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Presentation given at the DMAsc West Los Angeles on Feb 24th, 2011 in El Segundo, CA. The presentation is about the importance of Local Search and what you can do to have more control of your local presence. Local presence will continue to increase in importance for any entity.
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DMAscThe Ease and Power of Local
Search MarketingFeb. 24, 2011
The Lakes El Segundo
OWN YOUR INTERNET PRESENCE
Claim Local ListingPresence in Local DirectoriesGEO Target Site Pages
CLAIM LOCAL LISTING
Google PlacesYahoo LocalBing Local Listing
Claim Your Business Listing
• If it shows “Business owner?” at the top, you have not claimed your listing, and you must!
Measure Your Response
Approximately 10% CTR!
PRESENCE IN LOCAL DIRECTORIES
CitySearchYellowPagesYellowBookLocalezeLocal.comSuperPagesYelp Business
Review Sites Show Up High
• Yelp and other sites show up in search results
GEO TARGETED PAGES
Tips # 1
Claiming your local listings is usually free andit doesn’t take long.
Tips # 2
An unclaimed business may get placed belowclaimed businesses in local search listings!
By claiming your listings, you can increase thelikelihood you’ll be discovered online.
Tips # 3
If you don’t claim your listings, someone elseMight!
Your unclaimed listings can behijacked by spammers or competitors whowant your potential leads.
Tips # 4
More than 82% of consumers use onlinesearch to find and research local businesses.
That’s not just major search engines—nearly50% of consumers use online yellow pagesand business directories.
Digitization
DAVID C AARONSONWSI 4 REAL WEB
BLOGS:INTERNETMARKETINGBY DAVID.COM
ONLINEMARKETINGBYMARCLEVIN.COM866-462-7456323-205-5498
