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Kurukshetra Institute of Technology & Management, Kurukshetra
DMS Date: 3rd
January, 2018
Course Plan (MBA-4th
Semester)
Subject Code : CP-401 L T P/D TOTAL
Subject Title : Entrepreneurship Development 4 - - 4
Name of Teacher : Dr. Ranjeet Verma Theory: 70 Marks
Sessional: 30 Marks
S.
No. Topic
No. of
Lectures
planned
No. of
Lectures
Delivered
Contents for First Sessional Test
1.
Entrepreneur: Meaning of Entrepreneur; Functions of an Entrepreneur,
Types of entrepreneur. Concept of Entrepreneurship; Environmental
Factors affecting success of a new business; Reasons for the failure and
visible problems for business. Stages in entrepreneurial process.
8
2.
Creativity and Innovation: Creativity, Exercises on Creativity, Source of
New Idea, Ideas into Opportunities. Creative problem solving:
Heuristics, Brainstorming, Synectics, Value Analysis. 7
Contents for Second Sessional Test
5.
Business Planning Process: Meaning of business plan, Business plan
process, Advantages of business planning, Marketing plan, Final project
report with feasibility study, Economic, Technical, Financial and
Managerial Feasibility of Project. Preparing a model project report for
starting a new venture.
9
6.
Business Creation: Methods and procedures to start and expand one's
own business. Managing growth: Using external parties to help grow a
business, franchising, advantages and limitations, investing in a
franchise, joint ventures- types, Acquisitions and mergers.
8
Contents After Second Sessional Test
7.
Entrepreneurship Development Programmes; Role of government and
various institutions in developing entrepreneurship in India (A brief
description only). Women Entrepreneurs in India. 8
TOTAL 40
Reference & Text Books:
1Desai, Vasant: "Dynamics of Entrepreneurship Development & Management", Himalaya
Publishing House.
2. Desai, A.N.: "Entrepreneur & Environment". 1990. Ashish, New Delhi
( Dr. Ranjeet Verma )
Sign of Teacher Head’s Signature with Date
1. ………………………
2. ………………………
3. ………………………
Kurukshetra Institute of Technology & Management, Kurukshetra
Date: 03rd
January, 2018
Course Plan (4th
Semester)
Course No. : MM-403 L T P/D TOTAL
Course Title : Service Marketing 4 - 4
Name of Teacher : Ms. Anjali David Theory: 70 Marks
Sessional: 30 Marks
S.No. Topic No. of Lectures
planned
No of
Lectures
Delivered
Contents for First Sessional Test
1.
SERVICES AND THE ECONOMY The growing influence of services in the
economies of the countries around the globe. 03
2. Services and the Indian Economy: Contribution and Reasons for Growth of Services
in India. 04
3. SERVICES AND IT’S MARKETING Unique Characteristics of Services and
Problems Associated with Services Marketing on Account of these. 03
4. Overcoming Challenges Associated with Services Marketing. Goods-Service
Categorization. 03
5. SERVICE MARKETING ENVIRONMENT AND MIX
Prominent Environmental Factors Influencing Service Marketing. 03
6. A Bird’s Eye-View of Service Marketing Mix- Product, Price, Place, Promotion,
Process, People, Physical Evidence and Productivity. 02
Contents for Second Sessional Test
7. SERVICE MANAGEMENT TRIANGLE An Introduction to the Concept and its
Variants viz. Internal Marketing, External Marketing and Interactive Marketing. 04
8. SERVICE QUALITY, PRODUCTIVITY AND RECOVERY Service Quality-
Prominent Models. 04
9. Service Productivity- Measurement and Productivity Enhancement Strategies.
Relationship between Service Quality and Productivity. 03
10. Service Recovery- Significance. Recovery Techniques. 02
Contents after Second Sessional Test
11. SERVICE VALUE ENHANCEMENT Service Differentiation- Significance and
Techniques. 03
12. Service Positioning- Ways 03
13. Relationship Marketing- Significance and Tools. 03
TOTAL 40
Suggested Readings
1. Zeithaml, V.A, D.D Gremler, M.J Bitner and A Pandit, Services Marketing, Tata
McGraw Hill, 4th Special Indian Edition.
2. Hoffman, K.D and JEG Bateson, Marketing of Services, Cengage Learning, Indian
Edition.
3. Lovelock, Christopher, Services Marketing, Pearson Education, 7th Edition.
4. Woodruff, H.E, Services marketing, Longman Group.
5. Payne, D, The Essence of Services Marketing, Prentice Hall of India.
( Ms.Anjali David )
Name & Sign of Teacher Head’s Signature with Date
1. ………………………
2. ………………………
3. ………………………
Kurukshetra Institute of Technology & Management, Kurukshetra
DMS Date: 3rd
January, 2018
Course Plan (MBA-4th
Semester)
Subject Code : MM-405 L T P/D TOTAL
Subject Title : Rural & Agricultural Marketing 4 - - 4
Name of Teacher : Dr. Ranjeet Verma Theory: 70 Marks
Sessional: 30 Marks
S.
No. Topic
No. of
Lectures
planned
No. of
Lectures
Delivered
Contents for First Sessional Test
1.
Nature, characterstics & potential of rural market in India,Socio-
cultural,Economic & other environmental factors affecting rural
marketing. 8
2.
Understanding rural consumers- buying behavior models, factors
affecting consumer behavior, buying process. Rural Markets and
STP(Segmenting, Targeting and Positioning) 7
Contents for Second Sessional Test
5.
Rural Marketing Mix: Product strategy- product concepts and
classification, new product development, product life cycle, packaging
and branding in rural India. Pricing strategy- objectives, factors
affecting pricing, methods of pricing.
10
6.
Communication strategy- objectives, methods and challenges in rural
communication. Rural Distribution strategy- distribution channels and
organizing personal selling in rural markets. Role of IT in rural
marketing(e-Choupals).
7
Contents after Second Sessional Test
7.
Agricultural Marketing; concept, process and functions, types of
agricultural markets, methods of sale, problems of agricultural
marketing, Role of Central and State Governments Institutions and
organizations in agricultural marketing. Agricultural Price Commission.
Nature, scope and role of co-operative marketing in India.
8
TOTAL 40
Reference & Text Books:
1 Rural Marketing By Balram Dogra
( Dr. Ranjeet Verma )
Sign of Teacher Head’s Signature with Date
1. ………………………
2. ………………………
3. ………………………
Kurukshetra Institute of Technology & Management, Kurukshetra
Date: 3rd
January, 2018
Course Plan (MBA-4th
Semester)
Course No. : FM-401 L T P/D TOTAL
Course Title : Principles of Insurance and Banking 4 0 - 4
Name of Teacher : Mr. J. L. Tuli Theory: 70 Marks
Sessional: 30 Marks
Sr. No. Topic No. of Lectures
Planned
No of
Lectures
Delivered
Contents for First Sessional Test
1. Insurance-Concept, Nature, Classification-Life & Non-life, Functions, Importance
and Principles of Insurance. 3
2. IRDA Act 1999 - Organization, guidelines for life & Non-life insurance. 2
3. Life Insurance -Concept; Public & Pvt. Sector companies in India - their products,
schemes & plans. 3
4. LIC Act 1956-An overview. 2
5. Insurance - Concept, Types; Public & Pvt. Sector companies in India - their
products, schemes & plans. 4
Contents for Second Sessional Test
6.
Distribution channel in Insurance-Introduction, Individual Agents-Appointment,
functions, code of conduct and remuneration; Claims settlement in Life Insurance
and General Insurance. 04
7. Bank - Concept, Classification, objectives & functions. Bank Management -
Concept, Functions, Importance. 04
8.
Legal framework of regulation of banks: Banking Regulation Act 1949 and main
amendments. Reserve requirements: CRR, SLR, Forex Reserves, bank fee based
services; innovative products in banking; bancassurance. 03
9. The RBI Act, 1934 and main amendments. 03
10. Banking forms - Corporate Banking, Rural Banking, Retail Banking, International
Banking, e-banking. 04
Contents after Second Sessional Test
11. Banker-customer relationship: Payment and collection of cheques; special services
rendered by banks to customer. 04
12. Reforms in banking after 1991. Micro Financing in India 04
TOTAL 40
Reference & Text Books:
1.‘Principles of Insurance Management’: Neelam C. Gulati.
2.‘Elements of Banking and Insurance’: Jyotsna Sethi, Nishwan Bhatia.
3.‘Insurance: Fundamental, Environment and Procedures’: B.S. Bodla, M.C. Garg
Mr. J. L. Tuli Head’s Signature with Date
Sign of Teacher 1. ………………………
2. ……………………....
