Directions, Subject Scheme and Credit System of evaluation … · The MBA Integrated programme shall consists of more courses including a project in Semester X in addition to the

RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY

“(Established by Government of Central Provinces Education Department by Notification No. 513 dated the

1st of August, 1923 & presently a State University governed by Maharashtra Public Universities Act, 2016.)”

Directions, Subject Scheme and Credit System of evaluation of

MASTERS OF BUSINESS ADMINISTRATION

(MBA INTEGRATED)

For Examination of MASTERS OF BUSINESS ADMINISTRATION

(MBA INTEGRATED) programme -Five Years Course From 2017-18 and Onwards

In the Faculty of Commerce & Management

2 | P a g e MASTERS DEGREE OF BUSINESS ADMINISTRATION (MBA INTEGRATED)

RASHTRASANT TUKDOJI MAHARAJ NAGPUR UNIVERSITY, NAGPUR

DIRECTION NO 12 OF 2017

“DIRECTION REGARDING CREDIT BASED SEMISTER PATTERN AND

EXAMINATIONS LEADING TO THE DEGREE IN MANAGEMENT BACHELOR OF

BUSINESS ADMINISTRATION (BBA), AND MASTER OF BUSINESS

ADMINISTRATION FIVE YEARS INTEGRATED (M.BA) IN THE FACULTY OF

COMMERCE &MANAGEMENT, RASHTRASANT TUKADOJI MAHARAJ NAGPUR

UNIVERSITY, NAGPUR.”

(Issued under section 12(8) of the Maharashtra Public Universities Act. 2016)(Mah. Act No. VI of 2017)

WHEREAS the Maharashtra Public Universities Act No. VI of 2017 has come into force with effect

from 01 March, 2017.

AND

WHEREAS the new Act came to be effected from 01 March, 2017

AND

WHEREAS the Board of Studies in Business Administration and Business Management in the

Faculty of Commerce & Management at its meeting held on 27.02.2017 have approved the

REVISED scheme of examination and syllabus for the award of Bachelor of Business Administration

(BBA), and Master of Business Administration Integrated (M.BA) commensurate with the curricula

designed by All India Council of Technical Education, New Delhi and with a view to include the

latest trends in the managements stream as well as to design it to suit to the needs of the industries and

corporate houses to be effect from the academic year 2017-18.

AND

.WHEREAS the Special Task Committee In Business Administration And Business Management In

The Faculty of Commerce & Management in its meeting held on 27.02.2017 have approved to

change the curriculum of the course and the nomenclature of dual degree of management (Master of

applied Management- BM, BAM, MAM) course is hereby changed as Bachelor of Business

Administration (BBA), and Master of Business Administration Integrated (M.BA) respectively. The

nomenclature changed of the above degree course is as per the All India Council for Technical

Education (AICTE) letter dated 19th May 2016. The change in nomenclature as BM, MAM course in

Faculty of Commerce & Management will be deemed to have taken effect from the academic year

2016-17.

AND

WHEREAS the Dean, Faculty of Commerce & Management concurred with the recommendations

of the Special task committee (STC) in Business Administrations and Business Management in the

Faculty of Commerce & Management on 12.04.2017.

AND

WHEREAS the recommendations made by the Special task committee (STC) in Business

Administration and Business Management approved by the Vice-Chancellor, Maharashtra public


Universities Act 2016 (Maharashtra Act No. VI of 2017) under section 12(7) & 12(8) proposed

contents of the syllabus as well as the scheme of the examination.

AND

WHEREAS, the Co-ordinator, Faculty of Commerce has consented to the syllabi and the scheme of

examination for the award of degree in management (Bachelor of Business Administration (BBA),

and Master of Business Administration Integrated (M.BA) in Faculty of Commerce & Management.

AND

WHEREAS it is expedient to provide an Ordinance for the purpose of prescribing examinations

leading to the degree in management Bachelor of Business Administration (BBA), and Master of

Business Administration Integrated (M.BA) in the Faculty of Commerce & Management which shall

to be regulated by this direction and as such there is no earlier direction issued and in existence for

this course .

Now, therefore, I, Dr. S.P. Kane, Vice-Chancellor, Rashtrasant Tukadoji Maharaj Nagpur University,

Nagpur in exercise of the powers vested in me under Section 12(8) of the Maharashtra Public

University Act of 2016 do hereby issue the following direction:

1.This direction shall be called “DIRECTION REGARDING CREDIT BASED SEMISTER

PATTERN AND EXAMINATIONS LEADING TO THE DEGREE IN MANAGEMENT

BACHELOR OF BUSINESS ADMINISTRATION (BBA), AND MASTER OF BUSINESS

ADMINISTRATION FIVE YEARS INTEGRATED (M.BA) IN THE FACULTY OF

COMMERCE &MANAGEMENT, RASHTRASANT TUKADOJI MAHARAJ NAGPUR

UNIVERSITY, NAGPUR.”

2.The Degree Course in Management course shall provide an undergraduate degree in 3 years,

(BBA) followed by a Master’s degree in five years (MBA Integrated).

award of a Bachelor’s degree (Bachelor of Business Administration-BBA) at the end of

three years, if one wishes to discontinue the studies, or

award of Master degree of business administration Integrated (MBA) at the end of five

years

3. Duration of the course:

The course shall be for a total period of 5 years spread over ten semesters.

4. Entry qualifications / students eligibility:

For admission to this course, a student should have passed 12th standard (or equivalent) examination

and obtained at least 45% (40% marks for reserved category students) and should fulfil the eligibility

criteria set by the relevant competent authority from time to time. The admissions shall be on the basis

of separate merit lists of students passed in various streams at standard 12th as:

Science Stream Commerce Stream Arts Stream

20 seats 20 seats 20 seats


In case of non availability of students from one stream, remaining seats in that stream may be allotted

to students from other two streams on equal basis. In case of non availability of students from two

streams, remaining seats in that stream may be allotted to students from third stream.

Admission taken at the first year shall be admission to “5 year degree course” and he/she will not be

required to take re-admission at any stage of the course unless he/she discontinues the course after 3rd

year.

The course framework provides additional entry points as,

Student, who has discontinued his/her studies on obtaining BBA degree, can join at later date

for the fourth and fifth year of the course to complete MBA Integrated.

However the time period of discontinuation which a student can take shall be decided by the

competent authority from time to time.

5. Subject Scheme and evaluation:

Focus of the curriculum shall be preparing students for the global market through intensive teaching

/ training for the overall development of the student to meet the vibrant challenges of

workplace environment.

Training Pedagogy shall comprise of presentations on Case studies, Group Discussions, Problem

Solving Techniques appraising the problems with analytical ability.

The course will follow semester pattern and will have 10 semesters of 16 weeks each. In addition

to core subjects and specialization electives, course shall have subjects,

To develop soft skills, seminars and Industrial Project.

To Study language and foreign Language

To acquire communication skills

To acquire soft skills

To acquire Industry / Services Organization Training

And an industry based project in fifth year having inter-disciplinary approach in content and delivery.

Each subject shall consist of 3 lectures per week (3 credits) and 2 hour tutorial per week (1 credit) for

assignments, thus making it a 4 credit subject. Evaluation of performance shall be on the basis of

both,

Continuous assessment (30%) based on internal evaluation.

End semester examination (70%)

Internal evaluation shall be based on minimum two class tests/semester, class assignments,

group discussions, mannerism and articulation and exhibition of leadership qualities in

organizing related academic actives and semester attendance.

The fifth year Industrial project shall be assigned as a group task and shall necessarily have

interdisciplinary nature.

a. The Examinations for Semesters I, II, III, IV, V, VI, VII, VIII, IX & X shall be held twice a year

at such places and on such dates as may be fixed by the University.

b. The fees for examination shall be as prescribed by the Competent Authority from time to time.


c. Applicant for the examination pursuing a regular course of study leading to the Bachelor Degree

(BBA) or MBA (Master degree of administration Integrated) shall not be permitted to join any

other course in this University or any other University simultaneously.

6. Credit System of evaluation:

The degree in management program shall consist of undergraduate degree in 3 years (BBA)

followed by a Master’s degree in five years (MBA Integrated):

a. The BBA programme shall consist of Thirty Courses (Papers or Subjects in old terminology)

including a project in any of the specialization area opted by the student. The BBA program

shall be of 120 credits wherein each semester is of 20 credits.

b. The MBA Integrated programme shall consists of more courses including a project in Semester

X in addition to the courses undertaken in BBA program. The total credits for MBA Integrated

programme shall be 200 credits wherein each semester is of 20 credits.

With the issuance of this direction, the direction no. 16/2013 shall stand repealed.

Sd/-

Nagpur Dr. S.P. Kane

Date: 15.04.2017 Vice Chancellor


c. Courses offered, credits attached and allocation of marks shall be as follows:

Semester-I

Su

bje

ct C

od

e

Su

bje

ct

Marks

Cre

dit

s

Sem

este

r

En

d E

xa

m.

Inte

rna

l

Ass

essm

ent

To

tal

BBA 1 English Language 70 30 100 4

BBA 2 Effective Communication

Skills 70 30 100 4

BBA 3 Business Mathematics 70 30 100 4

BBA 4 Indian & Global

Economic Development

70 30 100 4

BBA 5 Computers for Managers 70 30 100 4

Total 350 150 500 20

Semester-II

Su

bje

ct C

od

e

Su

bje

ct

Marks C

red

its

Sem

este

r

En

d E

xa

m.

Inte

rna

l

Ass

essm

ent

To

tal

BBA 6 Business Communication 70 30 100 4

BBA 7 Business Environment 70 30 100 4

BBA 8 Business Statistics 70 30 100 4

BBA 9 Financial Accounting 70 30 100 4

BBA10 Environment Management 70 30 100 4

Total 350 150 500 20


Semester-III

Su

bje

ct C

od

e

Su

bje

ct

Marks

Cre

dit

s

Sem

este

r

En

d E

xa

m.

Inte

rna

l

Ass

essm

ent

To

tal

BBA 11 Managerial Economics 70 30 100 4

BBA 12 Management Principles 70 30 100 4

BBA 13 Organizational Behaviour

70 30 100 4

BBA 14 Elements of direct & Indirect

taxes 70 30 100 4

BBA 15 Public Relations Management 70 30 100 4

Total

350 150 500 20

Semester-IV

Su

bje

ct C

od

e

Su

bje

ct

Marks C

red

its

Sem

este

r

En

d E

xa

m.

Inte

rna

l

Ass

essm

ent

To

tal

BBA 16 Entrepreneurship 70 30 100 4

BBA 17 Strategic Management 70 30 100 4

BBA 18 Macro Economics 70 30 100 4

BBA 19 Legal aspects of Business 70 30 100 4

BBA 20 Human Resource Management 70 30 100 4

Total

350 150 500 20


Semester V

Su

bje

ct C

od

e

Su

bje

ct

Marks

Cre

dit

s

Sem

este

r

En

d E

xa

m.

Inte

rna

l

Ass

essm

ent

To

tal

BBA 21 Family Business Management 70 30 100 4

BBA 22 Financial Management 70 30 100 4

BBA 23 Operations Management 70 30 100 4

BBA 24 Business Ethics 70 30 100 4

BBA 25 Foreign Exchange

Management 70 30 100 4

Total

350 150 500 20

Semester VI

Su

bje

ct C

od

e

Su

bje

ct

Marks

Cre

dit

s

Sem

este

r

En

d E

xa

m.

Inte

rna

l

Ass

essm

ent

To

tal

BBA 26 Marketing Management 70 30 100 4

BBA 27 Business organization &

systems

70 30 100 4

BBA 28 Small Business Management 70 30 100 4

BBA 29 Event Management 70 30 100 4

BBA 30 Project Report & Viva Voice 70 30 100 4

Total

350 150 500 20


Semester VII

Su

bje

ct C

od

e

Su

bje

ct

Marks

Cre

dit

s

Sem

este

r

En

d E

xa

m.

Inte

rna

l

Ass

essm

ent

To

tal

MBA 31 Public Systems Management 70 30 100 4

MBA 32 Business Plan Writing 70 30 100 4

MBA 33 Research Methodology 70 30 100 4

MBA 34 International Business 70 30 100 4

MBA 35 Seminar -- 100 100 4

Total

280 220 500 20

Semester VIII

Su

bje

ct C

od

e

Su

bje

ct

Marks

Cre

dit

s

Sem

este

r

En

d E

xa

m.

Inte

rna

l

Ass

essm

ent

To

tal

MBA 36 Project Management 70 30 100 4

MBA 37 Paper 1 of Specialisation I 70 30 100 4


MBA 39 Paper 1 of Specialisation II 70 30 100 4


Total

350 150 500 20


Semester IX

Su

bje

ct C

od

e

Su

bje

ct

Marks

Cre

dit

s

Sem

este

r E

nd

Ex

am

.

Inte

rna

l

Ass

essm

ent

To

tal

MBA 41 Applied Operations Research 70 30 100 4

MBA 42 Paper 3 of Specialization I 70 30 100 4


MBA 44 Paper 3 of Specialization II 70 30 100 4


Total

350 150 500 20

Semester X

Su

bje

ct C

od

e

Su

bje

ct

Marks

Cre

dit

s

Sem

este

r

En

d E

xa

m.

Inte

rna

l

Ass

essm

ent

To

tal

MBA 46 Case Study Applications -- 100 100 4



MBA 49 Industrial Applications Project 150 50 200 8

Total

290 210 500 20


Specialisation Courses:

Group A

Marketing Management Specialization-I/ Specialization-II

Financial Management Specialization-I/ Specialization-II

Human Resource Management Specialization-I/ Specialization-II

Group B

Information Technology

Management Specialization-II

HealthCare Management Specialization-II

International Business

Management Specialization-II

Operations Management Specialization-II

Banking & Financial Services

Mgmt. Specialization-II

Agri Business Management Specialization-II

Power Management Specialization-II

The student will have to choose at least one specialization from Group A. The other

specialization can be either opted from Group A or Group B. In no case a student can

choose both the specializations from Group B.

Summary of the Total Marks and Credits

Sr.

No

.

Marks

Cre

dit

s

Sem

este

r

En

d E

xa

m.

Inte

rna

l

Ass

essm

ent

To

tal

1 Semester - I 350 150 500 20

2 Semester – II 350 150 500 20

3 Semester – III 350 150 500 20

4 Semester - IV 350 150 500 20

5 Semester – V 350 150 500 20

6 Semester - VI 350 150 500 20

7 Semester - VII 280 220 500 20

8 Semester - VIII 350 150 500 20

9 Semester – IX 350 150 500 20

10 Semester - X 290 210 500 20

Total 3370 1630 5000 200

d. The Semester End written examination of all the courses shall be conducted by the University.

e. The performance of the learners will be evaluated in two Components, One component will be

the continuous assessment by the institute (Internal assessment) component carrying 30%

marks and the second component will be the Semester wise End Examination component

carrying 70% marks.

This criterion of evaluation however shall not be valid for Project Work, Seminars & Case

Study Application and shall as per the directions given in this scheme of examination.


The allocation of marks for the Internal Assessment and Semester End Examination will be as

shown below:

1a Two periodical class tests/ case study to be conducted in the given semester 15 marks

1b An assignment based on curriculum to be assessed by the teacher concerned 05 marks 1c Active participation in routine class instructional deliveries 05 marks 1d Overall conduct as a responsible learner, mannerism and articulation and

exhibition of leadership qualities in organizing related academic actives 05 marks

1 Internal assessment Total marks 30

2 Semester wise End Examination marks 70

Total marks per course 100

Marks for internal assessment awarded on the basis of tests, assignment etc as determined

by the teacher in the respective subject and moderated by the Director shall be notified on

the college notice board for information of the students and it shall be communicated to the

University 5 days before the commencement of the End Semester examinations.

The college shall preserve the answer sheets and assignments submitted by the students for

at least one academic year, while the summary of the internal marks to be preserved as a

permanent record.

An unsuccessful examinee at the any Internal shall be eligible for re-examination on

payment of a fresh Examination fee prescribed by the University.

f. Conversion of Marks to Grades and Calculations of GPA (Grade Point Average) and CGPA

(Cumulative Grade Point Average): In the Credit and Grade Point System, the assessment of

individual Courses in the concerned examinations will be on the basis of marks only, but the

marks shall later be converted into Grades by some mechanism wherein the overall

performance of the Learners can be reflected after considering the Credit Points for any given

course. However, the overall evaluation shall be designated in terms of Grade. There are some

abbreviations used here that need understanding of each and every parameter involved in

grade computation and the evaluation mechanism.

The abbreviations and formulae used are as follows:-

Abbreviations and Formulae Used:

G: Grade

GP: Grade Points

C: Credits

CP: Credit Points

CG: Credits X Grades (Product of credits & Grades)

SGPA: Semester Grade Point Average shall be calculated for individual semesters. (It

is also designated as GPA)

SGPA = ΣCG: Sum of Product of Credits & Grades points / ΣC: Sum of Credits points

CGPA: Cumulative Grade Point Average shall be calculated for the entire Programme

by considering all the semesters taken together.

While calculating the CG the value of Grade Point 1 shall be consider Zero (0) in case of

learners who failed in the concerned course/s i.e. obtained marks below 40 for BBA program

and has obtained marks below 50 for MBA Integrated program.


The Grade Points should not be awarded in fraction of a number i.e. 4.75 or 1.25 etc Instead

whole numbers i.e. 5, 6, 7 etc., should be awarded. Fractions of 0.5 and above should be

rounding off to the next Grade Point and fractions below 0.5 should be rounded off to

previous Grade Point.

For example: Grade Point 5.4 should be rounded off to 5 and Grade Point 5.5 should be

rounded off to 6.

After calculating the SGPA for an individual semester and the CGPA for entire programme,

the value can be matched with the grade in the Grade Point table as per the Ten(10) Points

Grading System and expressed as a single designated GRADE such as O, A, B, etc….

Grade and Grade Points applicable to BBA Program:

Marks Grade Grade Points

85 and Above O 10

75-84 A + 9

65-74 A 8

60-64 B 7

55-59 C 6

50-54 D 5

40-49 E 4

39 and Below F (Fail) 0

Conversion of CGPA into Grades and Division for BBA program shall be as follows:

CGPA Grade Division

9.5-10 O Distinction

8.5-9.4 A+ Distinction

7.5-8.4 A First

6.5-7.4 B First

5.5-6.4 C Second

4.5-5.4 D Second

3.5-4.4 E Third

00-3.4 F (Fail) Fail

Grade and Grade Points applicable to MBA Integrated Program:

Marks /percentage

Grade Grade Points

85 and Above O 10

84-75 A 9

74-65 B 8

64-60 C 7

59-55 D 6

54-50 E 5

49 and Below F (Fail) 0


Conversion of CGPA into Grades and Division for MBA Integrated Program shall be as

follows:

CGPA Grade Division

9.5-10 O Distinction

8.5-9.4 A Distinction

7.5-8.4 B First

6.5-7.4 C First

5.5-6.4 D Second

5.0-5.4 E Second

00-4.4 F (Fail) Fail

Note: Final Mark List will only show the Grade, Grade points and Division and not the marks

The illustration for the conversion of marks into grades in a course and semester

applicable for BBA program

Illustrations of Calculation: - Pass

Co

urs

es

Ma

x.

Ma

rks

Sem

este

r E

nd

Ex

am

Min

. Ma

rks

Sem

este

r E

nd

Ex

am

Ma

x.

Ma

rks

Inte

rnal

Min

. Ma

rks

Inte

rnal

To

tal

Ma

xim

um

Ma

rks

Ma

rks

Ob

tain

ed S

emes

ter

En

d

Ex

am

Ma

rks

Ob

tain

ed I

nte

rna

l

To

tal

Ma

rks

Ob

tain

ed

Gra

de

(G)

Gra

de

po

ints

(G

P)

Cre

dit

of

the

Co

urs

e (C

)

(Credit)

X (Grade

points)

(C X GP)

SG

PA

=∑

CG

/ Ʃ

C

BBA 1 70 28 30 12 100 40 16 56 B 5 4 20

SGPA

=108/20

=5.4

Grade B

BBA 2 70 28 30 12 100 35 16 51 C 4 4 16

BBA 3 70 28 30 12 100 47 20 67 A 6 4 24

BBA 4 70 28 30 12 100 63 15 78 O 7 4 28

BBA 5 70 28 30 12 100 40 15 55 B 5 4 20

Total 350 140 150 60 500 225 82 307

Grade

points

Earned=27

20 108


Illustrations of Calculation: - Fail C

ou

rses

Ma

x.

Ma

rks

Sem

este

r E

nd

Ex

am

Min

. Ma

rks

Sem

este

r E

nd

Ex

am

Ma

x.

Ma

rks

Inte

rnal

Min

. Ma

rks

Inte

rnal

To

tal

Ma

xim

um

Ma

rks

Ma

rks

Ob

tain

ed

Sem

este

r E

nd

Ex

am

Ma

rks

Ob

tain

ed

Inte

rna

l

To

tal

Ma

rks

Ob

tain

ed

Gra

de

(G)

Gra

de

po

ints

(G

P)

Cre

dit

of

the

Co

urs

e

(C)

(Credit)

X

(Grade

points)

(C X

GP) SG

PA

=Ʃ

CG

/ Ʃ

C

BBA 1 70 28 30 12 100 20 16 36 E 2 4 8

SGPA

=36/20

=1.8

BBA 2 70 28 30 12 100 22 16 38 E 2 4 8 Grade E

BBA 3 70 28 30 12 100 20 12 32 F 1 4 4 (Fail)

BBA 4 70 28 30 12 100 20 10 30 F 1 4 4

BBA 5 70 28 30 12 100 27 13 40 D 3 4 12

Total 350 140 150 60 500 122 67 189 Grade points

Earned=09 20 36

Note: -

o Consider 1 and 2 Grade Points equal to Zero for (C x G) calculations of failed Learner/s in the concerned course/s.

o The examinee of BBA program has to secure at least 40% of marks in each individual paper of Semester wise End Examination &

internal assessment separately of each paper and should score aggregate 50% marks in Semester wise End Examination as well as in

internal evaluation separately.

o An examinee who has failed at the internal examination only; shall be required to register himself/herself afresh for doing the internal

work again in the Department / College in the subject/subjects/project work in which he/she has failed on payment of fresh internal

examination fees as prescribed by the University from time to time. Such students shall complete their internal work in the next

semester. The Director shall on being satisfied about the completion of internal work of such a candidate send the fresh internal marks

to the university and these fresh internal marks shall be taken into consideration for computing his/her results at the examination.


o Total marks (Internal + Semester End Examination) obtained by the student shall be converted into Grades and Eight Point Grade

points as above.

