BRAND OVERVIEW

ABOUT DISCOVER DYSLEXIA CLUB

The Discover Dyslexia Club (DDC) campaigns for a dyslexia friendly society.

Mission

The Discover Dyslexia Club aims to draw attention to the high creative potential of the many • visually-dominant dyslexic minds.

Toencouragedyslexicpupilstoexploretheirexceptionalabilityinthefieldofvisualarts.•Discover Dyslexia Club• also provide an advisory service for all those concerned with the

dyslexiarelatedquestions,mostparticularlyinthefieldofeducation.The club also offers practical help to students and adults in their training and careers.•The club also organises workshops in association with corporate brands for dyslexic children.•

ABOUT DISCOVER DYSLEXIA CAMPAIGN

Mission

The main aim of DisCoVER DYsLEXiA CAMPAiGn is to educate teachers and parents •about the seriousness of being DYsLEXiC & spread awarness about Dyslexia. To make them realise & experience the aspects that affects someone with DYsLEXiA.•People learn from their experiences, therefore with the help of this campaign, teachers & •parents will understand the problems the child is going through & without ignoring the fact, help the child in every best possible way.

STYLE GUIDE

LOGO TYPE

This is a typographic logo which highlights one of many problems Dyslexics face while •readingwhereDyslexicsfindtextoverlappedandblurry.The words Discover and Dyslexia has been overlapped in such a way that it can be •easily readable by the audience.Discover Dyslexia and Club has been partitioned by a 0.5 point line.•1 point outline is given to the words Discover and Dyslexia.•0.5 point outline is given to the word Club.•The outlines will be constant where as size of the logo can vary. •

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Century Gothic: Century Gothic has been used for the entire logo.

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LOGO TYPE COLOURS

The logo type must be grey and yellow, always set against white background.•

C0 M30 Y92 K0 R243 G174 B38

C0 M0 Y0 K70 R96 G93 B92

C0 M0 Y0 K80 R77 G73 B72

C0 M30 Y92 K0 R170 G169 B169

C0 M0 Y0 K70 R96 G93 B92

C0 M0 Y0 K80 R77 G73 B72

The logo type: Monochrome•

LOGO TYPE - SIZE RECOMMENDATIONS

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Recommended minimumsize on A4

Recommended minimumsize on A5

Absolute minimum sizeon any medium

20mm

63mm

16mm

50mm

12.5mm

38.8mm

LOGO TYPE - CONSTRUCTION GRID

A grid is provided as a measurement and proportional relationship reference •for manual reproduction purposes.Each unit of the grid is X. ‘8X’ is equal to the total height of the logo.•

x

LOGO TYPE - CLEARSPACE

To ensure that the Logotype is clearly visible and easily distinguishable, an area •of Clearspace is required all around the logo to keep it free from any other visual distraction or interference.in both the vertical and horizontal presentations, the Clearspace would be equal •to the height and width (which is equal)of the two D’s and i of the logo.

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LOGO TYPE - UNACCEPTABLE USAGE

no distortion no tilting

no recoloring

no outlining

no intrusion of clearspace

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no background colour

COLLATERALS - NAME CARD

The typeface should be Century Gothic •All the details in the name card will be right aligned.•The title should be 10pt Century Gothic Bold and the sub title should be 8pt •Century Gothic Regular. The other details in the name card should be 7pt Century Gothic Regular.•

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www.ddc.com

COLLATERALS - LETTERHEAD AND ENVELOPE

www.ddc.com

www.ddc.com

COLLATERALS - MEMBERSHIP CARD

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initiative by

www.ddc.com