Discover The Facts

About Success! Avoid The Common

Mistakes Nursing

Businesses Make!

By: Lily Carrier By:

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Nursing Professionals Speak Out

“Lily understands that success is not just a matter of making large amounts of money. Success springs from self-respect and the ability to do the ‘right thing’ on each one of our own terms. I love Lily’s passion! She definitely inspires not only nurses, but also many other health care professionals like me!”

“Lily’s wonderful, practical examples and ‘How-To’ tools show the road. She guides many of us on the journey to achieve the respect, autonomy, freedom and prosperity of

our hearts’ desire. I am so inspired by Lily’s passion! Her diligently practical intelligence and inspiring heart-warming personal experiences, like fuel for your fire, and let your light shine!”

“The personal anecdotes Lily relates are very interesting and encouraging, and her tips are simple and practical! She doesn’t just tell us to fearlessly pursue our dreams—she shows us how to do it. Her coaching is full of real life experience, conversation openers, ancient success wisdom, creative ideas and encouraging stories, and I just love the Monkey King story!”

"This program provides top-notch marketing ideas and techniques to guide me to achieve a successful business."

"Knowing how to plan for my case management business strategies is the biggest actionable idea I received from Lily’s program."

"What I love most is that the presenter was engaging, and she truly enjoys what she does, very powerful nursing business system and ideas."

"Lily presents these powerful strategies in such a simple way, and I realized that I truly have the capacity to build my dream business to the next level."

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Table of Contents

Intro - What Is The Definition Of Success For A Nursing Business?

Chapter 1 - The Curse Most Compassionate, Skilled, And Quality Nursing

Companies Suffer From

Chapter 2 - What All Successful Nursing Businesses Have In Common

Chapter 3 - Four Mistakes Nursing Companies Make When Trying To Grow

Chapter 4 - A Special Invitation To Become The Leading Nursing Business In

Your City

About Lily Carrier

Chapter 5 – FAQs

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INTRODUCTION

What Is The Definition Of Success For A Nursing Business?

Thank you for requesting your copy of this important book. It frustrates and saddens me

to see so many nursing businesses suffer and not live up to their potential.

Especially given the fact that the need for compassionate and quality nursing services

grows each year, mostly led by an aging population. There’s plenty of growing demand

and need for each nursing service to prosper and provide a wonderful lifestyle for its

owners.

This should be a terrific business. Make great money and live a fantastic life by helping

people in need.

Unfortunately, that’s not the case. Even with rapidly growing needs in the market many

nursing businesses struggle. Some close their doors and go out of business.

Because I believe every nursing owner should live a comfortable and successful life by

providing a much-needed service to their clients, I’ve dedicated my career to helping

nursing company owners prosper the right way.

Therefore, this book focuses on how to do it. How to increase your profits, improve the

dependable success of any sized nursing business, and it just may be the most

important thing you’ve read all year!

But, as many nursing professionals might find surprising, I won’t be talking about:

• Nursing skills,

• Technical,

• Health care delivery, or

• Other topics usually discussed in ongoing training and updates for our

profession.

My name is Lily Carrier. I am the founder of Nursing Career Consultants, a nursing

business success consulting and training firm. I am also an Executive MBA Candidate of Michigan Ross Business School.

• I started as a med-surg nurse, built a thriving perioperative care business in

Guilin, China;

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• Hosted a TV program to invite international entrepreneurs to help local

businesses grow, which was broadcasted across China;

• I served on the faculty in Guangxi Normal University, embraced my

visiting scholar opportunity and challenge to stay in the United States;

• I earned my nursing degree from Michigan State University, practiced

critical nursing in different settings on top healthcare organizations;

• And built a prosperous business law and life care plan elder law firm with my husband;

For many years, I have been directly involved in assisting nursing businesses achieve

increased and, even more important, sustainable success.

In this book, I will be discussing the top success component that is part of the formula of

accomplishing the goals you have for your nursing business, for you and your family.

