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7/23/2019 Distribution Competitiveness Guide
1/12
Industrial Distribution ProgramDWIGHT LOOK COLLEGE OF ENGINEERING
Advancing the Science of ResearchHigh resolution version of this
publication can be downloaded for free
at http://id.tamu.edu/knowledge
7/23/2019 Distribution Competitiveness Guide
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Texas A&M Industrial Distribution Program Research Resources
APPLIEDRESEARCH
Creating Competitive Advantage
GRADUATEPROGRAM
Developing Distribution Leaders
CONTINUINGEDUCATION
Enabling Branch/Line Managers
UNDERGRADUATEPROGRAM
Educating Future Employees
NEW INDUSTRYNEEDS
KNOWLEDGEADVANCEMENT
KNOWLEDGEDISSEMINATION
TRAINING FUTURELEADERS
OPTIMIZING
DISTRIBUTOR
PROFITABILITY
REVENUE - EXPENSE
ASSETS
Inventory Stratification
Forecasting & Replenishment
Transportation Management
Supply Chain Optimization
Supplier Management
Lean Distribution
Warehouse Management
Transportation Management
Supply Chain Optimization
Supplier Management
Pricing Optimization
Sales & Marketing
Optimization
Optimizing Distributor Profitability:Best Practices to a Stronger Bottom Line
Available at: www.naw
.org
Customer Stratification: Best Practices forBoosting Profitability
Available at: www.naw.org
Sales and Marketing Optimization: Developing
Competitive Value Propositions in DistributionAvailable at: www.naw.org
ERP in Distribution
Available on www.amazon.com
eDistribution
Available on www.amazon.com
7/23/2019 Distribution Competitiveness Guide
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Business Processes Process Metrics Finance Elements Financial Drivers
DISTRIBUTORPROFITABILITYFRAMEWORKLinking Business Processes and Shareholder Value
STORE
SELL
SHIP
SUPPLYCHAIN
PLANNING
SUPPORT
SERVICES
SOURCE
STOCK
GrossMargin
DaysPayables Outstanding
Cash-to-Cash Cycle Time
Working Capital
InventoryTurnover
GMROII
TotalAsset Turnover
Revenue Growth
Cash-to-Cash Cycle Time
Working Capital
InventoryTurnover
GMROII
TotalAsset Turnover
Revenue Growth
GrossMargin
BUSINE
SS
PROCESSES
SHAREH
OLDER
VALUE
SHAREHOLDER VALUE
GROWTH PROFITABILITY
ASSET
EFFICIENCY
CASH
FLOW
BUSINESS
PROCESSES
FINANCIAL
DRIVERS
SOURCE STOCK STORE SELL SHIP
SUPPLY CHAIN PLANNING
SUPPORT SERVICES
DaysSales Outstanding
GrossMargin
TotalAsset Turnover
Revenue Growth
EBITDA
Supplier Management(Strategic Sourcing)
Fleet Management
Dispatch Management
3PL / Carrier Management
Customer Order Fulfillment
Sales Management
Pricing Management
Marketing Management
Warehouse Fulfillment (Inbound)
Warehouse Management
Inventory Management
Supply Chain Optimization
Information Technology
Finance Management
Human Resource Management
Product ReceivingProduct Put-Away
Product PlacementLocationTypeLocationIdent ificationProduct Storage
Cycle Counting
SalesForce StratificationMappingCustomersandSalesForceSalesCompensation Techniques
Customer StratificationCost-to-Serve AssessmentNewCustomer Identification
Pricing Optimization
Voice of CustomerMarketSelectionand TargetStrategy
FleetCapacity ManagementFleetCostAssessment
Routing OptimizationLoading Optimization
Carrier Selectionand Performance
ProductPickingOrderDelivery
NewFacilityLocation
Network OptimizationResource and AssetAlignment(Supplier -Inventory -Customer)Service LevelOptim ization
System Integration
Credit Management
Change Management
Recruitment and RetentionAttrition
SalesForceMix
CustomerMix
Cost-to-ServeandRight Price
