Distance Learning Applications & Technology · 1 Distance Learning Applications & Technology Moderator: Philip J.L. Westfall, Ph.D., Director, Air Technology Network, Air Force Institute

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Distance Learning Applications & TechnologyDistance Learning Applications & Technology

Moderator:Moderator:

Philip J.L. Westfall, Ph.D., Philip J.L. Westfall, Ph.D., Director, Air Technology Network, Air Force Director, Air Technology Network, Air Force Institute for Advanced Distributed LearningInstitute for Advanced Distributed Learning

Panelists:Panelists:

Jeff Jeff BoariniBoarini, , Program Manager, Creative Services, McDonald'sProgram Manager, Creative Services, McDonald's

Edwin McDowell, Edwin McDowell, Operations Manager, Operations Manager, DoDDoD Satellite Education NetworkSatellite Education Network

L. Bryan L. Bryan ZaccardiZaccardi, , Senior Manager, Field Systems Training, Media Senior Manager, Field Systems Training, Media Development, Pfizer, Inc.Development, Pfizer, Inc.


Welcome!Welcome!

Distance Learning Distance Learning Applications & Applications &

TechnologyTechnology

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Your PanelistsYour PanelistsJeff Jeff BoariniBoarini

Program Manager, Creative Services, Program Manager, Creative Services, McDonald’s CorporationMcDonald’s Corporation

Steve Steve WinawerWinawerDirector, Media Development,Director, Media Development,Global Learning and Development, Pfizer, Inc.Global Learning and Development, Pfizer, Inc.

Ed McDowellEd McDowellPresident, Government Alliance for Training & Education President, Government Alliance for Training & Education Director of Ops, US Army’s Director of Ops, US Army’s Satellite Education NetworkSatellite Education Network

Phil Westfall, Ph.D.Phil Westfall, Ph.D.Past President, United States Distance Learning AssnPast President, United States Distance Learning AssnDirector, US Air Force’s Director, US Air Force’s Air Technology NetworkAir Technology Network


Jeff BoariniJeff BoariniProgram ManagerProgram Manager

McDonald’sMcDonald’s


NetworkNetwork

•• 40+ Sites 40+ Sites •• Management communicationsManagement communications•• Issues managementIssues management

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NetworkNetwork

•• 40+ Sites 40+ Sites •• Management communicationsManagement communications•• Issues managementIssues management• distance learning


TodayToday

•• Over 30,000 restaurants Over 30,000 restaurants worldwideworldwide

•• Over 13,000 restaurants in U.S.Over 13,000 restaurants in U.S.


TodayToday


•• Over 13,000 restaurants in U.S.Over 13,000 restaurants in U.S.•• Perception of technologyPerception of technology

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TodayToday


•• Over 13,000 restaurants in U.S.Over 13,000 restaurants in U.S.•• Perception of technologyPerception of technology•• Independent owner/operatorsIndependent owner/operators


TodayToday


•• Over 13,000 restaurants in U.S.Over 13,000 restaurants in U.S.•• Perception of technologyPerception of technology•• Independent owner/operatorsIndependent owner/operators•• Cost is Cost is thethe issueissue


Pilot 1Pilot 1

•• Sites too expensiveSites too expensive•• Distance learning clearly Distance learning clearly

performedperformed•• Not continuedNot continued

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Pilot 2Pilot 2

•• Costs close to acceptableCosts close to acceptable•• Distance education a key Distance education a key

componentcomponent•• Well received by managers, crew Well received by managers, crew

and owner/operatorsand owner/operators


Pilot 2Pilot 2

•• Single connectivity solution Single connectivity solution desireddesired

•• Must coMust co--exist with other exist with other restaurant needsrestaurant needs

•• I/P based solutionI/P based solution


“Must“Must--Haves”Haves”

•• Acceptable cost structureAcceptable cost structure•• Ease of useEase of use

–– CrewCrew–– ManagerManager

•• OnOn--demanddemand•• Effectiveness/Fit Effectiveness/Fit

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Steve WinawerSteve WinawerDirector, EngineeringDirector, Engineering

Global Learning & DevelopmentGlobal Learning & DevelopmentPfizer Inc.Pfizer Inc.