The illustration for the conversion of marks into grades in a course and semester applicable for MBA Integrated program

Illustrations of Calculation: - Pass

Co

urs

es

Ma

x.

Ma

rks

Sem

este

r E

nd

Ex

am

Min

. Ma

rks

Sem

este

r E

nd

Ex

am

Ma

x.

Ma

rks

Inte

rna

l

Min

. Ma

rks

Inte

rna

l

To

tal

Ma

xim

um

Ma

rks

Ma

rks

Ob

tain

ed

Sem

este

r E

nd

Ex

am

Ma

rks

Ob

tain

ed

Inte

rna

l

To

tal

Ma

rks

Ob

tain

ed

Gra

de

(G)

Gra

de

po

ints

(GP

)

Cre

dit

of

the

Co

urs

e (C

)

(Credit) X

(Grade points)

SG

PA

=∑

CG

/

ƩC

(C X GP)

MBA 41

70 35 30 15 100 40 16 56 D 6 4 24 SGPA

=144/20 =7.2

MBA 42

70 35 30 15 100 45 16 61 C 7 4 28 Grade

C

MBA 43

70 35 30 15 100 47 20 67 B 8 4 32

MBA 44

70 35 30 15 100 63 15 78 A 9 4 36

MBA 45

70 35 30 15 100 40 15 55 D 6 4 24


Earned=36 20 144


Illustrations of Calculation: - Fail C

ou

rses

Ma

x.

Ma

rks

Sem

este

r E

nd

Ex

am

Min

. Ma

rks

Sem

este

r E

nd

Ex

am

Ma

x.

Ma

rks

Inte

rnal

Min

. Ma

rks

Inte

rnal

To

tal

Ma

xim

um

Ma

rks

Ma

rks

Ob

tain

ed

Sem

este

r E

nd

Ex

am

Ma

rks

Ob

tain

ed

Inte

rna

l

To

tal

Ma

rks

Ob

tain

ed

Gra

de

(G)

Gra

de

po

ints

(G

P)

Cre

dit

of

the

Co

urs

e

(C)

(Credit)

X

(Grade

points)

(C X

GP) SG

PA

=Ʃ

CG

/ Ʃ

C

MBA 41

70 35 30 15 100 30 16 46 E 2 4 8

SGPA

=40/20

=2.0

MBA 42 70 35 30 15 100 32 16 48 E 2 4 8 Grade E

MBA 43 70 35 30 15 100 30 12 42 F 1 4 4 (Fail)

MBA 44 70 35 30 15 100 30 10 40 F 1 4 4

MBA 45 70 35 30 15 100 40 13 53 C 4 4 16


Earned=10 20 40

Note: -

o Consider 1 and 2 Grade Points equal to Zero for (C x G) calculations of failed Learner/s in the concerned course/s.

o The learner has to secure at least 50% of marks in Semester wise End Examination as well as in internal evaluation separately.

o An examinee who has failed at the internal examination only; shall be required to register himself/herself afresh for doing the internal

work again in the Department / College in the subject/subjects/project work in which he/she has failed on payment of fresh internal

examination fees as prescribed by the University from time to time. Such students shall complete their internal work in the next

semester. The Director shall on being satisfied about the completion of internal work of such a candidate send the fresh internal marks

to the university and these fresh internal marks shall be taken into consideration for computing his/her results at the examination.

o Total marks (Internal + Semester End Examination) obtained by the student shall be converted into Grades and Seven Point Grade

points as above.


Illustration for calculating CGPA for MBA Integrated

Max

imu

m S

eme

ste

r E

nd

Exa

m.

Ob

tain

ed

at

Sem

est

er

En

d E

xam

.

Max

imu

m I

nte

rna

l

Ob

tain

ed

at

Inte

rna

l

To

tal

Ob

tain

ed

To

tal

SG

PA

To

tal

Cre

dit

Po

ints

SG

PA

CG

PA

Ass

ess

men

t

Ass

ess

men

t

X

To

tal

Cre

dit

Po

ints

1 Semester - I 350 225 150 82 500 307 5 20 100

CGPA=1150/200=

5.75

2 Semester – II 350 170 150 75 500 245 3 20 60 GRADE A

3 Semester – III 350 260 150 75 500 335 5.8 20 116

4 Semester - IV 350 261 150 75 500 336 5.6 20 112

5 Semester - V 350 272 150 78 500 350 6.6 20 132

6 Semester - VI 350 300 150 79 500 379 7 20 140

7 Semester - VII 280 210 220 200 500 410 6 20 120

8

Semester -

VIII 350 236 150 100 500 336 5.9 20 118

9 Semester - IX 350 210 150 120 500 330 6 20 120

10 Semester -X 290 280 210 120 500 400 6.6 20 132

Total 3320 2424 1680 1004 5000 3428

Credits

earned

=55.5 200 1150

g. Provision of Direction No.44 of 2001 governing the award of grace marks for passing an

examination, securing higher Grades shall apply to the examination.


7. Project examination will be compulsory for each student appearing at the semester- VI of BBA.

Examination & each student appearing at semester X of M.BA. Examination.

(i) Project examination for BBA course shall carry 4 credits (100 marks) as which shall be divided

as follows:

Marks

Project Report (External Examiner) 50

Viva-voce (External Examiner) 20

Viva-voce (Internal Examiner) 30

TOTAL 100

(ii) Project work for MBA Integrated course shall carry 8 credits (200 marks) which shall be

divided as follows:

Marks

Project Report (External Examiner) 100

Viva-voce (External Examiner) 50

Viva-voce (Internal Examiner) 50

TOTAL 200

(iii) The Institute shall assign Supervisors for Project work/Research to the students according to

their area of specialization.

(iv) A copy of Project work (Printed or Type Written) shall be submitted to college, at least One

Month prior to the date of commencement of Semester-VI Examination for BBA course & One

Month prior to the date of commencement of Semester-X Examination for MBA Integrated

course, which will be retained by the college/Department for evaluation purpose. The Institute

shall communicate the list of name of the students along with their specialisation and supervisor

to the university at least one month prior to the commitment of the project examination.

(v) A Candidate shall submit with his/her project work, a certificate from the Supervisor to the

effect- That the candidate has satisfactorily completed the Project work for not less than one

session and That the Project work is the result of the candidates own work and is of sufficiently

high standard to warrant its presentation for examination.

(vi) Candidate shall submit his declaration that the Project is the result of his own research work and

the same has not been previously submitted to any examination of this University or any other

University. The Project shall be liable to be rejected and /or cancelled if found otherwise.

(vii) There will be external evaluation for the project work. The Project work shall be evaluated

through seminar and open defence and Viva-voce at the College/ Department by an external

examiner appointed by the University for the purpose & an internal examiner appointed by the

Director/Principal. The evaluation of the project work & viva voce for BBA. & MBA

Integrated would be as per the marking scheme as given above.

(viii) The examination of the project for BBA course and MBA Integrated course will be conducted

before the University examinations.


8. The Seminar to be conducted in Semester VII will be conducted in the college & the evaluation

would be done by the internal examiner appointed by the Director/HOD of the Institute. The student

would present the research work to the examiner & make a presentation of the same to the appointed

examiner.

Each student shall be required to present a seminar lasting approximately for half an hour. In the

Seventh (VII) Semester, the Student being fresh to the environment the topic of the Seminar shall be

on general subjects of their choice e.g. topics related to Country report, Trade, Industry, Commerce,

Corporate world and Corporate Affairs. The marks shall be awarded as per the pre-determined

criteria as given in Annexure 1.

9. The Institute shall allot four case studies in the Case study Application to the each student which

may be from any relevant subject of the syllabus, specialisation subject or may be inter disciplinary in

nature. The students are expected to solve all the case studies & the internal examiner appointed by

the Director/HOD of the Institute would ask the student to explain & present these cases solved by

the student.

10. The scope of the subject, percentage of passing in theory and project will be governed as per

following rules:

i) In order to pass at the Semester I, II, III , IV, V, VI examinations of BBA program an examinee

shall obtain not less than 40% marks or E grade in each head of passing of every paper, and

aggregate 50% marks or D grade separately in the Semester wise End examination , internal

evaluation and all the heads listed in the table given above of passing of project work.

ii) In order to pass at the Semester VII,VIII, IX & X examinations of MBA Integrated program an

examinee shall obtain not less than 50% marks or D grade in each head of passing of every

paper, that is to say separately in the Semester wise End examination , internal evaluation and

all the heads listed in the table given above of passing of project work.

iii) The results of successful candidates at the end of semester-VI for B.BA shall be classified on the

basis of aggregate marks obtained in all the six semesters, end of semester X for MBA Integrated.

iv) The candidates who pass all the semester examinations in the first attempt are eligible for ranks

provided they secure 60% and above marks.

v) Percentage of marks for declaring class for BBA program:

Class CGPA Grade

Distinction 6.5-7.0 O

First Class 5.5-6.4 A

Second Class 4.5-5.4 B

3.5-4.4 C

vi) Percentage of marks for declaring class for MBA Integrated program:

Class CGPA Grade

Distinction 6.5-7.0 O

First Class 5.5-6.4 A

4.5-5.4 B

Second Class 3.5-4.4 C

2.5-3.4 D


vii) An unsuccessful examinee at the any semester wise end examination shall be eligible for re-

examination on payment of a fresh Examination fee prescribed by the University.

11. Promotion to Higher Semester (ATKT)

i. An unsuccessful examinee at the any semester examination of BBA & MBA Integrated

programme shall be ALLOWED TO KEEP TERM in accordance to the following table:

# Those students who wish to discontinue the studies after Semester VI and intend to join Semester VII at

a later date for pursuing MBA Integrated program can do so only if the student has successfully

completed the BBA program by clearing all the six semester examinations. However, only those students

will be eligible to join MBA Integrated program if they have completed the BBA program in the same

syllabus.

ii. No person shall be admitted to this Programme, if he has already passed the same Programme or a

Programme of any other statutory University (which has been recognized as equivalent to this

programme.)

iii. A candidate who fails in any of the semester examinations may be permitted to take the

examinations again at a subsequent appearance as per the syllabus and scheme of examination in

vogue at the time the candidate took the examination for the first time.

iv. Examinee successful at the end of Three years BBA Course and Five year MBA Integrated course

shall, on payment of the prescribed fee, receive a Degree in the prescribed form signed by the Vice-

Chancellor.

Admission to

Semester

Candidate should

have passed in

following

examinations

Candidate should have

competed the term and

filled examination form

Candidate should have

passed at least 50% courses

of following examinations

taken together.

I Semester H.S.S.C ------ ------

II Semester ------ Semester-I ------

III Semester ------ Semester-II Semester-I & II

IV Semester Semester- I Semester -III ------

V Semester Semester- II Semester -IV Semester-III & IV

VI Semester Semester- III Semester -V ------

* VII Semester Semester- IV Semester-VI Semester-V & VI

VIII Semester Semester- V Semester VII ------

# IX Semester Semester-VI Semester-VIII Semester-VII & VIII

X Semester

______

Semester- VII Semester- IX ------


12. Pattern of Question Papers of BBA & MBA Integrated program semester end Examination:

a. The question paper should be set in such a manner so as to cover the complete syllabus as

prescribed by the University.

b. The Semester wise End examination shall be held as per the schedule notified by the

University.

c. The question paper shall be of 70 marks & the time duration of the Semester wise End

examination would be 3 hours.

d. The question paper shall have 6 long answers questions corresponding to Six Units of each

course. Each long answer question shall carry 10 marks. There will be internal choice for

each question for these long answer questions which means that the student has to

mandatorily attempt one question from each unit of the syllabus. Hence there would be 12

questions in the question paper but the student has to attempt 6 questions with an internal

choice for each question from each unit of the syllabus. The students shall get due credit for

precise answers as per Marking Scheme given by the paper setters/ moderators.

e. Question no seven shall include Two compulsory questions from any of the six units

carrying 5 marks each.

f. The evaluation of Seminar in Semester VII & Case Study Applications in Semester X should

be conducted at Institute / Department by the respective subject teacher as per the norms

listed in this scheme of examination.

The result for these examinations should be declared within time limit as per University

norms and communicated to the University within stipulated time.

The record of conduct of such examination, evaluation and results should be maintained for a period of at

least One year by the respective Institute / Department for the verification by the competent authority.


Format of Question Paper for BBA & MBA Integrated program :

Question from Units Internal Choice questions(A or B) Max.Marks

Q1. From Unit I A or B 10 marks

Q2. From Unit II A or B 10 marks

Q3. From Unit III A or B 10 marks

Q4. From Unit IV A or B 10 marks

Q5. From Unit V A or B 10 marks

Q6. From Unit VI A or B 10 marks

Q7. From any of the six

unit

Two questions are compulsory of 5

marks each from any of the six units.

10 marks

( 2 questions x 5 marks )

Total Marks 70 marks


Annexure – I

Seminar Assessment Sheet Semester VII

Name of the Student:

Topic of Seminar: Date of Seminar:

Parameter Maximum

marks

Marks

Obtained

Parameter Maximum

marks

Marks

Obtained

Text

Abstract

05 Opening

Address

05

Text

Reference

05 Summarizing 05

Data Source

(Credibility)

05 Command 05

Data

Analysis

05 Communication 05

Quality of

Text

05

Conclusion 05

OHP/LCD

Presentation

(Appearance)

05

Confidence 10

Reading

(Extempore)

05 Adequacy 10

Time

Management

05 Tactics

05

Innovative

Method

05

Slides

Explanation

05

Total marks – 100 Marks Obtained:

No. of participants attended the Seminar:

Signature of Internal Examiner


SEMESTER – I

Su

bje

ct C

od

e

Su

bje

ct

Marks

Cre

dit

s

Sem

este

r

En

d E

xa

m.

Inte

rna

l

Ass

essm

ent

To

tal

BBA 1 English Language 70 30 100 4

BBA 2 Effective Communication Skills

70 30 100 4

BBA 3 Business Mathematics 70 30 100 4

BBA 4 Indian & Global Economic Development

70 30 100 4

BBA 5 Computers for Managers 70 30 100 4

Total 350 150 500 20


BBA 1: English Language

Unit-I: Basics of grammar and usage- how to improve command over spoken and written English with

stress on Noun, Verb, Tense and Adjective, Sentence errors and Punctuation.

Unit II: Grammar- Articles, Preposition, antonyms, synonyms, one word substitutes. Frequently misspelt

words.

Unit III: Speaking Skills- Pronunciation (identification of sounds, vowels & consonants), Rhyming

words, Vocabulary building for effective communication, common errors in business writing.

Unit IV: Spoken Communication- Meeting People, Exchanging Greetings and Taking Leave,

Introducing Yourself, Introducing People to Others, Answering the Telephone and Asking for Someone,

Dealing with a Wrong Number, Taking and Leaving Messages, Making Inquiries on the Phone, Calling

for Help in an Emergency.

Unit V: Language Skills- Business Idioms (Example list attached), Business Phrases (Example list

attached).

Unit-VI: Text Men of Steel- India‘s Business Leaders in Candid Conversation with Veer Sanghvi.

Author: Veer Sanghvi Pub: Roli books, 2007. Short Question-answers should be asked from the text.

Example List of Business Idioms

1. Across the board = including everyone or everything 2. Banker‘s hours= short work hours 3. Big gun/cheese/wheel/wig= an important person, a leader 4. Calculated risk= an action that may fail but has a good chance to succeed 5. Company man= a person who always works hard and agrees with his employees 6. Cut corners= economize 7. Gain ground= go forward, make progress 8. Get a break= get an opportunity or good deal 9. In short-supply= not enough, in less than the amount or number needed 10. In the black= successful or making money 11. In the red= losing money, unprofitable 12. Sell like hotcakes= sell very quickly 13. Take a nosedive= collapse, fail, decrease in value 14. Tight spot= a difficult situation 15. Bitter pill to swallow= bad news; something unpleasant to accept 16. On top of trends= modern; aware and responding to the latest tastes 17. (To) pass the buck= to shift the blame; to blame somebody else 18. Mix business with pleasure= to combine work and social activities. 19. Go about your business = to do what you usually do 20. (To) keep one's eye on the prize= to stay focused on the end result 21. (To) keep something under wraps= to keep something secret 22. To dot your i's and cross your t's= to be very careful; to pay attention to details 23. (to) drum up business= to create business; to find new customers


24. (to) compare apples to oranges= to compare two unlike things; to make an invalid comparison 25. throw money at something= try to solve a problem by spending money on it

Example List of Business Phrasal Verbs

1. bail out= help or rescue a person/company

2. break even= have expenses equal to profits

3. buy off= use a gift or money to divert someone from their duty or purpose

4. back out of = desert; fail to keep a promise

5. buy out= buy the ownership or a decisive share of something

6. close down= close permanently

7. cross out= eliminate

8. cut off = interrupt; sever; amputate

9. cut down = reduce in quantity

10. close out = sell the whole of something, sell all the goods

11. Call in= Ask to come to an official place for a special reason

12. Check into = Investigate

13. draw up =write; compose (a document)

14. figure out = find an answer by thinking about something

15. fall back on = use for emergency purpose

16. hold off = delay; restrain

17. kick back = money paid illegally for favourable treatment

18. run for = campaign for

19. spell out = enumerate; state in detail

20. take over= take control or possession of something, take charge or responsibility

21. work out = plan, develop

22. Write off = remove from a business record, cancel a debt

23. Shell out = To pay for something, usually something you would rather not have to pay for

24. Put aside = To save money for a specific purpose

25. Turn down = Decrease volume

Reference Books:

1. General English & Communication Skills By Pushpa Nat, Himalya Publishing House

2. English Made Easy- By Mary Hosler, Mc Graw Hill , 5th Edition

3. English language Communication Skills- By RAI, Himalya Publishing House

4. Build your Business Grammar-By Bowen, Cenage Learning India

5. English Language Teaching in India By S P Dhanavel , Mc Graw Hill


BBA 2: Effective Communication Skills

Unit I: Introduction to Communication-Meaning and Definition - Communication in Organisation -

Nature of Communication process, Objectives and Significance of communication in Organisation, types

of communication, Communication barriers

Unit II: Types of Communication- Written - Oral - Face-to-face - Silence - Merits and limitations of each

type,

Unit III: Oral Communication- Meaning, nature and scope - Principles of effective oral communication -

Techniques of effective speech - Media of oral communication (Face-to-face conversation -

Teleconferences – Press Conference – Demonstration - Radio Recording - Dictaphone – Meetings - Rumor

- Demonstration and Dramatisation - Public address system - Grapevine - Group Discussion – Oral report

- Closed circuit TV). The art of listening - Principles of good listening.

Unit IV: How to make a presentation, the various presentation tools, along with guidelines of effective

presentation, boredom factors in presentation and how to overcome them, interactive presentation &

presentation as part of a job interview, art of effective listening.

Unit V: Letters-Need and functions of business letters - Planning & layout of business letter - Kinds of

business letters - Essentials of effective correspondence, Drafting of business letters- Enquiries and

replies - Placing and fulfilling orders - Complaints and follow-up - Sales letters -Circular letters -

Application for employment and resume - Report writing - Notices, Agenda and Minutes of the Meetings

– Memos.

Unit VI: Application of Communication Skills -Group Decision-Making - Conflict and Negotiations -

Presentation and Interviews - Speeches - Customer Care/Customers Relations - Public Relations

(Concept, Principles, Do‘s and Don‘ts etc. to be studied for each type).

Reference Books:

1. Business Communication – By Anjanee Seth & Bhavana Adhikari, McGraw Hill

2. Effective Communication – By Urmila Rai - Himalaya Publishing House.

3. Soft Skills For everyone, BY Jeff Butterfiled, Cengage Larning.

4. Effective Business Communication –By Neera Jain & Shoma Mukherjee, Mc Graw Hill.

5. Business Communication –By Sona Prasad, Sai Jyoti Publication, 1st Edition


BBA 3: Business Mathematics

Unit I: Ratio and Proportion - Ratio- Definition, Continued Ratio, Inverse Ratio, Proportion, Continued

Proportion, Direct Proportion, Inverse Proportion, Variation, Inverse Variation, Joint Variation,

Unit II: Percentage- Meaning and Computations of Percentages.

Unit III: Profit And Loss - Terms and Formulae, Trade discount, Cash discount, Problems involving cost

price, Selling Price, Trade discount and Cash Discount, Introduction to Commission and brokerage,

Problems on Commission and brokerage.

Unit IV: Mathematics of finance – Simple and compound interest, annuity, sinking fund, presents value

of an annuity/amortization, present value concept in capital expenditure, leasing and bonds.

Unit V: Set Theory- Sets, Subsets, Equality of two sets, Null set, Universal set, Complement of a set,

Union and intersection of sets, Difference of two sets, Venn diagram, De Morgan‘s laws, Cartesian

product of two sets, Laws of algebra of sets (with proof), Applications of set theory.

Unit VI: Matrices And Determinants (upto order 3 only) - Multivariable data, Definition of a Matrix,

Types of Matrices, Algebra of Matrices, Determinants, Adjoint of a Matrix, Inverse of a Matrix via adjoint

Matrix, Homogeneous System of Linear equations, Condition for Uniqueness for the homogeneous

system, Solution of Non-homogeneous System of Linear equations (not more than three variables).

Numerical shall be based on all the six Units.

Reference Books:

1. Business Mathematics –II – By J. K. Singh , Deepti Rani. Himalaya Publishing House

2. Business Mathematics -By V. K. Kapoor - Sultan chand & sons, Delhi

3. Business Mathematics -By Bari , New Literature publishing company, Mumbai

4. Business Mathematics & Statistics- By NG Das & JK Das, Mc Graw Hill

5. Business Mathematics-By Dr. Amarnath Dikshit & Dr. Jinendra Kumar Jain.


BBA 4: Indian and Global Economic Development

Unit I: Introduction- Basic characteristics of the Indian economy as an emerging economy. Comparison

of the Indian economy with developed economies with respect to -Population ,Per-Capita income,

Agriculture, Industry, Service sector.

Unit II: Agricultural Development in India since Independence- Place of Agriculture in the Indian

economy, Constraints in Agricultural Development. Rural Indebtedness – causes and measures.

Agricultural Marketing – Problems and measures.

Unit III: Economic Problems- Poverty, Inequality, Parallel Economy, Unemployment, Concentration of

Economic Power, Balanced Regional Development, Low Capital Formation and Industrial Sickness.