My Definition Of “Success” By The Way, Is A Business That Has:

“A steady flow of qualified, motivated and interested prospects who want to utilize your

nursing care services…Then converting the right percentage of these high-quality

prospects into long term clients providing your company with a dependable and

consistent cash flow.”

So, here are the most important ingredients in the formula for success I’ll be speaking

about in this book:

• Reliable marketing and sales conversion processes,

• Increased ROI,

• Landing more joint venture opportunities and

• Other ways to increase profits.

Let’s get started!

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CHAPTER 1

The Curse Most Compassionate, Skilled, And High-Quality Nursing Companies Suffer From

So, you may wonder why I am not talking about technical expertise and health care

delivery as ways to turbo-charge your bottom line.

Well, that’s for good reasons:

•

There is so much great, state-of-the-art training and information on these topics,

available from many trustworthy sources…I didn’t want to cover topics you can

readily find the facts you need to stay updated in so many excellent places.

•

But, what I am going to review with you, are promotional and conversion

techniques that from my experience, many nursing companies don’t know about,

or don’t take advantage of.

•

Because from my viewpoint, the most noticeable and glaring difference between

the biggest, most successful companies…and the smaller, less successful

businesses is that the sustainable operations are much better at marketing,

promoting, attracting joint venture partners and consistently attracting qualified

end user clients!

•

I truly believe it’s the reality (and a curse that afflicts many nursing businesses)

that cannot be denied:

EVEN THE MOST COMPETENT, HIGHEST QUALITY NURSING CARE

PROFESSIONAL WILL NOT LIKELY REACH THEIR FULL POTENTIAL…

Being competent or even excellent at the mechanics and systems of delivering care…in

and of itself…does not usually correlate with reaching the success goals you desire…

WITHOUT BEING EXPERTS AT MARKETING AND PROMOTING YOUR COMPANY

EFFICIENTLY, EFFECTIVELY, AND PROFITABLY!

Am I saying you should not deliver services of the highest quality, at the most

compassionate level? No. Not at all. Everyone has a profound responsibility to deliver

the highest level of proper care in the proper manner.

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Please understand that I have seen that almost all nursing companies are totally

dedicated to thorough training, quality care, and a consistent, excellent client

experience.

But what’s interesting, regularly missed…is my strong belief based on empirical

evidence that if delivering the highest quality services would in and of itself propel your

company to the heights in your dreams…every company would be at the top of the

mountain.

A myth I was taught in corporate environments is the old saw:

“The world will beat a path to your door if you build a better mousetrap.” …is

unfortunately not how reality works in most cases. Especially in the nursing

market.

If high competence, quality, or even compassion isn’t enough to guarantee the success

of your nursing business, then what is it?

Continue reading to the next chapter to find out or click here to join our upcoming

webinar where details are shared

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Chapter 2

What All Successful Nursing Businesses Have in Common

What is the more correct statement?

“The best marketers, the most effective promotional communicators, the

organizations that attract consistent interest from the right prospects and

partners…are the ones that usually have the easiest times meeting their goals

with minimum stress.”

When you are really strong at professional, ethical and compliant marketing and

promoting…you will likely have a very strong and stable business. I have found a high

level of correlation between these factors.

Why is this the case? Well, the most successful client and partner attraction companies

usually are the most successful at attracting revenue and net income.

But it’s not just income I’m referring to. I’m talking about income you can COUNT ON,

income that is generated dependably, predictably…and steadily.

So instead of not really being certain what your cash flow is going to be, or what growth

to expect, many nursing businesses start from scratch most days – desperately needing

to find new sources of revenue, new clients, new partners…expending lots of needless

time, energy and anxiety.

So yes, I see many nursing companies experience too much stress and frustration

caused by being so good at what they do…yet not making the kind of steady,

predictable income they deserve.

It’s YOUR choice how your company expands, grows and becomes a solid business

you can count on!

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You can choose to keep doing what you’re doing now or change what you’re doing.

The key is to get a steady, dependable, ongoing, never-ending flow of these high

probability prospects to come to you on their own, to initiate the process, and YOU

cherry pick the best clients and joint venture partners to work with.

