Distribution Competitiveness Guide

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    Industrial Distribution ProgramDWIGHT LOOK COLLEGE OF ENGINEERING

    Advancing the Science of ResearchHigh resolution version of this

    publication can be downloaded for free

    at http://id.tamu.edu/knowledge

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    Texas A&M Industrial Distribution Program Research Resources

    APPLIEDRESEARCH

    Creating Competitive Advantage

    GRADUATEPROGRAM

    Developing Distribution Leaders

    CONTINUINGEDUCATION

    Enabling Branch/Line Managers

    UNDERGRADUATEPROGRAM

    Educating Future Employees

    NEW INDUSTRYNEEDS

    KNOWLEDGEADVANCEMENT

    KNOWLEDGEDISSEMINATION

    TRAINING FUTURELEADERS

    OPTIMIZING

    DISTRIBUTOR

    PROFITABILITY

    REVENUE - EXPENSE

    ASSETS

    Inventory Stratification

    Forecasting & Replenishment

    Transportation Management

    Supply Chain Optimization

    Supplier Management

    Lean Distribution

    Warehouse Management

    Transportation Management

    Supply Chain Optimization

    Supplier Management

    Pricing Optimization

    Sales & Marketing

    Optimization

    Optimizing Distributor Profitability:Best Practices to a Stronger Bottom Line

    Available at: www.naw

    .org

    Customer Stratification: Best Practices forBoosting Profitability

    Available at: www.naw.org

    Sales and Marketing Optimization: Developing

    Competitive Value Propositions in DistributionAvailable at: www.naw.org

    ERP in Distribution

    Available on www.amazon.com

    eDistribution

    Available on www.amazon.com

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    Business Processes Process Metrics Finance Elements Financial Drivers

    DISTRIBUTORPROFITABILITYFRAMEWORKLinking Business Processes and Shareholder Value

    STORE

    SELL

    SHIP

    SUPPLYCHAIN

    PLANNING

    SUPPORT

    SERVICES

    SOURCE

    STOCK

    GrossMargin

    DaysPayables Outstanding

    Cash-to-Cash Cycle Time

    Working Capital

    InventoryTurnover

    GMROII

    TotalAsset Turnover

    Revenue Growth

    Cash-to-Cash Cycle Time

    Working Capital

    InventoryTurnover

    GMROII

    TotalAsset Turnover

    Revenue Growth

    GrossMargin

    BUSINE

    SS

    PROCESSES

    SHAREH

    OLDER

    VALUE

    SHAREHOLDER VALUE

    GROWTH PROFITABILITY

    ASSET

    EFFICIENCY

    CASH

    FLOW

    BUSINESS

    PROCESSES

    FINANCIAL

    DRIVERS

    SOURCE STOCK STORE SELL SHIP

    SUPPLY CHAIN PLANNING

    SUPPORT SERVICES

    DaysSales Outstanding

    GrossMargin

    TotalAsset Turnover

    Revenue Growth

    EBITDA

    Supplier Management(Strategic Sourcing)

    Fleet Management

    Dispatch Management

    3PL / Carrier Management

    Customer Order Fulfillment

    Sales Management

    Pricing Management

    Marketing Management

    Warehouse Fulfillment (Inbound)

    Warehouse Management

    Inventory Management

    Supply Chain Optimization

    Information Technology

    Finance Management

    Human Resource Management

    Product ReceivingProduct Put-Away

    Product PlacementLocationTypeLocationIdent ificationProduct Storage

    Cycle Counting

    SalesForce StratificationMappingCustomersandSalesForceSalesCompensation Techniques

    Customer StratificationCost-to-Serve AssessmentNewCustomer Identification

    Pricing Optimization

    Voice of CustomerMarketSelectionand TargetStrategy

    FleetCapacity ManagementFleetCostAssessment

    Routing OptimizationLoading Optimization

    Carrier Selectionand Performance

    ProductPickingOrderDelivery

    NewFacilityLocation

    Network OptimizationResource and AssetAlignment(Supplier -Inventory -Customer)Service LevelOptim ization