Time-to-Market
QualifiedLeadsPer MarketingActivity
GROWTH
PROFITABILITY
CASHFLOW
TotalAsset Turnover
Working Capital
InventoryTurnover
EBITDA
Revenue Growth
Working Capital
DaysSales Outstanding
AccountsReceivable Turnover
EBITDA
Revenue Growth
ASSETEFFICIENCY
GROWTH
PROFITABILITY
CASHFLOW
ASSETEFFICIENCY
GROWTH
PROFITABILITYA
SSETEFFICIENCY
GROWTH
PROFITABILITY
CASHFLOW
ASSETEFFICIENCY
GROWTH
PROFITABILITYA
SSETEFFICIENCY
GROWTH
PROFITABILITY
CASHFLOW
ASSETEFFICIENCY
GROWTH
PROFITABILITY
CASHFLOW
ASSETEFFICIENCY
Supplier SelectionSupplier Performance
Supplier StratificationSupplier RelationshipRight Number of Suppliers
InventoryStratification
Whatto Forecast?Demand ClassificationForecasting Method
Whento Order?(Reorder Point)HowMuchto Order? (OrderQuantity)Replenishment Policy
InventoryMix
ForecastAccuracy
Fill Rate
Total LandedCost
Revenue
WarehousePayroll
WarehouseRent
InventoryWrite-Off
TotalAsset Turnover
Revenue Growth
EBITDA
TotalAsset Turnover
EBITDA
Revenue Growth
2008 SupplyChainSystems Laboratory,TexasA&MUniversity
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Customer Stratification Model
Pricing Framework
Supplier Stratification Model
Strong brand
Exclusivity
Service intensive
Low market control
Strong brand
Exclusivity
High market control
High profitability
Weak brand
Saturation
Service intensiveLow market control
Weak brand
Product shortages
High market controlShort term
Margin or Profitability
Distributor Services
SupplierLoyalty
SupplierPerformance
VENDOR
CONTROLLED
STRATEGIC
PARTNERS
DISTRIBUTOR
CONTROLLED
OUT OF
CONTROL
VENDOR
CONTROLLED
STRATEGIC
PARTNERS
OUT OF
CONTROL
Strategic PartBrand EquityExclusivityHigh ProfitabiLong-Term Op
Low ProfitabilService IntensCompetitivelyCustomer Con
Their BusinessYour Money
Weak BrandSaturation DisService Intens
DISTRIBUTOR
CONTROLLED
OPPORTUNISTIC
CUSTOMERS
CORE
CUSTOMERS
SERVICE DRAIN
CUSTOMERS
MARGINAL
CUSTOMERS
High profitability
No relationshipLow cost to serve
Low volume
High profitability
Sustained relationshipLow cost to serve
High volume
Low profitabilityNo relationship
High cost to serveLow volume
Low profitabilitySustained relationship
High cost to serveHigh volume
Customer Life (Loyalty)
Sales Volume
GrossMargin
Costto
Serve
OPPORTUNISTIC
CUSTOMERS
CORE
CUSTOMERS
SERVICE DRAIN
CUSTOMERS
MARGINAL
CUSTOMERS
TEXAS A&M PRICINGMETHODOLOGY IMPACT
(Real World Results - HVAC Distributor)
Branch 1
($3.3MM Sales)Branch 2
($4.2MM Sales)Branch 3
($2.4MM Sales)Branch 4
($11.4MM Sales)
18.4%
14.9% 16.5%
36.3%
24.4%21.8%
48.6%
TRANSACTION DATA
Customer, Item, Geographyand Time
ANALYTICS EXECUTION
Customer stratifcation Item stratifcation
Customers item visibility Item unit cost level Customer-item GM level
Recent price/margin Recent cost
Customer max price/margin Group max price/margin Overall max price/margin
Potential GM$ improvement System aided decision-making
Augmenting Factors - New Customer
- Competitor price, etc.
CUSTOMER ANDITEM ANALYSIS
PRICING RULESENGINE
WHAT-IFANALYSES
1
OPTIMIZATION2 3
BEFORE
AFTER
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DISTRIBUTIONGROWTHFRAMEWORK
GROWTH
PROFITABLE GROWTH
SUSTAINABLE PROFITABLE
GROWTH
I
COMPANY
VISI
N
&
MISSIO
N
. . . .
2011 Global SupplyChainLaboratory
. .
Strategic Planning Growth Dimensions Financial DriversGrowth Processes Metrics
WHY SHOULDCUSTOMERS
DO BUSINESSWITH US?
5
HOW DO WEGET THERE?
4
WHERE DO WEWANT TO BE?
3
WHEREARE WE?
2
WHAT ISTHE MARKET?
