Discover Card

Discover Card and the New York Red Bulls

"Alliances have become an integral part of contemporary strategic thinking."Fortune Magazine

What will make our alliance and partnership successful:

Collaboration

Communication

Trust

Accountability

Successful co-authored programs, platforms and activations

Cooperation

Milestones

Public Relations Connections

Results

Discover Card

What does Discover Card gain from this partnership?

Greater exposure to their demographic and target market (tri-state area, millennials)

Committed to partnering with niche leagues

Get to test the market in New York

Consumer and community engagement

About Discover Card

About Discover Card

Discover’s Mission: To help people spend smarter, manage debt better and save more so

they achieve a brighter financial future – “We treat you like you treat you”

Discover’s Core Values

i. Doing the Right Thing

ii. Innovation

iii. Simplicity

iv. Collaboration

v. Openness

vi. Volunteerism

vii. Enthusiasm

viii.Respect

NYRB Key Pillars

i. Passionate

ii. Authentic

iii. Innovative

iv. Community

Focused

v. Aspirational

About Discover CardDiscover is one of the leading credit cards and one of the largest card issuers in the United

States

50.6 million American Express card holders vs 58.7 million Discover Card users

Discover Card & NHL

Discover is the official credit card

and official payment service

provider of the NHL through 2019

Title sponsor of the Discover NHL

Thanksgiving Showdown,

Promotional float featured in the

Macy’s Thanksgiving Day Parade

• Choose Your Favorite NHL

Team Card

• 10% Off Officially Licensed

NHL Gear

• Cashback MatchTM First Year

Offer & Discover Deals

• Extra Cashback on Certain

Purchases

Discover Card & NHL

Existing MLS/Credit Card Sponsorships

Sporting KC & Mazuma Visa

BMO & Vancouver Whitecaps BMO & Montreal Impact

Orlando City FC & Fairwinds Credit Union

Mazuma and Sporting Kansas

● 5 Year Sponsorship Deal

● Sporting Blue Credit Card

● Mazuma Mezzanine - all

inclusive area, luxury suite

experience

● Committed to improving fan

experience and growing the

Mazuma customer base.

Mazuma and Sporting Kansas

Discover Card Activations

Discover Card Activations

In order to successfully reach out to their target audience and grow their market in the Tri-State area, it is important for Discover to have physical signage and an interactive experience for fans on game days

Discover Card & NYRB

● Cardmembers receive discounts at

BULLshop and online store

● NYRB Discover Card

When partnership is announced fans to enter artwork and Red Members pick the winning card design

● Cashback Match: First year members

get their cash back matched by

Discover

Official Credit Card and Payment Service Provider of the New York Red Bulls

In Arena Branding

ATM Branding

Discover Card to be accepted at all retail/concession locations in the arena

Digital Branding

Digital Branding

Once the match starts, fans can tweet a picture of them in seats with the hashtag #DiscoverNYRB

Picture will be picked at random and they will get their seats upgraded

Social Media Activation

Four “Discover” targets will be placed in a row

The “o” in Discover will be the target or bullseye

Fans try to hit the “o” - participants that hit all four targets get a Discover gift card for the BULLshop

Bullseye

Discover the New York Red Bulls

Discover the New York Red Bulls

A feature video from a player to be released and promoted before each match

Would resemble a vlog & similar to a Snapchat takeover

Discover will be giving the fans a chance to feel as though they are a part of the team

Discover the New York Red Bulls

Digital promotion on Twitter, Facebook, and Instagram

Players will tweet out link to video each week

Discover Challenge

Discover Cares Month - September

Charitable Partnerships

American Cancer Society

ASPCA

American Red Cross

Children’s Miracle Network Hospitals

Make a Wish

Operation Homefront

World Wildlife Foundation

Discover 5K Challenge

Discover Challenge provides the New York Red Bulls with the chance to give back to both the sponsors and the community.

● Will take place during Discover Cares month

● Players, fans and employees of NYRB can participate, can form teams

● 5K will take place around the perimeter of Red Bull Arena

● Players will be waiting for participants with water along the way, and will congratulate them at the finish line

Discover Cares Month & Children’s Miracle Network Hospitals

5% of all purchases made with the NYRB Discover Card will go towards a donation to this charity

For every goal scored in September Discover will donate $1,000

During halftime at every home match in September, there will be a special edition of Discover NYRB & donation meter will be promoted

Why does this partnership make

sense?

The New York Red Bulls gain:

Partnership with one of the leading credit cards in America

A partner invested into growing the sport and developing the community

Get to engage supporters in partnership across variety of platforms

Discover Card

Discover Card

This partnership will

Make banking exciting and engaging

Drive online traffic

Promote corporate values and credit cards