Unit IV: Human Development: Role of Human Resources in Economic Development, Concept of

Human Development Index (HDI), And Concept of Human Poverty Index.

Unit V: Planning in India- Objectives and need of Economic Planning in India. Current Five year Plan –

Objectives and strategy, Evaluation of Economic Planning in India.

Unit VI: Global Economic Development-Meaning of Liberalization, Privatization and Globalization

(LPG). The privatization Debate – Arguments for and against. Challenges of Liberalization, Privatization

and Globalization.

Reference Books:

1. Indian Economy – S. K. Misra and V. K. Puri, Himalaya Publishing House, Delhi.

2. International Business – Competing in the Global Marketplace – Charles Hill,

3. Indian Economy – Ruddar Datta and K.P.M. Sundaram. S. Chand & Co. N. Delhi.

4. Indian Economy – Problems of Development and Planning. A. N. Agarwal ,New Age International Publishers.

5. Indian Development Planning and Policy – A Re-evaluation- Alagh, Y.K., Vikas Publishing House, 2004


BBA 5: Computers for Managers

Unit I: Introduction to Computers - Generation of Computers, Block Diagram, Working of Computer, Hardware and Software, Programming and Flow Charts concepts, Operating systems (MSDOS, Windows, UNIX, Linux), Networking concepts.

Unit II: Working with Computers - Introduction to Word, Excel, PowerPoint, Internet and Web (Working with Google, Yahoo, Rediff, Amazon, e-bay etc.)

Unit III: Trends in IT –Data Warehousing, Knowledge Management, e-Commerce, e-Learning, e-Business and e-Governance. Unit IV: Enterprise Resource Planning – Concept, History, ERP Packages, Advantages and Limitations. Information Security - Importance, Malicious Programs: Virus, Trojans, Worm, Logic Bomb, Antivirus: Norton, CA-eTrust, Symantec, McAfee. Unit V: IT Enabled Services (ITES) – Processes, Outsourcing Function, Call Centers; BPO‘s: Captive BPO‘s (GE and Dell) and Third Party BPO‘s (Infosys BPO, Wipro BOP, Mphasis, Progeon, WNS, Daksh and EXL etc); KPO‘s: Processes and Domain Expertise. Unit VI: Software Engineering: SDLC: Concepts and Life Cycle, Software Testing: fundamentals and terminology; Software Quality fundamentals, Software Project Management.

Note: Students are expected to attain Working knowledge on Unit –II through live laboratory sessions.

Reference Books:

1. Computer Applications In Management By Sanjay Saxena, Prabhbpreet Chopra, Vikas Publishing House

2. Computer Application in Business By K Kumar, Mc Graw Hill

3. Fundamentals of Computers – P. K. Sinha, BPB Publications.

4. Introduction to Computers – Xavier C. – New Age, New Delhi

5. Computers and Information Management – S.C.Bhatnagar and V.Ramani – Prentice Hall


SEMESTER – II

Su

bje

ct C

od

e

Su

bje

ct

Marks

Cre

dit

s

Sem

este

r

En

d E

xa

m.

Inte

rna

l

Ass

essm

ent

To

tal

BBA 6 Business Communication 70 30 100 4

BBA 7 Business Environment 70 30 100 4

BBA 8 Business Statistics 70 30 100 4 BBA 9 Financial Accounting 70 30 100 4

BBA 10

Environment Management 70 30 100 4

Total 350 150 500 20


BBA 6: Business Communication

Unit I: Overview of communication in business - Meaning and importance of communication in

business, Types of communication: formal and informal and their characteristics, Essentials of effective

business communication, Channels of communication, their effectiveness, limitations, Barriers of

communication, approaches to effective Communication.

Unit II: Intercultural communication -Taken-for-granted assumptions, Cultural foundations (values,

religion, patterns for decision-making), Profiles of diverse cultures, Communicative implications for

managers.

Unit III: Effective business writing- Dos and Don‘ts of business writing, commercial letters Writing,

business reports: report structure.

Unit IV: Employment-Process Communication - The job search, preparing application documents,

Cover letter, constructing the traditional & electronic resumes, application letter, handling the interview,

other job search letters.

Unit V: Public presentation - Public speaking - The art and science of public speaking, basic principles,

managers as public speakers, do's and don'ts, humor, act, fact and simplicity in public speaking.

Unit VI: Legal and ethical considerations for business communicators, Equal employment opportunity,

Invasion of privacy, Misrepresentation and fraud, Ethical perspectives and their implications for

responsible communication.

Reference Books:

1. Business Communication – By R. K. Madhukar, Vikas Publishing House

2. Business Communication –By Nawal, Cenage India Learning.

3. Intercultural Communication for Business – By O‘Rourke IV/ Tuleja, Cenage India Learning, 1st Edition

4. Soft Skill And Professional Communication By Francis peter McGraw Hill

5. Journey Towards Success Group Discussion & Personal interview –B Dr. G F Surya, Sai Jyoti Publication


BBA 7: Business Environment

Unit I: An Overview of Business Environment- Type of Environment-internal, external, micro and

macro environment. Competitive structure of industries, environmental analysis and strategic

management. Process and limitations of environmental analysis.

Unit II: Economic Environment- Nature of Economic Environment, Economic factors-growth strategy,

basic economic system, economic planning, nature and structure of the economy. Goals & objectives of

Economic policies-industrial policy (1991), Monetary and fiscal policies.

Unit III: Socio-Cultural Environment- Nature and impact of culture on business, culture and

globalization, social responsibilities of business. Business and society, social audit, introduction to

business ethics and corporate governance.

Unit IV; Political Environment- Functions of state, economic roles of government, government and legal

environment. The constitutional environment, rationale and extent of state intervention.

Unit V: Technological Environment- Innovation, technological leadership and followership, sources of

technological dynamics, impact of technology on globalization, transfer of technology, time lags in

technology introduction, status of technology in India.

Unit VI: Demographic environment- population size, migration and ethnic aspects, birth rate, death rate

and age structure.

Reference Books:

1. Paul, Business Environment- Text & Cases , 3ed.2009., TMH

2. Dhingra, C.; The Indian Economy Environment and Policy, Sultan Chand and Sons, 17th Edition 2003.

3. Cherunilam, Francis; Business Environment - Text and Cases, Himalaya Publishing House, 2002 12th revised

edition.

4. Aswathappa, K.; Essentials of Business Environment, Himalaya Publishing House, 2000, 7th edition.

5. Cherunilam, Francis; Business and Government, Himalaya Publishing House, 1998, 10th edition.


BBA 8: Business Statistics

Unit I: Descriptive statistics – Definition, functions, scope and role of statistics in business, distrust and

limitations of statistics.

Unit II: Presentation of statistical data – classification; tabulation; frequency distribution; diagrams &

graphs.

Unit III: Statistical average - importance and requisites of a good statistical average; types of averages –

arithmetic mean, median, mode, geometric mean and harmonic mean, weighted average, relationship

amongst different averages.

Unit IV: Dispersion - meaning and significance of dispersion; methods of measuring dispersion – range,

quartile; mean deviation, standard deviation, Co-efficient of Skewness, Lorenz Curve.

Unit V: Correlation and Regression (Simple)- Types of correlation, Calculation of Co-efficient of

Correlation for Simple Series, Calculation of Co-efficient of Correlation for Continuous Series; Regression

Equation of X on Y, Regression Equation of Y on X

Unit VI: Quantitative Techniques – An introduction: Classifications of quantitative techniques;

applications of quantitative techniques to business and industry; limitations of quantitative techniques.

Numerical shall be based on Unit II, Unit III, Unit IV and V.

Reference Books:

1. Statistical Methods – By S.P.Gupta – S.Chand & CO.

2. Business Statistics -.K. Sharma - Pearson Publications

3. Statistics, Theory, Methods & Applications – Sancheti & Kapoor

4. Business Statistics By Chandan JS, Vikas Publishing House

5. Business Mathematics & Statistics- By NG Das & JK Das, Mc Graw Hill


BBA 9: Financial Accounting

Unit I: Introduction- Financial Accounting-definition and Scope, objectives of Financial Accounting,

Accounting v/s Book Keeping Terms used in accounting, users of accounting information and limitations

of Financial Accounting.

Unit II: Conceptual Frame work- Accounting Concepts, Principles and Conventions, Accounting

Standards-concept, objectives, benefits, brief review of Accounting Standards in India, Accounting

Policies, Accounting as a measurement discipline, valuation Principles, accounting estimates.

Unit III: Recording of transactions- Voucher system; Accounting Process, Journals, Subsidiary Books,

Ledger, Cash Book, Bank Reconciliation Statement, Trial Balance. Depreciation: Meaning, need &

importance of depreciation, methods of charging depreciation (WDV & SLM).

Unit IV: Preparation of final accounts- Preparation of Trading and Profit & Loss Account and Balance

Sheet of sole proprietary business.

Unit V: Introduction to Company Final Accounts- Important provisions of Companies Act, 1956 in

respect of preparation of Final Accounts, Understanding of final accounts of a Company.

Unit VI: Computerised Accounting- Computers and Financial applications, Accounting Software

packages like Tally.

Numerical shall be based on Unit III and Unit IV.

Reference Books:

1. Introduction to Accountancy, S N Maheshwari & S K Maheshwari, Vikas Publishing House

2. Accounting for Manager Bhattacharya, S.K. and J. Dearden;– Text and Cases, Third Edition, Vikas Publishing

House, 2003.

3. Financial Accounting by Mukhurjee & Hanif, Tata McGraw HillPublication

4. Financial Accounting by Dr. Jawahar L– Himalaya Publishing House

5. Financial Accounting and Analysis, by Prem Chand – Himalaya Publishing House


BBA 10: Environment Management

Unit I: Introduction to Environment Management - Definition, Scope & importance, Need for public

awareness, Institution in environment management, Fundamentals of sustainable development,

Unsustainable to sustainable development.

Unit II: Ecosystems and how they work- Concept of an Ecosystem, understanding ecosystems, ecosystem degradation, Structure & functions of an ecosystem- Ecosystem types – characteristics.

Unit III: Environment legislation - Environmental (protection) Act, The water (prevention and control of

Pollution); The wild life protection Act; Forest conservation Act; Issues involved in enforcement of

environmental legislations.

Unit IV: Biodiversity - Introduction- biodiversity at genetic, species and ecosystem levels; Bio-

geographic classification of India; India as mega-diversity nation, Hotspots of biodiversity; Threats to bio-

diversity.

Unit V: Renewable and non-renewable resources: Defining resources, classification of resources, soil

and land degradation, economic development and resources use, natural resources accounting, Energy

needs, renewable and non-renewable energy resources, introduction to solar energy and its availability,

wind power and its potential.

Unit VI: Social issues and environment - Construction of dams: problems and concerns of resettlement,

rehabilitation of affected people; Conservation: energy, water, forest, soil, strategies for conservation.

Reference Books:

1. Environment management – By GN Pandey, Vikas Publishing House

2. An Introduction to Environment management By BalAnanad S, Himalaya Publishing House

3. Environmental Management By Dr. HP Behra , Himalaya Publishing House

4. Environmental Management -By Uberoi, N.K.;, Excel Books, New Delhi,2000

5. Environmental Law and Policy in India, Cases, materials and statutes,- By Divan, Shyam and RosenCeranz;

Armin second edition, Oxford University Press, 2001.


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BBA 11 Managerial Economics 70 30 100 4

BBA 12 Management Principles 70 30 100 4

BBA 13 Organizational Behaviour

70 30 100 4

BBA 14 Elements of direct & Indirect

taxes 70 30 100 4

BBA 15 Public Relations Management 70 30 100 4

Total

350 150 500 20


BBA 11: Managerial Economics

Unit I: Introduction: Meaning, Nature and Scope of Business Economics – Micro and Macro, Basic

Economic Problems, Market forces in solving economic problems Circular Flow of Income and

Expenditure.

Unit II: Demand analysis: Concept of Demand, Elasticity of Demand and their types. Revenue Concepts

- Total Revenue, Marginal Revenue, Average Revenue and their relationship.

Unit III: Production & Supply Analysis: Production and Cost Analysis - Law of returns to scale and

Economies of scale, Revenue curves of firms - Supply Analysis.

Unit IV: Cost analysis: Accounting Costs and Economic Costs, Short Run Cost Analysis: Fixed, Variable

and Total Cost Curves, Average and Marginal Costs, Long Run Cost Analysis: Economies and

Diseconomies of Scale and Long Run Average and Marginal Cost Curves.

Unit V: Pricing under various market conditions: Perfect Competition - Equilibrium of Firm and

Industry under Perfect Competition, Monopoly - Price Determination under Monopoly, Monopolistic

Competition - Price and Output Determination under Monopolistic Competition.

Unit VI: Distribution: Marginal Productivity Theory of Distribution, Rent : Modern Theory of Rent,

Wages : Wage Determination under Imperfect Competition - Role of Trade Union and Collective,

Bargaining in Wage Determination, Interest : Liquidity, Preference Theory of Interest, Profits : Dynamic,

Innovation, Risk - Bearing and uncertainty Bearing Theories of Profits.

Reference Books:

1. Managerial Economics- Diwedi, D.N.; Vikas Publishers,

2. Managerial Economics by Geetika, Piyali Gosh, Purba Roy Choudhary, McGraw Hill 2nd edition

3.Managerail Economincs By Mithani, Himalaya Publishing House

4. Managerial Economics -Mehta, P. L.;, Sultan Chand & Sons

5. Microeconomics: Theory and Applications, Dwivedi, D.N.; Pearson Education


BBA 12: Management Principles

Unit I: Nature of Management- Meaning, Definition, nature, purpose, importance & Functions,

Management as Art, Science & Profession- Management as social System, Concepts of management-

Administration-Organization.

Unit II: Evolution of Management Thought- Scientific management; Contribution of Taylor, Fayol, Mary

Follet, Elton Mayo; Hawthorne experiments, Contingency approach, Indian heritage in production and

consumption.

Unit III: Planning: - Meaning - Need & Importance, types, levels – advantages & limitations. Forecasting

- Need & Techniques.

Unit IV: Organizing - Elements of organizing & processes: Types of organizations, Delegation of

authority - Need, difficulties in delegation, Decentralization.

Unit V: Staffing - Meaning & Importance, Direction – Nature, Principles, Coordination-Need and

Importance, Control- meaning and importance.

Unit VI: Control - Concept, planning-control relationship, process of control-setting objectives, establishing standards, measuring performance, correcting deviations.

Case studies on the topics on unit III, IV, V and VI shall constitute an important part of internal assessment.

Reference Books:

1. Essential of Business Administration - K.Aswathapa Himalaya Publishing House

2. Management: Concept and Strategies By J. S. Chandan, Vikas Publishing

3. Principles of Management, By Tripathi, Reddy Tata McGraw Hill

4. Principles of Management By Ramasamy T, Himalaya Publishing House

5. Principles of Business management By Sherlekar, Himalaya Publishing House


BBA 13: Organizational Behaviour

Unit I: Introduction-Concept and nature of Organizational behaviour; Contributing disciplines to the

field of O.B.; Need to understand human behaviour; Challenges and Opportunities.

Unit II: Individual & Interpersonal Behaviour- Biographical Characteristics; Ability; Values;

Relationship between attitude and behaviour;

Unit III: Learning-Theories and reinforcement schedules, Perception –Process and errors.

Unit IV: Interpersonal Behaviour- Johari Window; Personality-Meaning, Types of personality,

Emotional quotient.

Unit V: Organization Culture- Organizational Culture-Concept, Functions, Socialization; Creating and

sustaining culture; Managing Change; Managing across Cultures; Empowerment and Participation.

Unit VI: Motivation - Definition, Theories of Motivation-Maslow‘s Need Hierarchy, Mc Gregor‘s Theory

X & Y, Importance of Motivation.


Reference Books:

1. Organizational Behaviour By Margie Parikh, Rajan Gupta, Tata McGraw Hill, New Delhi

2. Organizational Behaviour By Niraj Kumar, Himalaya Publishing House

3. Organizational Behaviour; By Stephen P., Robbins; ―Prentice Hall of India Pvt. Ltd.‖, New Delhi, 2003.

4. ORGB By Debra Nelson, 2nd Edition, Cengage Learning.

5. Organizational Behaviour, By Khanka, S.S.; Sultan Chand and Sons, New Delhi.


BBA 14: Elements of Direct & Indirect Taxes

Unit I: Basics of taxation and income from salary: Previous year, Assessment year, assessee, types of

assessee, person, income, Gross total income, Total taxable income, income exempted from tax u/s 10,

Computation of Income under the head salary.

Unit II: Income from Business & Profession & Capital gains: concept of business, profession and

vocation, computation of income from business and profession (including professionals) Income from

capital gains- computation of capital gains.

Unit III: Deductions and other provisions: Deductions under section 80C to 80U (Chapter VI A). Set of &

Carry forward of losses, Tax deducted at source.

Unit IV: Central Excise laws: Basis of chargeability of duties of Central Excise, Excisable goods,

Manufacture and manufacturer, Classification, Valuation of excisable goods, registration and procedure

in central excise law.

Unit V: Customs laws: Basic concepts of customs law; Types of custom duties - Anti-Dumping Duty,

Safeguard Duty; Valuation of custom duty; Exemptions, Warehousing, Demurrage, Duty Drawback.

Unit VI: VAT Act and Service Tax:. VAT, Dealer, Records to be maintained, Set off in VAT. Nature of

Service Tax; Service Provider and Service Receiver; Records to be maintained; Valuation of taxable

services, Negative list.

NB: Numerical shall be based on Unit I, Unit II, Unit III, Unit IV, Unit V, Unit VI.

Reference Books:

1. Systematic Approach to Income Tax. Ahuja, G. K. & Gupta, Ravi, Allahabad, Bharat Law House.

2. Indirect Taxes Datey V. S, Taxmann Publications, New Delhi

3. , Direct Taxes Law & Practice Bhagwati Prasad, Wishwa Prakashan.

4. Income Tax – Law and Practices N Hariharan, , Tata Mc Graw Hill, New Delhi

5. Students Guide to Income Tax Singhania V. K., Singhania Kapil, Singhania Monica, , Taxmann Publications, New

Delhi.


BBA 15: Public Relation Management

Unit I: Introduction – Evolution of Public Relations, Four basic elements of public relations, future of

public relations, Issue management, Types of public relations research, Organization of Public research.

Unit II: Customer and Educational Relations – Business-Education Relations, Aid to Education,

Consumerist Organizations, The Consumer public, Responsibility of Consumer Relations, Media of

Communication with Consumers.

Unit III: Business and Professional Associations – Public Relations Objectives, Conducting Association

Public Relations Programs, Media of communication in Association Public Relations, Association

Relations with Government.

Unit IV: International Public Relations – Public Relations around the world: Europe, Asia, Africa, Latin

America, and Canada. International Association of Business Communicators.

Unit V: Legal Considerations in Public Relations – Five major areas of concern, Influence of Public

Opinion, The Fairness Doctrine, Lobbying, Political Activities and Financial Reporting.

Unit VI: Public Relations and Social Responsibility – Corporate Giving, Corporate Contributions,

Contribution Research, Contribution Budget, Economic Education of Employees.

Reference Books:

1. Public Relations A case Study Based Approach By Jerry Hendrix, Dareel Hayes, Cengage Learning.

2. Principles of Public Relations- C. Rayendu & K.R. Balan, Himalaya Publishing House

3. Public Relation the Profession & Practice by Dan Lattimore, Otis baskin, Suzette Heiman, Elizabeth Toth, Tata McGraw

Hill-

4. Handbook of Public Relations In India - Mehta D. - Allied Pub. Delhi

5. Public Relations For Your Business- Jefiknis F. Excel-Delhi


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BBA 16 Entrepreneurship 80 20 100 4

BBA 17 Strategic Management 80 20 100 4

BBA 18 Macro Economics 80 20 100 4

BBA 19 Legal Aspects of Business 80 20 100 4

BBA 20 Human Resource

Management 80 20 100 4

Total

400 100 500 20


BBA 16: Entrepreneurship

Unit I: Entrepreneur – Evolution of the Concept of Entrepreneur, Characteristics of an Entrepreneur,

Distinction between an Entrepreneur and a Manager, Function of an Entrepreneur, Types of

Entrepreneur, Intrapreneur, Qualities of Entrepreneur.

Unit II: Entrepreneurship – Concept of Entrepreneurship, Relationship with the Economic Development,

Barriers to Entrepreneurship (Factors affecting Growth of Entrepreneurship), Theory of Achievement

Motivation, McClelland‘s Experiments, Women Entrepreneur‘s.

Unit III: Entrepreneurship Trends - Strategic Management, Forms of Ownerships, Franchising, Mergers

and Acquisitions, Types of Entrepreneurship, Career Planning, Choice of Entrepreneurship as a Career,

Cases from Indian Industry.

Unit IV: Business Idea - Identifying & Developing Entrepreneurial Potential, Business Ideas Generation

Process, Evaluation of Business Idea.

Unit V: Entrepreneurship in India - Entrepreneurship Development in India: Issues and Opportunities,

Small-Scale Sector in India, Corporate Social Responsibility (CSR): NGO‘s in India, Social Responsibility

of Entrepreneurs.

Unit VI: Entrepreneurial Support Systems - Activities of SIDBI, EDI, NIESBUD, DIC, NABARD

Government policy, Agency supporting entrepreneurial development.

Reference books:

1. Dynamics of Entrepreneurial Development and Management, Vasant Desai, Himalaya Publishing House.

2. Entrepreneurial Development , Ramchandran, Kavil, Tata McGraw Hill

3. Entrepreneurial Development, C.B. Gupta and N.P. Shrinivasan, Sultan Chand & Sons, New Delhi

4. Entrepreneurial Development, S.S. Khanka, S.Chand & Co. Ltd.

5. Entrepreneurship Development and Project Management, Dr. Neeta Baporikar, Himalaya Publishing House


BBA 17: Strategic Management

Unit I: Strategic management - Introduction to strategic management, Strategic decision making,

Strategic management process; Difference between Policy, Strategy and Tactics.

Unit II: Strategic Intent - Vision, Mission & goals, Preparation of Vision & Mission Statement;

Organisational objectives, Hierarchy of objectives & strategies, setting of Objectives.

Unit III: Internal & Resource analysis - SWOT analysis, Resource analysis- a) Organization capabilities & competitive advantage b) Value chain analysis; Concept of synergy -Core competency,

Unit IV: External analysis - Environment analysis a)Components of External environment

b)Components of Internal environment c)Environmental scanning. Industry Analysis a) A Framework

for industry analysis b)Michael Porter‘s Analysis c)Usefulness of industry analysis.

