Robin Kapoor, 109Deepak Kumar, 94Tushar Garg, 118Vikas Sharma , 122Indrajeet Singh, 96Pooja Gupta, 103Pankaj Jain, 102Nadira Feroz, 98

04/08/23 1Shree Bankey Behari Foods Ltd.

IntroductionObjective: To understand & analyze the

company in respect to:- - Sales - Current Distribution - Logistics

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About the CompanySister concern of Shamsons food limitedChairman – Anubhav GuptaBrand name – Diamonds and Hi-ChoiceFamous productMajor ClientsQuality standards, manufacturing techniquesExports to major countriesMore than 50 % market share

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History of the companyThe company’s forefathers were in this line since 1920

and this line of activity is coming down to third generation with vast experience in manufacturing of these items for various tastes.

Their parent concern M/s. Sham Sons Foods holds FPO License No.7

The third generation in line is trying to add more flavor to the quality and presentation of these products, keeping in view the requirement of these products by Railways, Airlines, Institutions, Hospitals, and Schools etc.

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Thus, they are both manufacturers and packers of our own products like Mix Pickles, Fruits Jam, Ketchup

Their main emphasis is on hygiene and quality of the products

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Quality AssuranceISO CertifiedQuality control measures from raw material

to shipment of finishes productsIn house production, quality control and

packaging units for finest productionAir tight packaging

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Why them?Affordable pricesWide distribution network to ensure timely

deliveryAn array of delicious food itemsState of the machinery and highly qualified

work force

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COMPANY PROFILE• Business Type• Capital in Dollars• Export Percentage• Import Percentage• Primary Competitive Advantages

• Sales Volume• Import Value• No. of Staff Personnel• Year of Establishment• No. of Production Lines• Export Markets• Import Markets• Investment on Manufacturing

Equipment• No. of Engineers• Monthly Production Capacity• Memberships

• Exporter , Manufacturer , Importer• 150,000• 50%• 5%• We offer absolute fresh and tasty

Pickles, Jams, Juices, Syrups, etc. at the best prices

• INR 10 crore• INR 50 lac• 150• 1955• 5• New Zealand, Dubai & Canada• China• INR 1 crore• 5• As per requirement• APEDA (Agricultural and Processed

Food Products Export Development Authority)

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Structure of the Company Channel-1 1. General Structure Company

(Manufacturing Unit)

Transport Depot

Distributors

Wholesalers

Retailers04/08/23 10Shree Bankey Behari Foods Ltd.

Structure of the Company Channel-22. For Diamond Mango Panna

Company(Manufacturing Unit)

Transport Depot

C & F

Distributors

Wholesalers

Retailers04/08/23 11Shree Bankey Behari Foods Ltd.

Structure of the Company Channel-3 3. For Corporate & Institutions

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Expectations-1Company’s Expectations

Maintain Brand ImageSatisfy the retailersTargetsCritical IssuesFollow the Rules and Regulations

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Expectations -2 Distributor’s Expectations

Lead TimeProper Man PowerVisits of ASMPromotional Schemes

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Expectations -3Retailer’s Expectations

Supply on timeProper visit of sales personSchemes must be provided

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Selection Criteria

on the basis of ExperienceKnowledgeCredit WorthinessRecommendations

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Distribution Strategies-1COMPANY Vs

DISTRIBUTORS

Commercial Matters:

- Credit policy - Discounts - Margins - Damaged Merchandise - Payment Terms

DISTRIBUTORS Vs RETAILERS

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Distribution Strategies-2COMPANY Vs

DISTRIBUTORS

Sales: - Sales

Force - Frequency of

Visit - Compensation

- Duties of Sales person

DISTRIBUTORS Vs RETAILERS

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Distribution Strategies-3COMPANY Vs

DISTRIBUTORS

Logistics: - Order Placement - Warehouse - Mode of Transportation -

Management

DISTRIBUTORS Vs RETAILERS

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PERFORMANCE APPRAISAL

Distributor Appraisal

Retailer Appraisal

Sales Person Appraisal

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RECOMMENDATIONSExpand its operations

Marketing Research

Try & reduce Lead Time

More frequent Replacements

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Thank You

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