    System Integration

    Credit Management

    Change Management

    Recruitment and RetentionAttrition

    SalesForceMix

    CustomerMix

    Cost-to-ServeandRight Price

    Time-to-Market

    QualifiedLeadsPer MarketingActivity

    GROWTH

    PROFITABILITY

    CASHFLOW

    TotalAsset Turnover

    Working Capital

    InventoryTurnover

    EBITDA

    Revenue Growth

    Working Capital

    DaysSales Outstanding

    AccountsReceivable Turnover

    EBITDA

    Revenue Growth

    ASSETEFFICIENCY

    GROWTH

    PROFITABILITY

    CASHFLOW

    ASSETEFFICIENCY

    GROWTH

    PROFITABILITYA

    SSETEFFICIENCY

    GROWTH

    PROFITABILITY

    CASHFLOW

    ASSETEFFICIENCY

    GROWTH

    PROFITABILITYA

    SSETEFFICIENCY

    GROWTH

    PROFITABILITY

    CASHFLOW

    ASSETEFFICIENCY

    GROWTH

    PROFITABILITY

    CASHFLOW

    ASSETEFFICIENCY

    Supplier SelectionSupplier Performance

    Supplier StratificationSupplier RelationshipRight Number of Suppliers

    InventoryStratification

    Whatto Forecast?Demand ClassificationForecasting Method

    Whento Order?(Reorder Point)HowMuchto Order? (OrderQuantity)Replenishment Policy

    InventoryMix

    ForecastAccuracy

    Fill Rate

    Total LandedCost

    Revenue

    WarehousePayroll

    WarehouseRent

    InventoryWrite-Off

    TotalAsset Turnover

    Revenue Growth

    EBITDA

    TotalAsset Turnover

    EBITDA

    Revenue Growth

    2008 SupplyChainSystems Laboratory,TexasA&MUniversity

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    Customer Stratification Model

    Pricing Framework

    Supplier Stratification Model

    Strong brand

    Exclusivity

    Service intensive

    Low market control

    Strong brand

    Exclusivity

    High market control

    High profitability

    Weak brand

    Saturation

    Service intensiveLow market control

    Weak brand

    Product shortages

    High market controlShort term

    Margin or Profitability

    Distributor Services

    SupplierLoyalty

    SupplierPerformance

    VENDOR

    CONTROLLED

    STRATEGIC

    PARTNERS

    DISTRIBUTOR

    CONTROLLED

    OUT OF

    CONTROL

    VENDOR

    CONTROLLED

    STRATEGIC

    PARTNERS

    OUT OF

    CONTROL

    Strategic PartBrand EquityExclusivityHigh ProfitabiLong-Term Op

    Low ProfitabilService IntensCompetitivelyCustomer Con

    Their BusinessYour Money

    Weak BrandSaturation DisService Intens

    DISTRIBUTOR

    CONTROLLED

    OPPORTUNISTIC

    CUSTOMERS

    CORE

    CUSTOMERS

    SERVICE DRAIN

    CUSTOMERS

    MARGINAL

    CUSTOMERS

    High profitability

    No relationshipLow cost to serve

    Low volume

    High profitability

    Sustained relationshipLow cost to serve

    High volume

    Low profitabilityNo relationship

    High cost to serveLow volume

    Low profitabilitySustained relationship

    High cost to serveHigh volume

    Customer Life (Loyalty)

    Sales Volume

    GrossMargin

    Costto

    Serve

    OPPORTUNISTIC

    CUSTOMERS

    CORE

    CUSTOMERS

    SERVICE DRAIN

    CUSTOMERS

    MARGINAL

    CUSTOMERS

    TEXAS A&M PRICINGMETHODOLOGY IMPACT

    (Real World Results - HVAC Distributor)

    Branch 1

    ($3.3MM Sales)Branch 2

    ($4.2MM Sales)Branch 3

    ($2.4MM Sales)Branch 4

    ($11.4MM Sales)

    18.4%

    14.9% 16.5%

    36.3%

    24.4%21.8%

    48.6%

    TRANSACTION DATA

    Customer, Item, Geographyand Time

    ANALYTICS EXECUTION

    Customer stratifcation Item stratifcation

    Customers item visibility Item unit cost level Customer-item GM level

    Recent price/margin Recent cost

    Customer max price/margin Group max price/margin Overall max price/margin

    Potential GM$ improvement System aided decision-making

    Augmenting Factors - New Customer

    - Competitor price, etc.

    CUSTOMER ANDITEM ANALYSIS

    PRICING RULESENGINE

    WHAT-IFANALYSES

    1

    OPTIMIZATION2 3

    BEFORE

    AFTER

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    DISTRIBUTIONGROWTHFRAMEWORK

    GROWTH

    PROFITABLE GROWTH

    SUSTAINABLE PROFITABLE

    GROWTH

    I

    COMPANY

    VISI

    N

    &

    MISSIO

    N

    . . . .

    2011 Global SupplyChainLaboratory

    . .

    Strategic Planning Growth Dimensions Financial DriversGrowth Processes Metrics

    WHY SHOULDCUSTOMERS

    DO BUSINESSWITH US?

    5

    HOW DO WEGET THERE?

    4

    WHERE DO WEWANT TO BE?

    3

    WHEREARE WE?

    2

    WHAT ISTHE MARKET?