Unit V: Strategic Implementation - 7 s framework- (separate variables in details), Strategic Business Unit

(SBUS), Merits & Demerits of SBU; Leadership, Power & organisation culture.

Unit VI: Strategic evaluation and control- Establishing strategic evaluation & control; The quality

imperative: continuous Improvement to build customer value, Fundamentals of Six sigma approach for

continuous improvement.

Reference books:

1. Business planning and policy, Dr. C.B. MBAoria & Dr. Satish MBAoria (1987), Himalaya publishing house

2. Business policy & Strategic Management - Kazmi - Tata McGraw-Hill pub.

3. Ghosh, P. K.; Strategic Planning and Management, Sultan Chand & Sons, New Delhi, 8th ed.,2000..

4. S.C. Bhattacharya - Strategic Management Concepts & cases - S.Chand

5. Suri R.K.; Business Policy & Strategic Management, Brijwasi Publisher & Distributor, 2005

http://www.rcw.raifoundation.org/management/mba/strategicmanagement/lecture-notes/lecture-03.pdf


BBA 18: Macro Economics

Unit I: Concepts of Macro Economics: Definitions importance, growth, limitations of macro-economics,

macro-economic variables. Circular flow of income in two, three, four sector economy, relation between

leak ages and injections in circular flow.

Unit II: National Income Determination: Concepts, definition, method of measuring, National income

in India, problems in measurement of national income & precautions in estimation of national income.

Unit III: Money Market: Functions and forms of money, demand for money-classical, Keynesian and

Friedman approach, measures of money supply, quantity theory of money, inflation and deflation.

Unit IV: Fiscal Policy: Nature of fiscal policy, fiscal deficits, fiscal policy in relation to growth and price

stability, basic issues in fiscal deficit management, nature and management of public debt; business taxes-

types, rationale and incidence.

Unit V: Money supply measures: credit creation process and money multiplier, instruments of monetary

policy; promotional and regulatory role of central bank; monetary policy- types, causes, effects and

control measures.

Unit VI: Macro Economic Equilibrium: Aggregate demand, supply and macroeconomic equilibrium,

nature of a trade cycle, causes of boom and recession & policies to control the impact of trade cycle.

Reference books:

1. Macroeconomics- Theory and Applications by Gupta, G.S., Tata McGraw Hill, New Delhi.

2.Macroeconomics Theory & Applications By Baumol & Blinder , Cengage Learning.

3. Maceconomic Theory 4. Vaish, M.C, Vikas Publications, New Delhi.

4. Macroeconomics By Mithani, Himalaya Publishing House

5. Macroeconomics By Paul Samuelson, Nordhaus, Chaudhari , Tata McGraw Hill, New Delhi


BBA 19: Legal Aspects of Business

Unit I: Legal Framework for business entities- Introduction to legal aspects of Business in general; Need

and importance of Business Laws.

Unit II: Indian Contract Act, 1872 – Definition of Contract, Agreement, Offer and Acceptance, Essentials

of Valid Contract, Performance of Contract and Breach of Contract.

Unit III: Indian Joint Stock Companies Act, 1956- Definition of a Joint Stock Company, Kinds of

Companies, Formation of Company, Memorandum of Association, Articles of Association, Prospectus,

Company Meetings, Liquidation of a Company.

Unit IV: Indian Partnership Act, 1932- Definition of Partnership, Kinds of Partners, Partnership Deed,

Registration of a Partnership Firm, Rights and Duties of Partners, Liabilities of Partners, Dissolution of a

Partnership Firm.

Unit V: Information Technology Act 2000 & Cyber Law - Scope, Provisions & overview, IT Act and E-

mails, Strategy to Combat Cyber Crime

Unit VI: Consumer Protection Act, 1986- Definitions, Category of the term Consumer, Rights of

Consumer, Consumer protection Councils, Remedies & Relief available to the consumer.

Reference books:

1. Business laws By Satish Mathur, McGraw Hill,

2. Principles of Business Law, Maheshwari, Himalaya Publishing House

3. Business & Industrial Laws, M.C.Kuchhal, Vikas Publishing Pvt.Ltd.

4. Business Law, Sarvanavel, Himalaya Publishing House

5. Corporate Law, Abhishek Shahu ,Sai Jyoti Publication


BBA 20: Human Resource Management

Unit I: Human Factor in Organization- Nature, Concept and Significance of Human Resource in the

organization, Meaning, scope and role of human resource management, Image and qualities of HRM

Manager, Indian approach Human Resource Management.

Unit II: Recruitment and selection- Source of recruitment, Recruitment and selection process; methods of

recruitment and; types of tests- sources and process; selection process – tests and interviews; placement

and induction.

Unit III: Promotions and Transfers- Concept, objectives of promotions and transfers. Distinguishing

features of promotions & transfers, Advantages& significance to organization & employees.

Unit IV: Job Evaluation and Job Design- concept, importance and objectives; methods and procedures.

Job specifications and job descriptions, job design, approaches and methods, merit rating.

Unit V: Performance appraisal – methods, performance standards and its evaluation. Training and

development- concept, assessment of training needs, importance, objectives.

Unit VI: Employee Remuneration and Wage- Principles and objectives of wage and salary

Administration, employee compensation, rewards, incentives and fringe benefits.

Case studies on the topics on unit II, III, and V shall constitute an important part of internal assessment.

Reference Books:

1. Human Resource Management Text & Cases by Aswathappa, Tata McGraw Hill.

2. Human Resource Management, Text and Cases, Rao,V S P Excel Books,2004.

3. Human Resource Management Principles & Practice, Vikas Publishing House

4. Human Resource Management, Bohlander, Snell, Vohra, Cengage Learning

5. Human Resource Management; Suba Rao , Hiamalaya Publishing House.


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BBA 21 Family Business Management 70 30 100 4

BBA 22 Financial Management 70 30 100 4

BBA 23 Operations Management 70 30 100 4

BBA 24 Business Ethics 70 30 100 4

BBA 25 Foreign Exchange Management 70 30 100 4

Total

350 150 500 20


BBA 21: Family Business Management

Unit I: Defining the family business- Promoting trust among family members and among non-family

members, family culture, beliefs & values and their impact on business, rediscovering and re orientating

family business for new environment, change management for family businesses, leading the change,

understanding the role of non-family managers.

Unit II: Issues, Problems and Unique concerns of family business- involvement in management, family

management and control of business, interactions between the family and business systems, Long term

success of the family business, Promoting Professionalism in family business, Business ethics,

Governance and entrepreneurship, succession planning and effective conflict resolution.

Unit III: Venture Growth strategies- Venture growth strategic issues, entrepreneurial management,

innovation in family business, professional Management, Estate and ownership planning.

Unit IV: Family business start-up, licensing, buyout opportunities & franchising, Maintaining

competitiveness, Buying new business, expansion of business.

Unit V: Board meetings, communications, Separation of ownership in family business, strategic

implications & challenges in separation, Exit Strategies in family business, acting as a venture capitalist

for next generation.

Unit VI: Terms and conditions for effective control by the family, legal issues in family business, Tax

Planning and Owner Compensation, Provisions of law relating to termination, resignation, or death of

the principal family member, Legal documentation process. Planning and control, performance review,

job assignments, Social entrepreneurship in family Business.

Reference Books:

1. Exceptional Entrepreneurship (Real Life Lessons from Business Leaders) by LPP (2006)

2. Family business in India- Sudipt Dutta, Sage (1997)

3. Generation to Generation: Life Cycles of the Family Business Gersick , Davis , Hampton, Lansberg

4. Family managed Business –By Poza, Cengage India Learning

5. Business Enviornment –By F. Cherunilan, Hiamalaya Publication

http://www.amazon.com/s/ref=ntt_athr_dp_sr_1?_encoding=UTF8&sort=relevancerank&search-alias=books&ie=UTF8&field-author=Kelin%20E.%20Gersick

http://www.amazon.com/s/ref=ntt_athr_dp_sr_2?_encoding=UTF8&sort=relevancerank&search-alias=books&ie=UTF8&field-author=John%20A.%20Davis

http://www.amazon.com/s/ref=ntt_athr_dp_sr_3?_encoding=UTF8&sort=relevancerank&search-alias=books&ie=UTF8&field-author=Marion%20McCollom%20Hampton

http://www.amazon.com/s/ref=ntt_athr_dp_sr_3?_encoding=UTF8&sort=relevancerank&search-alias=books&ie=UTF8&field-author=Marion%20McCollom%20Hampton


BBA 22: Financial Management

Unit I: Introduction - Concept of business finance, finance function, scope, organization, Responsibilities

of finance executive, Goals & objectives of financial management.

Unit II: Financial Planning- Meaning, concept, objectives, types, steps, significance, basic considerations,

limitations.

Unit III: Capital Structure- Concept, meaning, principles & importance, Capital gearing & leveraging,

Cost of capital, Cost of different sources of finance, Weighted average cost of capital, Theories of capital

structure, concept of optimal capital structure.

Unit IV: External Sources of Finance - Shares - meaning, types, advantages and limitations. Debentures -

meaning, types, advantages and limitations. Public Deposits - meaning, advantages and limitations.

Borrowing from banks - types of loans , advantages and limitations.

Unit V: Internal Sources of Finance- Reserves and surplus - Bonus shares - Retained earnings - Dividend

policy -Role of depreciation.- Importance, advantages and limitations of these sources.

Unit VI: Capitalisation- Concept, Theories, Over capitalisation – Concept, Symptoms, causes,

Consequences & remedies, Under capitalisation - Concept, causes, Consequences & remedies,


Reference Books:

1. Financial Management - P.V. Kulkarni - - Himalaya Publishing House,Mumbai.

2. Corporation Finance - S.C. Kucchal - Chaitanya Publishing House, Allahabad.

3. Financial Management - I.M. Pandey - Vikas Publishing House.

4. Financial Management - R.M. Shrivastava - Pragati Prakashan, Meerut.

5. Financial Management - M.Y. Khan and P.K. Jain -Tata - McGraw Hill Publishing co. Ltd., New Delhi.


BBA 23: Operations Management

Unit I: Introduction- Nature, Scope, Importance and Functions Evolution from manufacturing to

operations management - Evolution of the factory system - manufacturing systems–quality–mass

customization, Contribution of Henry Ford, Deming, Crossby, Taguchi.

Unit II: Production Design- Definition, Importance, Factors affecting location & layout, Principles and

Types of Facilities Layout, Layout and its objectives for manufacturing operations, warehouse operations,

service operations, and office operations, principles and types of plant layouts – product layout, process

layout, fixed position layout, cellular manufacturing layouts, hybrid layouts, Factors influencing layout

changes.

Unit III: Production Planning and Control- Importance and Functions of Production Planning & Control

Capacity Planning : Concept and overview of aggregation demand and capacity options and strategies in

production and services, capacity and value, financial impact of capacity decisions, aggregate planning

types and procedure, capacity requirement planning.

Unit IV: Material Management - Materials Planning Budgeting and Material Requirement Planning;

Purchase Management; Stores Management- Functions, Centralized Vs Decentralized stores, role of

codification; Maintenance Management concepts – factors affecting design of material handling system,

Unit V: Material Planning and Inventory Control- Objectives, basic concepts, p-system, q-system, EOQ,

maxima, minima, reorder point, buffer stocks, selective inventory classification models,

Unit VI: Latest Concepts- Modern concepts in Production & Materials management and Japanese

contribution to world class quality manufacturing like single piece flow, JIT, KANBAN, SMED, CAD,

CAM, KAIZEN, POKA YOKE, Right First Time, Zero Defects.


Reference Books:

1. Operations Management by Shridhar, Himalaya Publishing House

2. Operations Management Nair : TMH

3. Production and Operations Management, Adam & Ebert , Prentice Hall India

4. Operations Management by Chary ,Mcgraw Publications, 4th edition.

5. Warehouse Management and Inventory Control, JP Saxena, Vikas Publications


BBA 24: Business Ethics

Unit I: Ethics - An introduction, Concept of ethics, Values & Ethics – Meaning & Types of Values, Ethical

Action–Morals, Morality, Moral development pyramid, Beliefs, Religiousness and Law.

Unit II: Business Ethics - Ethics in Business – Myth & Reality, The Indian Business scene, Ethical

Concerns, LPG & Global trends in business ethics.

Unit III: Organizational Ethics - Organizations& Organisation culture, Types of Organization, Corporate

code of ethics – Formulating, Advantages, implementation Professionalism and professional ethics code.

Unit IV: Ethical Issues 1 - Ethical Issues in Marketing, Introduction; Principles of Ethical Marketing;

Ethical approaches to buyer- seller relationship; Ethical Issues in HRM - The Ethical Organization in the

Boundary less World, Ethics in Recruitment and Selection,

Unit V: Ethical Issues 2: Ethical Issues in IT - Ethical Issues in IT & ITES – Privacy, Accuracy,

Accessibility, Ethical Issues in Industry - Ethical issues in Production management, Product Design, and

Services

Unit VI: Business & Society - Business & its stakeholders, Social Responsibility – Concept of CSR, Public

Policy approach & role of NGO, Environmental Ethics – concerns, issues & case studies.

Reference Books:

1. Business Ethics By Murthy, Himalaya Publication

2. Business Ethics, Medha Dixit, Sona Prasad, Sai Jyoti Publication.

3. Business Ethics By AK Gavai Himalaya Publication

4. Business Ethics & Corporate Governance By Ghosh, Tata McGraw Hill

5. Business Ethics, Ronald Francis & Mukti Mishra,TMH.


BBA 25: Foreign Exchange Management

Unit I: Fundamentals of foreign exchange - need for foreign exchange - definitions - International trade

and foreign exchange - gains from international trade -International finance - gains from international

capital flow - globalization of markets.

Unit II: Systems of Exchange Rates- Fixed Rate of Exchange, Floating Rate of Exchange, Other Exchange

Rate Systems, Factors Influencing Exchange Rate.

Unit III: Types of Foreign Exchange Markets and Transactions, Quoting Foreign Exchange Rates,

Spread, Official and Free Market Rates, Cross Rates, Forward Rates, Quoting Forward Rates.

Unit IV: Instruments and Institutions - Foreign Exchange Market in India – Evolution and Development

- Major Centres - Classification - Interbank and Customer Markets- Regulatory and Supervisory

Framework - Role of RBI and FEDAI.

Unit V: Inward Remittance- NRI Accounts Types, EEFC Accounts, International Credit cards, Exchange

for foreign travel, FDI & FII, Nastro & Vastro Accounts.

Unit VI: Overview of FEMA – General Provisions Applicable For Export / Import Transactions.

Reference Books:

1. Foreign Exchange: PG Gopal Krishana, Nandini Jagnarayanan, Hiamalya Publishing House

2. International Financial Management – V.K. Bhalla, Anmol Publications

3. International Financial Management – A.K. Seth, Galgotia Publishing Company

4. Foreign Trade & Foreign Exchange – Chaudhari & Agrawal, Himalaya Publishing House

5. Foreign Exchange – Jeevanandam C. Sultan Chand & Sons


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BBA 26 Marketing Management 70 30 100 4

BBA 27 Business Organization & Systems 70 30 100 4

BBA 28 Small Business Management 70 30 100 4

BBA 29 Event Management 70 30 100 4

BBA 30 Project Report & Viva Voice 70 30 100 4

Total

350 150 500 20


BBA 26: Marketing Management

Unit-I: Concepts & Application - Core Concepts of Marketing, Company Orientation towards Market place, New Concepts – E Business, Relationship Marketing; Database Marketing, Functional areas of Marketing.

Unit-II: Marketing Plan - Steps in the Marketing Process, Nature and contents of a marketing plan, marketing mix. Unit-III: Product Management - Meaning of product, product classification, product levels, product policies, Product life cycle and new product development, Branding & packaging.

Unit-IV: Pricing Strategies - Pricing objectives, methods and pricing policies; adopting the price; Initiating and responding to price changes. Unit-V: Distribution Strategies - Channel design and management, Channel dynamics and market logistics, Channels of distribution, Types of channels, Importance of Retailing and wholesaling.

Unit-VI: Promotion Strategies- Promotion decisions and promotion mix, advertising, sales promotion, public relations personal selling, Channel management- selection, Emergence of new channels.


Reference Books:

1. Marketing Management By Philip Kotler

2. Marketing Management BY Sherlekar, Himalaya Publishing House

3. Marketing Management :Text & Cases, By Rajagopal, Vikas Publishing House

4. Marketing Management : Czinkota, Cengage Learning

5. Marketing Management :Text & Cases By Chandrashekar, McGraw Hill


BBA 27: Business Organization & Systems

Unit I: Introduction: Meaning, scope & Evolution of Commerce & Industry, Concept of Business as a System; Alternative Business Objectives. Small Business Organization: Scope and Role Government Policies. Unit II: Forms of Business Organization: Business Sectors & Forms of Business Organizations-Private sectors, cooperative sectors, Public sectors, Joint sectors, service sectors, various forms of Business Organizations- Sole Proprietorship, Partnership Firms, Joint Stock Companies-Their Feature, Relative Merits, Demerits and Suitability. Unit III: Multinationals- Concept and Role of MNCs, Transactional corporations (TNCs); International Business Risks, Emergence of Indian MNCs & Transactional corporation- Globalization & Challenges for Indian Business in New Millennium. Unit IV: Organization of Wholesale & Retail Trade-Recent Trends in Wholesale & Retailing, Malls and Supermarkets-Their Effect of Economy- Organization of Finance, Transport, Insurance Communication & Other Utilities (services) to Trade. Unit V: Business Combinations: Concept and causes of business combinations, Government and Business Interface: Rationale, Forms of Government and Business Interface, Chambers of Commerce and Industry in India; FICCI, CII. Unit VI: Business and Society: Changing Concepts and Objectives of Business, Business and Culture, Technological Development and Social Change, Social Responsibility of Business, Social Audit. Reference Books -

1. Business Organization and Management - Dr. C. B. Gupta (Publisher Sultan Chand & Co.) 2. Modern Business Organization - Gupta, C. B. (Mayoor Paper Works, 2001) 3. Modern Business Administration – Robert (McMillan India, 1999) 4. Business Organization and Management – Basu C. R. (Tata McGraw Hill, 1998) 5. Modern Business Organization Management - S. A. Sherlekar (Himalaya Publishing House)


BBA 28: Small Business Management

Unit I: Starting a Small Business – Opportunity scouting and idea generation, sources of business ideas,

the process of setting up a small business: Preliminary screening and aspects of the detailed study of the

feasibility of the business idea and financing/non-financing support agencies, Preparation of Project

Report and Report on Experiential Learning of successful and unsuccessful entrepreneurs.

Unit II: Managerial roles and functions in a small business. Designing and redesigning business

processes, location, layout, operations planning & control, Basic awareness of the issues impinging on

quality, productivity and environment.

Unit III: Entrepreneurship in Informal Sector – Rural Entrepreneurship – Entrepreneurship in Sectors

like Agriculture, Tourism, health case, Transport and allied services.

Unit IV: Fundamentals of Management, Working Capital Management, Inventory Management,

Production and Operations Management, Marketing Management, HRM, and TQM for Small Scale

Enterprises.

Unit V: Institutional Support for Small Business and Management of SSE-Need, types and sources of

finance; role of financial institutions and schemes for assisting small scale units, Government Policy

towards small business.

Unit VI: Teething problems in setting small units; location, technology, marketing, recoveries, labour,

and planning, international business ecommerce, franchising etc; problem of sickness; modernisation;

mergers and takeovers; and future potential and need for small units.

Reference Books:

1. Brandt, Steven C., The 10 Commandments for Building a Growth Company, Third Edition, Macmillan Business

Book, Delhi, 1977

2. Bhide, Amar V., The Origin and Evolution of New Businesses, Oxford University Press, New York, 2000.

3. Desai, Vasant, Small Scale Enterprises Vols. 1-12, Mumbai, Himalaya Publishing House. (Latest edition).

4. Dollinger, Mare J., Entrepreneurship: Strategies and Resources, Illinois, Irwin, 1955.

5. Holt, David H., Entrepreneurship: New Venture Creation, Prentice-Hall of India, New Delhi, latest Edition.


BBA 29: Event Management

Unit I: Introduction to Events: Why Events, Key elements of events, Historical Perspective, Size & type

of event, Event Team, Code of ethics, Aim of event, Develop a mission, Establish Objectives, Preparing

event proposal, Use of planning tools.

Unit II: Event Marketing -Nature of Marketing, Process of marketing, marketing mix, Sponsorship,

Feasibility, Keys to success, SWOT Analysis.

Unit III: Event Safety and Security - Security, Occupational safety, Crowd management, Major risks and

emergency planning, Incident reporting, emergency procedures.

Unit IV: Event Leadership and Communication- Leadership skills, Managing Team, Managing

meetings, Written Communications, Verbal Communications.

Unit V: Special Events, Research & Planning- Types and category, Sports, Rallies, Wedding, Film

Promotions & awards, Educational fairs.

Unit VI: Advertising & Logistics - Image, Branding, Advertising Publicity and Public relations Concept,

theme, Fabrication, light & sound, handling vendors; Evaluation of Event performance.

Reference Books:

1. Successful Event Management, by Shone, Cengage Learning India

2. Event marketing & management By Gaur SS, Saggere SV, Vikas Publishing House

3. Event Management: A Professional & Development Approach By Ashutosh Chaturvedi, Global India

Publications Pvt Ltd.

4. Event Management By Wagen, Pearson Publications

5. Event Planning and Management By Diwakar Sharma, Jain Book Depot


BBA 30: Project Report and Viva Voice

During the sixth semester each student shall undertake a project to be pursued by him / her under the

supervision of an Internal Supervisor to be appointed by the Director / Principal. Both the subject and the

name of the Supervisor will be approved by the Director / Principal of the Institution. The students are

requested to follow the guidelines given below for the preparation of the project Report:

A copy of Project Report along with one soft copy in a CD will be submitted at least four weeks

prior to the commencement of the End Term Examination of the Sixth Semester.

Project Report shall carry 4 credits. These shall be evaluated by an External Examiner appointed

by the University and by an Internal Examiner to be appointed by the Director / Principal of the

Institution as per the instructions given in this scheme of examination.