3. ……………………….
Kurukshetra Institute of Technology & Management, Kurukshetra
DMS Date: 3rd
January, 2018
Course Plan (MBA-4th
Semester)
Subject Code : FM-404 L T P/D TOTAL
Subject Title : Management of Financial Services 4 - - 4
Name of Teacher : Anju Jindal Theory: 70 Marks
Sessional: 30 Marks
S.
No. Topic
No. of Lectures
planned
No. of Lectures
Delivered
Contents for First Sessional Test
1 Financial Services: Meaning, Nature and Types 4
2 Leasing: Concept, Classification, Accounting, Legal and Tax Aspects of
Leasing; Financial Evaluation of leasing 4
3 Factoring: Meaning, Characteristics and Types of
Factoring arrangements, Factoring in India 4
4 . Hire Purchase Finance and Consumer Credit: Conceptual Framework;
Legal Aspects; Taxation; Accounting and Reporting; Financial Evaluation of
Hire Purchase Finance, Features of Consumer Credit.
4
Contents for Second Sessional Test
5 Housing Finance: Introduction, NHB’s Housing Finance Companies
Directions, Prudential Norms, and Housing Finance Schemes 3
6 Credit Rating: Meaning and Types; Benefits of Credit rating to investors and
companies. Credit Rating Agencies; Objectives and Functions. 4
7 Credit Cards: Concept and Significance; Types of Credit Cards, Credit Card
Business in India 4
8 Book Building: Concept and Mechanism of Book Building; Significance and
Benefits of Book Building. Bought Out Deals: Meaning and Nature;
Mechanisms of Bought out Deals; Advantages; The Present Scenario.
4
9 Venture Capital: Meaning, Eligibility, Modes of Financing 3
Contents after Second Sessional Test
10 Securitization: Concept, Mode, Mechanism and Beneficiaries of
Securitization; Securitization in India. 3
11 Depository system: concept, depository participants, functions of depository
system; benefits of depository, Depository system in India. 3
TOTAL 40
Reference & Text Books:
1. Khan, M.Y.: Management of Financial Services, McGraw Hill.
2. Gordan, E and K. Natrajan : Emerging Scenario of Financial Services. Himalaya Publishing House.
( Anju Jindal )
Sign of Teacher Head’s Signature with Date
1. ………………………
2. ………………………
3. ………………………
Kurukshetra Institute of Technology & Management, Kurukshetra
DMS Date: 3rd
January, 2018
Course Plan (MBA-4th
Semester)
Subject Code : FM-405 L T P/D TOTAL
Subject Title : Project Management 4 - - 4
Name of Teacher : Anju Jindal Theory: 70 Marks
Sessional: 30 Marks
S.
No. Topic
No. of
Lectures
planned
No. of Lectures
Delivered
Contents for First Sessional Test
1 Capital Expenditure; Importance and Difficulties; Generation and
Screening of Project Idea; 4
2 Market and Demand Analysis; Technical Analysis; 5
3 Financial Estimates and Projections Investment Criteria 4
4 Financing of Projects 4
5 Analysis of Project Risk : Firm Risk and Market Risk; 3
Contents for Second Sessional Test
6 Social Cost and Benefit Analysis 5
7 Multiple Projects and Constraints 2
8 Network Techniques for Project Management; 2
9 Project Review and Administrative Aspects; 2
10 Assessment of the Tax Burden 2
11 Human aspects of Project Mgt. 2
Contents after Second Sessional Test
12 Project Financing: BOT, PPP and consortium financing. 3
13 Environment Appraisal of Projects; 2
TOTAL 40
Reference & Text Books:
1. Chandra, Prasanna : Projects : Preparation, Appraisal, Budgeting and Implementation,
2. Bhalla, V.K. : Financial Management and Policy,
( Anju Jindal )
Sign of Teacher Head’s Signature with Date
1. ………………………
2. ………………………
3. ………………………
Kurukshetra Institute of Technology & Management, Kurukshetra
DMS Date: 3rd
January, 2018
Course Plan (MBA-4th
Semester
Subject Code : FM-406 L T P/D TOTAL
Subject Title : Portfolio Management 5 - - 5
Name of Teacher : Parmod Kumar Singhal Theory: 70 Marks
Sessional: 30 Marks
S.
No. Topic
No. of
Lectures
planned
No. of
Lectures
Delivered
Contents for First Sessional Test
1. Introduction to Portfolio Management, Portfolio Construction Process:
Traditional and Modern approaches. 5
2. Markowitz Portfolio Theory: Assumptions, Explanation and Limitations and
Efficient Frontier; Meaning, Construction and Investors Utility. 5
3. Sharpe Single Index Model: assumptions, explanation and limitations 3
4. Capital Asset Pricing Model (CAPM): assumptions, explanation and limitations 3
Contents for Second Sessional Test
5.
Efficient Frontier (i) Risk- free and (ii) Risky Lending and Borrowing,
Leveraged Portfolio and Market Portfolio. Security Market Line, Capital Market
Line, Characteristic Line 5
6. Arbitrage Pricing Theory: assumptions, explanation and limitations 3
7. Portfolio Revision- Meaning, Need and Constraints. Formula Plans: meaning
and types. 5
Contents after Second Sessional Test
8. Portfolio Performance Evaluation: Meaning and Measures. 5
9.
Portfolio management Strategies, Market timing and stock selectivity. Portfolio
Management Services in India. Management and performance evaluation of
mutual funds. 6
TOTAL 40
Reference & Text Books:
1. Security Analysis and Portfolio Management by- Fisher, PHI, New Delhi.
2. Security Analysis and Portfolio Management by- Pandian, Vikas Publishing House, New
Delhi.
3. Portfolio Management and Investment Analysis by- Chandra, TMH, New Delhi.
4. Security Analysis and Portfolio Management by – Dhanesh Khatri, Trinity, New Delhi.
(Parmod Kumar Singhal )
Sign of Teacher Head’s Signature with Date
1. ………………………
2. ………………………
3. ………………………
Kurukshetra Institute of Technology & Management, Kurukshetra
DMS Date: 3rd
January, 2018
Course Plan (MBA-4th
Semester)
Subject Code : HRM-402 L T P/D TOTAL
Subject Title : Human Resource Planning & Development 4 - - 4
Name of Teacher : Ruchita Bansal Theory: 70 Marks
Sessional: 30 Marks
S.
No. Topic
No. of Lectures
planned
No. of Lectures
Delivered
Contents for First Sessional Test
1 Human Resource Planning: Meaning, Significance Relationship of
HRP with Business Strategy/Strategic Planning, Perspectives of HRP:
Macro and Micro HRP, Horizons of HRP, Process and Challenges of
HRP.
8
2 Scenario Planning: Assessing the Demand and Supply of People in
Organisations, Models and techniques of manpower demand and supply
forecasting.
6
3 Competency Development: Concept of Competence and Competency,
Competency Development Process, Methods/approaches of Competency
Development.
5
Contents for Second Sessional Test
4 Action Plans/Human Resource Plans: Components of HR plan,
Quantitative HR plan, Resourcing Plan, Learning, Training and
Development Plan, Reward Plan, Retention Plan, Separation and
Redeployment Plans.
11
Contents after Second Sessional Test
5 Talent Management: Concepts and Practices. 4
6 Management/Executive Development: Meaning, Scope and
Significance and Modern Methods of Management Development,
Process of Structuring MDP in organisations.
6
Total 40
Reference & Text Books:
1. V.S.P. Rao: HRM
2. T.N. Chabbra: HRM
3. Rao, T V: Future of HRD. Macmillan India Pvt. Ltd.
( Ruchita Bansal )
Sign of Teacher Head’s Signature with Date
1. ………………………
2. ………………………
3. ………………………
Kurukshetra Institute of Technology & Management, Kurukshetra
DMS Date: 3rd
January, 2018
Course Plan (MBA-4th
Semester)
Subject Code : HRM-403 L T P/D TOTAL
Subject Title : Human Resource Development: Strategies and Systems 4 - - 4
Name of Teacher : Sunil Kumar Sharma Theory: 70 Marks
Sessional: 30 Marks
S.
No. Topic
No. of
Lectures
planned
No. of
Lectures
Delivered
Contents for First Sessional Test
1.
HRD Introduction- Concept, goals, challenges, HRD methods, Changing
paradigm of HRD- Concepts-scope-objectives, principles, framework,
HRD climate, Global perspectives on HRD
8
2. HRD Sub-systems- Performance Management, Training & Development,
Career Planning, Succession Planning
9
Contents for Second Sessional Test
5.