    1

    CAPABILITY

    RISK MANAGEMENT

    Growth

    Strategy

    GrowthDrivers

    Growth

    Mechanism

    Customers HumanandITCapital

    Suppliers Shareholders

    GROWTHFORCES

    SUSTAINGROWTH

    GROWTH

    PROFITABILITY

    CASH FLOW

    ASSET

    EFFICIENCY

    >>Gross Margin (GM%)>>Operating Margin (EBITDA%)>>Cash Conversion Cycle (DSO + DOI - DPO)

    >>CAGR (Compound Annual Growth Rate)>>Impact on Competitive

    Advantage>>Risk Quotient

    >>ROIC (Return OnInvested Capital)

    SHAREHOLDER

    VALUE

    CUSTOMERSERV

    ICE

    GROWTH

    PROFITABILITYASSET

    EFFICIENCY

    CASH FLOW

    Opportunity

    Assumptions

    Retention

    Strategy

    CapabilityAssumptions

    OPPORTUNITY

    GENERATING GROWTH MAN AG ING G ROWT H SUST AINING G ROWT H

    1 2

    Key Attributes:

    INNOVATION

    FOCUS

    STRATEGIC FIT

    Key Attributes:

    ALIGNMENT

    COMMUNICATION

    ACCOUNTABILITY

    Key Attributes:

    VALIDATION

    CONSISTENCY

    STABILITY

    3

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    GENERATINGGROWTH- BESTPRACTICESHow do we generate growth opportunities?

    I

    . . . .. .

    MetricsGrowth Strategy Best Practices

    LEVERAGE

    Account Penetration - Existing customers

    GrowthMechanism

    GROWTH

    PENETRATE

    Market penetration - New Customers

    BROADEN

    New Products and Services

    AD D

    Sales & Marketing Channels

    REACH OUT

    Geography

    EXPAND

    Market Segments

    BUILD

    New Platform (multiple drivers)

    INNOVATE

    Value Proposition Innovation

    DIVERSIFYLine of Trade & Value Chain Function

    GROWTH

    DRIVERS

    Industry

    Dynamics

    Customer

    Relationships

    Supplier

    Relationships

    Sales &

    Marketing

    Strategy

    Sales Force

    Effectiveness

    Account gap analysisCustomer stratificationSales force effectivenessRetention strategyValue proposition update

    Market gap analysisSupplier collaborationCompetitive value propositionSales force performancemanagementSelling process

    Growth mapping core customer andstrategic supplierIndustry trends analysisCompetitive analysis

    Customer feedbackPain point analysisGrowth mapping core customerand strategic supplierProduct & service portfoliomanagement

    Market mapping

    Technology developmentsCustomer need/convenience

    Market mappingIndustry trends analysisCompetitive analysis

    Growth mapping core customer andstrategic supplierMapping key competitorsSupply chain network optimization

    Market segmentationSupplier growth inputsCompetitive analysisIndustry trends analysis

    Customer feedbackSupplier inputsValue chain analysisCross-industry best practices

    Core customer retention rateCore customer conversion rateShare of walletBalance revenue reliance (risk)

    New customer acquisition rateRevenue from new (core) customersNew customer retention rate

    Growth pipeline run rateGrowth from new platformsChange in competitive advantage

    Growth from new productsand servicesValue proposition leverageBalance over-dependency

    Growth from new channelsChange in competitive advantage

    Change in competitive advantage

    Risk managementGrowth from diversification

    Growth from new territoriesValue proposition leverage(national accounts)

    Growth from new market segmentsDegree of variety in end markets(risk factors)

    Number of innovative effortsGrowth from innovate opportunitiesChange in competitive advantage

    OrganicDevelopment

    Acquisition

    Merger

    Strategic Alliance

    Growth Drivers

    2011 Global SupplyChainLaboratory

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    MANAGINGGROWTH- BESTPRACTICESHow do we manage profitability while growing?

    I

    . . . .

    2011 Global SupplyChainLaboratory

    . .

    Profitability Drivers ProcessGroups

    Growth ForcesGrowth Challenges Best Practices

    Supplier proliferationProduct mixSupplier's channel strategyChannel power balanceChannel visibility

    Competency GapTalent attractivenessTechnology and applications infrastructureLeadership gapLack of coordination, control & synergiesOrganizational mobility

    Margin pressure from growing customersLack of pricing strategy (value proposition)Competency gapLack of support toolsSub-optimal market mix

    SKU proliferationProduct portfolio / mixCost Vs service trade-offFill rate challengesSupplier performance

    Sales force capacity vs customer coverageLack of sales-support productivity toolsMisaligned sales force incentives

    Warehouse capacityOperating cost challengesCustomer service (accuracy & efficiency)

    Ownership typeAccess to growth fundingInvestor attractiveness

    Transportation capacityTransportation cost (routing & cubing / loading)Customer service (on-time delivery)