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MBA 31 Public Systems Management 70 30 100 4

MBA 32 Business Plan Writing 70 30 100 4

MBA 33 Research Methodology 70 30 100 4

MBA 34 International Business 70 30 100 4

MBA 35 Seminar -- 100 100 4

Total

280 220 500 20


MBA 31: Public Systems Management

Unit I: Introduction - Concept of Public System, Types of Public system, Weaknesses & Issues of the

Public System in India. Emerging Trends - Privatization, Public Private Partnership (PPP) - concept, Role

of PPP in development of Public systems, Strengths & weaknesses of privatization & PPP, Infrastructure

scenario in Nagpur: SEZ, MIHAN, MADC, NIT, NMC (SETU), MRSAC (Maharashtra Remote Sensing

Application Center) etc.

Unit II: Public Enterprise Management - Objectives and Roles of Public Enterprise, Organizational

Forms and Working of the Board of Management, Public Enterprise Policy and Reform Measures,

Marketing Problems of Public Enterprises; Cases: Western Coalfields Limited (WCL), MECL, MOIL and

MSEB etc.

Unit III: Energy Management - Organisation for Energy Management: Goal setting in Energy

Management; Energy Audit, Non conventional sources of energy; Utilization of solar energy; Biomass as

a source of energy; The option of Nuclear energy in the developing countries; Case: Suzlon.

Unit IV: Water Resource Management - Objectives and organization of water resource Management;

Optimization techniques for water resources projects; Scientific utilization of Agriculture water; irrigation

projects; Water crisis management flood and droughts; Water harvesting; Cases: Jalswaraj by Govt. of

India, Sardar Sarovar, Bhakra Nangal and Maharashtra Jivan Pradhikaran.

Unit V: Management of Education System - Education as Development Priority; Education and

Economic growth; International Comparisons; Strategies of Development of Education System; Systems

of Education in India: Formal, informal, Primary, Secondary and Higher Education; Cases: Ivy League,

Yale, IIT‘s and IIM‘s.

Unit VI: Public Infrastructure Management- Definition; Local, Regional, State and Federal Agencies

responsible for infrastructure development and their role in Regional Planning Process; The role of Civic

Organizations and Private Sector; Overview of the Infrastructure Management Process.

Reference Books:

1. ―Ideas that have Worked‖ by Department of Administrative Reforms and Public Grivances, 2004, Penguin /

Viking, New Delhi

2. "Infrastructure Management: Design, Construction, Maintenance, Rehabilitation, Renovation." Hudson, Haas, and

Uddin, McGraw-Hill, 1997

3. Bureau of Public Enterprises. Public Enterprises Survey, 1994-95, New Delhi, 1996

4. Public Systems Management- Barun Kumar De, New Age International

5. Public Policy, EPA 6, IGNOU Gullybaba Publishing House Private Limited


MBA 32: Business Plan Writing

Unit I: Opportunity / Competition Analysis- Analysis of the business opportunity, SWOT, Risk analysis,

the four Cs of credit: Character, Cash flow, Collateral and equity contribution. Description of Venture

Product(s), Service(s), Size of business, Background of entrepreneurs, Writing Vision / Mission

statements, Using information from sources like Trade associations, Government reports, Published

studies, Searching the Net for information, Information filtering.

Unit II: Target Market- Industry Analysis , PESTEL, Future outlook and trends, Industry forecasts

,Analysis of competitors, Differentiation, Market Segmentation; Define the market - its total potential and

approximate size, Demographic information; Psychographic Information of Customers & Businesses.

Unit III: Marketing & Sales plan- Industry Trends, Product/Service, Target Market, Competitive

Analysis; Marketing Mix- Pricing, Distribution, Promotion, Product forecasts, Controls; Marketing

Budgets & Promotion mix.

Unit IV: Production / Operations Plan- Manufacturing process, Subcontracted work, Land & Building,

Physical plant, Machinery and equipment, raw materials suppliers and alternative suppliers, Suppliers

comparison chart, Regulatory & Tax environment - Central, State & Local; Organizational structure;

Human Resource - Analysis of availability , Compensation, Benefits, facilities etc.

Unit V: Development plans- Future growth and expansion plans, strategies for expansion, resource

requirements and source of generation of resources, assumptions made, Explanation of growth variables.

Unit VI :Financials & Backup Documents- Performa income statement, Cash flow projections, Performa

balance sheet, Break-even analysis, Sources and applications of funds, Detailed calculations of various

financial figures (Depreciation, Interest, Salaries & Wages, other Overheads); Backup material-letters,

Market data, Leases or contracts, Price lists from suppliers etc.

Reference Books:

1. Writing and Presenting a business plan, O, Rourke James, Cengage Learning . 2. How to Write a Great Business Plan (Harvard Business Review Classics), William A Sahlman. 3. How to Write a Business Plan, Third Edition, Brian Finch, Replika Press Pvt. Ltd. India. 4. How to Write a Best Business Plan S Saha, S Mukherji (Central). 5. Principles of Marketing , P. Kotler, Pearson Publications.

http://www.amazon.co.uk/Brian-Finch/e/B001KHG6Y6/ref=ntt_athr_dp_pel_1


MBA 33: Research Methodology

Unit I: Introduction - Meaning, Objectives and Types of research, Research Approach, Research Process,

Relevance & scope of research in management. Testing of hypothesis - Procedure for hypothesis testing;

Use of statistical techniques for testing of hypothesis.

Unit II: Research Design - Features of good Design, Types of Research Design, Basic principles of

experimental Design, Use of advanced technology in Research Design, Role of Research analyst.

Sampling Design - Steps in sample Design, Characteristics of a good sample Design, Probability & Non

Probability sampling.

Unit III: Methods of data collection - Primary data – questionnaire and interviews; Collection of

secondary data; Use of computer and Information technology in data collection.

Unit IV: Measurement & scaling techniques - Errors in measurement, Test of sound measurement,

Scaling and scale construction technique.

Unit V: Collection and Processing data - Field work, Survey Errors, Data coding; Editing and Tabulation.

Analysis of data - Analysis of Variance; Advanced Data Analysis Techniques- Factor Analysis, Cluster

Analysis, Discriminant Analysis, Conjoint Analysis, Multi Dimensional Scaling.

Unit VI: Interpretation of data - Techniques of Interpretation, Report writing, Layout of a project report, preparing research reports. Research in management - General management, marketing, finance, HR and Production, Software Application in SPSS.

Reference Books:

1. Business Research Methods, Zikmund, Thomson Learning Books

2. Marketing Research, G C Beri third edition (McGraw Hill)

3. Research Methods in Behaviourial Science ,Dwivedi ,Macmillan

4. Research Methodology Concepts & Cases, Deepak Chawla & Neena Sondhi, Vikas Publishinh House Pvt. Ltd.

5. Business Research Methods, Cooper, TMH.


MBA 34: International Business

Unit I: Introduction- Evolution of International Business, Drivers of Globalisation, Influences of

International Business, Goals and Advantages of International Business, Difference between Domestic

and International Business.

Unit II: Multinational Enterprises- Meaning of International Corporations. Role and importance of

Multi-national corporations in international business, Factors that contributed to growth of MNC,

Advantages and Disadvantages.

Unit III: International Business Environment- Introduction, Social and Cultural Environment,

Technological, Economic and Political Environment.

Unit IV: Modes of Entering International Business- International Business Analysis, Modes of Entry,

Comparison of Different Modes of Entry, Functional Alliances, Country Evaluation and selection.

Unit V: Regional Economic Grouping- Evolution, structure and functions of: North Atlantic Free Trade

Agreement (NAFTA) South Asian Association for Regional Cooperation, (SAARC) European Union

(E.U.) World Trade Organization (WTO).

Unit VI: India’s Foreign Trade- Composition and direction of India‘s Foreign Trade since 1991, Current

Foreign Trade Policy of India. Role of Special Economic Zones (SEZs) in International Business.

Reference books:

1) International Business – P. Subba Rao, Himalaya Publishing House

2) International Business –Jhon D. Daniels & Lee H. Radebaugh, Pearson Education

3) International Management: Managing across Borders and Cultures, Deresky Pearson Education, 2003.

4) International Management ,Thakur M., Burton & Gene. Tata McGraw Hill, 2002.

5) International Business – Competing in the Global Market Place – Charles Hill, Arun Kumar Jain, Tata

McGraw Hill, New Delhi.


MBA 35: Seminar

Guidelines for Seminar conduction

Objective: The objective of Seminars is to help the students in developing their communication skills,

especially the presentation before the group. Each student is expected to present a seminar (as Elaborated

in the Ordinance) on a topic approved by the Teacher In- charge of the seminars. In this Semester the

student being new to the Environment, the topic of seminar will be on general topic of the choice of the

student. At least one seminar for each student is compulsory during the Semester.

Presentation of Seminar: Each student shall be required to present a seminar lasting approximately for

half an hour divided into 5 minutes for introduction, 20 minutes for presentation of the seminar by the

student concerned, 5 minutes for summing up. The marks shall be awarded by the Internal Expert

appointed by the Head of the Department/ Director of the Affiliated Institute for respective students, on

the basis of pre determined criteria illustrated at Annexure- II. In this Semester, the Student being fresh to

the environment and coming from different academic background, the topic of the Seminar shall be on

general subjects of their choice.

Seminar - 100 Marks


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MBA 36 Project Management 70 30 100 4





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350 150 500 20


MBA 36: Project Management

Unit I: Introduction to Project Management - Concepts of Project and Project Management; Project Life

Cycle, Project Stakeholders; Organizational Influences. Project Management Standard – Processes,

Process Groups, Process Interactions and Process Mapping.

Unit II: Knowledge Areas – Process Flow Diagram; Plan, Direct, Manage, Monitor, Control and Close a

Project, Time Management: Activity Sequencing, Resource and Duration Estimation; Cost vs. Quality

Management in Projects.

Unit III: Time Planning and Critical Chain Project Management - The Process, Gantt Charts,

Estimating, Activity on Arrow and Critical Path Analysis, Activity on Node Diagrams, Activity on Arrow

vs Activity on Node, Scheduling, Computer Assisted Project Planning, Fast Track Projects.

Unit IV: Quality Planning - Overview of quality, history of quality, competitive advantage, industrial perspective, total quality system, Taguchi ―Loss Function‖ concept; Quality Techniques - Indian Quality Standards, Japanese vs. American Techniques, KAIZEN, Six Sigma: Design, Measure, Analysis, Improve and Control Phases;

Unit V: Procurement and Risk Management – Planning Purchase and Contracting; Select Sellers;

Contract Administration and Closure; Qualitative vs. Quantitative Risk Analysis; Risk Monitoring and

Control.

Unit VI: Project Organization: Structure and Teams - Role of team, Pure Project Organization, Matrix

Management, Structure Selection, Team Work, Life Cycle of Team, Managing personalities in a team,

Effective Team Work.

Reference Books:

1. Project Management, BY Jack Gido & James Clements, Cengage Learning

2. Project Management: Achieving Competitive Advantage & MS Project, Pinto (Publisher)

3. Project Management, Meredith, Mantek, 7th Edition, Wiley India

4. Project Management and Control, Narendra Singh, Himalaya Publishing House

5. Project Management; Strategic Decision and Implementation, David Cleland,Mcgraw-Hill


MBA 37- Paper 1 of Specialisation I

Group A: Marketing Management

Paper 1 Advertising & Integrated Marketing Communication Unit I: Marketing Communication and Integrated Marketing Communication - Introduction to Marketing Communication Concept; Elements of Marketing Communications; How Marketing Communication Work, Role of IMC in Marketing, Setting IMC objectives, Marketing Communications Functions, Social, Legal and Ethical Issues in IMC, Effectiveness, Measurements, and Evaluations of Integrated Marketing Communication. Unit II: Integrated Marketing Communication and Branding -Brand Management; Brands, and Integrated Marketing Communication, Integrated Marketing Communication Partners and Industry, Organisations ;Using Advertising and Promotion to Build Brands; Brands and Stakeholder Relationships; Basic Marketing Communication Strategies for Building Brands; Integrating the Brand Communication Process; Customer Brand Decision Making. Unit III: Research Methods its Application and Micro-Marketing - Role and Relevance of Research in Communication; Types of Research and the Research Process; Advertising Research; Positioning Research, Target Market Research, Pre-test Research and Audience Research, Segmenting, Targeting, and Positioning. Data-Driven Communication; fostering word-of-mouth; Opinion Leaders, Reference Groups. Unit IV: Creating, Sending, Receiving Brand Messages and Sales Promotion in Integrated Marketing Communication - Creative Concept and Messages; Message Execution, Broadcast, Out-of-Home, Product Placement Media; Internet and e-Commerce Media; Integrated Marketing Communication Media Planning, Consumer Sales Promotion and Packaging; Channel Marketing; Trade Sales Promotions and Co-Marketing; Personal Selling; Direct Marketing; Trade Shows, Events, Sponsorship and Customer Service. Unit V: Advertising Concepts and Principles-Principles and Concept of Advertising; Evolution and History of Advertising; Relevance of Advertising in IMC-mix, Overview of the Advertising Scene in India; Social and Economic impact of Advertising; Account Management - Agency operations, Pitching Mechanism in Advertising, Client-Agency Interface and Advertising Budget. Unit VI: Public Relations and Corporate Communication -Public Relations Concepts and Principles, Theories of PR, Laws and Ethics in PR; Strategic PR management, Crisis Communication and Management, Principles and Concepts of Corporate Communications (CC), Emerging Market Scenario ,Corporate Communications Strategies International Marketing Communication; Multicultural Marketing Communications. Suggested Readings:

1. Integrated Marketing Communications, Pickton, D. and Broderick, A. - Prentice Hall. 2. Principles of Advertising and IMC, Duncan, Tom. - McGraw Hill. 3. Using advertising and promotion to build brands, Blyth, J. –Pearson 4. Advertising management by Jethwaney –Pub by Oxford. 5. Building the Indian Brand, Kapoor –MacMillan


Group A: Financial Management

Paper 1: Advanced Financial Management

Unit I: Capital structure & Value of firm - Assumptions & definitions, NI approach, NOI approach,

Traditional Position, MM position, Taxation & capital structure, Trade off theory, Signaling theory. EBIT-

EPS Analysis.

Unit II: Cash & Receivables Management - Motives of holding cash, factors determining the cash

balance, Managing the cash flow, Options for investing surplus funds & strategies for managing surplus

funds, Cash Management Models- The Baumol model, The Beranek Model, The Miller-Orr Model. Credit

policies, Evaluating the debtors, Credit analysis & decision, Credit terms & collection policies, Control of

accounts receivables.

Unit III: Leasing, Hire-purchase & Project Finance - Types of leases, rationale for leasing, Mechanics of

leasing, Operating lease, Leasing as financial decision, Lease Vs borrow & buy evaluation, Hire-purchase

arrangement, Choice between leasing & hire purchase, Project finance – Private Equity, Venture Capital.

Unit IV: Risk Analysis in Capital Budgeting - Sources & perspective of risk, Sensitivity analysis,

Scenario analysis, Breakeven analysis, Miller Model, Simulation analysis, Decision tree analysis,

Corporate risk analysis, Managing risk, Project selection under risk, Risk analysis in practice.

Unit V: Valuation of business and Mergers & Acquisitions - Valuation of business- Adjusted book

value method, value of shares and debt method, comparison method, DCF method. M&A – Exchange

ratio Financial evaluation of mergers, M&A as capital budgeting decision, Economic value added &

market value added Taxation aspects.

Unit VI: Contemporary issues in Financial Management –Public offerings - IPO, FPO, ASBA, book

building, Reverse book building, private placement, Green shoe option, Red Herring Prospectus. ESOP,

ESPP, Refinancing, Securitization, Private equity, venture Capital, Carbon Credit, Sarbanes ‗Oxley Act,

Balanced score card, Sub-prime crisis, P notes, GDR, ADR, ECB, Indian Depository Receipts, Hundi, Parta

system.

NB: Numerical shall be based on Unit I, Unit II, Unit III, Unit IV, and Unit V only

Reference Books:

1. Financial Management- Ravi Kishore, Taxmann‘s, New Delhi.

2. Financial Management: Problems and Solutions, Ravi Kishore, Taxmann, New Delhi

3. Financial Management – Theory & Practice by Prasanna Chandra, TMH Publishers 2004

4. Financial Management-I.M. Pandey, Vikas publishing house, New Delhi.

5. Financial Management & Policy – V. K. Bhalla – (Anmol Publication, New Delhi)


Group A: Human Resource Management

Paper I: Performance Management & Compensation

Unit I: Compensation Planning - Concepts, Nature and objectives of Compensation, Wages, Wage Fixation, Wage differentials, legal Status of Wages (basics), Wage Plans – Rowan /Halsey. Wages – Variable Compensation and Supplementary Compensation – Perks, Fringe Benefits, Pay for Performance – Incentives.

Unit II: HR Accounting - Introduction, Cost of Recruitment, Remuneration, Investments in Organizational HR, Return on Investment in HR. Competency Mapping / Workflow Mapping - Concept, Practical Application, Implementation

Unit III: Performance Management System - Introduction, Objectives, Tools, Methods of PA, Graphic Rating Scales, BARS, Alternation Ranking, Forced Distribution Method, Critical Incident Method, MBO, Assessment Centers, Group Appraisal; 360 deg Feedback, Appraisal Interview; Performance Planning and Potential Appraisal – Trait Based, Behavior Based and Result Based, Pitfalls.

Unit IV: Career Management - Career Development Plan - Employee‘s and Employer‘s Role, Career Anchors, Nature of Careers, Career Problems – Low ceiling Careers, Career Mapping, Career Counseling, Succession Planning.

Unit V: HR Scorecard / Balanced Scorecard - Introduction, Concept, Structure, Practical Application.

Unit VI: Ancillary Topics - Goal Setting, Promotions and Transfers; Separations- Retirement, VRS, Deputation, Death, Retrenchment, Pink Slips, Competency Mapping, Employee Manual / PPP Handbook,

Suggested Readings 1. Human Resource Management, by Snell / Bohlander Publication – Thomson 2. Compensation by Milkovich & Neman, 8 th edition. Publication – McGraw –Hill 3. Human Resource Management, by Gary Dessler Publication – Thomson 4. Accounting Practices in HRM by M. Kolay 5. Managing Human Resources by Monappa Publication – Macmillan


MBA 38: Paper 2 of Specialisation I


Paper 2: Brand Management Unit I: Overview of the Brand Management Framework - What is a Brand? Why do Brands Matter? Can anything be branded? What are the strongest Brands? Branding challenges and opportunities, The Brand equity concept, Strategic Brand Management Process; Customer-Based Brand Equity Making a Brand Strong: Brand Knowledge; Building A strong Brand: The four steps of brand building, Brand-Building Implications, Strategic Brand Management Guidelines, What Makes a Strong Brand? Special Applications, Future Brand Priorities. Unit II: The Value of Branding - Product positioning concept, Perceptual mapping, Brand Positioning and Values - Identifying and Establishing Brand Positioning, Positioning Guidelines, Defining and Establishing Brand Values, Internal Branding, Designing and Implements Branding Unit III: Tools for Measuring the Sources and Consequences of Brand Equity - Developing a Brand Equity Measurement and Management System- The Brand Value Chain, Designing Brand Tracking Strategies, Establishing a Brand Equity Management System; Measuring Sources of Brand Equity-Qualitative Research Techniques, Quantitative Research Techniques; Unit IV: Building and Borrowing Brand Identity - Choosing Brand Elements to build brand equity- Criteria for choosing the brand elements, Options and Tactics for Brand Elements; Integrating Marketing Communications to Build Brand Equity-Information Processing Model of Communications, Overview of Marketing Communication Options, Developing Integrated Marketing Communications Programs; Leveraging Secondary Brand Knowledge to Build Brand Equity- Conceptualizing the Leveraging Process, Country of Origin and other Geographic Areas, Channels of distribution , Co- branding, ,Licensing, Celebrity endorsement, Sporting , Cultural, or Others Events, Unit V: Global Brand Expansion - Managing Brands over Geographic Boundaries and Market Segments- Rationale for Going International, Advantages of Global Marketing Programs, Disadvantages of Global Marketing Programs , Standardization Versus Customization, Global Brand Strategy , Building Global Customer- Based Brand Equity. Brand Architecture - Managing Brands over Time- Reinforcing Brands, Revitalizing Brands, Adjustments to the Brand Portfolio. Unit VI: Branding Licensing - Introducing and Naming New Products and Brand Extensions-New Products and Brand Extensions, Advantage of Extensions, Disadvantages of Brand Extensions , Understanding How Consumers Evaluate Brand Extensions, Evaluating Brand Extension Opportunities. Reference Books:

1. Strategic Brand Management: Building, Measuring, and Managing Brand Equity (Second ed.).Keller, Kevin L. (2003), Upper Saddle River, NJ: Prentice Hall. 2. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term Kapferer, Jean-Noël (1997), (Second ed.),London: Kogan Page. 3. The Brandgym: A Practical Workout for Boosting Brand and Business.Taylor, David (2003), Chichester, UK: John Wiley &Sons. 4. Brand Positioning: Strategies for competitive Advantage by Sengupta, Tata McGraw-Hill 5. Aaker D, Managing brand equity


Group A- Financial management

Paper - 2: Risk Management and Derivatives

Unit-I: Risk, Return and Market Indices- Types of Risk; Significance of Beta, Beta versus Standard

Deviation; Risk – Return Trade-Off, Understanding Interest rates, Understanding the Stock Index,

Economic Significance of Index Movements, Index Construction Issues.

Unit-II: Introduction to Derivatives Trading and Settlement-Types of Derivative Contracts, Participants

in a Derivative Market, Economic Function of The Derivative Market; Trading of Derivatives Contracts

Futures and Options Trading System, Futures and Options Market Instruments, Criteria for Stocks and

Index Eligibility for Trading Charges ; Clearing and Settlement.

Unit-III: Option Derivatives and Trading Strategies using options – Types of Options - Call Options,

Put Options; Option Pay-Offs; Terminologies used in the Options Market; Option Pricing – Binomial

Model and Black & Scholes Model.

Unit-IV: Futures Derivatives and Trading Strategies using futures – Types of Futures – On the basis of

Maturity, On the basis of the underlying asset; Margining in the Futures market; Terminologies used in

the Futures Market.

Unit-V: Foreign Exchange risk & Corporate Exposure Management – Types of Exposure – Transaction,

Economic and Translation; Foreign Exchange Risk – Types, Risk Management Techniques – External and

Internal.

Unit-VI: Swaps and Credit Derivatives – Concept and Characteristics; Types of Swaps – Interest Rate

Swaps and Currency Swaps; Structure of Interest Rate Swaps and Intermediated Interest Rate Swaps;

Relation between Interest Rate Swaps and Forward Rate Agreements; Calculations on Swaps.