Contribution of sub-systems to HRD goals, Planning and organizing HRD
system-principles in designing HRD system, Challenges of future HRD
professionals- roles and competency requirements of HRD professionals,
8
6.
Developing HRD strategies, Framework of HR-The strategic HR
Framework Approach, The integrative framework, Human Capital
Appraisal Approach, HRD Score card approach , P-CMM Approach.
8
7.
HRD for Workers, HRD for other special groups; HRD Interventions
Strategies; HRD Approaches for coping with Organizational Changes,
Future of HRD in India
7
TOTAL 40
Reference & Text Books:
1 Kundala Sarinivas R.: "Strategic Human Resource Development"5th Ed. 2006, Prentice Hall of India
Pvt. Ltd.
2. Krishnaveni, R.: "Human Resource Development: A Researcher’s Perspective" Excel books, 2008
(Sunil Kumar Sharma )
Sign of Teacher Head’s Signature with Date
1. ………………………
2. ………………………
3. ………………………
Kurukshetra Institute of Technology & Management, Kurukshetra
Date: 03rd
January, 2018
Course Plan (4th
Semester)
Course No. : HRM-404 L T P/D TOTAL
Course Title : Counseling Skills for Managers 4 0 - 4
Name of Teacher : Mr. Sudhanshu Sharma Theory : 70 Marks
Sessional : 30 Marks
S.No. Topic
No. of
Lectures
Planned
No of
Lectures
Delivered
Contents for First Sessional Test
1.
Counseling: Definition, Approaches, Types, Values and Goals of Counseling, Emergence and Growth of Counseling. Counseling Process: Initial encounter with the client, Developing relationship, Problem Identification, Goal Setting, Plan of Action and its Implementation, Termination of Relationship and Follow-up.
6
2. Guidelines for Effective Counseling. Referral Procedures, Role of Counselor & Client in various stages.
5
3. Skills and Attitudes required in Counseling: Verbal and Non-verbal Communication skills, Listening Skills.
3
4. Advanced Skills in Counseling: Advanced empathy, theme identification, self-disclosure, perception-check, interpretation, clarification, confrontation and immediacy.
5
Contents for Second Sessional Test
5.
Key Characteristics, Qualities & Values for a Professional Counselor, Values for a counselor, Dilemmas for a managerial counselor. Applications of Counseling Skills in Modern Organisations.
5
6. Problem Subordinates: Types and ways to deal with them.
3
7. Performance Counseling: Meaning, Objectives and Process. Special Employee related Problems in Counseling
3
8.
Counseling Therapies: Cognitive Therapy, Behavioral Therapy, Cognitive-Behavioral Therapy (CBT), Rational Emotive Behaviour Therapy (REBT), Psychoanalytic Therapy, Psychodynamic Therapy, Person-Centered Therapy, Gestalt and Existential Therapy.
5
Contents after Second Sessional Test
9. Counseling Strategies &Interventions: Behavioral, Decision Making, Problem Solving Techniques.
3
10. Ethics in Counseling: Ethical Principles & codes of conduct for professional counselors. 2
TOTAL 40
Reference & Text Books:
1. Counseling Skills for Managers by – Singh, Kavita, Prentice Hall of India
(Mr. Sudhanshu Sharma)
Name & Sign of Teacher Head’s Signature with Date
1. ………………………
2. ………………………
3. ………………………
Kurukshetra Institute of Technology & Management, Kurukshetra
DMS Date: 3rd
January, 2018
Course Plan (MBA-4th
Semester)
Subject Code : HRM-405 L T P/D TOTAL
Subject Title : Compensation Management 4 - - 4
Name of Teacher : Sunil Kumar Sharma Theory: 70 Marks
Sessional: 30 Marks
S.
No. Topic
No. of
Lectures
planned
No. of
Lectures
Delivered
Contents for First Sessional Test
1.
Compensation Management: Concept, Goals, Foundations of
Compensation Management. Compensation Strategy: Monetary & Non-
Monetary Rewards.
7
2.
Internal and External Equity in Compensation System. Inter and Intra
industry Wage Differentials. Fringe Benefits and Supplementary
Compensation. Understanding Compensation Packages: Compensation of
Chief Executives, Senior Managers, R & D Staff, Board of Director, Sales
Executives.
8
Contents for Second Sessional Test
3.
Incentive Schemes/ Payment –By-Results (PBR), Performance Linked
Compensation, Tax Planning: Tax Implication of Employee
Compensation Package to the Employer; Approaches to deal with the
Workforce Redundancy,
7
4.
Statutory provisions governing different components of reward systems:
The Minimum Wages Act, 1948, The Payment of Wages Act ,1936, The
Workmen’s Compensation Act ,1923, Payment of Bonus Act ,1965.
9
5.
Institutions related to Reward System :Wage Boards, Pay commissions,
Recommendations of 6th Pay Commission, Recommendations of 2nd
National Commission on Labor relating to Compensation. International
Compensation Practices: Problems, Objectives and Elements of
Expatriate’s Compensation Package.
9
TOTAL 40
Reference & Text Books:
1 Henderson I. Richard "Compensation Management in a Knowledge-Based World" Pearson Pentice Hall.
2. Deb Tapomoy "Compensation Management-Text & Cases" Excel Books, New Delhi.
(Sunil Kumar Sharma)
Sign of Teacher Head’s Signature with Date
1. ………………………
2. ………………………
3. ………………………
Kurukshetra Institute of Technology & Management, Kurukshetra
Date: 3rd
January, 2018
Course Plan (MBA-2nd
Semester)
Course No. : CP-201 L T P/D TOTAL
Course Title : Management Science 5 0 - 5
Name of Teacher : Ms. Neha Chaudhary Theory: 70 Marks
Sessional: 30 Marks
Sr. No. Topic
No.
of
Lectures
Planned
No.
of
Lectures
Delivered
Contents for First Sessional Test
1. Management Science - Basic concepts and its role in decision- making.
03
2.
Transportation and Assignment models including trans-shipment and routing
problems. 10
3. Linear programming - Meaning, scope & assumptions. Formulation of linear
programming problem and its solution by graphical and Simplex methods. 08
4. SIMULATION: Simulation models – phases of simulation– applications of
simulation 02
Contents for Second Sessional Test
5. Sensitivity Analysis. Integer Programming, Goal Programming, and Non-linear
Programming. 03
6.
Inventory : Introduction – Single item – Deterministic models – Purchase inventory
models with one price break and multiple price breaks – Stochastic models–
Instantaneous production. Instantaneous demand and continuous demand and no set
up cost. Application of Inventory management techniques in business.
05
7.
Theory of Games: Introduction – Minimax (maximin) – Criterion and optimal
strategy – Solution of games with saddle points – Rectangular games without saddle
points – 2 X 2 games – dominance principle – m X 2 & 2 X n games. 05
8.
Inventory and Queuing problems – Advantages and Disadvantages. WAITING
LINES: Introduction – Single Channel – Poisson arrivals – exponential service
times, Multichannel – Poisson arrivals – exponential service times with infinite
population single channel Poisson arrivals.
04
Contents after Second Sessional Test
9. Role and importance of PERT/CPM in business decision making. 05
10. Decision theory and decision trees. 05
TOTAL 50
Reference & Text Books:
1. J.K. Sharma, Operation Research
2. V.K. Kapoor, Operation Research
3. N.D. Vohra, Operation Research
Ms. Neha Chaudhary Head’s Signature with Date
Assistant Professor
1. ………………………
2. ……………………....
3. ……………………….
Kurukshetra Institute of Technology & Management, Kurukshetra
DMS Date: 3rd
January, 2018
Course Plan (MBA-2nd
Semester)
Subject Code : CP-202 L T P/D TOTAL
Subject Title : Marketing Management 5 - - 5
Name of Teacher : Dr. Ranjeet Verma Theory: 70 Marks
Sessional: 30 Marks
S.
No. Topic
No. of
Lectures
planned
No. of
Lectures
Delivered
Contents for First Sessional Test
1.
Marketing: Meaning, Nature, Scope, Evolution and Importance. Modern
concept of marketing. Ehics in marketing. Role of Information
Technology in marketing. The dynamic marketing Environment.
Marketing Mix and STP ( Segmentation, Targeting and Positioning)
9
2.
Marketing Information System: Concept and Components of a
marketing information system. Marketing Research: meaning, scope and
techniques 8
3. Consumer Behaviour: meaning and importance, buying motives, buying
process, factors influencing consumer behaviour 6
Contents for Second Sessional Test
5.
Product decisions: concept, classification, product-line decisions.
New product development process, product life cycle, Packaging and
Branding decisions. 7
6.