    Credit requests from growing customersNew Normal challenges

    Credit, return and rebate policies forproduct expansion growth strategies

    Supplier stratification & relationship strategyOptimizing channel compensationChannel growth strategy alignmentLeverage supplier performance

    Customer stratificationPricing optimizationIn-built mechanism for early warningsActive adaptation of value propositionMarket segmentation

    Inventory stratificationFocused forecastingDynamic replenishmentInventory network optimizationCompetency development

    Sales force size & structureSales force productivity (support tools)Sales force compensationAligning customer, company and sales force

    Operations(inbound & outbound) productivity- Lean

    Economy of scaleBest practices sharingInternal benchmarking

    Human capital developmentInformation capital readinessStrategic awareness and alignmentCustomer-centricGrowth mindsetCreative leadershipStrategy & structure match

    Financial fitness through free cash flow andoperating productivityInvestor confidence

    Routing and loading optimization

    Economy of scaleSupply chain network optimization(Transportation vs Inventory)

    Customers HumanandITCapital

    Suppliers Shareholders

    GROWTHFORCES

    Customizedtermsbasedon customerstratificationIn-built mechanism for early warningsActive adaptation of value proposition

    Optimizing channel compensation throughstrategic supplier relationshipLeverage supplier performance

    GM%

    CTS

    DSO

    DOI

    DPO

    OPPORTUNITY

    CAPABILITY

    > HUMAN CAPITAL

    > INFORMATION CAPITAL

    > ORGANIZATION CAPITAL

    > FINANCIAL CAPITAL

    OPERATINGMARGIN

    CASHCONVERSION

    CYCLE

    SUPPORT

    SERVICES

    STORE

    SELL

    SELL

    SOURCE

    STOCK

    SUPPLYCHAIN

    PLANNING

    SOURCE

    SHIP

    BUSINESSMODEL

    PROFITABILITY

    CASH FLOW

    ECONOMIC

    DRIVERS

    RESOURCE

    DRIVERS

    >> Shareholders

    >> Leadership

    >>Human Capital>> Information Capital>>Organization Capital

    >>Supplier>>Purchasing Workforce

    >>Supplier>>Customer>>Cross-functional Workforce

    >>Supplier>>Sourcing Workforce

    >>Customer>>Sales Force

    >>Customer>>Operations Workforce

    >>Customer>>Sales Force

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    SUSTAININGGROWTH- BESTPRACTICESHow do we sustain profitable growth against strategic risk?

    I

    . . . .

    2011 Global SupplyChainLaboratory

    . .

    Strategic Risk Factors Best PracticesWhat Went Wrong Root Causes

    External market condition

    Adjacency & acquisition failure

    Lack of competitivevalue proposition

    Disruptive competitor entry

    Lack of customer rationalization

    Restructuring

    Competency gaps

    Market segmentoverdependency

    Execution breakdown

    Supply chain disruption

    Market conditionsand opportunity

    Opportunity potentialand alignment

    Market relevance ofvalue proposition

    Industry structureand opportunity

    Customer potentialand profitability

    Acquisition integrationcapability

    Competency & talent retention

    End customer marketopportunity

    Ability to deliver valueproposition effectively

    ASSET

    EFFICIENCY

    SUSTAINING

    GROWTH

    MOMENTUM

    Assumptions about:

    Growth Opporunity

    Potential &

    Alignment

    Customer

    Retention

    Value

    PropositionEffectiveness

    Supplier

    Retention

    Economy

    Industry

    Structure

    ASSUMPTIONS

    ABOUT

    OPPORTUNITY

    Information

    Capital

    Organizational

    Capital

    FinancialCapital

    Business

    Continuity

    Process

    Capital

    ASSUMPTIONS

    ABOUT

    CAPABILITY

    Human

    Capital

    >>Customized economic modeling& business cycle forecasting

    >>Strategic planning (Competitive forces analysis)

    >>Understand supplierchannel strategies>>Alignsupplier& distributorstrategies

    >>Market intelligence>>Customer collaboration>>Alignment with core business

    model, opportunity & capability

    >>Organizationcapital readiness (Leadership, CultureandAlignment)

    >>Funding sources (Reliability & Accessibility)

    >>Gettinginside customer valuemap>>Retentionmetrics& drivers>>Loyaltyrecognition

    >>Adapt value proposition forrelevance and competitiveness

    >>Strategic process performance

    >>Disaster recovery readiness>>Supply chain risk management

    >>Human capital readiness>>Human capital retention

    >>Information capital readiness

    >>Strategy & Capability Testing - Periodical validation of assumptions behind opportunity and

    capability through unb iased assessments

    >>Decision Modeling and Scenario Planning

    >>Retention Strategy - Customer, Supplier, Human Capital & Shareholders

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    Stratification Model

    Sample Results

    Education & Roadmap

    Distributor Process Framework

    High profitabilityNo relationship

    Low cost to serveLow volume

    High profitabilitySustained relationship

    Low cost to serveHigh volume

    Low profitabilityNo relationshipHigh cost to serve

    Low volume

    Low profitabilitySustained relationshipHigh cost to serve

    High volume

    Customer Loyalty (Life)

