DiverCity 2013 Sponsorship Package

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There is everything rom three-minute videos to subtitled siestas

to mainstream date movies. Few estivals can boast that kind o

range and it makes Inside Out a ormidable marketing tool.

-Globe and Mail

Challenging Attitudes.Changing Lives.

Toronto LGBT Film Festival2012 Sponsorship


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Toronto LGBT Film Festival 2

The Festival

The Festival

The Inside Out Toronto LGBT Film and Video Festival is the premiere cultural event in Torontos LGBT(Lesbian, Gay, Bisexual and Trans) communities. Inside Out is the third largest lm estival in Toronto andranks among the top ve LGBT lm estivals in the world. The Festival has developed an international reputationamong audiences, lm industry proessionals and the media, receiving widespread acclaim or its commitmentto showcasing the best and most diverse LGBT lm and video rom Canada and around the world.

When

The Inside Out Toronto Lesbian and Gay Film and Video Festival takes place over 11 days each May, servingas a rite o spring or the LGBT community and the unocial start o the summer Pride season in Toronto.

The 22nd Annual Festival takes place May 17th 27th, 2012.

Inside Outs marketing begins early in the Spring with excitement over the upcoming Festival continuing to grow

in April with our ocial Festival Launch undraiser and press conerence. The anticipation builds through theopening o our advance box oce at the beginning o May and culminates with the arrival o Opening Night.

Attendance

Over 11 days, the Festival draws crowds close to 35,000 to screenings, artist talks, panel discussions,installations and parties that highlight the diversity o the LGBT communities. Although Inside Outs targetaudience is the LGBT community in the Greater Toronto Area, the Festival attracts guests rom the lm industryin Canada and around the World. The Festival also appeals to lm-lovers o all persuasions attracting cinephilesrom the general population interested in local and international cinema. Our audience is split airly evenlybetween men and women representing diverse cultural backgrounds.


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The Films

Inside Out programs approximately 200 flms and videos presented in 70 screenings.The Festival screenseature-length and short narratives and documentaries rom more than 30 countries, representing the spectrumo genres rom mainstream date movies to international art house cinema and everything in between.

Highlights include Gala premieres, the International Focus, the Canadian Showcase, our popular ICONSdocumentary series, Youth screenings and the OUTSIDERS series o experimental works. Home-grown talent isshowcased and celebrated with the Hogtown Homos shorts screening o Toronto artists ollowed by the LocalHeroes party.

Our Mandate

Challenging Attitudes. Changing Lives.

Inside Out is a not-or-prot charity that exists to challenge attitudes and change lives through the promotion,production, and exhibition o lm and video by and about Lesbian, Gay, Bisexual and Trans (LGBT) people o allages, races and abilities.

Through a variety o initiatives, we are committed to nurturing and supporting new and established artists year-round while creating a supportive, inclusive environment or audiences to view the best and most diverse worko interest to the LGBT community.

Toronto LGBT Film Festival

Our Audience

With the value o the pink dollar conservatively estimated at $75 billion, Inside Out provides ademographic profle composed o upper income, well-educated consumers with high disposableincomes who are brand loyal.

53% are male, 45% are female

47% of attendees are 36 to 55 years old followed by 42% between the ages of 24 to 35.

38% have an undergrad degree (compared to 11% of the Canadian population)

26% have a post-graduate degree (compared to 3% Canadian population)

36% have household incomes of $100,000 or more

77%ACTIVELYsupport brand, products or services that sponsor Inside Out

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Sponsorship Levels 4

Presenting

Spons

or

Platinum

Spons

or$20,0

00

Gold

Spons

or$15,0

00

Silver

Spons

or$10,0

00

Bronze

Spons

or$5,0

00

LOGO PLACEMENT

Festival Tickets

Audience Award Ballots (35,000)

Festival Postcards

Festival Print Ads

Festival Volunteer T-Shirts Name

Festival Print Ads - Xtra! and NOW Name

Festival Poster Name

Festival Prescreening Trailer

Festival Program Guide

Festival Website with link

Festival Identity Signage

Festival Pullout Guide

ADVERTISING AND RECOGNITION

Sponsor 30 second trailer

Sponsor signage at venues Banner ads on insideout.ca

Written recognition in press release

Naming opportunity

Verbal recognition at all screenings

E-newsletter inclusion

Screening sponsorship Opening 2 1

Pre-screening slide

Program Guide advertisement Back

Cover

2 pg.

colour

Full

colour

Full

B&W

1/2 pg.