NB: Numerical shall be based on Unit I, Unit III, Unit V and Unit VI only.

Reference Readings:

1. Derivatives and Financial Innovations – By Bansal, McGraw Hill

2. Derivates and Risk management- By Varma, Mc Graw Hill

3. Options, Futures and Other Derivatives,John C. Hull Prenticce-Hall of India,2006.(With CD)

4. Strategic Financial Management –By Dr. J.B. Gupta – Taxmann‘s, New Delhi

5. Financial Management: Problems and Solutions- By Ravi Kishore, Taxmann, New Delhi

Group A: Human Resource management


Paper 2- Training & Development Practices

Unit I: Human Resource Demand & Supply - Demand Analysis, Models & Techniques of manpower demand forecasting, Status of existing manpower, Requirement of manpower in relation to Technological advancement, Sources of supply of manpower. Unit II: Training and Development - What is training? Nature of training, Significance of training, Importance of training, Scope & Objectives of training, Benefits of training, Philosophy of training. Training Need Analysis - Identification of training needs, Environment for training, Areas of training, Responsibilities for providing training, Training Calendar, Facilities for training.

Unit III: Training Design - Perspectives for Designing Training, Designing a training programme, Objectives, components and methods of training designs, Training Process, Training of trainers (TOT). Skills of an Effective Trainer - Communication skills, Knowledge, Training styles, Power of Body Language, Developing creativity. Unit IV: Training Methods and Techniques - Approaches to Training, On the Job Training & Off the Job Training, Training Methodology – Case Study, Management Games, Brain Storming, Role Play, In- Basket exercises, Group Discussion; Teaching aids and techniques, Audio-visual aids, Cross cultural training.

Unit V: Evaluation of Training - Feedback from participants, Measurement of training effectiveness, Types of evaluation techniques, Evaluation of trainers and facilities for training. Audit of Training Programme - Cost of training, Input-output ratio in relation to effectiveness, Productivity, HRD Audit.

Unit VI: Management Development Programmes - Concept & Importance of MDP‘s, Steps in MDP‘s, Methods and Techniques of MDP‘s, Prospective pitfalls, Effectiveness Audit.

Suggested Readings 1. Personnel Management and Human Resources – N.C. Jain & Saakshi (Allied Publisher) 2. Effective Human Resource Training and Development Strategy – Dr. B. Rathan Reddy Publication –

Himalaya Publication House 3. Human Resource and Personnel Management – Text and cases, K. Aswathappa, Publication - McGraw- Hill

Publishing co. ltd 4. Human Resource Management , Tenth Edition, Gary Dessler, Publication- Pearson Education 5. Human Resource Management , Ninth Edition, R.Wayne Mondy, Robert M, Noe, Publication- Pearson

Education


MBA 39- Paper 1 of Specialisation 2

Group B: Information System Management

Paper -1: Database Management Systems

Unit I: Introduction to Database Management System - DBBAS (Database Management System),

FMS(File Management System), FMS Versus DBBAS, Over view of DBBAS, DBBAS Model, DBBAS

Architecture. Design Consideration, Decomposition, Functional Dependency, Normalization, 1NF(First

Normal Form), 2NF(Second Normal Form),3NF(Third Normal Form),BCNF(Boyce-Codd Normal Form)

(First Normal Form),4NF(Fourth Normal Form),5NF(Fifth Normal Form), De-normalization.

Unit II: Entity / Relationship (ER) Modeling - Aspects of ER modeling, Types of Relationship, Practical

Applications, Developing of ER Diagrams of various systems (e.g. Organizations, Educational Institutions

and any live entity examples). Relational Model - Relational Database Primer, Relational Database

Characteristics, Relational Algebra, Relational Calculus, Database Integrity, Keys, Entity & Referential

Integrity, Views, Joins.

Unit III: Brief Introduction to SQL - History & standardization of SQL, Benefits of SQL, Elements of SQL

languages, Database Objects, Reserve words, Variables, data types, DDL commands(CREATE, DROP,

MODIFY, ALTER), DML COMMANDS (INSERT, UPDATE,DELETE, SELECT), DCL commands,

Embedded SQL, Dynamic SQL.

Unit IV: Data Mining & Data Warehousing - Data Mining- Concept, Terminology, Functions,

Applications, Types (Text, Concept, Graph, Sequence, Tree), Techniques, Software. Data Warehousing -

Concept, History, Storage Methods, Success Parameters, Software Evaluation, Architecture, Developing

Strategy, Use in Strategic Decision Making, Maintenance Issues, Web Data Analysis.

Unit V: Object Technology - Introduction to Object Technology, Abstraction, Encapsulation, Inheritance,

Object Technology & RDBBAS, Object Oriented Database Management System (OODBBAS).

Unit VI: Advanced Topics in DBBAS - Deductive Databases: features, Overview of Logic, knowledge

representation, Internet & DBBAS, Multimedia Database, Digital Libraries and Mobile Databases.

Database Security - Threats & Risk, Cryptography, Digital Signature, Database Control, User & Database

Privileges.

Reference Books:

1. Database Processing; Fundamentals, Design, and Implementation: David Kroenke, McMillan

2. Database Management Systems, by Alexis Leon, Vikas Publications

3. Object Oriented Analysis: Peter Coad and Yourdon Edward, 2nd Ed, Eaglewood Cliff, New Jersey Yourdon Press

4. Database Management: Fred McFadden and Jeffery Hoofer, 3rd Ed., Redwood City, Benjamin – Cummins, 1991

5. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management by Michael J. A. Berry


Group B: Health Care Management

Paper 1 : Basic concepts of health & Disease

Unit I: Concept of health & disease, dimensions of health, determinants of health, Models of health &

Disease, Natural history of disease, concepts of control, risk factors.

Unit II: Concepts of prevention, modes of intervention, population medicine-public health, preventive

medicine, communication health, social medicine, community medicine.

Unit III: Epidemiology- Definition, aims. Health Statistics-Morbidity, Mortality, Incidence and

Prevalence rate, Epidemiological methods.

Unit IV: Nutrition & Health, Classification of food, various nutrients, nutritional problems in public

health, Community nutrition programme.

Unit V: Occupational health-health of worker, occupational hazards, occupational diseases, measures for

health protection of workers.

Unit VI: Accidents & Injuries, types of accidents, preventions.

Reference Books:

1. Park‘s Textbook of Preventive & Social Medicine, Bhanot Publication, 19th edition

2. Principles of Hospital Administration & Planning –Sakaharkar, Jaypee Publication, 2nd edition

3. Hospital Management, S.M. Jha, Himalaya Publication,

4. Hospital Administration and Human Resource , Goyal, PHI learning, 4th edition

5. Nutrition & Health in India- N. Gangulee, Read Books Publications, 2006


Group B- International Business Management

Paper 1 - International Economics

Unit I: Introduction to International Economics – Coverage, Subject Matter, Scope and Nature of

International Economics, International Policy Coordination, The International Capital Market, India in

International Economy.

Unit II: International Trade Theory – Study of International Trade, Difference between Internal &

International Trade, International Trade & Economic Development, Theories of International Trade

Classical & Modern Theories.

Unit III: International Trade Policy – The instruments of Trade Policy: Basic Tariff Analysis, Cost and

Benefits of Tariff, Export subsidies, Import Quotas, National Welfare Arguments against Free Trade,

International Trade Agreements: A brief History, Trade Liberalization, From the GATT to the WTO.

Unit IV: Trade Policy in Developing Countries – Import-Substituting Industrialization, Export Oriented

Industrialization, CFS, International Commodity Agreements, Limitations to the growth of International

Trade.

Unit V: Optimum Currency Areas & Global Capital Markets – European Monetary System and

Offshore Currency Trading, Growth of Eurocurrency Trading, International Capital Markets and gains

from trade, Offshore Banking, International Banking and its regulations.

Unit VI: International Monetary System – IMF and International liquidity, International Bank for

Reconstruction and Development (IBRD), International Development Agency (IDA), World Trade

Organization (WTO), Multilateral Investment Guarantee Agency (MICA).

Reference Books:

1. International Economics by Paul R. Krugman & Maurice Obstfeld, Pearson Education.

2. International Economics by Dr. S.S.M. Desai & Dr. Nirmala Bhalerao, Himalaya Publishing House

3. International Economics by D.M. Mithani, Himalaya Publishing House

4. International Economics by Pugel, Mc Graw Hill

5. International Economics by H. L Bhatia, Vikas Publications


Group B: Banking & Financial Services Management

Paper -1: Banking Operations and Services

Unit I: Overview - Definition-utility of banks – banks and economic development -types of banks

with their individual functions –Role of RBI – Monetary management –business in the globalized era,

Rights of a banker, Clayton's case, Banker's Obligation to honour cheques, Secrecy of customers' accounts.

Customers' Accounts -.Introduction for opening new accounts, opening of savings, current and fixed

deposit accounts Minor's accounts, Club accounts, Partnership accounts, Joint stock company's account.

Attorney's account, Joint accounts, Insolvency of the customer.

Unit II: Payment and Collection of Cheques - Form of Cheque, Date, Amount, Insufficiency of funds,

customer's signature, Countermanding payment of cheque, Crossing, Not Negotiable Crossing,

Endorsements and Effect of Material Alterations. Liability for conversion, Protection to the collecting Banker,

Duties of Collecting Banker.

Unit III: Bills of Exchange - Definition, Parties, Accommodation Bill, Calculation of Date of Maturity,

Dishonour of Bills, Noting and Protesting, Drawee in Case of Need. Bank Drafts - salient features.

Unit IV: Advances - Advances against various securities, Life Policy, Fixed Deposit Receipt, Goods, Shares,

Advances against Guarantees, Advances to Small-scale industries, Registration of Charge under Companies

Act, 1956. Accounts Receivable financing Advances for priority sectors—Hypothecation, Documentation.

Unit V: Investment Banking services: Fee based and Fund based services: Credit Cards, Debit Cards,

Venture Capital, Factoring, Forfeiting and Bill Discounting. Leasing and Hire Purchase, Housing Finance,

Other investment banking a services including distribution of Insurance and Mutual fund products, PMS

– Process and monitoring.

Unit VI: Merchant Banking Services - Merchant Banking: An Introduction, Issue Management,

Corporate Restructuring and Mergers and Project Financing, Securitization, Credit Rating.

Reference Books:

1. Basics of Banking IIBF, Mumbai Taxmann Publications – paper I

2. Banking Law & Practices by P.N.Varshney, S.Chand Publication

3. Banking Theory & Practices by K.C. Shekhar & Lekshmy Shekar, Vikas Publishing House

4. Financial Institutions, Markets & money by David S. Kidwell & others, John Willy & Sons

5. Bank Management and Financial Services by Rose, Mcgraw Hill Publication.


Group B: Agri-Business Management

Paper I -Agri-Input Management

Unit I: Agribusiness Environment and Policy; Role of agriculture in Indian economy; problems and

policy changes relating to farm supplies, farm production, agro processing, agricultural marketing,

agricultural finance etc. in the country.

Agribusiness – definition and nature, components of agribusiness management, changing dimensions

of agricultural business. Structure of Agriculture - Linkages among sub-sectors of the Agribusiness

sector; economic reforms and Indian agriculture; impact of liberalization, privatization and globalization

on Agri business sector

Unit II: Agricultural input marketing – meaning and importance; Management of distribution channels

for agricultural input marketing; Agricultural Inputs and their types – farm and non-farm, role of

cooperative, public and private sectors in agri- input marketing

Unit III: Seed- Importance of seed input; Types of seeds- hybrid, high yielding and quality seeds;

Demand and supply of seeds; Seed marketing channels, pricing, export /import of seeds; Role of NSC

and State Seed Corporation

Unit IV: Chemical Fertilizers- Production, export-import, supply of chemical fertilizers, Demand

/consumption, Prices and pricing policy; subsidy on fertilizers; marketing system – marketing channels,

problems in distribution; Role of IFFCO and KRIBCO in fertilizer marketing

Unit V: Plant Protection Chemicals- Production, export/import, consumption, marketing system –

marketing channels; Electricity/Diesel Oil- marketing and distribution system; pricing of electricity for

agriculture use; subsidy on electricity.

Unit VI: Farm Machinery- Production, supply, demand, Marketing and distribution channels of farm

machines; Agro-industries Corporation and marketing of farm machines / implements/Equipments.

Reference Books:

1. Acharya SS & Agarwal NL. 2004. Agricultural Marketing in India. 4th Ed. Oxford & IBH. 2. Broadway AC & Broadway Arif A. 2003. A Text Book of Agri-Business Management. Kalyani. 3. Singh AK & Pandey S. 2005. Rural Marketing. New Age. 4. Singh Sukhpal 2004. Rural Marketing- Focus on Agricultural Inputs. Vikas Publ. House 5. Rajgopalan K. 1989. Storage Structures. Oxford & IBH.

Group B-Operations Management


Paper – I: Project Management

Unit I: Project Management Concepts - Characteristics of a project Need for project management, Roles

of project managers. Organisation for projects, Roles and responsibilities of project team members and

team leader, Different types of teams, Identify leadership styles of project managers, Techniques used to

manage groups and individuals

Unit II: Project Planning: Statement of work (SOW) and overall project goals, Work breakdown structure

(WBS), Preparation of Task-Flow network, CPM-PERT, Gantt chart, Schedule the completion of all work

elements, Planning project communication, Quality Planning.

Unit III: Cost Estimating and Budgeting and Resource Allocation - Preparing cost estimates, budgets

and expenditures, Effort and Time estimation, Developing cost summaries for tracking project

expenditures, Developing cost forecasts to proactively control future planned expenditures. Identifying

resource requirement, Scheduling resources, Analyze optimal labour utilization for cost effectiveness and

schedule efficiency.

Unit IV: Project Performance Measurement and Control - Concept of earned value performance

measurement, Use of Project Management Information Systems (PMIS) to monitor, evaluate, and control

planned cost and schedule performance, Conducting periodic project performance evaluation audits.

Unit V: Project Evaluation and Termination - Analyzing project performances versus cost and schedule

constraints, Identify causes associated with project success and failure. Ways in which a project can be

terminated upon completion.

Unit VI: Contracting For Project Managers and Case Studies - Define contract administration and its

role in project management, .Project Procurement cycle, Contract Administration policies and procedures,

Select contract types for various situations, Contract Proposal Development, Contract Terms &

Conditions, Contract Negotiation. , Study of Recent Case-Studies in project management.

Suggested Readings 1. Project Management, A Managerial Approach, Meredith and Mantel, John Wiley and Sons, Fifth Edition, 2003. Course Text. 2. The New Project Management, J. Davidson Frame, Jossey-Bass, 1994. 3. Project Management, Harold Kerzner, Van Nostrand Reinhold, 1979. 4. Successful Project Management, Milton D. Rosenau, Lifelong Learning, 1981. 5. The Implementation of Project Management, Project Management Institute, Addison-Wesley, 1982.


Group B: Power Management

Paper-1: Conventional and Non-Conventional Renewable Energy Systems

Unit I: Steam power stations: - Site selection, Prime movers, Arrangement of plant and principle

auxiliaries, Operating costs.

Unit II: Hydro power stations: - Site selection, Prime movers, Arrangement of plant and principle

auxiliaries, Operating costs, Surge tank and penstock.

Unit III: Nuclear power stations: - Fission and fusion technology fundamentals, Layout and reactors,

Prospects and limitations.

Unit IV: Major non-conventional energy sources: - Solar energy, Wind Energy: - Principles, Scope and

Availability.

Unit V: Other non-conventional/Renewable energy sources: - Ocean thermal energy, Tidal and wave

energy, Geothermal energy, Principles, Scope and Availability.

Unit VI: Bio-energy: - Biomass and its uses, Classification of biomass as energy sources, Characteristics of

bio-mass and its conversion process.

Reference Books:

1. Generation of electrical energy by B.R. Gupta.

2. Elements of Power system design by M.V. Deshpande

3. Power Stations by Domkundwar

4. Renewable energy sources by Twidell and Weir, engineering language book society, London.

5. Energy Technology by S. Rao and Parulekar


MBA 40: Paper 2 of Specialisation II

Group B: Information Technology Management

Paper -2: Internet Technologies & Trends

Unit I: Internet - Working of Search Engines: Yahoo, Google, Dogpile and Met Crawler, Mailing: Authorization, Working of Rediffmail, Hotmail and Yahoomail, Chatting: RLC Concept, Video Conferencing. Unit II: IT Trends - Worldwide Computer and Internet Use, Wireless Communication, IT Transforming our Values, Lives and Work, Maturity of IT Related Industries, Nanotechnology, Increasing demand of skilled workers, India‘s Future in response to this changes. Unit III: Data Mining and Data Warehousing - Concept, Terminology, Functions, Applications, Types (Text, Concept, Graph, Sequence, Tree), Techniques, Software. Concept, History, Storage Methods, Success Parameters, Software Evaluation, Architecture, Developing Strategy, Use in Strategic Decision Making, Unit VI: E-Learning - Categories (Library / Bookshop, Showcase, Product & Services, Events), Virtual Classrooms, E-Learning in Education, Government and Telecom, Trends in e-Learning. Unit VII: e-Governance - Need, Scope and Challenges for e-Governance applications, Success stories from India (ap-it.com), huge value addition by citizen centric e-Governance applications. Unit VIII: Evolution of e-Commerce and e-Business - Historical Development, Success Factors, Working, Market Size, Trends, Strategies: Yahoo, Google, MySpace, eBay, Comparison of e-Commerce Solutions: B2B and B2C, M-Commerce. Architecture, Digital Marketing Strategy, Digital Productivity, IT Products and Services, Interdependence of Security and the Extended Enterprise, e-Business for SME, Organic Growth.

Suggested Readings: 1. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management by Michael J. A. Berry 2. Michael Allen's E-Learning Library: Creating Successful E-Learning : A Rapid System For Getting It Right First Time, Every Time (Michael Allen's E-Library) by Michael W. Allen 3. Harvard Business Review on Corporate Governance (Harvard Business Review Paperback Series) by Walter J. Salmon, Jay William Lorsch, Gordon Donaldson, and John Pound 4. E-Commerce: Business, Technology, Society (3rd Edition) by Kenneth Laudon and Carol Traver 5. Knowledge Management by Carl Frappaolo



Paper 2 : Health Communication and education

Unit I: Health Communication –functions, health education, aim and objectives, content of health

education, practice of health education, Effects of health education, Levels & practice of health education

Need of Health education to attain positive health, role of media in health communication-audio visual

aids, Intercultural communication

Unit II: Communication campaigns- Characteristics of a successful or an unsuccessful health

communication campaign such as AIDS awareness, smoking cessation, Alcoholism, Saving a girl child,

Polio Eradication.

Unit III: Health education & Behavior, Aims & objectives, Role of health care providers, Approach to

health education, Genetic counseling-meaning and concept, significance, inherited disorders

Unit IV: Mental health-characteristics of mentally healthy and mentally ill people, causes of mental

illness, preventive aspects; Alcoholism and drug dependence

Unit V: Alternative medicine-meaning, types and significance, Indian medicine, Chinese medicine,

Greek medicine, Egyptian medicine

Unit VI: Health ethics-ethical and legal aspects of hospital administration- general acts/legislations

applicable to hospitals, Alma Ata Declaration.

Reference Books:

1. Park‘s Textbook of Preventive & Social Medicine, Bhanot Publication, 19th edition

2. Principles of Hospital Administration & Planning –Sakaharkar, Jaypee Publication, 2nd edition

3. Hospital Management, S.M. Jha, Himalaya Publication,

4. Hospital Administration and Human Resource , Goyal, PHI learning, 4th edition

5. Health Behavior and Health Education: Theory, Research, and Practice, edited by Karen Glanz, Barbara K.

Rimer, K. Viswanath, Jossey Bass


Group B: International Business Management

Paper 2- India’s Foreign Trade & Balance of Payment

Unit I: Balance of Payment Account: Concept and significance of balance of payments account; Current

and capital account components and accounting system; Balance of payment deficits and correction

policies, India‘s balance of payments account and correction policies.

Unit II: Global Trading Environment: World trade in goods and services – Major trends and

developments; World trade and protectionism – Tariff and non-tariff barriers; Counter trade, Problems of

developing countries.

Unit III: India’s Foreign Trade and Investments: Pattern and structure of India‘s foreign trade; Terms of

trade; major problems of India‘s export sector.

Unit IV: Trade policy of India: Pre-reform period Import & export policy, New Trade Policy: The reform

period, latest foreign trade policy. Foreign investment policy – policy framework for FDI in India

Unit V: Policy making body and mechanism; Export promotion measures and infrastructure support –

export and trading, houses, export promotion schemes and incentives; Institutional arrangements for

export promotion; Export processing/special economic zones, 100% EOUs.

Unit VI: India’s Trade relationship with major Trade Blocs in the world – India‘s Trade agreements

with various blocs. Regulatory Frame work of WTO: Principles of WTO – Functions of WTO – Dispute

settlement mechanism – GATS – TRIPS – TRIMS. Latest cases of Disputes settlement of India w.r.t.

international trade in WTO.

References Books:

1. Francis Cherrunilam, International Trade and Export Management, Himalya Publications, 2009.

2. Bhagvati J (ed), International Trade , Penguin Books , 2007.

3. India‘s Trade statistics, published by CMIE and DGCIS.

4. RBI Annual Reports

5. Annual Reports of Ministry of Commerce


Group B: Banking and Financial Services Management

Paper 2: Bank Financial Management

Unit I: Objectives of bank management - Raising financial resources of different types at most

competitive rates; deployment of funds profitably in various avenues such as loans, securities, project

finance, etc.; management of various risks accompanying these functions; compliance with various

regulations; keeping expenses under control and optimizing the value to the shareholders.

Unit II: Bank Profitability and Productivity-Analysis of Bank profits - computation of profit -various

components of casts and yields and their parameters - indicators of return to shareholders. Need for

growth – inter-dependability of growth in profits and in assets - growth of profits through improvement

in efficiency (operating profitability and asset utilization) and through growth in assets (equity

multiplier) - limitations on growth.

Unit III: Bank capital and Treasury Management - Need for Bank Capital, Ideal Characteristics of Bank

Capital, Common Stock, Financial Flexibility, Capital Adequacy. Treasury Management - Concept and

Practice .Role of Treasury and ALCO in asset-liability management Risk Management - Credit Risk

Definition, Credit Risk and its underlying risks -Default risk, Exposure risk, Recovery risk, Collateral risk,

Third party guarantee risk.

