing 4 – Build it into the work flow
• Look for bottlenecks in work
• Re-engineer using social networking tech
• Sustain the change
http://upload.wikimedia.org/wikipedia/commons/thumb/a/a1/Bottleneck.svg/451px-Bottleneck.svg.png #INFO1
Thing 5: You don’t always get what you want
Increase productivity of professionals by 20-25% (McKinsey, 2012)
Jan 13 Jun 13 Aug 13 Oct13 Dec13
MEASURE Activity & outcomes
Jed’s 5 things
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#1 - PLAN
• The 5P’s: Prior Planning Prevents Poor Performance
• Do not go into this with a “if I build it, they will come” attitude
• Define outcomes, know what you want and plan accordingly
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#2 - SELECT THE RIGHT TECHNOLOGY
• Social collaboration is not all about the technology, but having a decent tool helps
• Select the right tool for the job
• There is no “one ring to rule them all” !
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#3 - LEAD BY EXAMPLE
• Have champions / social community leaders
• Seed content, nurture discussion, moderate if required
• Build support into your organizational culture
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#4 - KEEP IT SIMPLE
• What is the simple value proposition ?
• Keep it simple to understand
• Keep it simple to use
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#5 - MAKE THE MOST OF IT!
• Maximize your investment
• Use it or lose it ?
• Different use cases have different value propositions
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FINAL SURVEY
• Do you (still or now) think that
collaborative spaces are or could be
an effective way to encourage
collaboration in your current work
environment?
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We’ll now open it up for questions
Questions
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• Matrix by Peter O’Kelly from his blog at:
http://pbokelly.blogspot.ca/2010/10/cisco-community-central-
enterprise.html
• Article, “Today's enterprise collaboration landscape: Cloudy, social,
mobile” by Dion Hinchcliffe for Enterprise Web 2.0; www.zdnet.com
• Social networking graphic
http://www.pwc.com.ar/es_AR/ar/publicaciones-por-
industria/assets/transforming-collaboration-with-social-tools.pdf
• 20 Contemporary Enterprise Collaboration Tools
http://www.zdnet.com/20-contemporary-enterprise-collaboration-tools-
7000030065/
References
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Thank You
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