About GL&DAbout GL&D•• Training Department for US and Global Training Department for US and Global

Pharmaceutical Field Sales ForcePharmaceutical Field Sales Force•• Target audience is ~12,000 Target audience is ~12,000

Representatives and ManagersRepresentatives and Managers•• Training staff includes content Training staff includes content

managers, subject matter experts, managers, subject matter experts, producers, instructional designers, producers, instructional designers, and techniciansand technicians

•• Responsible directly to sales Responsible directly to sales organizationorganization

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About Pf1About Pf1•• Pfizer’s internal Learning & Development network Pfizer’s internal Learning & Development network

brandingbranding•• Uses blended learning including:Uses blended learning including:

–– SatelliteSatellite–– WebWeb–– Video conferencingVideo conferencing–– PrintPrint–– DVDDVD

•• Goals:Goals:–– Deliver trainingDeliver training–– Minimize out of field timeMinimize out of field time–– Improve sustainabilityImprove sustainability


ScopeScope

•• IP based transmission for live video, IP based transmission for live video, on demand video, and file contenton demand video, and file content

•• 9 US sales offices9 US sales offices•• Over 1000 US manager’s homesOver 1000 US manager’s homes•• Partnerships with hotels in key cities Partnerships with hotels in key cities

for large venue eventsfor large venue events•• Uplink by 3Uplink by 3rdrd party vendor / partnerparty vendor / partner•• Downlink installation and support by Downlink installation and support by

33rdrd party vendor / partnerparty vendor / partner•• Integration with broadband initiativesIntegration with broadband initiatives


Metrics of SuccessMetrics of Success

•• Pfizer ranked #1 training organization Pfizer ranked #1 training organization by Training Magazine for 2002, 2003by Training Magazine for 2002, 2003

•• Returned 7700 field days for Returned 7700 field days for managers, or ~25,000 additional sales managers, or ~25,000 additional sales calls on customerscalls on customers

•• Since implementing IDL, new hire test Since implementing IDL, new hire test scores have risen substantiallyscores have risen substantially

•• Pf1 is recognized by sales and Pf1 is recognized by sales and executive management as a key tool executive management as a key tool for communicating to field colleaguesfor communicating to field colleagues

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Success StoriesSuccess Stories

•• Change in Change in MarketplaceMarketplace•• Changes in sales management Changes in sales management

strategiesstrategies


Why Satellite?Why Satellite?(“Since I have broadband…”)(“Since I have broadband…”)

•• Required Quality of ServiceRequired Quality of Service––“How good does it need to be?”“How good does it need to be?”

•• Financial ConsiderationsFinancial Considerations•• AvailabilityAvailability•• ReliabilityReliability•• Quality of ServiceQuality of Service


Ed McDowellEd McDowellSEN Director of OperationsSEN Director of Operations

Dept of the ArmyDept of the Army

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DOD SATELLITE EDUCATION NETWORK (SEN)

DOD SATELLITE EDUCATION DOD SATELLITE EDUCATION NETWORK (SEN)NETWORK (SEN)

•• Operating since JAN 85Operating since JAN 85

•• OverviewOverview–– 11--way Video/2way Video/2--way Audioway Audio–– Interactive (Real Time)Interactive (Real Time)–– 60 Downlinks (CONUS)60 Downlinks (CONUS)–– 2 Broadcast Studios (GOCO)2 Broadcast Studios (GOCO)

•• Typical CourseTypical Course–– 33 Hours33 Hours–– 7 Sites7 Sites–– 154 Students154 Students