1
CAPABILITY
RISK MANAGEMENT
Growth
Strategy
GrowthDrivers
Growth
Mechanism
Customers HumanandITCapital
Suppliers Shareholders
GROWTHFORCES
SUSTAINGROWTH
GROWTH
PROFITABILITY
CASH FLOW
ASSET
EFFICIENCY
>>Gross Margin (GM%)>>Operating Margin (EBITDA%)>>Cash Conversion Cycle (DSO + DOI - DPO)
>>CAGR (Compound Annual Growth Rate)>>Impact on Competitive
Advantage>>Risk Quotient
>>ROIC (Return OnInvested Capital)
SHAREHOLDER
VALUE
CUSTOMERSERV
ICE
GROWTH
PROFITABILITYASSET
EFFICIENCY
CASH FLOW
Opportunity
Assumptions
Retention
Strategy
CapabilityAssumptions
OPPORTUNITY
GENERATING GROWTH MAN AG ING G ROWT H SUST AINING G ROWT H
1 2
Key Attributes:
INNOVATION
FOCUS
STRATEGIC FIT
Key Attributes:
ALIGNMENT
COMMUNICATION
ACCOUNTABILITY
Key Attributes:
VALIDATION
CONSISTENCY
STABILITY
3
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GENERATINGGROWTH- BESTPRACTICESHow do we generate growth opportunities?
I
. . . .. .
MetricsGrowth Strategy Best Practices
LEVERAGE
Account Penetration - Existing customers
GrowthMechanism
GROWTH
PENETRATE
Market penetration - New Customers
BROADEN
New Products and Services
AD D
Sales & Marketing Channels
REACH OUT
Geography
EXPAND
Market Segments
BUILD
New Platform (multiple drivers)
INNOVATE
Value Proposition Innovation
DIVERSIFYLine of Trade & Value Chain Function
GROWTH
DRIVERS
Industry
Dynamics
Customer
Relationships
Supplier
Relationships
Sales &
Marketing
Strategy
Sales Force
Effectiveness
Account gap analysisCustomer stratificationSales force effectivenessRetention strategyValue proposition update
Market gap analysisSupplier collaborationCompetitive value propositionSales force performancemanagementSelling process
Growth mapping core customer andstrategic supplierIndustry trends analysisCompetitive analysis
Customer feedbackPain point analysisGrowth mapping core customerand strategic supplierProduct & service portfoliomanagement
Market mapping
Technology developmentsCustomer need/convenience
Market mappingIndustry trends analysisCompetitive analysis
Growth mapping core customer andstrategic supplierMapping key competitorsSupply chain network optimization
Market segmentationSupplier growth inputsCompetitive analysisIndustry trends analysis
Customer feedbackSupplier inputsValue chain analysisCross-industry best practices
Core customer retention rateCore customer conversion rateShare of walletBalance revenue reliance (risk)
New customer acquisition rateRevenue from new (core) customersNew customer retention rate
Growth pipeline run rateGrowth from new platformsChange in competitive advantage
Growth from new productsand servicesValue proposition leverageBalance over-dependency
Growth from new channelsChange in competitive advantage
Change in competitive advantage
Risk managementGrowth from diversification
Growth from new territoriesValue proposition leverage(national accounts)
Growth from new market segmentsDegree of variety in end markets(risk factors)
Number of innovative effortsGrowth from innovate opportunitiesChange in competitive advantage
OrganicDevelopment
Acquisition
Merger
Strategic Alliance
Growth Drivers
2011 Global SupplyChainLaboratory
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MANAGINGGROWTH- BESTPRACTICESHow do we manage profitability while growing?
I
. . . .
2011 Global SupplyChainLaboratory
. .