An important aspect to my discoveries in this area of company promotion and client

attraction is that you want to implement ways to keep the inbound flow of high quality

prospect traffic coming in in a SYSTEMATIC manner, so you can reduce or minimize

the cash flow highs and lows.

For example, you can receive referrals from being an excellent provider…but again, do

we want occasional and haphazard receipt of referrals…or do we want a more steady

and reliable flow of referrals?

•

If the steady, predictable flow idea sounds more appealing, it’s because it is more

fun to have referrals contact you in a SYSTEMATIC approach.

•

Which means that implementing proactive referral SYSTEMS that operate on a

consistent basis, increasing the chances of referrals many times over hoping and

wishing they will come in.

•

So, my job is to assist my clients by working to minimize the uneven,

unpredictable nature of occasionally getting referrals.

I fully understand the stress; how much worry can come from having to go through the

irregular roller coaster cash flow ride.

Combining marketing, promotional and referral SYSTEMS through a planned approach

is a proven answer to the erratic cash flow worries and the solution to the dependable

growth you’d like to achieve.

So, continue reading the next chapter and let’s go into some detail of how this type of

integrated, comprehensive client attraction methodology works.

Or if you’re ready for the next step and to start implementing these ideas into your

business click here to join our upcoming webinar where we share the nuts and bolts of

our systems.

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Chapter 3

Four Marketing Mistakes Nursing Companies Make When Trying To Grow

Let’s discuss some common mistakes nursing companies make when trying to install

the right growth methods, how to avoid them…and what to consider doing instead as

the way to introduce these concepts to you.

Marketing Mistake #1 Sounding Like Everyone Else.

•

“Highest Levels Of Trust, Integrity And Skill”

• “In Business Since 1996”

• “Certified”

• “Qualified For Medicare And Medicaid”

• “We Truly Care About Your Family’s Care”

• “Gentle, Loving Care From Top Nursing Professionals”

Any of this sound familiar? Any of this sound like your slogans or marketing messages?

I’ll bet it does, because these types of attempts at communication, or very similar

sounding tag lines are used by virtually everyone in this profession.

In fact, if I gave you brochures, or showed you Home pages from websites of virtually

any nursing company…and replaced one name/logo with another…no one would notice

except possibly the owners of the companies. (Possibly not even them.)

So, what happens to prospective clients, prospective referral sources such as a clinics

or rehab centers, financial and legal professionals, families of clients, etc., anyone who

could be seeking out your nursing services…when they do some research and see that

virtually every company looks, sounds and feels the same?

How do they make a decision who to follow up with or contact? How can they tell who

really may be the “best” to consult with when everyone appears basically identical from

THEIR perception?

Answer: They can’t.

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So, they use whatever methods they have available to them to make a decision on who

to contact or contract with…which are often the wrong methods: (e.g. the smoothest

talker, unrealistic promises, and so on.)

Here’s some quick doses of reality:

•

Anything you offer offline or online that “brags” about your licenses or

designations, your company, how many patients you serve, how long you’ve

been in business, how many offices or nurses you have, and so on…mostly falls

on very dis-interested ears.

• Here’s a wake-up call: No one outside the profession cares about the

technical/specifications/details YOU think are important to laypeople or even

other health care professionals. What’s important to YOU, is usually not what’s

important to people who can hire or refer clients to your company.

•

And as hard as this may be to accept by some people, their perception and yours

could be somewhat very different. Most our nursing care professionals assume

that people think like them.

One of the toughest skills to attain…is the ability to step outside your perception dome

and think like other people do!

What all this discussion about your messaging really leads to is: Do you have a really

great answer to this question?

“Why should I do business with YOU, above and beyond all the other choices I

have, including your competitors…or doing nothing at all?”

So, do you have a great (or even any) answer to this question?

Please think about this. What is your response to this hidden objection prospects,

potential partners and anyone else you may wish to do business with all think and

wonder about…but may not vocalize?

What I’m talking about is a concept called a, “Unique Selling Proposition” (USP).