Pricing Concepts: objectives, policies and procedures, factors affecting
pricing, pricing strategy and product life cycle, price changes and
organizational strategies, product line pricing. 6
7. Integrated Marketing Communication: Promotion-Mix; Advertising,
sales promotion, public relations, personal selling and direct marketing. 9
Contents after Second Sessional Test
8. Channels of distributions: Concept, types and factors affecting channel
selection. Recent developments in marketing. 5
TOTAL 50
Reference & Text Books:
1Philip Kotler, Kevin lane Keller : Marketing Management, Pearson Prentice-Hall.
2. Rajan Sexena : Marketing Management, Tata McGraw Hill Publishing Company Limited..
Dr. Ranjeet Verma
Sign of Teacher Head’s Signature with Date
1. ………………………
2. ………………………
3. ………………………
Kurukshetra Institute of Technology & Management, Kurukshetra
DMS Date: 3rd
January, 2018
Course Plan (MBA-2nd
Semester)
Subject Code : CP-203 L T P/D TOTAL
Subject Title : Human Resource Management 5 - - 5
Name of Teacher : Anju Jindal Theory: 70 Marks
Sessional: 30 Marks
S.
No. Topic
No. of Lectures
planned
No. of Lectures
Delivered
Contents for First Sessional Test
1 Human Resource Management - Concept, Scope, Evolution of HRM,
HR Models, Role of HRM in Business Strategy. 4
2 Human Resource Planning & Forecasting: Business and HRP,
Significance & Process. 4
3 Job Analysis: Job Description and Job Specification, Competency
based Job Analysis. 4
4 Job Design: Approaches and Methods. 2
5 Recruitment: Sources of Recruitment and it Process.. 3
6 Selection: Process, Selection Tests & their types, Interview & its types,
Selection Audit. 3
Contents for Second Sessional Test
7 Training and Development. Performance Management and Appraisal,
Potential Appraisal and Development. 5
8 Career Management- Basic Concepts, Methods,
Talent Management: Concept and Related Practices. 4
9 Job Evaluation - Methods of Job Evaluation 4
`10 Employee compensation: Basic concepts, determinants and
approaches, Rewards management. 4
11 Industrial Relations and Trade Unions, Dispute Resolution and
Grievance Management. 5
Contents after Second Sessional Test
12 (EEO)& (AA).& (HPWS) &(HPHRP) &(OSHA) 6
13 E-HRM: Role and Applications. HRM and Globalization of Business. 2
TOTAL 50
Reference & Text Books:
1. V.S.P.Rao Human Resource Management, Himalaya Publication House.
2. K. Aswathapa Human Resource Management: Tata McGraw Hill
(Anju Jindal)
Sign of Teacher Head’s Signature with Date
1. ………………………
2. ………………………
3. ………………………….
Kurukshetra Institute of Technology & Management, Kurukshetra
DMS Date: 3rd
January, 2018
Course Plan (MBA-2nd
Semester)
Subject Code : CP-204 L T P/D TOTAL
Subject Title : Financial Management 5 - - 5
Name of Teacher : Parmod Kumar Singhal Theory: 70 Marks
Sessional: 30 Marks
S.
No. Topic
No. of
Lectures
planned
No. of
Lectures
Delivered
Contents for First Sessional Test
1. Introduction to Financial Management: Objectives & Functions 6
2. Time Value of Money: Meaning, Techniques of valuation-
Compounding and Discounting 4
3. Sources of Finance: Long term and Short term 3
4. Investment decisions: Importance, Difficulties determining cash flows,
methods of capital budgeting and risk analysis techniques. 8
Contents for Second Sessional Test
5. Cost of capital; Concept and importance, Computations of cost of
various sources of finance; Weighted Average Cost of Capital 6
6. Capital Structure Decisions; Theories of capital structure, Factors
determining capital structure. Optimum capital structure 7
7. Internal Financing and Dividend Policy: Meaning, Importance &
Models of Dividend 7
Contents after Second Sessional Test
8. Management of Working Capital - Cash, Receivables and Inventory
Management 9
TOTAL 50
Reference & Text Books:
1. Financial Management by- Khan & Jain, TMH, New Delhi.
2. Financial Management by- I M Pandey, Vikas Publishing House, New Delhi.
3. Financial Management by- Chandra, TMH, New Delhi.
4. Financial Management by- Parsuraman, Cengage Learning, New Delhi.
Parmod Kumar Singhal
Sign of Teacher Head’s Signature with Date
1. ………………………
2. ………………………
3. ………………………
Kurukshetra Institute of Technology & Management, Kurukshetra
DMS Date: 3rd
January, 2018
Course Plan (MBA-2nd
Semester)
Subject Code : CP-205 L T P/D TOTAL
Subject Title : Business Research Methodology 5 - - 5
Name of Teacher : Parmod Kumar Singhal Theory: 70 Marks
Sessional: 30 Marks
S.
No. Topic
No. of
Lectures
planned
No. of
Lectures
Delivered
Contents for First Sessional Test
1. Introduction to Research Methodology: Research-Meaning, Nature.
Scope Objectives and Types; Research Process. 6
2.
Hypothesis-Meaning, types, Qualities of Good Hypothesis, Scientific
Method of Research. Recent Trends in Usage of Research in Indian
Corporate Sector. 6
3.
Research Design- Meaning and Need of a Research Design,
Exploratory, Descriptive, Experimental Research Design, Qualitative
Research, Observation Studies, Surveys, Experiments & Test Markets. 8
4. Sources of Data- Nature and Types 3
Contents for Second Sessional Test
5. Sampling Techniques-Nature and Types, Sampling Errors. Scaling &
Measurement Techniques. 6
6.
Data Management: Data Editing, Coding and Tabulation, Analysis &
Interpretation. Business Research Reports-Format, Criterion for
Judgment of good research report. 7
7. Advance Techniques of Data Analysis: Factor analysis. Conjoint
Analysis, Cluster Analysis & Multidimensional Scaling. 7
Contents after Second Sessional Test
8. Use of SPSS & Other Software's in Research. Use of Statistical Tools
such as Correlation, Regression. 7
TOTAL 50
Reference & Text Books:
1. Marketing Research an Applied Orientation by- Malhotra, Naresh K., Pearson Education, New Delhi
2. BRM by- Sondhi and Chawla, Vikas Publication, New Delhi.
3. BRM by- C R Kothari, New Age International Publication, New Delhi.
Parmod Kumar Singhal
Sign of Teacher Head’s Signature with Date
1. ………………………
2. ………………………
3. ………………………
Kurukshetra Institute of Technology & Management, Kurukshetra
Date: 03rd
January, 2018
Course Plan (2nd. Semester)
Course No. : CP-206 L T P/D TOTAL
Course Title : Production & Operations Management 5 0 - 5
Name of Teacher : Mr. Sudhanshu Sharma Theory : 70 Marks
Sessional : 30 Marks
S.No. Topic
No. of
Lectures
Planned
No of
Lectures
Delivered
Contents for First Sessional Test
1. Nature and Scope of Production and Operations Management.
3
2. Types of production systems: Project, Job, Batch & Mass production systems.
4
3. Facility Location: Importance, Factors in Location Analysis, Location Analysis Techniques.
5
4. Facility Layout: Objectives, Advantages, Basic Types of Layouts.
4
5. Material Handling: Principles & Equipment, Line Balancing.
4
6. Production Planning & Control (PPC): Concepts, Objectives, Functions; Capacity Planning.
4
Contents for Second Sessional Test
7. Product Planning and Selection; Process Planning; Aggregate Planning and Master Production Scheduling, Maintenance Management.