Profitability Drivers ProcessGroups
Growth ForcesGrowth Challenges Best Practices
Supplier proliferationProduct mixSupplier's channel strategyChannel power balanceChannel visibility
Competency GapTalent attractivenessTechnology and applications infrastructureLeadership gapLack of coordination, control & synergiesOrganizational mobility
Margin pressure from growing customersLack of pricing strategy (value proposition)Competency gapLack of support toolsSub-optimal market mix
SKU proliferationProduct portfolio / mixCost Vs service trade-offFill rate challengesSupplier performance
Sales force capacity vs customer coverageLack of sales-support productivity toolsMisaligned sales force incentives
Warehouse capacityOperating cost challengesCustomer service (accuracy & efficiency)
Ownership typeAccess to growth fundingInvestor attractiveness
Transportation capacityTransportation cost (routing & cubing / loading)Customer service (on-time delivery)
Credit requests from growing customersNew Normal challenges
Credit, return and rebate policies forproduct expansion growth strategies
Supplier stratification & relationship strategyOptimizing channel compensationChannel growth strategy alignmentLeverage supplier performance
Customer stratificationPricing optimizationIn-built mechanism for early warningsActive adaptation of value propositionMarket segmentation
Inventory stratificationFocused forecastingDynamic replenishmentInventory network optimizationCompetency development
Sales force size & structureSales force productivity (support tools)Sales force compensationAligning customer, company and sales force
Operations(inbound & outbound) productivity- Lean
Economy of scaleBest practices sharingInternal benchmarking
Human capital developmentInformation capital readinessStrategic awareness and alignmentCustomer-centricGrowth mindsetCreative leadershipStrategy & structure match
Financial fitness through free cash flow andoperating productivityInvestor confidence
Routing and loading optimization
Economy of scaleSupply chain network optimization(Transportation vs Inventory)
Customers HumanandITCapital
Suppliers Shareholders
GROWTHFORCES
Customizedtermsbasedon customerstratificationIn-built mechanism for early warningsActive adaptation of value proposition
Optimizing channel compensation throughstrategic supplier relationshipLeverage supplier performance
GM%
CTS
DSO
DOI
DPO
OPPORTUNITY
CAPABILITY
> HUMAN CAPITAL
> INFORMATION CAPITAL
> ORGANIZATION CAPITAL
> FINANCIAL CAPITAL
OPERATINGMARGIN
CASHCONVERSION
CYCLE
SUPPORT
SERVICES
STORE
SELL
SELL
SOURCE
STOCK
SUPPLYCHAIN
PLANNING
SOURCE
SHIP
BUSINESSMODEL
PROFITABILITY
CASH FLOW
ECONOMIC
DRIVERS
RESOURCE
DRIVERS
>> Shareholders
>> Leadership
>>Human Capital>> Information Capital>>Organization Capital
>>Supplier>>Purchasing Workforce
>>Supplier>>Customer>>Cross-functional Workforce
>>Supplier>>Sourcing Workforce
>>Customer>>Sales Force
>>Customer>>Operations Workforce
>>Customer>>Sales Force
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SUSTAININGGROWTH- BESTPRACTICESHow do we sustain profitable growth against strategic risk?
I
. . . .
2011 Global SupplyChainLaboratory
. .
Strategic Risk Factors Best PracticesWhat Went Wrong Root Causes
External market condition
Adjacency & acquisition failure
Lack of competitivevalue proposition
Disruptive competitor entry
Lack of customer rationalization
Restructuring
Competency gaps
Market segmentoverdependency
Execution breakdown
Supply chain disruption
Market conditionsand opportunity
Opportunity potentialand alignment
Market relevance ofvalue proposition
Industry structureand opportunity
Customer potentialand profitability
Acquisition integrationcapability
Competency & talent retention