    Customer Buying Power

    CustomerProfitability

    Costt

    oServe

    OPPORTUNISTIC

    CUSTOMERS

    CORE

    CUSTOMERS

    SERVICE DRAIN

    CUSTOMERS

    MARGINAL

    CUSTOMERS

    SUPPORT SERVICES

    SOURCE STORE SHIPSTOCK SELLCUSTOMERSUPPLIER

    SUPPLY CHAIN PLANNING

    Customer Stratification

    RESEARCH PROJECTBest PracticesHActionable ResultsHEducation

    Inventory StratificationRESEARCH PROJECTBest Practices HActionable Results HEducation

    OptimizingDistributorProfitabilityBest Practices

    to a StrongerBottom Line

    F. Barry Lawrence SenthilGunasekaran PradipKrishnadevarajan

    Stratification Model

    Sample Results

    Education & Roadmap

    INVENTORY MOVEMENT

    INVENTORY

    PROFITABILITY

    100%

    80%

    60%

    40%

    20%

    0%AVG. INV ($) TOTAL SALES ($) TOTAL GM ($)

    D

    C

    B

    A

    NEW

    $14.5 MM

    $8.5 MM

    $10.3 MM

    $3.7 MM

    $4.3 MM

    $41.3 MM

    $16.3 MM

    $23.3 MM

    $ 54.4 MM

    $81.3 MM

    $12.8 MM

    $188.1 MM

    $5.1 MM

    $5.2 MM

    $10.3 MM

    $16.7 MM

    $2.3 MM

    $39.6 MM

    SUPPORT SERVICES

    SELLSOURCE STORE SHIPSTOCKCUSTOMERSUPPLIER

    SUPPLY CHAIN PLANNING

    A

    B

    C

    D

    Distributor Process Framework

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    The Thomas and Joan Read Center at Texas A&M University is the only

    university center in the United States that focuses on research and

    education in industrial distribution. Our professional development &

    educational programs are designed to increase your organizationscompetitive advantage and profitability. We focus on relevant and

    actionable education through proven methods and tools.

    Some of the unique characteristics of our programs are relevant learning

    distribution focus, research-based education, distribution domain experi-

    ence of our faculty, and access to our research solutions and services.

    Open Enrollment ProgramsHDistribution Manager Certificate Program

    HExecutive Session on Best Practices

    HIntensive Customer Stratification Program

    HIntensive Inventory Management ProgramHOptimizing Distributor Profitability

    HOptimizing Distributor Growth and Market Share

    HPricing Optimization

    HSales and Marketing Optimization

    HAdvanced Lean Distribution

    Professional Distribution SalesHClient Acquisition

    HKey Account Development

    HInside / Counter Sales

    HSales Management

    Intensive Customer Stratification Program

    Intensive Inventory Management Program

    DAY 1

    Customer Stratification Overviewand Framework

    EXERCISE: What would be the 4types of customers at your firm?

    Customer Buying Power

    EXERCISE: Sample Buying PowerAnalysis

    Customer Profitability

    EXERCISE: Sample ProfitabilityAnalysis

    WORKING SESSION: DataPreparation for Customer

    Stratification

    Discussion and Questions

    DAY 2

    Customer Loyalty

    EXERCISE: Sample LoyaltyAnalysis

    Cost-to-Serve (CTS)

    EXERCISE: Sample CTS Analysis

    WORKING SESSION: DataPreparation and Customer

    Stratification Analysis

    Discussion and Questions

    DAY 3

    WORKING SESSION: DataPreparation and Customer

    Stratification Analysis

    Bringing It All Together

    EXERCISE: Customer LifetimeValue and Net Profit

    WORKING SESSION: DataPreparation for Customer

    Stratification Analysis

    GUEST LECTURE:CustomerStratification - Business &

    IT Perspectives

    Discussion and Questions

    DAY 4

    Customer StratificationResults Presentation

    Customer Strategies

    EXERCISE: Customer StratificationImpact on Shareholder Value

    Real-worldImplementation Results

    CASE STUDY:Chapters 9 and 10from Customer Stratification Book

    ACTION PLAN:Presentation

    Discussion and Questions

    CERTIFICATE PRESENTATION

    O BJECTI VERedepl oySales For ceTim ef r om Ser vi c e D r ainCust om er s toO ppor t unist ic Cust om er s andevaluat et heim pact onRet ur nonNet Asset s ( RO NA)