Unit IV: Liquidity Issues - Structuring of timing of cash flows - inflow / outflow. Identification of

availability of liquidity sources to match specific liquidity needs over the time horizon of short,

intermediate and long-term needs, Sourcing liquidity from the money market and dependence on

Liquidity Adjustment Facility of the Central Bank.

Unit V: Liquidity Management - Objective of Liquidity Management - i) Liquidity management policies

and plans, ii) Recognizing distinct liquidity needs - short, intermediate and long, iii) Recognizing distinct

group of liquidity sources: liquidity through fresh borrowings, liquidity through repayments from

borrowers, liquidity through statutory reserves. Determination of optimal level of liquidity in terms of

CRR and SLR.

Unit VI: Interest rate management -Fundamental factors affecting interest rates - Concept of interest,

time, liquidity preferences, role of expectation in the interest rate formation, nominal and real interest

rates, interest rate theories, role of the central bank in liquidity management, Role of Money Market and

sources of liquidity in the Indian money market, RBI's policy and impact of Liquidity Adjustment Facility

(LAF).

Reference Books:

1. Basics of Banking & Finance By K.M. Bhattachrayra , Himalaya Publishing House

2. Bank Management By Peter Rose & Slyvia Hudgins, McGraw Hill

3. Banking Law & Practice By Varshney, S.Chand Publication

4. Financial Management- Theory and Practice, 6th Ed., - Prasanna Chandra

5. Financial Management- Theory and Practice, Khan & Jain


Group B: Agri Business Management

Paper 2-Seed Production Technology and Farm Management

Unit I : Seed Technology – Role of Seed Technology, its Course Objective and goal, Seed Industry in

India, National Seed Corporation – Tarai Seed Development Corporation, State Seed Corporations,

National Seed Project and State Farms and their role.

Unit II : Development and Management of Seed Programmes – Seed Village Concept, Basic Strategy of

Seed Production and Planning and Organization of Seed Programme; Types of Seed Programme –

Nucleus seed, Breeders seed, Foundation seed and Certified seed etc.

Unit III: Maintenance of genetic purity – Minimum seed certification standard and Management of

breeders & Nucleus seed; Management of seed testing laboratory and research and development.

Unit IV: Management of seed processing plant, seed storage management; seed packaging and handling.

Seed Marketing; GM Crop seed, IPR, PBR, Patents and related issues and their impact on developing

countries; Statutory intervention in the seed industry; Seed legislation and seed law enforcement, Seed

act; Orientation and visit to seed production farms, seed processing Units, NSC, RSSC, RSSCA and seed

testing laboratories.

Unit V: Farm business management; Nature, scope, characteristics and role of farm business

management; farm management decisions; farm management problems. Tools of farm management and

farm business analysis - farm planning and budgeting; Farm records and accounts, types and problems in

farm records and accounts, net worth statement, farm efficiency measures.

Unit VI: Management of farm resources – Land, Labour, Farm machinery, Farm building, etc. Risk and

uncertainty in farming -sources of uncertainty in farming, management strategy to counteract uncertainty

and decision making process in farm business management under risks and uncertainty.

Reference Books:

1. Agrawal RL. 1997.. Seed Technology. Oxford & IBH. 2. Kelly A. 1988. Seed Production of Agricultural Crops. Longman. 3. Thompson JR. 1979. An Introduction to Seed Technology. Leonard Hill. 4. Carville LA. 1980. Selecting Farm Machinery. Louisiana Coop. Extn. Service Publ. 5. FAO 1984. Agricultural Engineering in Development: Selection of Mechanization. Agric. Service Bull


Group B: Operations Management

Paper – 2: Business Process Re-engineering

Unit I: Introduction to BPR - What is BPR? Need of BPR, BPR in USA, Europe, India. Identify business

process to be redesigned, Measure the existing process.

.

Unit II: Cultural Factors in Managing Process Improvement - Understanding LPG, Managing people

with multi-cultures and ethnic groups in process improvement.

Unit III: Redesigning Business Processes - Identifying key issues, breakpoints, Selecting the leader and

team, technology, designing the process.

Unit IV: Employee Incentives and Managing Quality - Motivating employees, Designing incentive

schemes for employees. Managerial responsibility in Managing quality, Managing for Quality.

Unit V: Managing Change - Dynamics of Change Management, Understanding behaviour, Changing

attitudes and behaviours.

Unit VI: Trends & Techniques - FMS, CAD/CAM, Robotics and Robots, Group Technology, Trend in

Service Automation.

Suggested Readings

1. Redesigning Enterprise Processes for E-Business by El Sawy.

2. BPR for Engineering and Manufacturing Technology by Madsen, David A.; Delmar Thomson Learning

3. BPR Wizdom, A Practical Guide to BPR Project Management by Dennis E. Wisnosky, Rita E. Feeney

4. The Reengineering Handbook: A Step-By-Step Guide to Business Transformation by Raymond L. Manganelli and

Mark M. Klein

5. Production and Operations Management Concepts, Models and Behavior by Everett Adam, Jr., Ronald Ebert, PHI



Paper 2: Energy Audit and Management

Unit I: General energy problem, energy use pattern of various types of consumers, scope for energy

conservation.

Unit II: Energy Audit, Energy monitoring, energy accounting and analysis.

Unit III: Auditing and targeting of electrical energy, electrical energy conservation in building and

industries.

Unit IV: Load curve analysis and load management, energy efficient drives, Tariffs and power factor

improvement.

Unit V: Economic operation of power plant operation, Economic scheduling of power stations.

Unit VI: Economic operation of power system, Demand side management: - Concepts, planning and

implementation methods.

Reference Books:

1. Generation of electrical energy by B.R. Gupta..

2. Energy and energy resource management by Mahajan, Agnihotri, Atparia. Deep and Deep publication

P.Ltd.

3. Power Stations by Domkundwar

4. Energy Management by Paul W. and O‘Callagnan, McGraw Hill, N.D.

5. Handbook of Energy Audit by Albert Thumann, Willian J Younger, Fairmont Press


SEMESTER – IX

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MBA 41 Applied Operations Research 70 30 100 4





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MBA 41 - Applied Operations Research

Unit I: Game Theory - Terminology, Game Models, Two Person Zero Sum Games and their Solutions, Graphical Method, Algebraic Method, Arithmetic Methods, Methods of Matrices.

Unit II: PERT/CPM - Rules of Network Construction, Network Analysis (Forward Pass, Backward Pass, Critical Paths and Floats), Resource Analysis and Allocation (Crashing), Probability in PERT, PERT vs. CPM. Unit III: Replacement - Replacement Policies: Equipment Deteriorate Gradually, Time Value of Money Considered, Equipment Fail Suddenly (Group Replacement), Staff Replacement.

Unit IV: Sequencing - Introduction, Terminology & Assumptions, Processing ‗n‘ jobs through 2, 3 and ‗m‘ machines.

Unit V: Simulation - Introduction, Simulation Process, Monte Carlo Simulation, Generation of Random

Numbers, Queuing Model [M/M/1: (/FCFS)], Simulation of Queuing System, Simulation of Inventory System, Simulation of Investment Problems, Advantages and Disadvantages of Simulation, Applications of Simulation. Unit VI: Dynamic Programming - Concept, Dynamic Programming & Resource Allocation, Dynamic Programming vs. Linear Programming.

Reference Books:

1. Introduction to Operations Research- Hillier & Liberman – McGraw Hill

2. Quantitative Techniques in Management by N. D. Vohra – Tata McGraw Hill

3. Operations Research - Paneersevam – Prentice Hall of India

4. Operations Research – J. K. Sharma - McMillan

5. Operations Research – V.K. Kapoor – Sultan Chand &. Sons, New Delhi.


MBA 42 - Paper 3 of Specialisation I


Paper – 3: Retail Management

Unit I: Introduction to Retail Management - Retail & Retailing – definitions, Meaning of Retail Mix, Growth of Retail Industry, Factors responsible for changes in retailing, Challenges & Opportunities to Retail Industry, Technology in Retailing - Applications of IT in retailing, Coding Systems, RFID- Retail Applications. Unit II: Store Retail Formats Non-store Retail Formats - Independent/ Stand alone outlet, Convenience Store, Supermarket, Discount Store, Off-price retailer, Department Store, Corporate chains, Consumer co-operatives, Shopping malls, Hypermarkets, Catalogue showroom, Franchising. Multi-Level marketing, e-tailing, Tele-shopping, Automatic Vending Machines, Direct Mail Marketing. Unit III: Retail Planning and Promotion - Retail Planning Process, Retail Finance, Location Selection Decision, Lay-out Planning, Planning Retail Promotions, Store Events & Sales Promotion, Retail Advertising. Unit IV: Studying Consumer Behaviour & Strategic Issues in Retailing -Understanding Consumer Behaviour, Cultural & Social Group influence on Consumer Purchase Behaviour, Consumerism & Ethics in Retailing, Development of Retail Brand, Implementation of CRM, Retail, Pricing, Financial Implications of Retail Strategy, Retail Supply Chain. Unit V: Merchandise Management - Merchandise Mix, Category Management, the concept of SKU, Assortment Planning Process, Vendor Management & Buying System. Unit VI: Store Management - Store Operations Management, Store Design- Interiors & Exteriors, Customer Services, Store Profitability, Retail Display, Visual Merchandising, Floor Management. Reference Books: 1. Retail Management – Suja Nair, Himalaya Publishing House. 2. Retail Marketing Management – David Gilbert – Pearson Education. 3. Retailing Management – Levi Weitz- Tata McGraw Hill Publication 4. Retailing Management by Bajaj –Published by Oxford. 5. Retailing Management – Text & Cases – Swapna Pradhan - Tata McGraw Hill Publication



Paper-3: Financial Services Management

Unit-I: Financial System- Financial markets [Money, Debt and Equity Markets]- structure, regulatory

bodies- Role and functions–(RBI, IRDA, PFRDA and SEBI); Product features and uses (CP/CD, T bills,

REPO, reverse REPO, dated securities, rated securities, equity shares) and participants – Role and

functions (CCIL, FIMMDA, PDs, NSCCL, NSDL, CDSL. )

Unit-II: Banking Services and Operations -Definition of banks, Functions of Commercial Banks, Banking

Structure in India, Role of RBI vis-a-vis other commercial banks, Introduction to Bank Deposits, Types of

Deposit Accounts, Common guidelines of opening and operating accounts and KYC, Deposit Insurance,

Principles of Lending and Loan Policy, Basics of Loan Appraisal, Credit decision-making and Review.

Unit-III: Insurance Services - Concept of insurance, principles of insurance, Traditional and Unit linked

policies, individual and group policies, with profit and without profit policies, Different type of

insurance products – whole life products, interest sensitive products, term assurance annuities,

endowment, assurance. Medi-Claim and health insurance products - Different types of products available

in the market, Salient features, Tax treatment General Insurance Products - Different types of products

available in the market, Salient features.

Unit IV: Underwriting, Premium, and Claims – Insurance underwriting, underwriters Vs. Actuaries,

factors to be considered in insurance underwriting, underwriting philosophy and guidelines, individual

and group underwriting; risk analysis and evaluation, Classification of risks, methods of acceptance of

risk, underwriting process, recent trends in underwriting; Claims – introduction, types, claim procedure –

maturity, death, Surrender and rider; Other precautions during settlement.

Unit V: Credit Rating Services – Introduction, regulatory framework, SEBI Credit Rating Agencies

Regulation, Credit rating agencies in India, Credit rating process and methodology, CAMEL model,

Rating symbols and grades, Significance, advantages and Limitations of credit rating.

Unit VI: Mutual Funds – Organization Structure, Classification of Funds –Types of Funds – Equity Funds,

Debt Funds, Liquid Funds, Balanced Funds, Monthly Income Plans, ETFs, Commodity Funds, Fund of

Funds, Real-Estate Funds; Calculation of NAV; Systematic Investment Plans; Concept of Cost Averaging

and Value Averaging; AMFI; AGNI. Recent developments in the Mutual Fund industry.

Reference Books:

1. Financial Services and Markets – Dr. Punithavathy Pandian – Vikas Publishing House

2. Indian Financial System – H.R. Machiraju – Vikas Publishing House

3. Financial Management: Problems and Solutions, Ravi Kishore, Taxmann, New Delhi

4. Financial Services by Khan, TMH Publishers 2004

5. Indian Financial System and Development – Vasant Desai, Himalaya Publishing house



Paper-3: Industrial Relations & Labour Regulations

Unit I: Industrial Relation - Definition and concept of industrial relation, basic facts, scope, aspects & ideologies of Industrial relations, Approaches to Industrial relations. Unit II: Labour Welfare & Social Security Concept - Meaning & scope, Labour welfare & welfare officer in Indian Industry, his role, perceptive, limitations, role perception and role performance, New challenges & expectations, Training of welfare officers; Aims of social security measures, methods of providing social security, benefits to workers-social assistance and social insurance, origin and growth of the idea of social security. Unit III: Normative Labour Legislations - Factories Act, 1948, Bombay shop & Establishment Act 1948, PULP Act 1971. Wage Legislation - Minimum wages Act, Payment Of wages Act 1936, Payment of Bonus Act 1965. Unit IV: Industrial Relations Legislations - Trade Union Act 1926, Industrial Employment standing order Act 1946, Bombay Industrial Relations Act, Industrial Dispute Act 1947. Unit V: Social Security Legislations - Workmen‘s compensation Act, Employees state Insurance Act 1948, Provident Fund Act 1952 and Payment of Gratuity Act 1972. Unit VI: Labour Legislations & ILO - Nature, Scope, character growth & development of labour legislation In India, Legislation & the constitution of India; Constitution, working & impact of ILO on Labour Legislations in India, ILO convention & recommendations

Reference Books: 1. Dynamics of Industrial Relations by MBAoria & MBAoria – Publisher: Himalaya Publishing House. 2. Industrial Jurisprudence & Labour Legislation by A.M. Sarma, 9 th revised edition – Publisher: Himalaya

Publishing House 3. Labour Laws --- Taxman‘s 4. Essentials of Human Resource Management & Industrial Relations by P. Subbha Rao – Publisher: Himalaya

Publishing House. 5. Industrial Relations by C. S. Venkata Ratnam – Publisher: Oxford University Press.


MBA 43 – Paper 4 of Specialisation I


Paper 4: Rural Marketing Unit I: Introduction to Rural Marketing - Meaning, Scope, definition & importance, Rural versus urban mindsets, Growth of rural markets, Basic differences between rural, semi urban and urban markets. Unit II: Rural Market Research & Profile of Rural Consumer - Research, Location for Conducting Research, Classification of Rural Consumer based on economic Status, Profile of Rural Consumer, Rural Consumer Behaviour. Unit III: Rural Market Segmentation and Classification of Markets - Basis of Market Segmentation, Multi-Attribute Segmentation - Regulated Market, Defects/Problems of Regulated Market, Role of Regulated Markets on Marketing of Agricultural Produce, Significance of Regulated Markets to Agriculturists. Unit IV: Rural Communications and Sales Force Management For Rural Marketing & Marketing Agencies - Rural Communication, Role of Media in Rural Markets, Conventional Media, the Main Problems in Rural Communication Managing the Sales Force, Sales Force Management in Rural Marketing, Prevalence of Beoparis and Arahatias (Rural Mandi‘s, APMC‘s, etc.). Unit V: Rural Marketing Strategies - Product Strategies, Pricing Strategies, Distribution Strategies, Production Strategies, Methods of Sale, Hatha System, Private Negotiations, Quotations on Samples, Dara and Moghum Sale Methods, Open Auction Method, Agricultural Credit and Crop Insurance -

Agricultural Credit Policy, Institutional Agreements for Agricultural Credit, Crop Insurance, Agricultural Insurance. Role of IT in Rural Marketing - Infrastructure, Importance & Scope, Modern techniques for rural distribution. Case Study of ITC‘s ―e-choupal‖ Initiative Unit VI: Role of Government in the Development of Agricultural Marketing – Government Intervention in Marketing System, Role of agencies like, Council of State Agricultural Marketing Boards,(COSAMB), State Trading, Cooperative Marketing, Types of Cooperative Marketing Societies, Cooperative Processing, National Agricultural Co-operative Marketing Federation (NAFED), National Co-operative Development Corporation (NCDC), Public Distribution system (PDS), Food corporation ofIndia, Directorate of Marketing and Inspection (DMI), National Institute of Agricultural Marketing (NIAM), Self help Groups (SHG‘s). Suggested Readings 1. Rural marketing – Rajagopal 2. New perspectives on rural marketing – Ramkishen Y 3. Rural Marketing in India – K S Habeeb Rahman (Himalaya Publishing) 4. Rural Marketing in India by R. V. Bedi, (Himalaya Publishing) 5. Integrated Rural Development – R. C. Arora (S. Chand & Co.)


Group A: Financial management

Paper 4: Indian Financial System

Unit I: Components of formal financial system, Functions, Financial system design, Nature and role of financial institutions and financial markets, financial system and economic growth, Pre and post reform scene in financial markets.

Unit II: Money Markets - Treasury Bills and types, Commercial papers, Commercial bills, Certificate of deposit, Call / Notice money market, Money market intermediaries, Money markets and monitory policies in India, overview of money markets.

Unit III: Capital Markets - History of Indian capital markets, Capital market scams, Reforms in capital markets, Primary Markets – free pricing, book building, Private placements, Secondary Markets – Organization, membership, and management of stock exchanges, Listing, trading, clearing and settlement mechanism, Listing categories, BSE, NSE, OTCEI, ICSEI, measures to boost liquidity in the secondary market, reforms in secondary markets and its impact, Internet trading. Unit IV: Debt Markets - Introduction, History of Indian debt market, Debt market participants, Primary and secondary segment, The private Corporate debt market, The public sector undertaking bond market, The government securities Market, Issuance mechanism – auction, sale, private placement; Trading system, SGL A/c, PD system, steps to develop debt markets.

Unit V: Financial Regulation - SEBI – Management, powers and functions, Investor protection measures,

achievements, JPC on SEBI; RBI – objectives, organization, role.

Unit VI: Financial Institutions & Non Banking Finance Companies: IDBI, SFCS, SIDCS, LIC, Mutual

Funds, EXIM Bank – Constitution, objectives and functions. Concept and structural characteristics of

NBFCs. Banking Innovations – New technology in Banking – E-services – Debit and Credit cards. Internet

Banking, ATM, Electronic fund transfer, MICR.

Suggested Readings

1. Indian Financial System and Development – Vasant Desai, Himalaya Publishing house 2. Indian Financial System –Khan & Jain, 5ed. Tata Mcgraw Hill 3. Indian Financial System- Bharti Pathak, 2 ed., Pearson Education 4. Machiraju, M.R. (1999), Indian Financial Systems, Vikas Publishing House, NewDelhi. 5. Bhole, L.M. (2000), Indian Financial System, Chugh Publications, Allahabad



Paper 4: Human Resource Development Strategies and Systems

Unit I: Introduction - Field of HRD: A multi dimensional and new concept, Goals and challenges, Objectives and determinants, Approaches to HRD. Issues in HRD - Strategy for HRD: Diversify in work force, exit strategy, competitive advantage and relationship management; Human Resource Planning for diversification, expansion, mergers, acquisitions and takeovers. Unit II: H.R.D. Culture and Strategies - HRD culture and practices, Subculture, subsystem, problem, Strategies for adapting changes in external environment, propagation of culture through HRD, Case studies. Unit III: HR Information System (HRIS) - Objectives, Concept, significance, limitations, steps in HRIS, Process and application in HRIS, Study of HRIS models.

Unit IV: HR System Design - HR System Design: Principles and Practices, Machinery and Sub systems of HR system Design, HRD intervention. HRD in India - Recent Scenario and Changes, HRD Barriers in India, Case study. Unit V: Skill Enhancement Techniques - Total Quality Management (TQM), Knowledge Management, H.R. Restructuring, Reengineering, Quality Circles. Unit VI: HRD In Different Sectors and Research: - HRD Organizations, Government Agencies and their role in HRD, Rural development through HRD, Emerging Sectors: I.T. and I.T.E.S. H.R. Research process: Importance and difficulties in HR research.

Suggested Readings

1. Human Resource and Personnel Management, by K Aswathapha, Publisher: Mc-Graw Hill. 2. Strategic Human Resource Management, by Tanuja Agrawal, Publisher: Oxford University Press. 3. Personnel and Human Resource Management: Text and Cases, By P. Subba Rao, Publisher: Himalaya

Publishing House. 4. Knowledge Management and the Role of HR by Chris Harman, Publisher: FT Prentice Hall 5. HR Interventions in the Global Competitive Regime: Strategies for Leadership

by Charles Xavier, C.S. Adhikary and Ramana Murty, Publisher: Excel Books


MBA 44: Paper 3 of Specialization II

Group A: Information Technology Management

Paper 3: Innovations in IT Unit I: IT Enabled Services ((ITeS): Outsourcing - India as Ideal Destination, India Outsourcing History, Outsourcing Writing to India, Call Centers in India, Multilingual Call Centers, Voice/Non-Voice ITeS (BPO Services), HIPAA Compliance in India, Outsourcing Engineering Services, Radiology and Intellectual Property to India. BPO: BPO Concept, Offshoring, Nearshoring, Homeshoring, Medical / Legal Transcription, Back-Office Accounting, Insurance Claims, Credit Card Processing, BPO in India, BPO Security, BPO in India - Legal Issues. Unit II: Networking Technology and Systems (NeTS) - Next Generation Multi-service Networks, Future INternet Design (FIND), IP Telephony (IPT): IPT Components, Soft Phones, Wireless IP Phones, Voice Gateways, Inter-cluster Call, Telco Signaling Protocols, VoIP, VoIP Protocols, Large-Scale IPT and Voice-Mail Network: Voice Network Architecture, Overview: Network Planning and Designing. Unit III: Communication Technologies - Next Generation Mobile Networks, Heterogeneous Networks, Ad-Hoc & Sensor Networks, Wireless Networks: WiFi, WiMax, Cellular, 3G/4G. Mobility Management and Mobile Computing, Technology Convergence: GSM/CDMA/TDMA, Quality of Service Issues, Network Security and Privacy, Grid Computing and Clustering, Mobile TV, MMIT. Unit IV: Web Applications and Service - Internet Services and Applications, Web Services, Internet Computing, E-Learning , Middleware , Web Information Systems. Web Based Software, Semantic Web, Agent-Oriented Computing, E-Business, E-Commerce & E-Government, Ontology Engineering, Portal Technologies. Unit V: Computing and Information Systems - Advanced Computer Architectures, Virtual Reality,

Databases & Data Mining, Agile Information Systems, AI & DSS, High Performance & Cluster

Computing, Real-Time and Embedded Systems, Information Systems Integration , Geographical

Information Systems, Business Process Modeling.

