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    APPLYING PSYCHOLOGY TO

    REAL WORLD PROBLEMS

    Div 21 of the American PsychologicalAssociation:

    Applied Experimental & EngineeringPsychology

    Francis T. Durso, Patricia R. DeLucia, & Kerstan Mork, Texas Tech University

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    Focus on people

    How loud can your music be

    before you damage yourhearing?

    How do you know where topush on a door to enter abuilding?

    At what room temperatureare people most productive?

    Whats the best way tostudy?

    How high should your desk

    chair be? Why are surgical gowns

    green? Whats worsedrinking anddriving or driving while on acell phone?

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    Save people

    A plane runs out of gaswhile circling an airportfor an hour

    A woman is awakeduring surgery

    A warship mistakes aairliner for a fighterplane and shoots it down

    George Weller runs overpeople at the farmersmarket

    Biased lineup leadseyewitnesses to pick thewrong man

    Unreliable gauges areignored

    Union Carbide Power plant:Bhopal India

    USS Vincennes

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    Design technology for people

    Traffic systems: from signs to maps

    Cars: from brake lights to GPS

    Computers: from keyboards to websites Aviation: from air traffic control to unoccupied

    aerial vehicles

    Military: from night vision goggles to remote

    deployment systems Office: from chairs to room lights

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    History

    Efficiency experts

    World War II1940s

    Space exploration1960s

    Computers1980s

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    Who are we?

    Engineeringpsychologists,sometimes called appliedexperimental or human

    factors psychologists,understand the abilitiesand limits of beinghuman

    They apply thatknowledge to improvethe systems andtechnologies with which

    we work

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    Todays areas

    Iowa State VirtualReality

    Forensics & the Law

    Computers & the Net

    Surface transportation

    Education & Training

    Human performance Perception & Cognition

    Test & Evaluation

    Systems &Macroergonomics

    Augmented cognition

    Individualdifferences

    Aerospace

    Environment Safety

    Health care

    Virtual reality Product design

    Industrialergonomics

    Communications

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    Interests & Skills you need

    Enjoy conductingresearch focused onpeople

    Be comfortable withmath and science

    Enjoy learning moreabout how peoplethink and work

    Be interested intechnology

    Have goodcommunication andcritical thinking skills

    Be a good teamplayer

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    Current Issues & Careers

    Hundreds of people a day die frompreventable medical errors

    By 2025, air traffic will triple People are becoming more reliant on

    automated aids and smart machines Computer usage increases each year

    Predator UAV

    Work in industry, government,

    academic settingsSecure a job with a MA or PhDEarn a starting salary of 60-80KLeadership and management options

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    Conclusion

    Focus on people

    Save people

    Design technologiesfor people

    Work on a diverseselection of projects

    Apply a diverse setof skills

    Achieve an excitingand lucrative career

    Fill a growing needin all employmentsectors

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    Web Sites

    http://www.apa21.org www.hfes.org http://www.iea.cc/

    http://www.hfes.org/web/EducationalResources/educresourcesmain.html http://www.hf.faa.gov/Webtraining/ind

    ex.htm

    http://www.baddesigns.com/ http://www.aviation.uiuc.edu/institute/

    acadprog/epJP/humFacsites/hotlist.html

    http://www.apa21.org/http://www.hfes.org/http://www.iea.cc/http://www.hfes.org/web/EducationalResources/educresourcesmain.htmlhttp://www.hfes.org/web/EducationalResources/educresourcesmain.htmlhttp://www.hf.faa.gov/Webtraining/index.htmhttp://www.hf.faa.gov/Webtraining/index.htmhttp://www.baddesigns.com/http://www.aviation.uiuc.edu/institute/acadprog/epJP/humFacsites/hotlist.htmlhttp://www.aviation.uiuc.edu/institute/acadprog/epJP/humFacsites/hotlist.htmlhttp://www.aviation.uiuc.edu/institute/acadprog/epJP/humFacsites/hotlist.htmlhttp://www.aviation.uiuc.edu/institute/acadprog/epJP/humFacsites/hotlist.htmlhttp://www.aviation.uiuc.edu/institute/acadprog/epJP/humFacsites/hotlist.htmlhttp://www.aviation.uiuc.edu/institute/acadprog/epJP/humFacsites/hotlist.htmlhttp://www.baddesigns.com/http://www.hf.faa.gov/Webtraining/index.htmhttp://www.hf.faa.gov/Webtraining/index.htmhttp://www.hfes.org/web/EducationalResources/educresourcesmain.htmlhttp://www.hfes.org/web/EducationalResources/educresourcesmain.htmlhttp://www.iea.cc/http://www.hfes.org/http://www.apa21.org/
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    Publications

    Human Factors

    Journal of Experimental Psychology:Applied

    Ergonomics and Design

    Transportation Research Part F

    International Journal of AviationPsychology

    Human-Computer Interaction