End customer marketopportunity
Ability to deliver valueproposition effectively
ASSET
EFFICIENCY
SUSTAINING
GROWTH
MOMENTUM
Assumptions about:
Growth Opporunity
Potential &
Alignment
Customer
Retention
Value
PropositionEffectiveness
Supplier
Retention
Economy
Industry
Structure
ASSUMPTIONS
ABOUT
OPPORTUNITY
Information
Capital
Organizational
Capital
FinancialCapital
Business
Continuity
Process
Capital
ASSUMPTIONS
ABOUT
CAPABILITY
Human
Capital
>>Customized economic modeling& business cycle forecasting
>>Strategic planning (Competitive forces analysis)
>>Understand supplierchannel strategies>>Alignsupplier& distributorstrategies
>>Market intelligence>>Customer collaboration>>Alignment with core business
model, opportunity & capability
>>Organizationcapital readiness (Leadership, CultureandAlignment)
>>Funding sources (Reliability & Accessibility)
>>Gettinginside customer valuemap>>Retentionmetrics& drivers>>Loyaltyrecognition
>>Adapt value proposition forrelevance and competitiveness
>>Strategic process performance
>>Disaster recovery readiness>>Supply chain risk management
>>Human capital readiness>>Human capital retention
>>Information capital readiness
>>Strategy & Capability Testing - Periodical validation of assumptions behind opportunity and
capability through unb iased assessments
>>Decision Modeling and Scenario Planning
>>Retention Strategy - Customer, Supplier, Human Capital & Shareholders
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Stratification Model
Sample Results
Education & Roadmap
Distributor Process Framework
High profitabilityNo relationship
Low cost to serveLow volume
High profitabilitySustained relationship
Low cost to serveHigh volume
Low profitabilityNo relationshipHigh cost to serve
Low volume
Low profitabilitySustained relationshipHigh cost to serve
High volume
Customer Loyalty (Life)
Customer Buying Power
CustomerProfitability
Costt
oServe
OPPORTUNISTIC
CUSTOMERS
CORE
CUSTOMERS
SERVICE DRAIN
CUSTOMERS
MARGINAL
CUSTOMERS
SUPPORT SERVICES
SOURCE STORE SHIPSTOCK SELLCUSTOMERSUPPLIER
SUPPLY CHAIN PLANNING
Customer Stratification
RESEARCH PROJECTBest PracticesHActionable ResultsHEducation
Inventory StratificationRESEARCH PROJECTBest Practices HActionable Results HEducation
OptimizingDistributorProfitabilityBest Practices
to a StrongerBottom Line
F. Barry Lawrence SenthilGunasekaran PradipKrishnadevarajan
Stratification Model
Sample Results
Education & Roadmap
INVENTORY MOVEMENT
INVENTORY
PROFITABILITY
100%
80%
60%
40%
20%
0%AVG. INV ($) TOTAL SALES ($) TOTAL GM ($)
D
C
B
A
NEW
$14.5 MM
$8.5 MM
$10.3 MM
$3.7 MM
$4.3 MM
$41.3 MM
$16.3 MM
$23.3 MM
$ 54.4 MM
$81.3 MM
$12.8 MM
$188.1 MM
$5.1 MM
$5.2 MM
$10.3 MM
$16.7 MM
$2.3 MM
$39.6 MM
SUPPORT SERVICES
SELLSOURCE STORE SHIPSTOCKCUSTOMERSUPPLIER
SUPPLY CHAIN PLANNING
A
B
C
D
Distributor Process Framework
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The Thomas and Joan Read Center at Texas A&M University is the only
university center in the United States that focuses on research and
education in industrial distribution. Our professional development &
educational programs are designed to increase your organizationscompetitive advantage and profitability. We focus on relevant and
actionable education through proven methods and tools.
Some of the unique characteristics of our programs are relevant learning
distribution focus, research-based education, distribution domain experi-
ence of our faculty, and access to our research solutions and services.
Open Enrollment ProgramsHDistribution Manager Certificate Program
HExecutive Session on Best Practices
HIntensive Customer Stratification Program
HIntensive Inventory Management ProgramHOptimizing Distributor Profitability