7
8. Work Study: Method Study and Work Measurement.
3
9. Material Management: An Overview of Material Management. 3
10. Inventory Management: Objectives, Factors, Process, Inventory control techniques; JIT. 5
Contents after Second Sessional Test
11. Purchase Management; Stores Management. 3
12. Quality Assurance: Acceptance Sampling, Statistical Quality Control, Total Quality Management; ISO-9000
5
TOTAL 50
Reference & Text Books:
1. Production & Operations Management by – Chunawalla & Patel, Himalaya Publishing House
2. Production & Operations Management by – Ashwathapa, Himalaya Publishing House
(Mr. Sudhanshu Sharma)
Name & Sign of Teacher Head’s Signature with Date
1. ………………………
2. ………………………
3. ………………………
Kurukshetra Institute of Technology & Management, Kurukshetra
Date: 03rd
January, 2018
Course Plan (2nd Semester)
Course No. : CP-207 L T P/D TOTAL
Course Title : Organizational Behavior 5 - 5
Name of Teacher : Ms. Anjali David Theory: 70 Marks
Sessional: 30 Marks
S.No. Topic No. of Lectures
planned
No of
Lectures
Delivered
Contents for First Sessional Test
1. Organizational Behavior- Concept, Nature, Characteristics 03
2. Conceptual Foundationsand Importance, Models of Organizational Behavior,
Relationship with Other Fields, 04
3. Organizational Behavior: Cognitive Framework, Behaviorist Framework and Social
Cognitive Framework. 03
4. Understanding of Individual behavior: Personality and Theories Of personality. 03
5. Work Attitudes and Job Satisfaction. 03
6. Learning and Theories of Learning 02
Contents for Second Sessional Test
7. Perception - Nature & Importance Perceptual Selectivity, Perceptual Organization.
Social Perception and Impression Management. 04
8. Motivation: Concepts and Their Application, Principles, Theories, Employee
Recognition, Involvement, Motivating a Diverse Workforce. 04
9. Leadership- Concept, Function, Style and Theories of Leadership- traditionaland
modern. 03
10. Understanding of Group Behavior: Analysis of Interpersonal Relationship, 01
11. Group Dynamics- Definition, Stages of Group Development, Group Cohesiveness,
types of Groups, 04
12. Group Processes and Decision Making, Dysfunctional Groups, 03
13. Team building - Interpersonal relations, Communication and control.. 05
Contents after second Sessional Test
14. Understanding of Organization Dynamics: Organizational Design - Various
organizational structures and their effects on human behavior, 02
15. Organizational Climate, Organizational Culture and Organizational Effectiveness 02
16. Organizational Change: Concept, Nature, Resistance to Change, Managing
resistance to change, Implementing Change, and Organization Development. 02
17. Conflict Management. Work Stress - Work Stressors, Prevention and Management
of Stress.. 02
TOTAL 50
References:
Robbins, Judge and Vohra Organizational Behaviour (Pearson Education, 12th Edition) 2012,Luthans Fred
Organizational Behaviour (Tata Mc Graw Hill) 2005., Mc Shane L. Steven, Glinow Mary
( Ms.Anjali David )
Name & Sign of Teacher Head’s Signature with Date
1. ………………………
2. ………………………
3. ………………………
Kurukshetra Institute of Technology & Management, Kurukshetra
Date: 3rd
January, 2018
Course Plan (BBA-6th
Semester)
Course No. : BBA-308 L T P/D TOTAL
Course Title : Entrepreneurship Development 5 0 - 5
Name of Teacher : Mr. Saurabh Ahuja Theory: 80 Marks
Sessional: 20 Marks
S.No. Topic
No. of
Lectures
Planned
No of
Lectures
Delivered
Contents for First Sessional Test
1. Entrepreneurship- Meaning, Nature and Scope. Characteristics and
Qualities of a Successful Entrepreneur. 09
2. Relationship between Entrepreneurship Development and Economic
Development. Entrepreneurship and Society. 07
3. Sources of Financing Entrepreneurship. 05
Contents for Second Sessional Test
4. New Venture Development- Meaning and Stages.
06
5. Future of Entrepreneurship in India 03
6.
Evaluation of Role of Government and Non Government Agencies in
Promoting Entrepreneurship in India. 06
7. Entrepreneurial Strategies and Business Plan.
06
Contents after Second Sessional Test
8. State Govt. schemes related Entrepreneurship Development. 08
TOTAL 50
Reference & Text Books:
Gupta, C.B: Entrepreneurship Development
Desai,Vasant: Entrepreneurship Development
Slevenson, Roberts: New Business Venture and Entrepreneurs
Mr. Saurabh Ahuja Head’s Signature with Date
Assistant Professor
1. ………………………
2. ……………………....
3. ……………………….
Kurukshetra Institute of Technology & Management, Kurukshetra
DMS Date: 3rd
January, 2018
Course Plan (BBA-6th
Semester)
Subject Code : BBA-309 L T P/D TOTAL
Subject Title : B LAW-II 5 - - 5
Name of Teacher : Anju Jindal Theory: 80 Marks
Sessional: 20 Marks
S.
No. Topic
No. of
Lectures
planned
No. of
Lectures
Delivered
Contents for First Sessional Test
1. Legal Aspects relating to Joint Stock Companies in India; 3
2. Promotion and Establishment of Joint Stock Companies in India 5
3. Memorandum of Association: Its clauses and alteration. 4
4. Article of Association: Its contents; Doctrine of indoor management;
Doctrine of ultra-vires. 4
5. Prospectus: Its contents; Golden rule; Mis-statement in prospectus 4
Contents for Second Sessional Test
6. Directors and Managing Directors: Powers, Functions and
Duties of Directors and Managing Directors; 5
7. Borrowing Powers: Debentures - their issue, floating and fixed charges 3
8. Membership: Legal Rules regarding Membership 5
9. Share Capital: Shares and Share Capital; Allotment of Shares; 5
10. Winding Up of company: Modes of winding up of company. 5
Contents after Second Sessional Test
11. Securities Exchange Board of India Act 1992 2
12. Meetings: Aspects relating to Company Meetings. 3
13. Prevention of Mismanagement and Oppression. 2
TOTAL 50
Reference & Text Books:
1 Kuchhal M.C.: Modern India Company Law: Shri Mahavir Books
2. Ashok Goel, Company Law, V K Publications.
(Anju Jindal )
Sign of Teacher Head’s Signature with Date
1. ………………………
2. ………………………
3. ………………………
Kurukshetra Institute of Technology & Management, Kurukshetra
DMS Date: 3rd
January, 2018
Course Plan (BBA-6th Semester)
Subject Code : BBA-310 L T P/D TOTAL
Subject Title : Logistics Management 5 - - 5
Name of Teacher : Sunil Kumar Sharma Theory: 80 Marks
Sessional: 20 Marks
S.
No. Topic
No. of
Lectures
planned
No. of
Lectures
Delivered
Contents for First Sessional Test
1.
Logistics: Definition, Concept , Scope, Role & Importance , Coordination
function of logistics, Total cost concept System approach to logistics,
objectives of logistics management.
9
2.
Customer Service: concept & practices Supply chain management:
Definition, Components, Role of logistics in SCM, Difference between
Physical Distribution, logistics & SCM, Order processing
11
Contents for Second Sessional Test
3. Warehousing: Meaning , types & functions Inventory Management:
Definition, functions, cost and cost control
10
4. Transportation: types & transportation networks Logistics packaging:
packaging material & packaging cost
11
5. Role of technology in logistics, logistics performance measurement &
control 9
TOTAL 50
Reference & Text Books:
1 Bhattacharyya S.K. , "Logistics Management " S. Chand & Co. ltd
2. Bower Sox Donald & Closs David .J " Logistical Management", Tata McGraw-Hill Publication
pvt.Ltd.
(Sunil Kumar Sharma)
Sign of Teacher Head’s Signature with Date
1. ………………………
2. ………………………
3. ………………………
Kurukshetra Institute of Technology & Management, Kurukshetra
Date: 3rd
January, 2018
Course Plan (BBA-6th
Semester)
Course No. : BBA-311 L T P/D TOTAL
Course Title : Principles of Insurance 5 0 - 5
Name of Teacher : Mr. J.L.Tuli Theory: 80 Marks
Sessional: 20 Marks
S.No. Topic
No. of
Lectures
Planned
No of
Lectures
Delivered
Contents for First Sessional Test
1.
Insurance- Concept, Nature, Classification - Life & Non-life, Functions,
Importance and Evolution of Insurance. Principles of Insurance. 09
2. LIC Act 1956- An overview.
06
Contents for Second Sessional Test
3. IRDA Act 1999– Organization, guidelines for life & Non-life insurance.
06
4.
Life Insurance– Concept, Public & Pvt. Sector companies in India – their
products, schemes &
Plans. 06
5.
Documentation in Life insurance contract, Claims settlement in Life
Insurance 05
6. General Insurance– Concept, Types, Public & Pvt. Sector companies in India
– their products, schemes & plans. 06
Contents after Second Sessional Test
7. Documentation in General insurance contract, Claims settlement in General
Insurance. 04
8.
Distribution channel in Insurance- Introduction, Individual Agents-
Appointment, functions, code of conduct and remuneration, Eligibility,
functions, code of conduct and remuneration of
corporate agents and brokers.
08
TOTAL 50
Reference & Text Books:
4.‘Principles of Insurance Management’: Neelam C. Gulati.
5.‘Elements of Banking and Insurance’: Jyotsna Sethi, Nishwan Bhatia.
