Upload
ravindra-walkunde
View
289
Download
4
Embed Size (px)
Citation preview
7/29/2019 Distribution Channel Ppt
1/13
STREAMLININGTHEDISTRIBUTION
NETWORK FOR
BISCUITS AT
BRITANNIA
SURENDRASONAWANE
7/29/2019 Distribution Channel Ppt
2/13
AGENDA
1 Objective and Scope.
2 Company Overview.
3 Distribution Channel.4 Research.
5 Conclusion
7/29/2019 Distribution Channel Ppt
3/13
OBJECTIVE OF THE STUDY
To review the existing Distribution channel. To identify the status, functions &contribution of
intermediaries.
To test statistically the relationship between theattributes expected & their actual performance.
To identify the major distribution problems.
To find out the ways of improving the
effectiveness of distribution channel.
7/29/2019 Distribution Channel Ppt
4/13
SCOPE OF THE STUDY
The study made by the researcher helps toprovide
information relating to distribution channel
effectiveness of Britannia products.
The conclusions and suggestions given by the
researcher at the end of the study will be helpful
for the organization in making the distribution
channel more effective.
7/29/2019 Distribution Channel Ppt
5/13
COMPANY OVERVIEW Founded 1892 Headquarters Kolkata and
Bangalore; R&D Chennai, India Area served India Key people
Ms. Nusli Wada : Chairman
Ms. Vinita Bali : Managing DirectorIndustry Food Products Biscuits , Cake ,
Rusk, milk.
Revenue Rs 2,200 crore
Parent Wadia Group
Website www.britannia.co.in
Largest companies in bakery and dairy
product
7/29/2019 Distribution Channel Ppt
6/13
MAIN BRANDS
7/29/2019 Distribution Channel Ppt
7/13
DISTRIBUTION CHANNEL
RS RS RS
7/29/2019 Distribution Channel Ppt
8/13
RESEARCH METHODOLOGY
RS RS RS
Research Design
Primary Data
Secondary Data
7/29/2019 Distribution Channel Ppt
9/13
EVALUATION
RS RS RS
Overall satisfaction rank
Bills Allowed
Credit Period
Delivery Time Line
Delivery Efficiency D&D Replacement
Profit Margin
Customer Promo
Scheme Communication
Salesmans Approach
Salesman Absenteeism
Response for Emergency Order
Frequency of Company persons visit
7/29/2019 Distribution Channel Ppt
10/13
RECOMMENDATION
RS RS RS
Overall satisfaction rank
Delivery Time Line
Delivery Efficiency
D&D Replacement
Salesman Absenteeism
Response for Emergency order
Frequency of company persons visit
7/29/2019 Distribution Channel Ppt
11/13
CONCLUSION
RS RS RS
7/29/2019 Distribution Channel Ppt
12/13
CONCLUSIONS Britannia believes that its brands are
its business Adequate investment in brands and
focus on customers, quality standards
and differentiate products were the
key factors Strong orientation to brand/line
extensions and innovation contribute
to enhance the corporate brand
Catered to the emerging needs of
customers helped boost brand
loyalty
Distinctive and clear identity
allowed Britannia to diversify into
7/29/2019 Distribution Channel Ppt
13/13
Thank You.
http://www.youtube.com/watch?v=FiLtYxUA3_4