SEN Totally InteractiveTotally Interactive

SEN One Way VideoOne Way VideoTwo Two -- Way AudioWay Audio

SEN Designed For EducationDesigned For Educationand Trainingand Training


TYPES OF BROADCASTSTYPES OF BROADCASTS

Scheduled Training / Education

One time information

Interactive

Scheduled Training / Education

One time information

Interactive

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SEN

BRIDGES

ANOLOGANOLOGANOLOG

CDVCDVCDVANOLOGANOLOGANOLOG

VTCVTCVTC

CDVCDVCDV

VTCVTCVTC


ADVANTAGES OF SATELLITE TELEVISIONADVANTAGES OF SATELLITE TELEVISION

Large footprint

Cost effective for large numbers of students

Can use “best instructors” at their convenience

Can go anywhere or bring in guests at their convenience

Can easily control focus of attention

Can reach those who might otherwise be missed

Can videotape broadcast for remediation or rebroadcast

Large footprintLarge footprint

Cost effective for large numbers of studentsCost effective for large numbers of students

Can use “best instructors” at their convenienceCan use “best instructors” at their convenience

Can go anywhere or bring in guests at their convenienceCan go anywhere or bring in guests at their convenience

Can easily control focus of attentionCan easily control focus of attention

Can reach those who might otherwise be missedCan reach those who might otherwise be missed

Can videotape broadcast for remediation or rebroadcastCan videotape broadcast for remediation or rebroadcast


••Efficient Efficient —— High throughput/low costHigh throughput/low cost••Interoperable Interoperable —— Shared programming & facilitiesShared programming & facilities

GOVERNMENT EDUCATION & TRAINING NETWORKGOVERNMENT EDUCATION & TRAINING NETWORK

GETNGETNGETN

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A Vision to Collaborate . . .A Vision to Collaborate . . .Air Force & Army had a vision to ...Air Force & Army had a vision to ...•• Create a GovernmentCreate a Government-- wide collaborative wide collaborative

network network •• So we could:So we could:

––Eliminate stoveEliminate stove--pipe networkspipe networks––Share resourcesShare resources––Share programmingShare programming

The vision is realized through a cooperative The vision is realized through a cooperative effort between Air Force, Army, AT&T, GSA, & effort between Air Force, Army, AT&T, GSA, & DISA . . .DISA . . .


GSA Contract with AT&TGSA Contract with AT&T

Contract to be renegotiated before Feb 06Contract to be renegotiated before Feb 06

GETNGETN

DOEDOEALBUERQUE, NMALBUERQUE, NM FAA FAA

OKLAHOMA CITY, OKOKLAHOMA CITY, OK

ANGANGTYNDALL AFB, FLTYNDALL AFB, FL

DEOMI DEOMI PATRICK AFB, FLPATRICK AFB, FL

ANG ANG MCGHEE TYSON AFB, TNMCGHEE TYSON AFB, TN

US ARMYUS ARMYFT. LEE, VAFT. LEE, VA

USAFUSAFWRIGHTWRIGHT--PATT AFB, OHPATT AFB, OH

ANGANGANDREWS AFB MDANDREWS AFB MD

DOJDOJCOLUMBIA SCCOLUMBIA SC

USAFUSAFFAIRCHILD AFB, WAFAIRCHILD AFB, WA

US F&WLUS F&WLSHEPHERDSTOWN WVSHEPHERDSTOWN WV

12 UPLINKS 12 UPLINKS REACHINGREACHING

OVER 1,300 SITESOVER 1,300 SITES FBIFBIQUANTICO VAQUANTICO VA

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USAF — 2 uplinks (14ch), 150 downlinks (250 cr)US ARMY — 1 uplink (3ch), 70 downlinks (95 cr)

ANG — 3 uplinks (6ch) - 195 downlinks (544 cr)AFRC — Shared uplink (USAF) 46 downlinks (incl w/ USAF)DISA — 21 downlinksDEOMI — 1 (1ch) uplink, 2 downlinks DLA — Shared uplink (USAF/USA), 36 downlinksArmy NG — Shared uplink (USA & ANG), 94 dls (144 cr)USN — 6 downlinks (7 cr)

GETNGETNDepartment of DefenseDepartment of Defense

Federal Executive AgenciesFederal Executive AgenciesFAAFAA —— 1 uplink (4ch) 1 uplink (4ch) -- 60 downlinks (96 60 downlinks (96 crcr))