6.‘Insurance: Fundamental, Environment and Procedures’: B.S. Bodla, M.C. Garg
Mr. J.L.Tuli Head’s Signature with Date
Assistant Professor
1. ………………………
2. ……………………....
3. ……………………….
Kurukshetra Institute of Technology & Management, Kurukshetra
Date: 3rd
January, 2018
Course Plan (BBA-6th
Semester)
Course No. : BBA-312 L T P/D TOTAL
Course Title : Introduction to Financial Services 5 0 - 5
Name of Teacher : Ms. Neha Chaudhary Theory: 80 Marks
Sessional: 20 Marks
Sr. No. Topic
No.
of
Lectures
Planned
No.
of
Lectures
Delivered
Contents for First Sessional Test
1.
Meaning, importance of financial services, types of financial services, financial
services and economic environment, players in financial services.
08
2.
Merchant banking, functions & activities, Issues management: managing new issues,
Equity issues – Rights issues, underwriting: functions, bankers to an issue, book
building and reverse book building, debenture trustees, portfolio managers. 12
Contents for Second Sessional Test
3.
An overview of role of SEBI.
Leasing and hire purchase, concepts and features, types of lease accounts
10
4.
Factoring & Forfaiting.
Mutual funds - Structure of Mutual Funds- Types of Mutual Funds – Advantages of
mutual funds. 12
Contents after Second Sessional Test
5.
Exchange Traded Funds, Credit rating. Stock broking, Consumer finance, Credit
Cards.
08
TOTAL 50
Reference & Text Books:
1. Financial Services—M.Y.Khan – Tata Mc Graw Hill
2. Merchant Banking Principles and Practice : H.R,Machiraju – New Age International
3. Financial Services – Gorden & Nataraju – HPH
4. Merchant banking and financial services – N. Mohan – Excel books
5. Indian Financial System – Pathak - Pearson Education
6. Corporate Finance- Principles and Problems- P V Kulkarni
Ms. Neha Chaudhary Head’s Signature with Date
Assistant Professor
1. ………………………
2. ……………………....
3. ……………………….
Kurukshetra Institute of Technology & Management, Kurukshetra
Date: 03rd January, 2018
Course Plan (4th Semester)
Course No. : BBA-208 L T P/D TOTAL
Course Title : Human Behavior at Work 5 - 5
Name of Teacher : Ms. Anjali David Theory: 80 Marks
Sessional: 20 Marks
S.No. Topic No. of Lectures
planned
No of Lectures
Delivered
Contents for First Sessional Test
1. Behavior at Workplace: Nature, Meaning. Group as a medium of learning
:Group 05
2. Group as a medium of learning 04
3. Group Development Process 04
4. Group Dynamics in Workplaces 03
5. Group Cohesiveness; 03
Contents for Second Sessional Test
7. Group Think, Group Conformity 04
8. Group Obedience, Group Morale; 04
9. Group Performance, Group decision-making 03
10. Group synergy 03
Contents after Second Sessional Test
11. Team building, Interpersonal Influence Processes 03
12. Social Loafing, Social Facilitation, 03
13. Interpersonal Communication; 03
14. Interpersonal awareness and feedback process; 03
15. Interpersonal trust; Career roles and identity; 03
16. Competition and cooperation. 02
TOTAL 50
References:
1.Bennis, W.G. : Essay in Interpersonal Dynamics, U.S.A., Dorsey Press, 1979.
2.Kolb, D. et al. : Organizational Behaviour: An Experiential Approach 5th ed., Englewood Cliffs, New
Jersey, Hall Inc., 1991.
3.Kolb, D. et al. : Organizational Behaviour : Practical Readings for Management, 5th ed., Englewood
Cliffs, New Jersey Prentice Hall Inc.,1991.
4.Mainiero, L.A. & Tromley C.L. : Developing Managerial Dkills in OB, New Delhi, Prentice Hall of
India, 1985
Ms.Anjali David
Name & Sign of Teacher Head’s Signature with Date
1. ………………………
2. ………………………
3. ………………………
Kurukshetra Institute of Technology & Management, Kurukshetra
Date: 03rd
January, 2018
Course Plan (4th
Semester)
Course No. : BBA-209 L T P/D TOTAL
Course Title : Macro Business Environment 5 0 - 5
Name of Teacher : Mr. Sunil Sharma Theory : 80 Marks
Sessional : 20 Marks
S.No. Topic
No. of
Lectures
Planned
No of
Lectures
Delivered
Contents for First Sessional Test
1. Economic Reforms- Liberalisation, privatization, and globalization.
8
2. Industrial policy of India - Meaning, Current Industrial Policy. 6
Contents for Second Sessional Test
3. Foreign capital and technology- foreign investment policy, multinational
corporations, foreign investment in India. 9
4. Regulation and promotion of foreign trade.
6
5. Nature & operations of multilateral economic institutions- World Bank,
World Trade Organisation and International Monetary Fund. 8
Contents after Second Sessional Test
6. Monetary & Fiscal Policy of India- Meaning and significance & latest
policy. 6
7. Exim policy of India and its impact on Indian exports & imports in various
sectors. 7
TOTAL 50
Reference & Text Books:
1 Environment for Managers by – Dobler, Donald W and Lee, McGraw Hill
2. Material Management by – Datta.A.K, Prentice Hall of India.
(Mr. Sunil Sharma)
Name & Sign of Teacher Head’s Signature with Date
1. ………………………
2. ………………………
3. ………………………
Kurukshetra Institute of Technology & Management, Kurukshetra
Date: 3rd
January, 2018
Course Plan (BBA-4th
Semester)
Course No. : BBA-210 L T P/D TOTAL
Course Title : Business Statistics-II 5 0 - 5
Name of Teacher : Ms. Neha Chaudhary Theory: 80 Marks
Sessional: 20 Marks
Sr. No. Topic
No.
of
Lectures
Planned
No.
of
Lectures
Delivered
Contents for First Sessional Test
1.
Correlation: Introduction; Importance; Types of correlation; Methods of studying
correlation.
06
2.
Linear regression: Introduction; Importance; Comparison of correlation and
regression analysis; Methods of studying regression; Properties of regression lines;
Error of estimate; Total variance; Explained variance; Unexplained variance;
Coefficient of determination.
08
3.
Time series: Definition; Components; Analysis; Measurement of trend, seasonal,
cyclical and random variation.
06
Contents for Second Sessional Test
4.
Probability: Introduction and significance; Definition of probability; Joint, marginal
and conditional probabilities; Independent, Dependent, Mutually exclusive;
Exhaustive and Complementary events; Theories of probabilities: Bayes’s theories.
14
5.
Hypothesis testing: Procedure for testing hypothesis tests in attributes; Tests in
variables (small and large samples).
08
Contents after Second Sessional Test
6.
Computation of above mentioned statistical techniques with Microsoft excel.
08
TOTAL 50
Reference & Text Books:
1. T. R Jain: Business Statistics
2. S.C Gupta: Fundamental of statistics- Himalaya publishing house
3. B.M Aggarwal: Business statistics- Sultan chand
4. Levine: Business statistics- A first course Pearson Education
5. S.P Gupta: Statistics- Sultan chand & sons
Ms. Neha Chaudhary Head’s Signature with Date
Assistant Professor
1. ………………………
2. ……………………....
3. ……………………….
Kurukshetra Institute of Technology & Management, Kurukshetra
Date: 3rd
January, 2018
Course Plan (BBA-4th
Semester)
Course No. : BBA-211 L T P/D TOTAL
Course Title : Marketing Management 5 0 - 5
Name of Teacher : Mr. Sourabh Ahuja Theory: 80 Marks
Sessional: 20 Marks
Sr. No. Topic
No.
of
Lectures
Planned
No.
of
Lectures
Delivered
Contents for First Sessional Test
1. Marketing Management- Meaning, Nature and Scope. Concepts of
Marketing 7
2. Marketing Environment, Marketing Mix, STP (segmenting, targeting
and positioning) approach to marketing. 8
3. Marketing Information System- Meaning and Components.
Marketing Research. 5
Contents for Second Sessional Test
4. Pricing-Meaning, procedure for setting a price. Price variation. 7
5. Distribution Channels- Levels and Roles. Management of Physical
Distribution. 5
6.
Promotion- promotion Mix- A study of advertising, sales promotion,
personal selling, direct marketing and public relations.
Marketing organization and control.
7
Contents after Second Sessional Test
7. Consumer Behaviour-Meaning and Importance of study for
Marketers. 5
8. Product –Meaning, levels and product Mix. New Product
development, Product Life Cycle, Branding and Packaging decision. 6
TOTAL 50
Reference & Text Books:
1. Kotler, Philip: Marketing Management
2. Rama Swamy: Marketing Management
(Mr. Sourabh Ahuja)
Teacher's Signature Head’s Signature with Date
1. ………………………
2. ……………………....
