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Discover the Difference
ABOUT US
LA VIE MILESTONE
2 0 0 0
2 0 0 6
2 0 1 0
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2 0 1 8Birth of an unique
hotel management style
in Australia
Establishment of full-range hospitality
services
Strategic relocation of
headquarter to Singapore –
aiming to better serve Asia Pacific
Expansion to Middle East and
Europe with regional office in
Dubai
Re-branding from MG Hospitality to
La Vie with distinguish
identities and vision
LA VIE CULTURE
CORE VALUE MISSION VISIONWith our passion and
commitment, we inspire our customers
We aim to have better process, procedures,
people and profit through continuous improvements
and developments
To be the leading provider of hospitality
management and services
ACHIEVEMENTS
Operation in 6 countries5,770 rooms in operation2,329 rooms in pipelinexxx employees globally
GLOBAL PORTFOLIO
A Growing Portfolio
PacificOperating: 1,928 roomsOpening: XXXX rooms
Greater ChinaOperating: 3,007 roomsOpening: XXXX rooms
Rest of AsiaOperating: 807 roomsOpening: 2,076 rooms
Middle East & EuropeOperating: 28 roomsOpening: 253 rooms
La Vie Hotels and Resorts
SERVICES
HOTEL MANAGEMENT OPTIONS
Franchise Management La Vie Brand Management
La Vie + Brand + Owner
Leverage on distribution and network
Enjoy operation flexibility
Benefit from established reputation
La Vie + Owner
Retain your property’s unique identity
Release yourself from operation hassle
Take advantage of hotel experts
LA VIE IS YOUR BEST CHOICE
With nearly two decades of hospitality
experience, we are confident to make every property a
success.
EXPERTISE PARTNERSHIP
With strategic partnership with global/regional
brands and hotel service providers, we
have all necessary resources to
guarantee smooth hotel operation.
OWNER FIRST
We always have your best interest in mind as our fee structure
is tied to your income generated
from hotel operation.
Confirming commercial terms and MOU
DEVELOPMENT PROCESSDiscussion of positioning and
potential brands
HOTEL OPENING
Negotiation of Hotel Management Agreement
Signing of Technical Services Agreement
La Vie’s technical team begins to provide consultancy services
La Vie’s operation team begins pre-opening activities
La Vie Hotels and Resorts
FRANCHISE
HISTORY
Originated in the U.S., franchise management has been around for more than half a century. As its focus and emphasis lay on owner’s profitability and ROI, franchise management has become priority choice for many hotel owners.
Among various international hotel brands, properties managed by third-party operators are also accounted for more than half of their portfolio:
50% +Of the properties
95% +Of the properties
87% +Of the properties
60% +Of the properties
ROLES IN FRANCHISE
Ensure minimum brand standard
Provide brand guidance
OWNER
OPERATOR BRAND
DVANTAGE OF FRANCHISE
minimize owners’ time and effort
investment in daily operation.
maximum decision-making rights in
development and operation for owners.
Minimum hotel knowledge requirement for owners
Optimize investment return
Leverage on international brands’
reputation and network
Operator mediate communication between
owners and brands
FEE COMPARISON
Fee Collected By Compared to brand direct management
Brand License Fee Hotel Brand Same fee standard
Based Management Fee La Vie More competitive fee structure
Incentive Fee La Vie More competitive fee structure
Sales & Marketing Contribution Hotel Brand Same fee standard
Reservation Fee Hotel Brand Same fee standard
Loyalty Members Fee Hotel Brand Same fee standard
Technical and Pre-Opening Fee Hotel Brand Same fee standard
Compared to brand direct management, La Vie’s franchise management model employs incentive-focus fee structure. We believe in putting our interest with the owners’ by minimizing base management fee and emphasizing on incentive fee.
Our unique fee structure ensures our operating method concentrates in improving hotels’ profitability , aligning our goal with the owners’.