DOEDOE —— 1 uplink (1ch) 1 uplink (1ch) -- 29 downlinks (62 29 downlinks (62 crcr))

DOJDOJ —— 1 uplink (2ch) 1 uplink (2ch) -- 220 downlinks220 downlinks

USFWS (DOI)USFWS (DOI) —— 1 uplink (1ch) 1 uplink (1ch) -- 16 downlinks (31 16 downlinks (31 crcr))

NPS (DOI)NPS (DOI) —— shared uplink (USF&W) shared uplink (USF&W) -- 100 downlinks100 downlinks

FBI (DOJ)FBI (DOJ) —— 1 uplink (1ch) 1 uplink (1ch) -- (Using DOJ downlinks)(Using DOJ downlinks)

USCG (DHS)USCG (DHS) —— shared uplink (DEOMI), 9 downlinks (10 shared uplink (DEOMI), 9 downlinks (10 crcr))

TSA (DHS)TSA (DHS) —— shared uplink (USAF)shared uplink (USAF)-- using USAF & FAA downlinks)using USAF & FAA downlinks)

GETNGETN

Federal JudiciaryFederal JudiciaryUS Courts US Courts —— shared uplink (ANG) shared uplink (ANG) -- 301 downlinks (333 301 downlinks (333 crcr))

GETNGETNAnnual Broadcast HoursAnnual Broadcast Hours

0

2000

4000

6000

8000

10000

12000

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

IRS *VBA *SSA *HTINPSF&WLDOJDOEUSCFAADFASDEOMIDLAARNGANGUSAUSAFWestfall* No longer part of GETN

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11/17/2004 37


A few GETN Programs viewed A few GETN Programs viewed by multiple agenciesby multiple agencies

ProgramProgram AgencyAgencyAnthraxAnthrax CDCCDCFederal Employee Health BenefitsFederal Employee Health Benefits DOJDOJPreparing for SARSPreparing for SARS CDCCDCLocal Response to TerrorismLocal Response to Terrorism DOJDOJHighlightsHighlights Global Homeland Sec ConfGlobal Homeland Sec Conf DHS DHS Disease, Disaster, & DetectionDisease, Disaster, & Detection CDC/UNCCDC/UNCCountering AntiCountering Anti--Vaccine MythsVaccine Myths SUNYSUNYLocal Response to TerrorismLocal Response to Terrorism DOJDOJRetirement Planning Retirement Planning -- FERSFERS DOJDOJHealth Care for Federal EmployeesHealth Care for Federal Employees DOJDOJSelf Care Strategies Self Care Strategies CDCCDC


Phil WestfallPhil WestfallDirectorDirector

Air Technology NetworkAir Technology Network


Air Technology NetworkAir Technology Network

13 Broadcast Centers152 Earth Stations257 Classrooms

13 Broadcast Centers152 Earth Stations257 Classrooms

SSTVSSTVFAIRCHILD AFB WAFAIRCHILD AFB WA

KEESLER AFB MSKEESLER AFB MSKETVKETV

WRIGHTWRIGHT--PAT AFB OHPAT AFB OHATTVATTV

SHEPPARD AFB TXSHEPPARD AFB TXSITVSITV

DOBBINS AFB GADOBBINS AFB GADRTVDRTV

SOUTHBRIDGE MASOUTHBRIDGE MADFASDFAS

MAXWELL AFB ALMAXWELL AFB ALAUTVAUTV

ROBINS AFB GAROBINS AFB GARRTVRRTV

LACKLAND AFB TXLACKLAND AFB TXLITVLITV

FT BELVOIR VAFT BELVOIR VABOSTON MABOSTON MABATTLE CREEK MIBATTLE CREEK MINEW CUMBERLAND PANEW CUMBERLAND PA

DLADLA

NOCNOCWRIGHTWRIGHT--PAT AFB OHPAT AFB OH

Terrestrial T-1 connection Downlink

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ATP ProductsATP Products

Push-to-talk, multipoint conferencing Inexpensive Single phone lineFree, open exchangeOne of two brands used by GETN