HOptimizing Distributor Growth and Market Share
HPricing Optimization
HSales and Marketing Optimization
HAdvanced Lean Distribution
Professional Distribution SalesHClient Acquisition
HKey Account Development
HInside / Counter Sales
HSales Management
Intensive Customer Stratification Program
Intensive Inventory Management Program
DAY 1
Customer Stratification Overviewand Framework
EXERCISE: What would be the 4types of customers at your firm?
Customer Buying Power
EXERCISE: Sample Buying PowerAnalysis
Customer Profitability
EXERCISE: Sample ProfitabilityAnalysis
WORKING SESSION: DataPreparation for Customer
Stratification
Discussion and Questions
DAY 2
Customer Loyalty
EXERCISE: Sample LoyaltyAnalysis
Cost-to-Serve (CTS)
EXERCISE: Sample CTS Analysis
WORKING SESSION: DataPreparation and Customer
Stratification Analysis
Discussion and Questions
DAY 3
WORKING SESSION: DataPreparation and Customer
Stratification Analysis
Bringing It All Together
EXERCISE: Customer LifetimeValue and Net Profit
WORKING SESSION: DataPreparation for Customer
Stratification Analysis
GUEST LECTURE:CustomerStratification - Business &
IT Perspectives
Discussion and Questions
DAY 4
Customer StratificationResults Presentation
Customer Strategies
EXERCISE: Customer StratificationImpact on Shareholder Value
Real-worldImplementation Results
CASE STUDY:Chapters 9 and 10from Customer Stratification Book
ACTION PLAN:Presentation
Discussion and Questions
CERTIFICATE PRESENTATION
O BJECTI VERedepl oySales For ceTim ef r om Ser vi c e D r ainCust om er s toO ppor t unist ic Cust om er s andevaluat et heim pact onRet ur nonNet Asset s ( RO NA)
DATA Tota l C o r e O p po r t unist i c M a r g i n a l S e r v iceDr ai n
Sal esForceTi me 1 2 7, 2 96 4 0 % 5 % 2 5 % 3 0 %Sal es$ 148, 265, 879$ 6 0% 8 % 1 0% 2 2%
G M $ 37, 363, 002$ 6 7% 8 % 1 0% 1 5%
A/ R $18, 829, 767$
2 7% 7 % 2 3 % 4 3 % N / A N / AN/ A
Avai labl e S a l e s 7 2 e m p loyees *40hr sper week*52weeksper yr *85% ef f ici ency=127, 296hour s per year For ceTi m e 7 2 4 0 5 2 8 5% N /A N /A
N/ A
25.2% N/ AN/ A 17.2%
N/ A
N/ A N/ A N/AN / A N / A
N/ A
O ppor tuni s t C o r e N/ A N/ A11,861, 270$ 88 ,959, 527$ N/ A N /A
Current EBI T D A $
-$ $ 7,709, 826
Addi t ionalSales $ New E BI TDA $Cur r ent Sales $bycust t ype
Addi t ionalhr s all ocat ed Add it ional#O r der s
Lost G M $
Cur r ent G M %
Expect ed Sal es$perr edepl oyed hour
Addi t io nal GM $ O ther Incom e&Exp$
SELLANALYZER
CUSTOMER
STRATIFICATION
SALES FORCE TIME REDEPLOYMENT WORKSHEET
Cur r ent Tot alG M $
Lost Sal es $37, 363, 002$
NewTot alG M $
11,861, 270$ 88 ,959, 527$ N/ A N /A
M a r g i na l S e r v iceDr ain N/ A N/ A N/ A N/A
14,826, 588$ 32 ,618, 493$ N/ A
N/A N /A1, 864$ N/ A
6,365 N/ A N/ A 854$
N/ A38, 189
N / A N / A
6,365 N/ A N/ A
N/ A 38, 189N/ A N/ A
N /A N / A N /A N/A N /A
N/ A N/ A N/ A N/ A N/A N/A` N/ A N/ A
Cur r ent Var i abl e O p Ex p $ T o ta l # Or d er s
15, 246, 922$ 75, 000
Cur r ent Tot a l S a les $
148, 265, 879$ AvgO r der Si ze
1, 977
Lost Sal es $#hr s f r eed Decr ease inVar O pExp$
%hrsredepl oyed Reduced#O r der s
C u r r e nt V a r O p E x p $ T o ta l V a r iableO pExp$
15, 246, 922$Cur r ent Sales For ceTim e( hr s)
Lost Sal es$per
r edepl oyed hour
Cur r ent Sal es $/ hr Cur r ent Sales For ceTim e( hr s) Var iabl eO pExp$per O r der
Addit i o n a l V a r O p Ex p $ F i x e d O p Ex p e n s e $
AvgO r der Si ze14, 406, 254$
Profit&LossElements
N/ A
N/ A
5, 084, 037$ S um
40.6 N/ A 4,330, 846$N/ A 90. 6
N/ AN/ A N/ A
L t S l $
#days in a y e a r N e w T o t al I n v e n to r y $ N e w To t al A s se t sNewTot alSales $
365
148, 265, 879$D OI O th er Cur r ent Asset s
#days inayear 57. 5 1 ,978, 468$
365 Addi t ionalSales $
NewSal es $bycust t ype