    DATA Tota l C o r e O p po r t unist i c M a r g i n a l S e r v iceDr ai n

    Sal esForceTi me 1 2 7, 2 96 4 0 % 5 % 2 5 % 3 0 %Sal es$ 148, 265, 879$ 6 0% 8 % 1 0% 2 2%

    G M $ 37, 363, 002$ 6 7% 8 % 1 0% 1 5%

    A/ R $18, 829, 767$

    2 7% 7 % 2 3 % 4 3 % N / A N / AN/ A

    Avai labl e S a l e s 7 2 e m p loyees *40hr sper week*52weeksper yr *85% ef f ici ency=127, 296hour s per year For ceTi m e 7 2 4 0 5 2 8 5% N /A N /A

    N/ A

    25.2% N/ AN/ A 17.2%

    N/ A

    N/ A N/ A N/AN / A N / A

    N/ A

    O ppor tuni s t C o r e N/ A N/ A11,861, 270$ 88 ,959, 527$ N/ A N /A

    Current EBI T D A $

    -$ $ 7,709, 826

    Addi t ionalSales $ New E BI TDA $Cur r ent Sales $bycust t ype

    Addi t ionalhr s all ocat ed Add it ional#O r der s

    Lost G M $

    Cur r ent G M %

    Expect ed Sal es$perr edepl oyed hour

    Addi t io nal GM $ O ther Incom e&Exp$

    SELLANALYZER

    CUSTOMER

    STRATIFICATION

    SALES FORCE TIME REDEPLOYMENT WORKSHEET

    Cur r ent Tot alG M $

    Lost Sal es $37, 363, 002$

    NewTot alG M $

    11,861, 270$ 88 ,959, 527$ N/ A N /A

    M a r g i na l S e r v iceDr ain N/ A N/ A N/ A N/A

    14,826, 588$ 32 ,618, 493$ N/ A

    N/A N /A1, 864$ N/ A

    6,365 N/ A N/ A 854$

    N/ A38, 189

    N / A N / A

    6,365 N/ A N/ A

    N/ A 38, 189N/ A N/ A

    N /A N / A N /A N/A N /A

    N/ A N/ A N/ A N/ A N/A N/A` N/ A N/ A

    Cur r ent Var i abl e O p Ex p $ T o ta l # Or d er s

    15, 246, 922$ 75, 000

    Cur r ent Tot a l S a les $

    148, 265, 879$ AvgO r der Si ze

    1, 977

    Lost Sal es $#hr s f r eed Decr ease inVar O pExp$

    %hrsredepl oyed Reduced#O r der s

    C u r r e nt V a r O p E x p $ T o ta l V a r iableO pExp$

    15, 246, 922$Cur r ent Sales For ceTim e( hr s)

    Lost Sal es$per

    r edepl oyed hour

    Cur r ent Sal es $/ hr Cur r ent Sales For ceTim e( hr s) Var iabl eO pExp$per O r der

    Addit i o n a l V a r O p Ex p $ F i x e d O p Ex p e n s e $

    AvgO r der Si ze14, 406, 254$

    Profit&LossElements

    N/ A

    N/ A

    5, 084, 037$ S um

    40.6 N/ A 4,330, 846$N/ A 90. 6

    N/ AN/ A N/ A

    L t S l $

    #days in a y e a r N e w T o t al I n v e n to r y $ N e w To t al A s se t sNewTot alSales $

    365

    148, 265, 879$D OI O th er Cur r ent Asset s

    #days inayear 57. 5 1 ,978, 468$

    365 Addi t ionalSales $

    NewSal es $bycust t ype

    N e w A / R $ b y cu s t t y pe N e w T o ta l A /R$

    DSO

    Cur r ent Tot a l S a les $

    Var O pExp$per O r der Current RO NA%

    203$23. 57%

    NewRO NA%

    C ur r ent Oppor t . Sales+ Addit ional Oppor t. Sales Curren t Serv. D rain

    Sal es Lo st

    Serv.D rain

    Sales

    Profit&LossElements

    ents

    N/ A N/ A

    N/ A

    365

    NewTot a l C OG S $ O t he rCur r ent Li abil it ies

    2, 404, 335$

    D PO N otes Payabl es

    32. 5 1 ,427, 456$

    NewTot alCur r entLiabi lit ies

    #days in a ye ar N e wT ota l A /P$

    Current Net Assets $ 3 2,705, 777

    Cash&M ar ket . Secur it ies

    1, 990, 029$NewNet Asset s $

    Lost Sal es $NewTot a l C O G S $ F i x e d & N o n- c u r r ent Asset s

    NewTot al G M $6, 153, 034$

    C ur r ent Oppor t . Sales+ Addit ional Oppor t. Sales Curren t Serv. D rain

    Sal es Lo st

    Serv.D rain

    Sales

    Profit&LossElements

    BalanceSheetElements

    Customer Loyalty (Life)