PushPush--toto--talk, multipoint talk, multipoint conferencing conferencing Inexpensive Inexpensive Single phone lineSingle phone lineFree, open exchangeFree, open exchangeOne of two brands used by GETNOne of two brands used by GETN


Broadcast CenterBroadcast CenterTerrestrial LinkTerrestrial Link

Links broadcast centers to uplink hub cost effectively—replaces need for multiple uplinks

Allows for up to 2Mbps transmission rateUsed with AT&T DS3 & T-1 wireline service


European LocationsEuropean Locations

RAMSTEIN AB (2 Sites)RAMSTEIN AB (2 Sites)AVIANO AB (2 Sites)AVIANO AB (2 Sites)

RAF MILDENHALLRAF MILDENHALL

RAF CROUGHTONRAF CROUGHTONRAF ALCONBURYRAF ALCONBURY

SPANGDAHLEM ABSPANGDAHLEM AB

LAJES AB - VTCLAJES AB - VTC

Rebroadcast through DISA’s Global Broadcast Service, Norfolk VA

NAS SIGONELLA (Proposed-DLA)NAS SIGONELLA (Proposed-DLA)

GERMERSHEIM (DLA)GERMERSHEIM (DLA)

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Asian Locations Asian Locations

YOKOTA ABYOKOTA ABAL UDEID QTAL UDEID QT

KIRKUK AB IRKIRKUK AB IR

KUNSAN ABKUNSAN ABOSAN ABOSAN AB

KADENA ABKADENA AB

MISAWA ABMISAWA AB

ANDERSEN ABANDERSEN AB

Rebroadcast through PanAmSat in Europe

YOKOTA ABYOKOTA AB

FA YOKOSUKAFA YOKOSUKA--DLADLABALAD AB IRBALAD AB IR

GANCI AB KRGANCI AB KR

ALI AL SALEM AB KUALI AL SALEM AB KUTALLIL AB IRTALLIL AB IR

AL DHAFRA UAEAL DHAFRA UAE


Where we’re goingWhere we’re going

•• VHAVHA--DOD InitiativeDOD Initiative——sharing sharing medical PCE & trainingmedical PCE & training

•• ACC prioritizes 8 sites for ATN in ACC prioritizes 8 sites for ATN in SWASWA

•• ATN ATN Next Generation: Next Generation: Data Data broadcasting to networked broadcasting to networked environmentenvironment


Satellite Satellite ee--LearningLearning

TT--1 Access1 Access

Origination SiteOrigination Site

ATN NOCATN NOC

Live Video, Courseware

Live Video, Courseware

LMS ServerLMS Server

Base FirewallBase Firewall

DownlinkDownlink

Base FirewallBase Firewall

NIPRNET or VSAT

NIPRNET or VSAT

LMS InterfaceLMS Interface

ATNATNClassroomClassroom LANLAN

File ServerFile Server

IRDIRD

AudioAudioConferenceConference(Return by POTS or VSAT)(Return by POTS or VSAT)

Desktop Laptop CD/DVD PrintDesktop Laptop CD/DVD Print

ITV or VTCITV or VTCSTUDIOSTUDIO

Expeditionary ClassroomExpeditionary Classroom

We hold these truths to be self-evident,that all men are created equal, thatthey are endowed by their Creator

with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.

Live VideoLive Video

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Satellite Satellite eLearningeLearning AdvantageAdvantage•• Satellite broadcasting efficient for multipoint largeSatellite broadcasting efficient for multipoint large--file file

transfertransfer——highhigh--speed data delivery speed data delivery •• Bypasses heavily burdened Internet infrastructureBypasses heavily burdened Internet infrastructure•• Eliminates firewall barriersEliminates firewall barriers•• Delivers mediaDelivers media--rich ADL instruction, fullrich ADL instruction, full--screen/fullscreen/full--

motion video to classroom, desktop, or laptop (anytime motion video to classroom, desktop, or laptop (anytime anywhere)anywhere)

•• Seamlessly integrates w/LMS for SCORMSeamlessly integrates w/LMS for SCORM--based based coursewarecourseware

•• Reaches unwired deployed warriors and avoids C2 Reaches unwired deployed warriors and avoids C2 networksnetworks

•• Adheres to current best practices in industry Adheres to current best practices in industry


UPLINK (TRANSMIT)

ITV

Video Video Distro/VoDDistro/VoD

Interactive TVInteractive TV

Datacasting (ICW)Datacasting (ICW)

ATNATN----an expanding role . . .an expanding role . . .


gate.govdl.orggate.govdl.org

You need to know about . . . You need to know about . . .