3. ……………………….
Kurukshetra Institute of Technology & Management, Kurukshetr
DMS Date: 3rd
January, 2018
Course Plan (BBA-4th
Semester)
Subject Code : BBA-212 L T P/D TOTAL
Subject Title : Financial Management 5 - - 5
Name of Teacher : Parmod Kumar Singhal Theory: 70 Marks
Sessional: 30 Marks
S.
No. Topic
No. of
Lectures
planned
No. of
Lectures
Delivered
Contents for First Sessional Test
1. Financial Management: Meaning, Nature, Scope & Objectives,
Finance functions. 5
2. Financial Planning: Meaning, Nature, Features, Determinants &
Process. 5
3. Sources of Finance: Short term, Medium term & Long term. 5
4. Investment Decisions: Capital Budgeting; Nature, Significance,
Process, Methods of Evaluation 8
Contents for Second Sessional Test
5. Cost of Capital; Concept, Significance, Computation of Cost of
Capital, weighted average Cost of Capital. 6
6. Financial Decisions: Capitalization, Capital Structure Decisions,
Theories of Capital Structure. 7
7. Dividend Decisions: Nature, Concept, Significance, Dividend Models.
6
Contents after Second Sessional Test
8. Working Capital Management: Concept, Nature, Significance,
Components 8
TOTAL 50
Reference & Text Books:
1. Financial Management by- Khan & Jain, TMH, New Delhi.
2. Financial Management by- I M Pandey, Vikas Publishing House, New Delhi.
3. Financial Management by- Chandra, TMH, New Delhi.
4. Financial Management by- Parsuraman, Cengage Learning, New Delhi.
Parmod Kumar Singhal
Sign of Teacher Head’s Signature with Date
1. ………………………
2. ………………………
3. ………………………
Kurukshetra Institute of Technology & Management, Kurukshetra
Date: 03rd
January, 2018
Course Plan (4th
Semester)
Course No. : BBA-213 L T P/D TOTAL
Course Title : Principle of Material Management 5 0 - 5
Name of Teacher : Mr. Sudhanshu Sharma Theory : 80 Marks
Sessional : 20 Marks
S.No. Topic
No. of
Lectures
Planned
No of
Lectures
Delivered
Contents for First Sessional Test
1. Material Management: Meaning, Objectives. Nature and Scope. Organization of Material
Management. 5
2. System Approach to Material Management: The process of Management and the Material
Function. 3
3. An Overview of the System Concept. Benefits of the Integrated Systems Approach. 3
4. Material Planning: Making the Material Plan Work 3
5. The Material Cycle and Flow Control System. 3
6. Material Budget. 3
Contents for Second Sessional Test
7. Purchasing: Principles, Procedure, and Practices 4
8. Fundamental Objectives of Purchasing 2
9. Legal Aspects of Purchasing 3
10. Value Analysis and Value Engineering. Quality Assurance. Incoming Quality Control.
Statistical Quality Control. 6
11. Purchasing Capital Equipment, Plant and Machinery. Government Purchasing Practices and
Procedures 6
Contents after Second Sessional Test
12. Inventory Management and Control System. Stores Management and Operation 3
13. Material Handling. Physical Distribution Logistics. Transportation. 3
14. Operation research. Material Management Information System 3
TOTAL 50
Reference & Text Books:
1 Purchasing and Material Management by – Dobler, Donald W and Lee, McGraw Hill
2. Material Management by – Datta.A.K, Prentice Hall of India.
(Mr. Sudhanshu Sharma)
Name & Sign of Teacher Head’s Signature with Date
1. ………………………
2. ………………………
3. ………………………
Kurukshetra Institute of Technology & Management, Kurukshetra
Date: 03rd January, 2018
Course Plan (2nd Semester)
Course No. : BBA-108 L T P/D TOTAL
Course Title : Principles of Management 5 - 5
Name of Teacher : Ms. Anjali David Theory: 80 Marks
Sessional: 20 Marks
S.No. Topic No. of Lectures
planned
No of Lectures
Delivered
Contents for First Sessional Test
1. Introduction: concept, nature, process and significance of management
03
2. Development of management thought- classical, Neo-classical, Behavioural,
Systems and contingencies approaches 04
3. Contemporary issue and challenges of management 04
4. Planning- concept, types process and techniques 03
5. Decision making- concept, types process and techniques. 05
Contents for Second Sessional Test
7. Organizing: nature, importance, process, formal & informal organizations
organization chart, organizing principles 04
8. span of management: factors determining effective span, Graicunas formula, 04
9. Departmentation: definition, departmentation by function, territory, product/service,
customer group and matrix organization 04
10.
Authority: definition, types, responsibility and accountability, delegation; definition,
steps in delegation, obstacles to delegation and their elimination, decentralization vs
centralization, determinants of effective decentralization, 05
Contents after Second Sessional Test
11. Staffing: definition, manpower management, factors affecting staffing, job design,
selection process, techniques, performance appraisal: need and process 05
12. Communication; importance, process, barriers and breakdown of communication 03
13. Controlling: control process, types, barriers to control making, control techniques:
budget and non- budgetary control devices, 03
14. Social responsibility and business ethics 03
TOTAL 50
References:
1.Bennis, W.G. : Essay in Interpersonal Dynamics, U.S.A., Dorsey Press, 1979.
2.Kolb, D. et al. : Organizational Behaviour: An Experiential Approach 5th ed., Englewood Cliffs, New Jersey, Hall
Inc., 1991.
3.Kolb, D. et al. : Organizational Behaviour : Practical Readings for Management, 5th ed., Englewood Cliffs, New
Jersey Prentice Hall Inc.,1991.
4.Mainiero, L.A. & Tromley C.L. : Developing Managerial Dkills in OB, New Delhi, Prentice Hall of India, 1985
Ms.Anjali David
Name & Sign of Teacher Head’s Signature with Date
1. ………………………
2. ………………………
3. ………………………
Kurukshetra Institute of Technology & Management, Kurukshetra
Date: 3rd
January, 2018
Course Plan (BBA-2nd
Semester)
Course No. : BBA-109 L T P/D TOTAL
Course Title : Analysis of Financial Statements 5 0 - 5
Name of Teacher : Ms. Neha Chaudhary Theory: 80 Marks
Sessional: 20 Marks
Sr. No. Topic
No.
of
Lectures
Planned
No.
of
Lectures
Delivered
Contents for First Sessional Test
1. Analysis and interpretation of financial statements. 08
2.
Ratio analysis and interpretation.
Ratios in relation to short term liquidity, long term solvency and
profitability.
Return on investment, return on capital employed, return on net-worth
and the return on assets to evaluate overall performance of business.
12
Contents for Second Sessional Test
3. Preparation and analyses of cash flow statements.
10
4. Preparation and analyses of funds flow statements. 10
Contents after Second Sessional Test
5. Revision 10
TOTAL 50
Reference & Text Books:
4. D.K. Goel: Fundamentals of Financial Statement Analysis
5. R.K. Mittal: Analysis of Financial Statements
( Ms. Neha Chaudhary ) Head’s Signature with Date
Assistant Professor
1. ………………………
2. ……………………....
3. ……………………….
Kurukshetra Institute of Technology & Management, Kurukshetra
DMS Date: 3rd
January, 2018
Course Plan (BBA-2nd
Semester)
Subject Code : BBA-110 L T P/D TOTAL
Subject Title : Managerial Economics-II 5 - - 5
Name of Teacher : Sourabh Ahuja Theory: 80 Marks
Sessional: 20 Marks
S.
No. Topic
No. of
Lectures
planned
No. of
Lectures
Delivered
Contents for First Sessional Test
1. Introduction about Managerial Economics 3
2. Economy as a circular flow of income and expenditure 4
3. National income; Concepts and measurement 4
4. Classical theory of output and employment, Say’s law of markets. 5
5.
Keynesian theory of income determination, determinants of Macro
equilibrium with aggregate demand and aggregate supply functions
under employment equilibrium.
6
Contents for Second Sessional Test
6. Concept of multiplier. 3
7.
Consumption: Meaning determinants and importance. Theory of
consumption: Absolute income hypothesis, relative income hypothesis,
permanent income hypothesis, life cycle hypothesis.
6
8.
Theory of investment: Types of investment determinants of investment,
marginal efficiency of capital, interest rate determination, classical,
neoclassical and Keynesian theories.