    Customer Buying Power

    Custom

    erProfitability

    Costto

    Serve

    OptimizingDistributorProfitabilityBest Practicesto a StrongerBottomLine

    F. Barry Lawrence SenthilGunasekaran PradipKrishnadevarajan

    Deliverables

    DeliverablesDAY 1 DAY 2 DAY 3 DAY 4 DAY 5

    Inventory Management WORKING SESSION: WORKING SESSION: WORKING SESSION: WORKING SESSION: Overview Inventory Stratification Forecasting Replenishment/Service Process Assessment

    vs. Cost Matrix Stock Group

    Key Performance Attendees to Present Demand Pattern Attendees to EXERCISE: LinkingIndicators and EXERCISE Results and Policies Classification Present Results Inventory Management

    to Shareholder Value

    EXERCISE: Inventory Inventory Stratification - Replenishment Policies Debrief and Discussion Inventory Management Carrying Cost Concluding Remarks Challenges and Benefits

    Inventory Stratification Forecasting EXERCISE: Inventory Buy Decision - EOQ EXERCISE: InventoryStock Out Cost Management Recap

    EXERCISE: Sample EXERCISE: Forecasting Replenishment Policies - GUEST LECTURE: Discussions andStratification Analysis Rounds 1 & 2 Continued Inventory Management Questions

    Business Perspective

    WORKING SESSION: Forecasting Continued EXERCISE: ROP GUEST LECTURE: Certification PresentationData Preparation for Inventory ManagementInventory Stratification IT Perspective

    Discussion and Discussion and CASE STUDY: Stock Group Discussion andQuestions Questions From Optimizing Questions

    Distributor Profitability book

    A

    B

    C

    D

    T Y P I C AL I N V E N TO R Y M I X I D E A L I N VE N T OR Y M I X

    A

    B

    C

    D

    TexasA&Mmulti-criteria

    inventory stratification

    O BJECTIVEPer f or m Inventor yReductionand Inventor yRedeploym ent( to A &B item s) and evaluate the net im pact onRetur nonNet Asset s(RO NA)

    D AT A C u rre n tIn v $ C u rre ntS a le s$ C u rr e ntC O GS $

    Tot al 17,470,663$ 148,265, 879$ 110,902,877$A 2 8 % 65 % 6 5 %B 2 1 % 18 % 1 8 %C 2 5 % 15 % 1 5 %D 2 6 % 2 % 2%

    9 6 ,37 2,8 2 1$ 2 6,6 8 7,8 5 8$ 9 6,3 7 2,8 2 1$ 2 6,6 8 7,8 5 8$

    2 2 ,23 9,8 8 2$ 2,9 6 5,3 1 8$ 2 2,2 3 9,8 8 2$ 2,9 6 5,3 1 8$7 2,0 8 6,8 70$ 1 9,9 62 ,5 18$1 6,6 3 5,4 32$ 2,2 18 ,0 58$

    1 4 .7 5 . 43. 8 0 .5 N /A N / A

    48 9 17 86$ 36 68 8 39$Wheredoyouw ant toredeployi nventory( %)

    Lost Sales % duetoInventoryReducti on / RedeploymentCur r entI nventor y$ (byit emr ank)

    Cur r ent CO G S$(byitemr ank) New Sales$ (byitemr ank)ExpectedTurns uponRedepl oymentCur r ent Tur ns(byit emr ank) LostSales$( byit emr ank)

    STOCKANALYZER INVENTORYSTRAT IFICATI ONI NVENTO RYREDUCTI O N/ REDEPLO YMENT WO RKSHEET

    Cur r ent Sales$(byitemr ank) Cur r ent Sales$(byitemr ank)R efe rC u rre n tT u rns

    4,8 9 1,7 86$ 3,6 68 ,8 39$4,3 6 7,6 66$ 4,5 42 ,3 72$

    N / A N/ASum

    N/A N / A

    N /A N / AN /A N/A N/ A N /A S u m

    V aria b le N ew T o talS a le s $ C u r re nt T ota lS a les $75 %

    V aria b le

    10 %

    V aria b le

    50 %

    V aria b le

    TotalFixedO p.Exp1 4,4 0 6,2 5 4$

    Cur r ent Deliver yExp4 53 6 93 6$ 3 62 9 54 9$

    NewEBITDA$14 8,2 6 5,8 7 9$

    New TotalCO G S$

    Cur r entEm ployeeCom p -O ther s

    9,3 8 5,2 3 0$ 93 8,5 2 3$

    C u rre n tE B ITD A $

    Cur r entEm ployeeCom p -O ut side

    $ 7 , 70 9 ,82 6

    -$

    COGS$ as%of Sales$

    %I nventoryf orReduction

    ReducedInventor y$7 4 .8%

    %I nventoryf orRedeployment

    NewTotal Sales$Redeployed Invent or y$

    RedeployedInventor y$(byit em r ank)