Government Alliance for Government Alliance for Training & EducationTraining & Education

GATEGATE

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PURPOSEPURPOSE

•• Promote Promote intragovernmentalintragovernmentalsharing of videosharing of video--based distance based distance learning resourceslearning resources

•• Cooperate in reducing cost of Cooperate in reducing cost of satellite by using common satellite by using common platforms where possibleplatforms where possible

GATEGATE


GATEGATEWill meet at SATCON next year Will meet at SATCON next year and at and at Training/Online Learning Training/Online Learning Conf & ExpoConf & Expo——New Orleans, Feb 28New Orleans, Feb 28——Mar 2Mar 2Sponsored by USDLA: a Sponsored by USDLA: a professional organization that professional organization that promotes distance learningpromotes distance learningUSDLA Pavilion: Satellite expo USDLA Pavilion: Satellite expo areaarea——a few open slots & a few open slots & sessions leftsessions left

AGENDAAGENDA


Consider joining . . . Consider joining . . .

FEDERAL GOVERNMENT DISTANCE LEARNING ASSOCIATION

www.fgdla.org

www.usdla.org

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QuestionsQuestions

–– Media SelectionMedia Selection: As a : As a distance learning medium, distance learning medium, what instructional criteria what instructional criteria drove you to selecting drove you to selecting satellite as a medium for satellite as a medium for learning?learning?


QuestionsQuestions

–– Media SelectionMedia Selection: How does : How does satellite technology fit in a satellite technology fit in a blended learning environment? blended learning environment? How well are you competing with How well are you competing with other media?other media?


QuestionsQuestions

–– Instructional DesignInstructional Design: How : How important is interactivity in important is interactivity in your programs? What forms your programs? What forms of interactivity do you rely on?of interactivity do you rely on?

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QuestionsQuestions

–– Learning effectivenessLearning effectiveness: How : How do you assess the learning do you assess the learning effectiveness of your use of effectiveness of your use of satellite?satellite?


QuestionsQuestions–– Learning effectivenessLearning effectiveness: What : What

contributes to a successful contributes to a successful use of satellite for distance use of satellite for distance learning? learning?


QuestionsQuestions

–– Return on investmentReturn on investment: How : How have you shown the cost have you shown the cost effectiveness of using satellite effectiveness of using satellite technology to meet your technology to meet your education & training needs?education & training needs?

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QuestionsQuestions

–– Successful network mgtSuccessful network mgt: : What factors contribute to the What factors contribute to the successful implementation & successful implementation & manangementmanangement of a satellite of a satellite network?network?


QuestionsQuestions

–– ProblemsProblems: What problems : What problems have you encountered in the have you encountered in the use of satellite for distance use of satellite for distance learning? learning?


QuestionsQuestions

–– Vendor Selection:Vendor Selection: What do What do you consider when selecting you consider when selecting a service provider?a service provider?

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QuestionsQuestions

The FutureThe Future: What is the future of : What is the future of distance learning by satellite, distance learning by satellite, both for synchronous both for synchronous applications applications


WrapWrap--UpUp

•• Thank you!Thank you!––Please complete evaluation formsPlease complete evaluation forms––Break for 30 min, get refreshments, Break for 30 min, get refreshments,

and take time to visit the exhibitors and take time to visit the exhibitors ––Next session is at 4 p.m.Next session is at 4 p.m.

Documents

Distance Learning Applications & Technology · 1 Distance Learning Applications & Technology Moderator: Philip J.L. Westfall, Ph.D., Director, Air Technology Network, Air Force Institute