DiverCity 2013 Rubric

7/29/2019 DiverCity 2013 Rubric

1/5

Team Number: Attendance InformationSession

Yes / No

Attendance Firm VisitsYes / No

Bonus: / 2(Must attend both Info Session &Firm Visits, either 0 or 2)

Grand total: / 100

Part 1 - Presentation Content

CompetencyIndicator

Judging Criteria Ranking System Comments Score

1. Identificationof Key Issues

Teams are assessed based on:

Quality of issue identificationgrowth and sustainability

Analysis of the issue

Understanding of their roles

5 Accurately identified all key issues and brieflydescribed the status quo; explained the significance ofenhancing growth and sustainability and analyzed itsimplications

3 Accurately identified some key issues; recognizedthe significance of growth and sustainability

1 Issue identification and analysis needs to beimproved

/5

2. Proposed

Solution

Growth

Teams are assessed based on their

ability to: Identify issues and address

potential obstacles in reaching thetargeted market

Expand focus growth segments

Implement an all-inclusivemarketing scheme. (i.e. marketingplan is able to stimulate growth inout-of-town and non-LGBTpatrons)

Fulfill requirement 100% return inmarketing investment or obtain

sponsorship outreach Present creative initiatives for

sponsors

15 The team proposed an effective and sustainable

strategic plan. They displayed a strong understanding ofthe targeted segments and strategically increasedbranding presence in focus growth segments. The plansatisfies the requirement obtaining 100% return inmarketing investment or external funding, and hashelped the sponsors to increase the dollar value ofsponsorships by providing innovative initiatives.

10 The team proposed an effective and sustainablestrategic plan. They displayed some understanding ofthe targeted segments and had some ideas on how toimprove branding. The plan partly satisfies the

requirement obtaining 70% return in marketinginvestment or external funding, and has helped sponsorsrealize the value of their money

5The team has proposed a strategic plan. Theydisplayed limited knowledge of target groups; ideas wereunfeasible and ineffective

/15

Part 1 Subtotal/20


2/5


CompetencyIndicator


3. ProposedSolution -Branding

Teams are assessed based on their abilityto:

Apply creative marketing ideas toenhance branding, e.g. use differentproduct mix etc.

Establish and define clear goals forimproving the brand of Inside Out

Provide solutions that touch uponbut not limit to:

- Branding issues, i.e. lack ofawareness among youth etc.

- Strategic alignmente.g. Establish Inside Out asTorontos second largest filmfestival in 5-10yrs

-Maintaining year round buzz inqueer cinema sphere

- Establish Inside Out as aprestigious event on aninternational scale

15 The solution is very effective and sustainable. Theteam formulated a creative strategy and used diversemarketing mediums besides social media and

grassroots methods. The solution is effective in raisingawareness in youth, women, trans and out of towndemographics; it closely aligns with Inside Outsbranding.

10 The solution is somewhat effective and sustainable.The strategy is fairly creative which incorporates multiplemarketing mediums. Overall, it is helpful in enhancingInside Outs presence.

5The solution and strategy are not very effective andthe team needs a stronger focus in enhancing its

presence in key focus groups.

/15

4. Creativity &Research

Teams are assessed on their ability to:

Develop a creative strategic plan

Incorporate information from marketplan excerpt to identify newmarketing opportunities

Use relevant research to supportstrategic plan initiatives that gobeyond the information provided inthe business case

Demonstrate understanding of :- Inside Outs competitors- Inside Outs screening categories- Characteristics of target audience- Trending marketing mediums etc

15 The solution is fully supported with case facts andresearch. The team demonstrated in-depthunderstanding of Inside Outs background, competitorsand target audiences and did relevant research.Marketing ideas are outstanding and distinct fromtraditional means; overall, the presentation fulfills allrequirements.

10 The solution is partly support with case facts andresearch. The team understood Inside Outsbackground, competitors and target audiences.Marketing ideas are good and the presentation fulfillsmost of the requirements.

5 The team needs to support their solution with morecase facts and research. The presentation shows someknowledge about Inside Out but cannot fulfill the majorrequirements.