N e w A / R $ b y cu s t t y pe N e w T o ta l A /R$
DSO
Cur r ent Tot a l S a les $
Var O pExp$per O r der Current RO NA%
203$23. 57%
NewRO NA%
C ur r ent Oppor t . Sales+ Addit ional Oppor t. Sales Curren t Serv. D rain
Sal es Lo st
Serv.D rain
Sales
Profit&LossElements
ents
N/ A N/ A
N/ A
365
NewTot a l C OG S $ O t he rCur r ent Li abil it ies
2, 404, 335$
D PO N otes Payabl es
32. 5 1 ,427, 456$
NewTot alCur r entLiabi lit ies
#days in a ye ar N e wT ota l A /P$
Current Net Assets $ 3 2,705, 777
Cash&M ar ket . Secur it ies
1, 990, 029$NewNet Asset s $
Lost Sal es $NewTot a l C O G S $ F i x e d & N o n- c u r r ent Asset s
NewTot al G M $6, 153, 034$
C ur r ent Oppor t . Sales+ Addit ional Oppor t. Sales Curren t Serv. D rain
Sal es Lo st
Serv.D rain
Sales
Profit&LossElements
BalanceSheetElements
Customer Loyalty (Life)
Customer Buying Power
Custom
erProfitability
Costto
Serve
OptimizingDistributorProfitabilityBest Practicesto a StrongerBottomLine
F. Barry Lawrence SenthilGunasekaran PradipKrishnadevarajan
Deliverables
DeliverablesDAY 1 DAY 2 DAY 3 DAY 4 DAY 5
Inventory Management WORKING SESSION: WORKING SESSION: WORKING SESSION: WORKING SESSION: Overview Inventory Stratification Forecasting Replenishment/Service Process Assessment
vs. Cost Matrix Stock Group
Key Performance Attendees to Present Demand Pattern Attendees to EXERCISE: LinkingIndicators and EXERCISE Results and Policies Classification Present Results Inventory Management
to Shareholder Value
EXERCISE: Inventory Inventory Stratification - Replenishment Policies Debrief and Discussion Inventory Management Carrying Cost Concluding Remarks Challenges and Benefits
Inventory Stratification Forecasting EXERCISE: Inventory Buy Decision - EOQ EXERCISE: InventoryStock Out Cost Management Recap
EXERCISE: Sample EXERCISE: Forecasting Replenishment Policies - GUEST LECTURE: Discussions andStratification Analysis Rounds 1 & 2 Continued Inventory Management Questions
Business Perspective
WORKING SESSION: Forecasting Continued EXERCISE: ROP GUEST LECTURE: Certification PresentationData Preparation for Inventory ManagementInventory Stratification IT Perspective
Discussion and Discussion and CASE STUDY: Stock Group Discussion andQuestions Questions From Optimizing Questions
Distributor Profitability book
A
B
C
D
T Y P I C AL I N V E N TO R Y M I X I D E A L I N VE N T OR Y M I X
A
B
C
D
TexasA&Mmulti-criteria
inventory stratification
O BJECTIVEPer f or m Inventor yReductionand Inventor yRedeploym ent( to A &B item s) and evaluate the net im pact onRetur nonNet Asset s(RO NA)
D AT A C u rre n tIn v $ C u rre ntS a le s$ C u rr e ntC O GS $
Tot al 17,470,663$ 148,265, 879$ 110,902,877$A 2 8 % 65 % 6 5 %B 2 1 % 18 % 1 8 %C 2 5 % 15 % 1 5 %D 2 6 % 2 % 2%
9 6 ,37 2,8 2 1$ 2 6,6 8 7,8 5 8$ 9 6,3 7 2,8 2 1$ 2 6,6 8 7,8 5 8$
2 2 ,23 9,8 8 2$ 2,9 6 5,3 1 8$ 2 2,2 3 9,8 8 2$ 2,9 6 5,3 1 8$7 2,0 8 6,8 70$ 1 9,9 62 ,5 18$1 6,6 3 5,4 32$ 2,2 18 ,0 58$
1 4 .7 5 . 43. 8 0 .5 N /A N / A
48 9 17 86$ 36 68 8 39$Wheredoyouw ant toredeployi nventory( %)
Lost Sales % duetoInventoryReducti on / RedeploymentCur r entI nventor y$ (byit emr ank)
Cur r ent CO G S$(byitemr ank) New Sales$ (byitemr ank)ExpectedTurns uponRedepl oymentCur r ent Tur ns(byit emr ank) LostSales$( byit emr ank)
STOCKANALYZER INVENTORYSTRAT IFICATI ONI NVENTO RYREDUCTI O N/ REDEPLO YMENT WO RKSHEET
Cur r ent Sales$(byitemr ank) Cur r ent Sales$(byitemr ank)R efe rC u rre n tT u rns
4,8 9 1,7 86$ 3,6 68 ,8 39$4,3 6 7,6 66$ 4,5 42 ,3 72$
N / A N/ASum
N/A N / A
N /A N / AN /A N/A N/ A N /A S u m
V aria b le N ew T o talS a le s $ C u r re nt T ota lS a les $75 %
V aria b le
10 %
V aria b le
50 %
V aria b le
TotalFixedO p.Exp1 4,4 0 6,2 5 4$
Cur r ent Deliver yExp4 53 6 93 6$ 3 62 9 54 9$