B&WSAMPLING

Distribution o promotional materials

Placement o items in git bags

TICKETS

Opening Night Gala 12 8 6 4 2

Centrepiece Gala 6 4 2 2 2

Closing Night Gala 6 4 2 2 2

General Ticket Vouchers 10 8 6 4 2

Present and PastInside Out Sponsors(partial list)

Sponsorship Contact

Brad CampbellDirector o Corporate [email protected]

Inside Out401 Richmond Street West, Suite 21

Toronto, ON M5V 3A8P 416.977.6847F 416.977.8025insideout.ca

RBC Royal Bank

Xtra!

TD Canada Trust

Toronto Star

Via Rail Canada

NBC Universal

NOW Magazine

Urban Source

Catering

Autoshare

Charles StreetVideo

Showcase

CIBC

Deluxe

Town Inn Suites

Whole Foods

OUTtv

Pizza Pizza

Precision Transer

Here!

Steam Whistle

Absolute Vodka

Fido

Famous Players

Navigator

Movieola

Cineplex Media

Digital Fin

Proud FM

Cruiseline

Nella BellaNFB

EntertainmentPartners Canada

Crest Whitestrips

Chapters

Hershey

Kodak

Starbucks

Alliance Atlantis

We are happy to discusscustomized packagesthat are tailored to yourorganizations needs.


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Screening Slides

The pre-screening slides displaysponsor advertising on the screen

as audience members enter thetheatre. Slides are in ull view or15 to 30 minutes before everyFestival screening (70 separatescreenings over 11 days).

Festival Trailer

Each year the Festival engagesa Toronto lmmaker to create a45-second trailer that engages our

audience, builds excitement andpromotes the Festival sponsors.The trailer is played beore everyFestival screening (70 separatescreenings over 11 days).

Festival Signage

Large signage with the FestivalIdentity and sponsor logos arepositioned or maximum visibility

at all Festival parties and events.

Festival PrintAdvertisements

Xtra! and NOW Magazines- Sponsor logo placement onadvertisements in both Xtra! andNOW magazines begin in April andrun throughout the month o Mayto keep the Festival top-o-mind

with their culturally active readers.

Posters

Posters are distributed threeweeks beore the Festival andinclude indoor and outdoorplacement in the downtown core.They are designed to add aninescapable layer o awarenessto our advertising campaign.

Volunteer t-shirts

The Festival relies heavily on ourvolunteers to ensure the smooth

fow o trac in and out o thetheatres and to assist with otherront-o-house duties. As parto the volunteer T-shirt design,sponsor logos are constantlyvisible to all audience membersas they enter (oten waiting inline) and leave the theatres overthe course o the 11 days.

E-newsletter

During the year InsideOut produces a bi-weeklye-newsletter inorming audiencemembers, patrons, partnersand supporters o year-roundactivities and upcoming events.The e-newsletter reachesmore than 4,000 people.

Postcards

Several print runs o Festivalpostcards are distributedthroughout the city as an initialreminder o the upcomingFestival and to promotethe many highlights.

Festival Tickets

Over 35,000 tickets are sold

annually to the Festival withmany screenings sold out wellbeore the actual day. Thisadditional exposure is availableto the Presenting Sponsor.

VIP party invites

Opening Night and FilmmakersBrunch are among two o the

Festival parties where exclusiveinvitations are issued to FestivalVIPs, sponsors and industryguests. The Presenting Sponsoris recognized on all party invites.

Audience Awardand Ballots

Close to 35,000 ballots arehanded out to all audience

members at every screening tovote or their avourite lms, thePresenting Sponsors logo ison all ballots. Audience opiniondecides the winner o the avouriteeature-length lm or video namedater the Presenting Sponsor.

Verbal Recognition

Prior to each Festival screening,

the Presenting Sponsor andthe screening sponsor willbe acknowledged in theintroductory speeches.

Trailer

The opportunity to have yourorganizations 30-secondcommercial played beoreall 70 screenings during the

11 days o the Festival.

Opening Night

Opening is the most anticipatedevening o the Festival. Thenight consists o a VIP cocktailreception, ollowed by the openingscreening and the Gala Ater Party

Sponsorship Elements 6

Documents

DiverCity 2013 Sponsorship Package