If your answer is any of the examples I just mentioned, you should consider pondering

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this issue as it may be one of the most important decisions you make for your business.

If you have an attention-grabbing answer to this question…you can outpace the

competition in ways you can’t do in other ways.

The key concept is “UNIQUE”. Whatever your answer is, is it truly UNIQUE…or does it

make your company sound like everyone else?

Do the answers about how long you’ve been in business, how many clients you have,

how much you care…etc…come across as truly unique?

Are they unique when almost all nursing companies say almost the same things when

presenting their messaging? One or more truly interesting and appealing USP’s should

be a core concept in your marketing planning.

Click here to join our upcoming webinar that shows you how to avoid these common

marketing problems, so you can grow your nursing business and live a successful

business and family life…

Marketing Mistake #2 The ONLY Radio Station That Matters: WIIFM. (What’s In It

For Me?)

Here’s another hard dose of promotional reality I have come to accept even though I

don’t necessarily like it very much:

The vast majority of people care mostly or only about: THEMSELVES.

Seriously. We know that all humans are SUPPOSED to care about others more than

themselves…but that is a falsehood no one wants to admit in public.

Yes, of course some people, especially folks in our profession…DO care more about

clients and patients than themselves. Altruism is a real. Compassion and empathy are

real.

With that said not all people possess these kindness-oriented characteristics of being a

human as we would wish. I have found that as I, and my clients become better and

better at thinking how others think…our results and rewards keep getting better and

better!

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The radio station most people listen to is: WIIFM. (What’s In It For Me?)

I know this is not what we’d like to talk about, but reality is reality. This station is the one

that most people are tuned into most of the time. And yes, it is true for the CEO of a

large health care company…as well as for the janitor.

Business to business, business to consumer…any marketer to any potential client will

be well served to understand this immutable law of human nature…no matter how much

we may not like it.

Human nature is human nature and can’t be altered or modified because we’d like the

world to be different, more outward thinking than inward thinking. People’s nature is

hardwired from our ancestors…and hasn’t, nor won’t change.

Studies have shown that approximately 90% of people make decisions with their

emotions…and rationalize the emotional choices with logic…AFTER they make the

decision!

And these laws of human behavior do not just apply to end consumers. No.

Business people at any level, initially make their decisions out of emotions…then are

followed by the logic most people think business people use to base their entire

decisions on.

This discovery also surprised me. The more I studied this amazing phenomenon and

changed the way I made my own choices, as well as assisting in the choices of nursing

company clients…I finally came to accept this counter-intuitive information as reality.

Please think about this: If you can agree that the ability to see the world through other

people’s eyes is very important to success…you may also understand that promotions

and marketing that brags, boasts about how great your company is…usually end up

doomed to fail.

If you mostly talk about THEM, the real prospects who are ALREADY qualified,

interested and motivated before you meet them, you can attain far more business get

more clients and business than you’ve ever seen before.

It’s not about YOU. It’s only about THEM!

Click here to join our upcoming webinar that shows you how to grow your nursing

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business and live a successful business and family life…

Marketing Mistake #3 Misunderstanding The Need To Mix Proactive (Direct),

Trackable Marketing To Grow Your Business Now…Improving Your Brand/Image

Recognition At The Same Time:

Of course, your brand, your image, your prestige are all very important to your long-term

success. Please understand I am in no way suggesting you do or say anything that

would ever infringe on the stature your company has, or will build, through possessing a

stellar reputation.

Again, there are so many ad agencies, books and business school courses on brand

building, name recognition…that I won’t spend time today talking about these

issues…other than to say to achieve results from these image efforts:

•

Take long periods of time

• Cost a lot of money

• Can’t be measured with much, if any accuracy.

What I do want to discuss is how incorporating more proactive marketing activities that

are as close to 100% trackable as possible into your client acquisition mix.

The most successful nursing companies implement long term reputation/image/brand

building…along with direct promotions that can be tested and tracked!

When I ask my clients and other owners of nursing businesses how much they spend

on total advertising, and how much of that budget is devoted to trackable direct results

marketing compared to low or non-trackable brand building…I often get similar type of

answers:

•

•

•

•

•

We don’t know.