La Vie Hotels and Resorts
LA VIE BRANDS
LA VIE BRANDS
• Creative, artistic, functional• Colored by its geographic region• An oasis of rejuvenation and tranquility
• Standardized, efficient, cosmopolitan• Designed to pamper modern travelers• A home away from home
• Individual, idiosyncratic, distinguishing • Each property has its story • A place where differentiation is celebrated
Managed by
BRANDS TARGETS
Emerging markets where customers are not brand-sensitive
Secondary locations where competition is
less intense
Smaller properties where getting
established brands is not cost effective
La Vie’s brands are prefect choices for owners of boutiqueproperties who are looking for personalized brands with localdistribution network, value-added systems and professionalmanagement team.
BRAND SERVICES
BRANDING
E-COMMERCE
SALES & MARKETING
REVENUE MANAGEMENT DISTRIBUTION
TECHNICAL ASSISTANCE
QUALITY ASSURANCE
FINANCE
OPERATION
La Vie Hotels and Resorts
PORTFOLIO
La Vie Hotels and Resorts
WANDIN ESTATE BY LA VIEHUNTER VALLEY, AUSTRALIA
La Vie Hotels and Resorts
TOLARNO HOTELMELBOURNE, AUSTRALIA
La Vie Hotels and Resorts
IBIS SYDNEY AIRPORTSYDNEY, AUSTRALIA
La Vie Hotels and Resorts
IBIS MELBOURNE MELBOURNE, AUSTRALIA
La Vie Hotels and Resorts
THE COSMOPOLITANROCKHAMPTON, AUSTRALIA
La Vie Hotels and Resorts
RAMADA PLAZA PHUKET CHAO FAPHUKET, THAILAND
La Vie Hotels and Resorts
DAYS INN PHUKET PATONG PHUKET, THAILAND
La Vie Hotels and Resorts
RAMADA VALLEY THIMPHU BHUTAN
La Vie Hotels and Resorts
NEW CENTURY HOTELNANJING, CHINA
La Vie Hotels and Resorts
NEW CENTURY SANLI HOTELHANGHZOU, CHINA
La Vie Hotels and Resorts
NEW CENTURY LONGTING HOTELHANGHZOU, CHINA
La Vie Hotels and Resorts
NEW CENTURY RESORTWENZHOU, CHINA
La Vie Hotels and Resorts
NEW CENTURY HAINING HOTELHAINING, CHINA
La Vie Hotels and Resorts
NEW CENTURY HOTELHAINING, CHINA
La Vie Hotels and Resorts
NEW CENTURY RESORTHANGZHOU, CHINA
La Vie Hotels and Resorts
READWOOD MAISON THOUSAND ISLANDS, CHINA
La Vie Hotels and Resorts
TOLARNO KUNAAVASHI RESORTMALDIVES
Opening: Q2 2020
La Vie Hotels and Resorts
WYNDHAM SEAGATE SIHANOUKVILLE , CAMBODIA
Opening: Q2 2021
La Vie Hotels and Resorts
RAMADA GRAND HIMALAIPHUKET,THAILAND
Opening: Q3 2021
La Vie Hotels and Resorts
OTHER PIPELINE HOTELSProperty Location Number of Keys Anticipated Opening Date
Quality Resort Phuket Kata Phuket, Thailand 114 Q1 2021
Ramada Bangkok Chaeng Wattana
Bangkok, Thailand 156 Q1 2021
Ramada Pattaya Emerald Bay Pattaya, Thailand 326 Q2 2021
Ramada Encore Yangon Yangon, Myanmar 70 Q4 2020
Ramada Chiang Mai Suthewalai
Chiang Mai, Thailand 79 Q4 2020
Sapphire Hotel Kelaw Kelaw, Thailand 78 Q3 2020
Wyndham Garden Phuket by the Bay
Phuket, Thailand 740 Q4 2024
Wyndham Garden Yangon Yangon, Myanmar 108 Q4 2020
Wyndham Seagate Sihanoukville
Sihanoukville 310 Q2 2021
Courtyard by Marriott Guangzhou Pazhou
Guangzhou, China 180 Q3 2022
La Vie Garden Dubai Dubai, AUE 253 TBD
SINGAPORE | SYDNEY | SHANGHAI | DUBAI | GUANGZHOU
