MarchMarch, 2012, 2012

Diversification as a Key Strategy

Gloria Guevara Manzo

Minister of Tourism

Tourism, A National Priority

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Creating the foundation for tourism

development and its growth

Strategy

1. 2011, Year of Tourism in Mexico

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3. Unprecedent Public Investment

in Infrastructure

4. Diversification

5. International Promotion

2. National Agreement for Tourism

Public

Private

Products

Market

Signature of the National Agreement

for Tourism February 28, 2011

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5. Promote the competitiveness of destinations

and of tourism companies to guarantee the

traveler’s experience.

10 Strategic Themes

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66.8%

54.6%

36.9%

29.9%

9.3%

9.7%

7% Jan-Dec, 2011Jan-Dec, 2011

11.6%

Market Diversification

In 2011, we received visitors

from 221 nationalities

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January, 2012January, 2012

15%

New visa requirements and immigration

facilities:

•US VISA

•45 days < 24 hrs

• 38 World Heritage Sites

• Cuisine, World Heritage (2010)

• 50 Pueblos Mágicos (Magical

Towns)

• 3,000 years of history

� + 40,000 archaeological sites

• 62 ethnic groups

• Rutas de México (Routes of

Mexico)

• 18 Gastronomic Routes

• Biodiversity

What do we offer?

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• 14 AAA - 5 diamond hotels

• 623,000 hotel rooms

• 50 world class golf courses

• First place in cruise ship arrivals

• 174 natural protected areas

• 4 World Heritage natural areas

• Number 2 in luxury travel

• First place in number of SPAS

• Best place for retirement

• Meetings and Conventions

facilities

• Hospitality• 98% Return Ratio

• 99% Recommend Factor

What do we offer?

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Diversification of Products

Adventure Travel Medical Tourism 18 Gastronomic Routes

Cultural Segment

World Heritage Cities

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50 Magical

Towns

Cultural Segment

• 5 Countries (Mexico, El Salvador,

Guatemala, Honduras, Belice)

and 5 states in Mexico:

• Chiapas

• Campeche

• Tabasco

• Quintana Roo

• Yucatán

• 6 cultural heritage places named

by Unesco

• Chichen Itzá, one of the 7 New

Wonders Of the World

• Second largest reef in the world

• More than 2K cenotes

(underground rivers)

• + 600 activities10

Mayan World Ten UNESCO Heritage Cities

• Campeche

• Ciudad de México

• Guanajuato

• Morelia

• Oaxaca

• Puebla

• Querétaro

• San Miguel de Allende

• Tlacotalpan

• Zacatecas

18 Gastronomic Routes• 1,500 typical dishes and drinks

• 337 Hotels y 392 Restaurants

(including 20 Tesoros de Mexico

Hotels)

• 500 chefs

• 155 tourism-oriented locations

• 22 beaches and 123 locations

• 30 Pueblos Mágicos (Magical Towns)

• 23 World Heritage Sites

Mexican Gastronomy

UNESCO Heritage

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International Recognition

Ruta de Don Vasco 2011

(Michoacan)

Ruta de Don Vasco 2011

(Michoacan)

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Ruta de los Conventos 2012(Churches and Convents Routes)

(Morelos)

Ruta de los Conventos 2012(Churches and Convents Routes)

(Morelos)

Spain (Fitur)

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• Tianguis Turístico (March)• 7th Pastoral World Congress (April)

• The Americas Summit (WTTC) (May)• Tourism Ministerial Meeting T20 (May)

• G20 (June)

• International Luxury Travel Market America (September)

• 3rd International Cultural Tourism Fair (September)• 94th session of the UNWTO’s Executive Council meeting (October)

• Culture, nature, fishing, sun and beach, adventure, luxury and many

more.

• 21/12/2012...

2012 Events

Vielen Dank!