We’re not exactly sure.

We’re sure we’re wasting half our ad budget…we just don’t know which half.

We can track some of our promotions, but not all…and we’re not 100% certain

We don’t use any trackable promotions; we focus on brand building.

Again, I am not saying anything negative about pure brand/image building…but I would

like to stress the most important reason for adding or increasing the measurable forms

of marketing:

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Knowing for SURE what marketing to expand…and maybe more important…knowing

for SURE what marketing to end immediately!

When you design your marketing plans to include as much trackable promotions as

possible…you can implement scientifically oriented TESTING.

TESTING is one of the greatest profit-making opportunities nursing companies can

implement into your promotional activities to maximize positive results…and minimize

poor results.

Many of my clients and associations in our profession have told me that they do not

know how much, if any of their promotional budget allows for making “yay or nay”

decisions on empirical evidence instead of guesses…either educated or not.

Good news! You can design and create testing parameters to do live testing in the real

world!

My experience is that very few nursing companies do enough scientific testing of

marketing and business attraction undertakings …and/or not track ROI properly. Which

can lead to frustration, confusion and wasted money/time/effort.

In my opinion, every promotion should carry its weight as far proving a positive ROI. If

promotions are losing money or not accomplishing your goals, they shouldn’t be allowed

to keep running. Accountability applies to all aspects of your company…especially for

promotional activities.

Reserve your spot at our upcoming webinar and discover how to avoid these common

marketing problems and grow your nursing business so you can enjoy a successful

business and family life…

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Discover more proven methods to grow your nursing business at our upcoming webinar.

Register and lock in your spot here.

Marketing Mistake #4 Not Knowing All Your Options – Too Much Inside The Box

Thinking:

Another thing I’ve discovered is that many of my clients make great decisions from their

base of knowledge…but don’t always know all the options and choices they have to pick

from.

A big advantage I have is that I am always working with nursing businesses of all

stripes…and see everything that everyone is doing.

I have seen virtually all the typical actions business owners in our profession attempt to

grow/build their companies. I would say most of them, do most of the same things…that

do not normally allow them to realize their objectives.

It’s quite common for one nursing company to see what other companies do and copy

or emulate these tactics for themselves…usually not knowing if they actually work or

not.

This “copy-cat” phenomenon could be trouble for many companies. People see what

competitors or related companies do and do similar things without the benefit of

knowledge of any empirical evidence of successful ROI.

I prefer to look for and find successful out-of-the-box techniques both from within our

profession, and from outside our profession as well!

If you only look at your competitors inside our profession, you may end up making the

same marketing mistakes they make!

OK, look at the next chapter and discover how to avoid these common mistakes and

turn your business into the leading nursing service in your city…

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•

• •

•

•

CHAPTER 4

A Special Invitation To A Free Webinar To Become The Leading Nursing Business In Your City

MOST NURSING BUSINESSES DO NOT MAKE ENOUGH PROFITS! YOU ARE LIKELY WORKING TOO HARD…FOR TOO LITTLE REWARD.

THE SKILLS YOU NEED TO TRULY PROSPER AND ACHIEVE YOUR DREAMS MAY NOT BE WHAT YOU’VE BEEN LED TO BELIEVE!

On This Eye-Opening Webinar You’ll Discover Interesting, Surprising Facts Of Sustained Growth You Won’t Learn Anywhere Else

Such As:

The Most Common Mistakes Nursing Companies Make…And How To Avoid Them!

• The little-known ways to communicate to drive more business to your company! 99% of us do not use this powerfully effective form of messaging!

• How to boost ROI on your promotions making simple changes no one’s told you about before!

Discover The Secrets Of How To Quickly Increase RevenueAnd Profits!

(Hint- It’s NOT Learning More AboutTechnical, Skills Or Delivery Of Care Issues)

Reserve my spot. Go here to register today

Here’s More About What You’ll Learn On This Webinar:

Why “Traditional Wisdom” Is Wrong, Here’s What To Do Instead! Exploding/Debunking So-Called Myths Of Nursing Services Success!