NewEBITDA$14 8,2 6 5,8 7 9$
New TotalCO G S$
Cur r entEm ployeeCom p -O ther s
9,3 8 5,2 3 0$ 93 8,5 2 3$
C u rre n tE B ITD A $
Cur r entEm ployeeCom p -O ut side
$ 7 , 70 9 ,82 6
-$
COGS$ as%of Sales$
%I nventoryf orReduction
ReducedInventor y$7 4 .8%
%I nventoryf orRedeployment
NewTotal Sales$Redeployed Invent or y$
RedeployedInventor y$(byit em r ank)
Addit ional Sales$ (byit emr ank)Inv$available f or
r eduction/ r edeploym ent(byit emr ank)
% Invent oryconsideredf orr eduction / r edepl oyment
TotalI nv$available f or r eduction / New TotalG M$
eratingExpenses
9,0 5 9,0 4 5$ 6,7 9 4,2 8 4$O ther Incom e& Exp $
NewTot alVar O p.Exp
TotalVar iableO per at ingExpCur r ent War ehouse Exp New TotalO pExp$
4,4 7 7,6 3 0$ 2,2 3 8,8 1 5$ 1 5,2 4 6,9 2 2$
P r o f i t & L o s s E l e m e n t s
R efe rC u rre n tT u rns
80 %
V aria b le75 %
Inter est Incom e %
Su m
Cur r ent DSO NewTot al A/R$46 .4 C t N t A t
1,9 7 8,4 6 8$
NewTot al Sale s$ F ixed&Non-cur r ent Asset s NewTot al Asset s6,1 5 3,0 3 4$
Cur r ent Tot al Invent or y$17 ,4 70 ,6 63$
NewTot al Invent or y$Reduced Invent or y$
Ot her Cur r ent Assets
1,6 4 5,7 5 1$
Cu rre n tR O N A %
23 .5 7%
New RONA%
4,5 3 6,9 3 6$ 3,6 2 9,5 4 9$
Cur r ent Ot her Op. Exp (G &A)
I nt er estI ncom e-$1 2%
Ope
2,1 9 4,3 3 5$
P r o f i t & L o s s E l e m e n t s
e e t E l e m e n t s
R efe rC u rre n tT u rns
32 .5
#daysina ye a r O ther Cur r ent Liabili ties3 65 2,4 0 4,3 3 5$
NewTotal CO GS $ N ot esPayables1,4 2 7,4 5 6$
NewTot al Cur r entLiabilit iesCur r ent DPO NewTotal A/P$
#daysina ye a r C a s h&M ar ket .Secur it ies3 65 1,9 9 0,0 2 9$ New Net Assets$
46 .4 C urr e nt N etA s s ets $ 3 2 ,70 5 ,77 7
P r o f i t & L o s s E l e m e n t s
B a l a n c e S h e e t E l e m e n t s
R efe rC u rre n tT u rns
OptimizingDistributor
ProfitabilityBest Practicesto a StrongerBottomLine
F. Barry Lawrence SenthilGunasekaran PradipKrishnadevarajan
Professional Development Programs
7/23/2019 Distribution Competitiveness Guide
12/12
College Station, Texas21 Months
Study While Working Full-Time
Two 5 - Day Residency at College Station Campus
Four 15 - Week Online Semesters
1 One - Week Global Trip
3 Day Capstone Presentation & Graduation at College Station C
One Week International MID Trip During Second YearPart of Global Distribution Course
August of Each Year
Admission Closes April 30th of Each Year
See Fee Fact Sheet
2012 MIDGlobal Distribution Tripto Brazil
Global Distribution Class
>> 2007: Germany [TTI, Sonepar]>> 2008: Italy [Marrazi Tile, Euro-Fer, Bosch Rexroth Oil
Control, Smith Technologies]>> 2009: China [Transmark, Rockwell, Brenntag]>> 2010: Austria, Hungary, Czech Republic [Sonepar]>> 2011: Spain & Portugal [Trane]>> 2012: Brazil [Brenntag & Brightstar]>> 2013: Norway & Sweden>> 2014: India - Planned
>> Real-time case studies in which distributors and their
suppliers provide a problem environment for students
to work on supply chain solutions.
>> Each year, new case studies are prepared for a new
location with new problem environments to reflect
the changing challenges
HDesigned for Working Professionals
HWeb-based Program
H21 Months to CompleteHFocused on Industrial Channels
HGlobal Distribution Trip
HLife-long Networking
Residency Week 2012 Texas A&M Campus58 Distribution Professionals Representing 56 Companies
FOR MORE INFORMATION VISIT:http://mid.tamu.edu
Individual Capstone Project
INDUSTRIAL DISTRIBUTION PROGRAM204 Fermier Hall, 3367 TAMU,
College Station, TX 77843-3367
Phone:979-845-4984
Fax: 979-845-4980
Web:http://id.tamu.edu
Visit our website:http://mid.tamu.edu
Sign up to attend aMIDwebinarand talk to an advisorfaculty and staff.
Contact our Program Office:979.845.4984
Find Out More...