By Kieron Byde

Overview of Task We were asked to research two movies -

One which was successful.

One which wasn't as successful.

Researched both movies.

Redesigned the unsuccessful movie poster.

Successful Marketing Campaign –Scream 4 Budget and Box Office Figures

Production Budget - $40 million

Box Office figures (Opening Weekend) - $20 million

Scream 4 Trailershttp://www.youtube.com/watch?v=D5TsZ6iyaH4

http://www.youtube.com/watch?v=GNGv4vo_lbs

Posters for Scream 4

Merchandise for Scream 4 • Posters

• T-shirts

• Mouse mats

• Towels

• Mugs

• Birthday Cakes

• Phone covers

• Ghostface bobbleheads

• Official soundtrack CD

Questionnaire Results – Scream 4 A total of 80% of people said that they would go and

see Scream 4 in cinemas, as they knew that it was already an established movie.

The other 20% said that they wouldn’t go and see the film, simply because of the fact that they weren’t fans of horror, or ‘slasher’ movies.

Would you go to see Scream 4?

Yes

No

Unsuccessful Marketing Campaign – Cutthroat Island Budget and Box Office Figures

Cutthroat Island had a total cost of $98 million and the total U.S. gross was $10 million.

Cutthroat Island merchandise•This is the only source of merchandise that Cutthroat Island could produce. The main reason for this was the fact that it was so unsuccessful.• If the companies and distributors had introduced more varieties of advertisements, then maybe more merchandise could have been made, subsequently increasing ticket sales.

Questionnaire Results on Cutthroat Island• Overall, a massive 80% of the people that I used

my questionnaire on said that they wouldn’t go to watch Cutthroat Island in the cinema because they didn’t like the way the poster was designed.

• I believe that this is because of the fact that Cutthroat Island is quite an old film, and that audiences usually prefer more modernised films, with the best equipment and technology.

Questionnaire Comparison Comparing the results of these two movies, I can

conclude that more people wanted to watch Scream 4 than Cutthroat Island.

This is purely based on the fact that the poster I created for Cutthroat Island didn’t attract as much attention as I had expected.

References http://www.youtube.com/watch?v=D5TsZ6iyaH4

http://www.imdb.com/title/tt1262416/

http://uk.imdb.com/title/tt0112760/

http://www.youtube.com/watch?v=zvzK7dz9qMI