The TRUTH about how to land joint venture partners and how to leap ahead of the competition!

• How You Can Rapidly Increase Your Client And Referral Flow!

How To Make Fast Improvements In Your Marketing Without Compliance, Ethical Or Legal Issues!

• Become The “Go-To” Nursing Business In Your Market!

• •

Profit Boosting Methods You Didn’t Learn At School!

And Many More Profit Tips That Are Likely To Surprise You!

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If you are seeking quick, simple and non-traditional ways to take your success to the next level, attending this webinar may be the most valuable action you’ll take all year!

The information is FREE, so what have you got to lose by attending? The worst-case scenario is you’ll know more than you do today…having immediately useful and actionable information!

Don’t hate yourself for missing out on this shocking information that can show you how to finally end your frustrations, disappointment and worry once-and-for-all!

Reserve my spot and register here today

See you at the webinar!

Sincerely,

Lily Carrier RN, MAFounder and CEO – Nursing Career Consultants

PS – You will NOT learn virtually anything I will teach you on our webinar anywhere else! You will not discover this information at conferences, continuing education programs, articles in journals, blog posts, etc. You can only learn these shocking secrets by attending this amazing webinar!

PPS - Is This Webinar Right For You?

Here’s a few questions to consider. If you answer “Yes” to one or more of the questions,

our Free Webinar may just be exactly what you’ve been seeking…

•

•

•

Are you frustrated with the income/earnings your business generates?

Are you worried about the up and down, yo-yo like flow of cash and profits?

Could you use a steady, dependable and predictable stream of business and

earnings?

• Do you wish you could find ways to make more profits with less effort and wasted

money?

• Would you like to discover additional streams of revenue to support the safety,

sustainability and profitability of your organization?

• Are you UNCERTAIN you know ALL of the options you have available to you to

grow your business?

• Would you prefer to make the most educated decisions possible based on the

knowledge of the real choices you have?

• Would you benefit from knowing what the most successful and long-lived nursing

businesses do and don’t do?

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• •

•

About Lily Carrier

Founder, Lily Huang Carrier, is a dynamic and successful Nurse Entrepreneur and Business Mentor:

•

•

•

Started as a med-surg nurse;

Built a thriving perioperative care business;

Hosted a television program to invite international entrepreneurs to help local businesses grow, which was broadcasted across China.

Lily has been drawn to teaching, coaching all her life:

Earned her Master of Arts in Education from Guangxi Normal University, where Lily also served on the faculty;

• Leaving behind her career, country, family, friends, and everything she knew that defined who she was — Lily embraced her visiting scholar opportunity and challenge to stay in the United States.

Arriving in the United States with just two suitcases:

Earned her nursing degree from Michigan State University;

Worked as a critical care nurse of top health care organizations in different settings;

• Built a prosperous life plan elder law and business law practice with her husband;

• Founded her nursing business coaching and training company, Nursing Career Consultants. Lily is the foremost consultant and expert in assisting nursing companies growing their business in simple, effective and very powerful ways you won’t discover from other sources! She is also an Executive MBA Candidate of Michigan Ross Business School.

Her entire life has been inspired by her ancestors – her grandparents were successful business owners… their struggles and wisdom, their entrepreneurial spirit, ancient stories and powerful life example inspired her to build her own future…full of respect, freedom, and prosperity.

Lily would like to share with you all that she has acquired along the way–from the practical to the philosophical.

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possibilities you could consider to growing your business easier and faster. Register for our next webinar today!

from her to use in your nursing business, join the next free webinar. Register here

CHAPTER 5

FAQs Common Questions and Answers About Nursing Career Consultants

Q: What Is Nursing Career Consultants (NCC), LLC? A: NCC is a very unusual consulting firm that specializes in guiding nursing business owners to higher levels of:

•

•

•

•

•

• •

Revenue

Profit

Consistency

Rewards

Satisfaction

Tranquility Success

But…

NCC helps our members in ways you likely have not heard of, nor implemented in your business.