    Addit ional Sales$ (byit emr ank)Inv$available f or

    r eduction/ r edeploym ent(byit emr ank)

    % Invent oryconsideredf orr eduction / r edepl oyment

    TotalI nv$available f or r eduction / New TotalG M$

    eratingExpenses

    9,0 5 9,0 4 5$ 6,7 9 4,2 8 4$O ther Incom e& Exp $

    NewTot alVar O p.Exp

    TotalVar iableO per at ingExpCur r ent War ehouse Exp New TotalO pExp$

    4,4 7 7,6 3 0$ 2,2 3 8,8 1 5$ 1 5,2 4 6,9 2 2$

    P r o f i t & L o s s E l e m e n t s

    R efe rC u rre n tT u rns

    80 %

    V aria b le75 %

    Inter est Incom e %

    Su m

    Cur r ent DSO NewTot al A/R$46 .4 C t N t A t

    1,9 7 8,4 6 8$

    NewTot al Sale s$ F ixed&Non-cur r ent Asset s NewTot al Asset s6,1 5 3,0 3 4$

    Cur r ent Tot al Invent or y$17 ,4 70 ,6 63$

    NewTot al Invent or y$Reduced Invent or y$

    Ot her Cur r ent Assets

    1,6 4 5,7 5 1$

    Cu rre n tR O N A %

    23 .5 7%

    New RONA%

    4,5 3 6,9 3 6$ 3,6 2 9,5 4 9$

    Cur r ent Ot her Op. Exp (G &A)

    I nt er estI ncom e-$1 2%

    Ope

    2,1 9 4,3 3 5$

    P r o f i t & L o s s E l e m e n t s

    e e t E l e m e n t s

    R efe rC u rre n tT u rns

    32 .5

    #daysina ye a r O ther Cur r ent Liabili ties3 65 2,4 0 4,3 3 5$

    NewTotal CO GS $ N ot esPayables1,4 2 7,4 5 6$

    NewTot al Cur r entLiabilit iesCur r ent DPO NewTotal A/P$

    #daysina ye a r C a s h&M ar ket .Secur it ies3 65 1,9 9 0,0 2 9$ New Net Assets$

    46 .4 C urr e nt N etA s s ets $ 3 2 ,70 5 ,77 7

    P r o f i t & L o s s E l e m e n t s

    B a l a n c e S h e e t E l e m e n t s

    R efe rC u rre n tT u rns

    OptimizingDistributor

    ProfitabilityBest Practicesto a StrongerBottomLine

    F. Barry Lawrence SenthilGunasekaran PradipKrishnadevarajan

    Professional Development Programs

  • 7/23/2019 Distribution Competitiveness Guide

    12/12

    College Station, Texas21 Months

    Study While Working Full-Time

    Two 5 - Day Residency at College Station Campus

    Four 15 - Week Online Semesters

    1 One - Week Global Trip

    3 Day Capstone Presentation & Graduation at College Station C

    One Week International MID Trip During Second YearPart of Global Distribution Course

    August of Each Year

    Admission Closes April 30th of Each Year

    See Fee Fact Sheet

    2012 MIDGlobal Distribution Tripto Brazil

    Global Distribution Class

    >> 2007: Germany [TTI, Sonepar]>> 2008: Italy [Marrazi Tile, Euro-Fer, Bosch Rexroth Oil

    Control, Smith Technologies]>> 2009: China [Transmark, Rockwell, Brenntag]>> 2010: Austria, Hungary, Czech Republic [Sonepar]>> 2011: Spain & Portugal [Trane]>> 2012: Brazil [Brenntag & Brightstar]>> 2013: Norway & Sweden>> 2014: India - Planned

    >> Real-time case studies in which distributors and their

    suppliers provide a problem environment for students

    to work on supply chain solutions.

    >> Each year, new case studies are prepared for a new

    location with new problem environments to reflect

    the changing challenges

    HDesigned for Working Professionals

    HWeb-based Program

    H21 Months to CompleteHFocused on Industrial Channels

    HGlobal Distribution Trip

    HLife-long Networking

    Residency Week 2012 Texas A&M Campus58 Distribution Professionals Representing 56 Companies

    FOR MORE INFORMATION VISIT:http://mid.tamu.edu

    Individual Capstone Project

    INDUSTRIAL DISTRIBUTION PROGRAM204 Fermier Hall, 3367 TAMU,

    College Station, TX 77843-3367

    Phone:979-845-4984

    Fax: 979-845-4980

    Web:http://id.tamu.edu

    Visit our website:http://mid.tamu.edu

    Sign up to attend aMIDwebinarand talk to an advisorfaculty and staff.

    Contact our Program Office:979.845.4984

    Find Out More...