/15

Part 1 Subtotal

/30


3/5


Competency Indicator Judging Criteria Ranking System Comments Score

5. Practicality of

Recommendations

Teams are assessed on :

Alignment with the missionand vision of Inside Out

Analysis of risks andbenefits ofrecommendations

Effectiveness and timelinessof the implementation plan,i.e. able to become Torontossecond largest film festivalwithin the next 5 to 10 years

Feasibility of implementationtimeline

Financial outlook - quality ofrevenue and expenseprojections

15 The recommendation is practical and effective to

assist Inside Out become Torontos second largest filmfestival within the next 5-10 years. The implementationtimeline is realistic and doable within the budget. Theteam presented reasonable financial statistics with littleerror. Budget allocation is clear, easy to understand andlogical.

10 The recommendation is somewhat practical.However, Inside Out may face delays in becomingTorontos second largest film festival within the next 5-10years. Implementation timeline is fair and doable withinbudget. The team presented reasonable financial

statistics with some errors. Budget allocation is fair aswell.

5 The team needs to take practicality intoconsideration when making recommendations.Implementation timeline is not feasible, which meansInside Out cannot achieve its goal within the timeline.Financial statistics is unreasonable and erroneous.Budget allocation needs to be revised.

/15

Part 1 Subtotal/15


4/5

Part 2 Overall Knowledge and Understanding about InsideOut and Diversity

CompetencyIndicator


1. Presentationcontent

Teams will be assessed on: Thoroughness of the presentation,

i.e. Does it include the issuestatement, strategy,implementation plan andrecommendation?

Overall fluidity and quality

5 The team delivered a strong presentation satisfyingall the required components. The strategic plan iscreative and outstanding.

3 The team delivered a good presentation coveringmost of the required components.

1 The team needs to improve on the overall quality ofthe presentation

/5

2. Appropriateness ofword choice

Teams will be assessed on:

Accurate use of word choice

Ability to demonstrate sensitivity

and inclusivity

5 The team demonstrates excellent knowledge aboutdiversity and inclusion with accurate word choicethroughout the presentation.

3 The team demonstrates fair amount of knowledgeabout diversity and inclusion with no major misuse ofwords.

1 The team needs to learn more about diversity andinclusion

/5

3. Knowledgeandunderstanding aboutInside Out

Teams will be assessed on:

Understanding of Inside Out and itsofferings

Ability to apply knowledge aboutdiversity and inclusion practices

gained from Information Sessionand firm visits

5 The team knows Inside Out very well and theyincorporated knowledge obtained from the InformationSession and firm visits

3 The team has a good understanding about Inside Out

and diversity and inclusion

1 - The team needs to learn more about diversity andinclusion.

/5

Part 2 Subtotal/15


5/5

Part 3 Presentation Skills & Questions

CompetencyIndicator


1. Presentation Communication skills 5 The team communicated ideas clearly withconfidence, with helpful but not excessive body languageand good voice projection

3 The team was able to communicate ideas with goodbody language and voice projection

1 The team was able to communicate ideas but lackedconfidence, need to improve on body language and voiceprojection

/5

Team work skills 5 Presentation finished on time. Displayed teamcohesiveness and excellent transitions, contents arepresented evenly among members

3 Presentation finished on time. Displayed goodtransition and team work

1 Presentation did not finish on time. Need to improveon team work and transition, contents were not presentedevenly among members

/5

Organizational skills 5 Slide deck was interesting and professional witheffective use of visual aids and multimedia elements

3 Slide deck was interesting and contained visual aids

1 Slide deck was not ready with minimal visual aids

/5

2. Question &

Answers

Quality of response 5 Teams response addressed the question; team

reasonably explained and justified their viewpoint anddisplayed excellent understanding of the case

3Teams response partly addressed the question; teamexplained their viewpoint and displayed goodunderstanding of the case

1Teams response merely addressed the question;team did not explain nor justify their viewpoint

/5

Part 3 Subtotal/20

Grant Total/100

Documents

DiverCity 2013 Rubric