If you want to discover eye-opening, little known methods of success and relief of your frustrations… register for the next upcoming webinar and check out how to grow your business now!

You run your business and have your hands full with making things work to have an ongoing concern. You do not have the time or resources to dig through all the

Q: Why Should I Listen To Lily Carrier? A: Lily’s background and expertise in growing nursing businesses is truly amazing! Read more about her on the “About Lily Carrier” page above and to gain more insight

Q: Can I End My Frustration Now? A: Yes, you can end your frustration sooner than you think when you have the right information! Here’s why.

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So, during our webinar we show you the proven answers to erratic cash flow worries

•

To get all the details join us at our next free webinar where we reveal all the information

today

The best marketers, the most effective promotional communicators, the organizations that attract consistent interest from the right prospects and partners…are the ones that usually have the easiest times meeting their goals with minimum stress.

Save your spot here

Q: What’s So Unique About NCC? A: An important aspect to my discoveries in this area of company promotion and client attraction is that you want to implement ways to keep the inbound flow of high quality prospect traffic coming into your business in a SYSTEMATIC manner, so you can reduce or minimize the cash flow highs and lows.

For example, you can receive referrals from being an excellent provider…but again, do we want occasional and haphazard receipt of referrals…or do we want a more steady and reliable flow of referrals?

If the steady, predictable flow idea sounds more appealing, it’s because it is more fun to have referrals contact you in a SYSTEMATIC approach.

• Which means that implementing proactive referral SYSTEMS that operate on a consistent basis, increasing the chances of referrals many times over hoping and wishing they will come in.

• So, our job is to assist our clients by working to minimize the uneven, unpredictable nature of occasionally getting referrals.

We fully understand the stress; how much worry can come from having to go through the irregular roller coaster cash flow ride.

and dependable growth you’d like to achieve! Reserve your spot on the next Webinar

Q: Can You Help Solve Cash Flow Problems? A: When you are really strong at professional, ethical and compliant marketing and promoting…you will likely have a very strong and stable business. I have found a high level of correlation between these factors.

Why is this the case? Well, the most successful client and partner attraction companies usually are the most successful at attracting revenue and net income.

But it’s not just income I’m referring to. I’m talking about income you can COUNT ON, income that is generated dependably, predictably…and steadily.

21 | P a g e

register here.

So instead of not really being certain what your cash flow is going to be, or what growth to expect, many nursing companies start from scratch most days – desperately needing to find new sources of revenue, new clients, new partners…expending lots of needless time, energy and anxiety.

Details revealed on our webinar, secure your seat here

Q: Can’t I Learn What NCC Offers Lots Of Places? A: NCC offers lots of information and shortcuts you simply cannot get from any other source in our profession. And details are shared on our next complimentary webinar,

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What Our Clients Have To Say

“Lily combines modern nursing knowledge with ancient Chinese success secret to create unique valuable insights and results! The content, stories, questions and recapping are very insightful, friendly, accessible and compelling. It builds new bridges to power partnership opportunities for our financial business entrepreneurs everywhere indeed.”

“Lily’s compelling coaching and mentoring are so practical in helping us to ‘jump out of the well’, and it will forever change how you view nurses and nursing.”

“Compelling! Lily opens new doors to us with exciting stories, business skills, intelligence and actionable steps. She captivates, informs and inspires each of us to achieve our highest and best. It’s a treasure for any nurse or nurse-to-be trying to make sense of the ways to personal and professional success.”

“Simply insightful, unique, winsome and inspiring! Lily doesn’t just tell us how, why and what to do—she does it, and shows us to do the same to succeed. She serves as a powerful example of the truth that she shares. I loved all of Lily’s personal stories and ancient success wisdom, I particularly love the Monkey King story!”

“Lily’s years of bedside nursing at some of the world's top hospitals combined with her business successes in China and America, give her approach the unique ability to drive nurse entrepreneurs’ success. Her insights have opened up my vision to achieve the life I’ve always dreamed of.”

Save your spot on the next complimentary, nursing business success webinar

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