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BUSINESS RESEARCH PROJECT ONDLF(Delhi Land & Finance)PRESENTED BY NAVNEET SINGHPgdm 1st year SUNSTONE eduversity

ABOUT DLF Industry Real state ltd FOUNDED 1946 FOUNDER Chaudhary Raghvendra Singh Headquarters New Delhi, India Key people Kushal Pal Singh (Chairman) Products Offices Apartments Shopping Malls Hotels Golf courses infrastructureREVENUE 526 crores (2014)EMPLOYEES 7,542

Topic coveredBusiness Environment

Vision, mission, and values

Competitor Analysis

SWOT Analysis

Gallery

BUSINESS ENVIRONMENTAs of doing business DLF is ranked at 116 out 500 by economic times.It is the largest commercial real estate developers in India.In1946 it is the first developed residential colonies in Delhi such as Shivaji Park,Rajouri Garden etc.In the mid-1970s, the company started developing their DLF City project at Gurgaon. Its plans include hotels, infrastructureandspecial economic zones-related development projects.The development business of DLF includes Homes and Commercial ComplexesThe Homes business dividing into 3 segments of the residential market - Super Luxury, Luxury and Mid-Income.

DLFs in INDIA

The following map shows the locations of DLFs developments, projects and lands across India, as on 30th June 2014:

Vision, Mission & Values

DLF VisionTo contribute significantly to building the new India and become the worlds most valuable real estate company.

DLF MissionTo build world-class real-estate concepts across six business lines with the highest standards of professionalism, ethics, quality and customer service.

DLF ValuesSustained efforts to enhance customer value and qualityEthical and professional serviceCompliance and respect for all community, environmental and legal requirements.

Competitor Analysis DLF competitor are:-

1.Oberoi Realty2. Godrej Properties Limited3. DB Realty Limited4. SobhaFinancial Comparison with Competitors OF Year 2014NameLast share PriceMarket Cap.(Rs. cr.)Sales turnover Net ProfitTotal AssetsDLF152.1527,112.022,385.94526.8426,306.66Prestige Estate245.509,206.252,005.19340.024,754.47Oberoi Realty255.558,388.00622.56295.122,734.12Godrej Prop254.505,073.42664.0097.653,310.55Sobha476.154,669.312,112.90206.503,351.17Market capital and profit of real state in India of year 2014 CompaniesCapital (rs in cr.)

Sales turn over(rs in cr.)Net profit(rs in cr.)

DLF26,5003,825526.84PRESTIGE ESTATE9,400664340.02OBEROI REALITY8,5902,005295.12GODREJ PROPERTY5,00062297.65SOBHA4,7102,112206.50OTHERS22,7006,386944TOTAL76,90014,1772410BCG MATRIX?OOOOO

OTHER COMPANIESFSOBHA AND GODREJ PROPERTYDLFOBEROI PROPERTY AND PRESTIGE ESTATESWOT Analysis STRENGTH

Largest real estate company in India.

DLF has a very good market share of about 34%.

Brand value.

4.A well established and firm base in India.

5. Experience of over many decades in Indian retail sector with an expertise in the field.

6. Strong management team.

WEAKNESS

1. Majorly present only in India and limited global exposure.

2.Affected due to lack of regulations and effective policies.

OPPORTUNITY

1. Shortage of houses in urban areas.

2. Investment in raw material Backward Vertical Integration.

3.It can invest more in Power generation projects like Hydroelectric or Wind power.

THREATS

1. Competitors may try to get more market share through improved techniques

2. Economic downturn.

3. Volatility in financial markets.

GalleryDLF ConstructionsGurgaon , Haryana

DLF Gateway Tower

Gurgaon

SkyLineGurgaon

SkyLineNew Delhi

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