7
Contents after Second Sessional Test
9. Inflation: Meaning, types, and theories. 6
10. Stabilization policies: Monetary and fiscal policies. 6
TOTAL 50
Reference & Text Books:
1. Dwivedi: Macroecomics.
2. Jain: Managerial Economics-II
(Sourabh Ahuja )
Sign of Teacher Head’s Signature with Date
1. ………………………
2. ………………………
3. ………………………
Kurukshetra Institute of Technology & Management, Kurukshetra
DMS Date: 3rd
January, 2018
Course Plan (BBA-2nd
Semester)
Subject Code : BBA-111 L T P/D TOTAL
Subject Title : USB 5 - - 5
Name of Teacher : Ruchita Bansal Theory: 80 Marks
Sessional: 20 Marks
S.
No. Topic
No. of
Lectures
planned
No. of
Lectures
Delivered
Contents for First Sessional Test
1. Introduction: Nature and Scope of Sociology. 4
2. The Methods of Sociology 6
3. Fundamental Concepts of Sociology 4
4. The Relationship Between Man and Society 3
5. Social Structure and Processes – Social Structure: Meaning, Elements and
Types. 4
Contents for Second Sessional Test
6. Social Institutions and Their Functions 3
7. Social Process: Co-operation, Conflict, Competition and Assimilation. 5
8. Socialization and Social Action: Meaning of Socialization; Socialization as a
Process of Learning; Stages and Agencies of Socialization. 4
9. Social Action: Elements, Rationality of Means; Economic, Political and
Religious Integration of Ends. 4
10. Social Change and Institution: Meaning, Types and Factors in Social
Change; Social Problems: Meaning, Causes and Remedies. 5
Contents after Second Sessional Test
11. Social Institution: Family, Religion and Marriage; 3
12. Social Stratification in India. Attitude Formation and Change. Morale Audit;
Values and Norms; Power and Politics; Bureaucracy. 5
TOTAL 50
Reference & Text Books:
1. NPD; S.D. Sharma, Jyotsana Prabhakar: Understanding Social Behaviour
2. Dr.Sachadeva, V.B: Introduction to Sociology
( Ruchita bansal )
Sign of Teacher Head’s Signature with Date
1. ………………………
2. ………………………
3. ………………………
Kurukshetra Institute of Technology & Management, Kurukshetra Course Plan (
2nd Semester) Date: 3
rd January,2018
Course No. : BBA-112 L T P/D TOTAL
Course Title : Business Mathematics 5 1 - 7
Name of Teacher : Ms. Upasna Theory: 80 Marks
Sessional: 20 Marks
S.No. Topic No. of Lectures
planned
No of
Lectures
Delivered
Contents for First Sessional Test
1. Staraight Line: Slope of a line ,slope of a line passing through two given
points,parallel and perpendicular lines,collinearity of three`` points. 4
2. Intercepts,slope intercept form of a line,one point form,two point form. 3
3. Intercept form of line,normal form,symmetric form,or parametric form. 3
4. General equation of a straight line,reduction to the normal form. 3
5 Angle between two lines,conditions between two lines of parallel and perpendicular. 3
6. Points of intersection of two straight lines,parallel and coincident lines. 3
Contents for Second Sessional Test
7. Cartesian system of rectangular co-ordinates,co-ordinates of a points. 3
8. Distance between two points(lenght of a line),internal division, external
division,mid -point fomula 3
9. Arithmetic,Geometric and Harmonic Progressions : General
term,series,arihmetic progression,nth term of an A.P. 4
10. Representation of terms in A.P.,sum of 'n'terms of an A.P.,arithmetic meanbetween
'a' and 'b' 3
11. Sum of 'n' arithmetic means between two numbers,geometric progression. 3
12. General form of a G.P.,Sum of first 'n'terms of G.P.,Geometric mean,Harmonic
progression,harmponic mean,sum of first natural number. 3
Contents After Second Sessional
13. Integration:Indefinite and definite integral:Indefinite integral,standard
elementary integrals. 2
14. Integration by substitution,integration by parts,partial fractions. 2
15. Applications of integration in business and commerce:Consumer;s and
producer's surplus,learning curve. 2
16. Logaithms:Some imoortant deductions,Quotient formula,power formula,natural
logarithms.` 2
17. Tables of logarithms,anti-logarithms. 2
18. Compound interest,simple interest,effective rate of interest,problems on
depreciation,problems on population. 2
TOTAL 50
Reference & Text Books: 1. Strength of Materials by – S.K.Jian
2. Strength of Materials by – M.L.Bhargawan.
Ms. Upasna
Name & Sign of Teacher Head’s Signature with Date
1. ………………………
2. ………………………
3. ………………………
Kurukshetra Institute of Technology & Management, Kurukshetra
DMS Date: 3rd
January, 2018
Course Plan (BBA-2nd
Semester)
Course No. : BBA-113 L T P/D TOTAL
Course Title : Business Communication-I 5 0 - 5
Name of Teacher : Mr. Sudhanshu Sharma Theory: 80 Marks
Sessional: 20 Marks
Sr.
No. Topic
No.
of
Lectures
Planned
No.
of
Lectures
Delivered
Contents for First Sessional Test
1.
Business Communication –meaning & importance. Barriers to
effective communication, basic model & communication. Essentials of
effective business communication. 08
2.
Basic parts of speech – Noun, pronoun, verb, adjective, adverb,
preposition, article and conjunction. Active & passive voice,
paragraph writing, précis, translation (from vernacular to English &
English to vernacular)
12
Contents for Second Sessional Test
3. Correct word usage – Homonyms, Antonyms and Synonyms 10
4.
Importance of non-verbal communication – positive gestures, symbols
and signs, physical appearance & the art of self-presentation &
conduct. 10
Contents after Second Sessional Test
5. Writing applications –business applications (e.g. applying for a loan,
salary advance, refund etc.); job application, leave application. 10
TOTAL 50
Reference & Text Books:
Hewings, Martin: Advanced English Grammar
Cambridge University Press
Mr. Sudhanshu Sharma Head’s Signature with Date
Sign of the Teacher
1. ………………………
2. ……………………....
3. ……………………….
Kurukshetra Institute of Technology & Management Kurukshetra
Course Plan (1st & 2
nd Semester)
Date: 3rd
January, 2018
Course No. : BBA -115 No. of Lecture Course Title : Environmental Studies 3
Teacher Name: Dr. Amita Garg Theory: 75 Marks Sessional: 25Marks
Duration of Exam: 03 hours
Course Plan
S.No Topic No. of
Lecture
Planned
No. of
lecture
engaged
Total lecture:28 1. Unit -1 Environmental studies- Definition, Scope,
importance,Need for public awareness
2
2. Unit-2 Natural Resources 1
3. Forest Resource 1
4. Water Resource 1
5 Mineral Resource 1
6 Food Resource 1
7. Energy Resource 1
8 Land Resource 1
9 Unit-3 Ecosystem- Structure & Function 1
10 Producer , Consumer, Decomposer, Energy Flow 1
11 Ecological Succession, Food chain, Food web, Ecological
Pyramid
2
12 Forest Ecosystem, Grassland Ecosystem 1
13 Desert Ecosystem, Aquatic ecosystem 2
14 Unit-4 Biodiversity & its conservation- Definition,
biogeographical classification of india
1
15 Value of biodiversity, india as mega diversity nation 1
16 Threats of biodiversity, man – wildlife conflict 1
17 Conservation of biodiversity 2
18 Unit- 5 Environmental Pollution 1
19 Air Pollution, Water Pollution 2
20 Soil Pollution, Marine Pollution 1
21 Noise Pollution, Thermal Pollution 1
22 Nuclear Hazard, Solid waste Management 1
23 Role of an individual in prevention of pollution 1
Suggested Readings:
1. Chary S.N. and Vyasulu, Vinod: Environment Management, MacMillan India, 2001
2. Oberoi N.K.: Environment Management, Excel Books, 2007
3. G.N. Pandey: Environment Management, Vikas Publications New Delhi, 2004
Amita Garg Head’s Signature with Date
Associate Professor
1. ------------------------------
2. ------------------------------
3. -----------------------------
S.No Topic No. of
Lecture
Planned
No. of
lecture
engaged
Total lecture: 12 24 Unit-6 Social Issue and the Environment, Sustainable
development
1
25 Water conservation 1
26 Environmental ethics 1
27 Environment protection act 1
28 Unit-7 Human population and environment 1
29 Population explosion 1
30 Environment and human health 1
31 Human rights 1
32 HIV/ AIDS 1
33 Role of IT in environment and human health 1
34 Unit 8 Field work 1
35 Seminar on field report 1
Total
Lecture
40