Unit VI: IT Trends - Biometrics, Fuzzy Logic & Neural Networks, Organic Growth, Audio/Visuals: mp3, mpeg and IPOD, General Outline of IT Act‘2000, Case Studies: Mobile Industry Market Players: Nokia, Motorola, Sony-Ericson, Samsung and LG. GIS: Google Earth. Suggested Readings: 1. Offshore Ready: Strategies to Plan & Profit from Offshore IT-enabled Services by Stuart Morstead 2. Networking Infrastructure for Pervasive Computing: Enabling Technologies and Systems by Debashis Saha, Amitava Mukherjee, and Somprakash Bandyopadhyay 3. Introduction to Mobile Communications: Technology, Services, Markets (Informa Telecoms & Media) by Tony Wakefield, Dave McNally, David Bowler, and Alan Mayne 4. iPod & iTunes: The Missing Manual, Fourth Edition by Jude Biersdorfer 5. Developing Web Services for Web Applications: A Guided Tour for Rational Application Developer and WebSphere Application Server (IBBA Illustrated Guide Series) by Colette Burrus and Stephanie Parkin



Paper - 3: Health Programmes and Policies in India

Unit I: Healthcare of the Community- Healthcare delivery system in India at Primary, Secondary and Tertiary Care, Indigenous system of medicine in India, community participation in healthcare delivery system, Health system in developed countries, Health care and Social development.

Unit II: National Health Policy-National Health Policy & Inter-sectoral Co-ordination National Five year plans

Unit III: Various programs-National Leprosy eradication program, Kala Azar program, Anti Malaria, Pulse polio immunization, AIDS prevention, mental health program.

Unit IV: National Rural health mission- Plan of action, Social welfare and social policy

Unit V: National Population Policy - Demography – its concept, Vital events of life & its impact on demography, Significance and recording of vital statistics, Census & its impact on health policy

Unit VI: Distribution of health services in India- Disparities. Role of Private and Voluntary groups; Role of national and International agencies, International health

Suggested Readings:

1. Park‘s Textbook of Preventive & Social Medicine, Bhanot Publication, 19th edition 2. Principles of Hospital Administration & Planning –Sakaharkar, Jaypee Publication, 2nd edition 3. Hospital Management, S.M. Jha, Himalaya Publication, 4. Hospital Administration and Human Resource , Goyal, PHI learning, 4th edition 5. Health Planning in India, Prof. Rramchandradu, S.B. Nangia, APH Publishing house, New Delhi


MBA 44: Paper 3 of Specialization II


Paper 3: Export-Import Procedures & Documentation

Unit I: Documentation Framework- Exim Documentation; Types, Formation, Elements, Legal

Dimension, Instruments, Dispute Settlement and methods of Financing Exports Including credit and

collections, Uniform custom and practices (UCP).

Unit II: Business Risk Coverage-Cargo, Credit and Foreign Exchange Risk Coverage, Cargo Insurance,

Foreign Exchange Regulations and Formalities; Quality Control and Pre-shipment; Inspection Concept

Scheme and Procedures.

Unit III: Role of Clearing and Forward Agents- Excise clearance of cargo; Shipment of Export Cargo;

Custom Clearance of Export Cargo; Custom Clearance of Import Cargo.

Unit IV: Negotiations of Documents with Banks- Procedures and documentation for availing export

incentives- Duty draw backs, Import Licensing and other incentives; Processing of an Export Order.

Unit V: World Shipping- Structure, Liners, and Tramps, Conference System; Freight and Structure.

Containerisation and other developments, International Agreements and Conferences on Sea Transport;

Indian Shipping; Trends, Structure.

Unit VI: Concepts of Dry Port- Containerisation, Machinery for Consultation; Air Transport;

International set-up, Freight rate structure.

Reference Books:

1. Export Import procedures & Documentation –By Jain Khushpat S. , Himalaya Publication

2. Bhalla, V.K. and S.Ramu International Business Environment and Management, 5th

ed., Delhi, Anmol, 2001.

3. Export Management, by DC Kapoor, Vikas Publications

4. Export-Import Procedures by C Ramagopal, New Age International Publishers

5. Export Management by Dr. Milind Barhate, Prof. S.H.Nagalkar, by Sai Jyoti Publications


Group B: Banking & Financial Services Management

Paper 3: Laws and Regulations to Banking

Unit I: RBI Act- BR Act, NI Act, FERA, FEMA, Laws relating to NRI Accounts.

Unit II: Clearing House for settlement between banks-Transfer of funds between different places

including places in foreign countries.

Unit III: Laws relating to gross real Time Settlement System- Universal Banking, Core Banking

Services, International Standard Practices for Bankers.

Unit IV: Foreign Bills-Export Finance, Laws pertaining to settlement of Export Bills. Laws relating to

shipment, letter of credit and Operation of UCPDC 500.

Unit V: NASTRO and VASTRO accounts- SWIFT, CHIPS, CHAPS, FEDWIRE.

Unit VI: Cyber Laws- as applicable to Banks; Various other laws relating to Banking transactions and

procedures. Know Your Customer; Bankers relation with customers; Need for better services; Consumer

Protection Act 1986 as applicable to banking transactions.

Reference Books:

1. Banking theory and Practice 20th edition: K.C. Shekhar and Lekshmy Shekhar, Vikas Publications.

2. Banking Low and Practices : P.N. Varshney, S. Chand Publications.

3. Law & Practice Relating to Author: M.R. Umarji, Securitisation of FiMBAcail Assets & Publishers: Taxmann Allied Services, Enforcement of Security Interest. New Delhi

4. Practical Approach to Securitisation and Reconstruction of Financial and Enforcement of Security Management in Banks/FIs by B.C. Kohli, Taxmann Allied Services, Delhi.

5. User‘s Manual on foreign exchange Management Act, 1999 by R.R. Beedu, Snowwhite.



Paper 3-Management of Agro Chemical Industry

Unit I : Agro-chemicals- Definition and classification; Basic knowledge of agrochemicals; role and status

of agro-chemical industry in India; Pesticides – Classification and Introduction, knowledge of different

pesticides.

Unit II: Insecticides – Definition and classification based on (a) Mode of Entry (b) Mode of Action and

(c) Chemical Structure with example; Insecticidal formulation; Preliminary knowledge of mode of action

of insecticides; knowledge of plant protection equipments.

Unit III: Fungicides – Classification and preliminary knowledge of commonly used fungicides;

Biomagnifications of pesticides and pesticidal pollution.

Unit IV: Development- Introductory knowledge about development of agro-chemicals; Insecticidal

poisoning, symptoms and treatment; Main features of Insecticide Act.

UNIT V: Directorate of Plant Protection - Quarantine and Storage – A brief account of its Organizational

set up and functions; IPM Concept – Bio-pesticides – Plant products.

UNIT VI: Logistics Management- History and Evolution of Logistics; Elements of Logistics;

Management; Distribution Management, Distribution Strategies; Pool Distribution; Transportation

Management; Fleet Management; Service Innovation; Warehousing; Packaging for Logistics, Third-Party

Logistics (TPL/3PL); GPS Technology.

Reference Books:

1. Dhaliwal GS, Singh R & Chhillar BS. 2006. Essentials of Agricultural Entomology. Kalyani. 2. Hayes WT & Laws ET. 1991. Hand Book of Pesticides. Academic Press. 3. Matsumura F. 1985. Toxicology of Insecticides. 2nd Ed. Plenum Publ. 4. Rajeev K & Mukherjee RC. 1996. Role of Plant Quarantine in IPM. Aditya Books

5. Rajgopalan K. 1989. Storage Structures. Oxford & IBH.



Paper – 3: Total Quality Management

Unit I: Introduction to Quality Concepts - Definition of Quality, Dimensions of Quality, Quality

Planning, Quality costs - Analysis Techniques for Quality Costs, Basic concepts of Total Quality

Management, Historical Review, Principles of TQM, Leadership – Concepts, Role of Senior Management,

Quality Council, Quality Statements, Strategic Planning, Deming Philosophy, Barriers to TQM

Implementation.

Unit II: TQM Principles - Customer satisfaction – Customer Perception of Quality, Customer

Complaints, Service Quality, Customer Retention, Employee Involvement – Motivation, Empowerment,

Teams, Recognition and Reward, Performance Appraisal, Benefits, Continuous Process Improvement –

Juran Trilogy, PDSA Cycle, 5S, Kaizen, Supplier Partnership – Partnering, sourcing, Supplier Selection,

Supplier Rating, Relationship Development, Performance Measures – Basic Concepts, Strategy

Unit III: Quality Improvement Techniques - Pareto Diagrams, Cause-Effect Diagrams, Scatter Diagrams,

Run Charts, Cause and Effect Diagrams.

Unit IV: TQM Tools - Benchmarking – Reasons to Benchmark, Benchmarking Process, Quality Function

Deployment (QFD) – House of Quality, QFD Process, Benefits, Taguchi Quality Loss Function, Total

Productive Maintenance (TPM) – Concept, Improvement Needs, FMEA – Stages of FMEA.

Unit V: Quality Systems - Need for ISO 9000 and Other Quality Systems, ISO 9000:2000 Quality System –

Elements, Implementation of Quality System, Documentation, Quality Auditing, QS 9000, ISO 14000 –

Concept, Requirements and Benefits.

Unit VI: Concept of six sigma and Quality Circles - Introduction, Design for six sigma, key analytical

tools for implementing six sigma, advantages of six sigma, six sigma DMAIC process, Quality Circles,

Teams.

Suggested Readings 1. Dale H.Besterfiled, et at., Total Quality Management, Pearson Education Asia, 1999. (Indian reprint 2002).

2. James R.Evans & William M.Lidsay, The Management and Control of Quality, (5th

Edition), South-Western (Thomson Learning), 2002 (ISBN 0-324-06680-5). 3. Feigenbaum.A.V. ―Total Quality Management, McGraw-Hill, 1991. 4. Oakland.J.S. ―Total Quality Management Butterworth – Hcinemann Ltd., Oxford. 1989. 5. Narayana V. and Sreenivasan, N.S. Quality Management – Concepts and Tasks, New Age International 1996.



Paper 3: Energy Systems Planning

Unit I: Energy, economy and environment interaction- environmental repercussions and the economic

structure, Criteria for economic growth.

Unit II: Energy Models- Econometric models, Techno-economic models. Energy analysis using input-

output models.

Unit III: Models for energy policy- Introduction, Systems perspective on energy.

Unit IV: Data base requirements - survey of energy requirements at National, Regional and Settlement

level.

Unit V: Energy planning process at National, Regional and Settlement level.

Unit VI: Energy planning for Industries and Agriculture.

Reference Books: R

1. Renewable energy by A.K.N. Reddy and Johanson, Earth Scan Publication

2. Tata Energy Research Institute Journals

3. Energy and Economic development: What Next : Jyoti Parikh

4. Energy and energy resource management by Mahajan, Agnihotri, Atparia. Deep and Deep publication

P.Ltd.

5. Energy Conservation Guidebook, by Stephen W. Fardo, Fairmount Press


MBA- 45: Paper 4 of Specialisation II


Paper 4: Software Engineering

Unit I: System Concepts - System Characteristics, Software Development Life Cycle (SDLC), Role of System Analyst, Characteristic of System Analyst, Introduction to Software development models. Unit II: Software Requirements - Software Requirements Fundamentals, Requirements gathering, Requirements analysis, use of tools like DFD, Data Dictionary, Decision Trees, Structured English, Decision Tables Introduction to Feasibility Study and Cost/Benefit Analysis, Preparing Software Requirements Specification.

Unit III: Software Design - Software Design Fundamentals- understanding of the role and scope of software design, general software design concepts, the context of software design, the software design process; Key Issues in Software Design - concurrency, control and handling of events, distribution of components, error and exception handling and fault tolerance, interaction and presentation, Audit Control, Acceptance criteria, software design quality. Unit IV: Software Construction and Software Testing - Software construction fundamentals- minimizing complexity, anticipating change, and constructing for verification, coding standards. Software testing fundamentals-Testing-related terminology like Errors, Bugs, Defect, Debugging, Verification & Validation, Black-box & White-box testing etc, Objectives of the testing, Test techniques, Testing types

Unit V: Software Maintenance - Software maintenance fundamentals- definitions and terminology, the nature of maintenance, the need for maintenance, Maintenance processes and maintenance activities.

Unit VI: Software Quality - Software quality fundamentals- software engineering culture and ethics, the value and costs of quality, models and quality characteristics, and quality improvement, Software quality management processes- Software quality control, software quality assurance, Verification & Validation, reviews and audits, Introduction to CMM levels.

Suggested Readings:

1. Software Engineering - A Practitioner‘s Approach by Roget Pressman 2. System Analysis and Design by Elias Awad 3. Software Engineering (7th Edition) (International Computer Science Series) by Ian Sommerville 4. The Engineering of Software: A Technical Guide for the Individual by Dick Hamlet and Joe Maybee 5. Schaum's Outline of Software Engineering by David Gustafson



Paper 4- Basics of Hospital administration & Planning-I

Unit I: Hospitals- History of hospitals, Hospitals in India, The changing role of hospitals, functions of hospitals, Distinction between hospitals and industrial organizations, challenges to hospital administration Concept of Health Care Industry & its ever-changing character, Understanding functioning of Corporate multi-specialty hospital, Managerial activities for effective hospital functioning,

Unit II: Health care professionals-Doctors, nurses, technicians, tertiary staff-their skills, duties & relationships , Duties and responsibilities of Hospital Managers, Qualities of effective Managers Roles and functions of Hospital administration, managerial activities of a Hospital, Problems faced by hospitals Unit III: Hospital Planning & Design-economic viability, sound architectural plans, medical technology & planning, concept of regionalization, hospital planning team, factors influencing hospital utilization, equipping a hospital Unit IV: Legal frame work for hospitals - Medico-legal problems: types - case handling procedures - police investigation - death certificates. . Medical negligence: – Ambit of negligence – Duty of care – Contractual duty – Tortious duty - Duty under Penal law - Duty under consumer law – Contributory negligence - Consent to treatment – Types of consent – Types of common complaints – Burden of proof & ‗Res Ipsa Loquitor‘. Unit V: Medical Terminology- Fundamentals of Medical Terminology -Word Roots , Prefix , Suffix ,Abbreviations & Symbols, Lumbar Puncture, Myelography, CT Scan, MRI, EEG, EMG, 2D Echo Cardiogram, Coronary Angiography, Cardiac Catheterisation, Stress Test, Pacemaker. Medication errors and its effects on patients and healthcare professionals Unit VI: Marketing Management in hospitals- Meaning & scope, marketing function & marketing department, marketing information and market research, marketing promotion, Telephone Courtesy, Guest Lectures, Organization of Camps, Seminars, Workshops, Continuous Medical Education, Public Participation.

Reference Books:

1. Park‘s Textbook of Preventive & Social Medicine, Bhanot Publication, 19th edition 2. Principles of Hospital Administration & Planning –Sakaharkar, Jaypee Publication, 2nd edition 3. Hospital Management, S.M. Jha, Himalaya Publication, 4. Hospital Administration and Human Resource , Goyal, PHI learning, 4th edition 5. Hospital Administration and Management- A Comprehensive Guide, Gupta Joydeep Das



Paper 4: International Marketing

Unit I: Globalization and International Business – Concepts and Features Of Globalization And

International Business, Transformation Of International Business Due To Globalization.

Unit II: International Marketing – Basic Concepts, Difference Between International Trade And

International Marketing, Relevance Of Marketing Mix (7p‘s) In International Marketing.

Unit III: International Marketing Environment –Study of Environmental Factors, Analysis And

Identification Of Target Markets.

Unit IV: Product Design and Development For Global Markets, Adaptation And Product Positioning,

Technology Issues, Competitiveness Of Products.

Unit V: Marketing Strategies Of Multinational Corporations- Global Outlook, Local Orientation,

Promotional And Pricing Strategies, For International Markets.

Unit VI: Entry And Operating Decision In International Markets- Agency Arrangements, International

Distribution, Setting Marketing Setup Abroad, Collaborations, Joint Ventures, Mergers, Acquisitions For

Global Expansion, Home & Host Country Approach.

Reference Books:

1. International Marketing –By Rathor & Jani, Himalaya Publishing House

2. International Marketing – By Rajagopal, Vikas Publishing House

3. International Marketing – By Varshney & Bhattacharya, Sultan Chand & Sons

4. International Marketing- By Czinkota, Cenage India learning

5. International Marketing- By Gillispe, Cengage India learning


Group B: Banking and Financial Services Management

Paper 4: Basics of Financial Accounting for Bankers

Unit I: Basics of Business Accounts- Calculation of Simple Interest, Bank Discount, Compound Interest,

Ordinary Annuities, Other Annuities, Amortization and Sinking Funds; Bonds, Calculation of YTM,

Duration, Bond Pricing, Premium and Discount.

Unit II: Subsidiary Books- Maintenance of Cash/Subsidiary Books and Ledger Record Keeping Basics,

Account Categories, Debit and Credit Concepts, Account and Columnar Accounting Mechanics,

Journalizing - Writing Cash Books, etc.

Unit III: Reconciliation of Statements- Bank Reconciliation Statement, Trial Balance, Adjusting and

Closing Entries; Capital & Revenue Expenditure/Depreciation/Inventory Valuation/Bills of

exchange/Consignment/Joint Venture.

Unit IV: Special Accounts – Leasing and Hire Purchase Company Accounts, Accounts of Non-Trading

Concerns – Receipts and Payments.

Unit V: Final Accounts- Balance Sheet Structure, Accounts, Categories, Assets, Liabilities and Net Worth

Components/Partnership Accounts, Partner‘s Fixed Capital Accounts, Current Accounts, Loan

Accounts, Treatment of Intangible like Goodwill etc. Final Accounts of Banking Companies, Accounting

in a computerized environment, Methods, Procedures.

Unit VI: Norms of Corporate Governance in Banking - Preparation of statement of accounts as per the

revised norms in the globalized context, SuBBAission of Returns to RBI and Government Authorities as

per the Legal Provision of various Acts. CG reporting Study of recent annual reports of public and

private sector banks.

Reference Books:

1. Taxmann‘s risk based internal audit in banks by D.P. Gupta & R.k. Gupta, Taxmann.

2. Options, Futures and Other Derivatives,John C. HullPrenticce-Hall of India,2006.(With CD)

3. Management Accounting & Financial Management by Shri K. Ganesan et al, IIBF, Mumbai.

4. Inflation Accounting in a Developing Economy: A Study of India by L. S. Porwal and N. Mishra

5. Financial Accounting for Bankers (Edge Development Group Credit Skills)

http://www.amazon.com/Inflation-Accounting-Developing-Economy-Study/dp/0836415035/ref=sr_1_4/103-5360242-1128644?ie=UTF8&s=books&qid=1182143938&sr=1-4

http://www.amazon.com/Financial-Accounting-Bankers-Development-Curriculu/dp/B000LRL0BA/ref=sr_1_1/103-5360242-1128644?ie=UTF8&s=books&qid=1182143811&sr=1-1

http://www.amazon.com/Financial-Accounting-Bankers-Development-Curriculu/dp/B000LRL0BA/ref=sr_1_1/103-5360242-1128644?ie=UTF8&s=books&qid=1182143811&sr=1-1



Paper 4-Food Technology, Feed Business and Food Retail Management

Unit I: Food industry- Present status of food industry in India; Organization in food industry;

Introduction to operations of food industry; Deteriorative factors and hazards during processing, storage,

handling and distribution.

Unit II; Basic principles of food processing and food preservation by manipulation of parameters and

factors and application of energy, radiations, chemicals and biotechnological agents; Packaging of foods.

Analysis of costs in food organization; Risk management; Laws and regulations related to food industry

and food production and marketing; Quality management – quality standards, PFA, ISO, etc.

Unit III: Feed Business- Present status of feed resources; gap between demand and availability of

nutrients; status of feed industry in India and world, constraints in the development of Indian feed

Industry.

Unit IV: Nutrients requirements of livestock and poultry- feed stuff and their origin; scientific storage

of feeds and feed ingredients; protection of protein and fat. Processing of feeds, layout and design of feed

plants, feed plant management; feed preparation for fish and pet animals, specialty feeds

Unit V: Introduction to International Food market- India‘s Competitive Position in World Food Trade,

Foreign Investment in Global Food Industry, Retail management and Food Retailing, The Nature of

Change in Retailing, Organized Retailing in India, E-tailing and Understanding food preference of Indian

Consumer, Food consumption and Expenditure pattern, Demographic and Psychographic factors

affecting Food Pattern of Indian Consumer.

Unit VI: Value Chain in Food Retailing- Principal trends in food wholesaling and retailing, food

wholesaling, food retailing, the changing nature of food stores, various retailing formats, competition and

pricing in food retailing, market implications of new retail developments, value chain and value

additions across the chain in food retail, food service marketing.

Reference Books:

1. Acharya SS & Aggarwal NL. 2004. Agricultural Marketing in India. Oxford & IBH. 2. Early R. 1995. Guide to Quality Management Systems for Food Industries. Blackie. 3. Jelen P. 1985. Introduction to Food Processing. Reston Publishing. 4. Potly VH & Mulky MJ. 1993. Food Processing. Oxford & IBH. 5. Rajgopalan K. Feed Industry Red Book. ZMAG Publication.



Paper – 4: Supply Chain Management

Unit I: Introduction to SCM - Building Blocks of a Supply Chain Network, Performance Measures, Decisions in the Supply Chain World, Models for Supply Chain Decision-Making.

Unit II: Supply Chain Inventory Management - Economic Order Quantity Models, Reorder Point Models, Multi-echelon Inventory Systems. Unit III: Mathematical Foundations of Supply Chain Solutions - Use of Stochastic Models and Combinatorial Optimization in: Supply Chain Planning, Supply Chain Facilities Layout, Capacity Planning, Inventory Optimization, Dynamic Routing and Scheduling, Understanding the "internals" of industry best practice solutions.

Unit IV: competitive advantages through supply chain management - a new paradigm for customer centric Organisation, corporate profitability through supply chain management, maximising shareholder value through supply chain management.

Unit V: Logistic Management and Vendor Partnership in supply chain - Strategic Practices of logistic management, strategic management of supply chain for reduction in inventory, supply chain analysis. Supplier role in integrated supply chain, strengthening supply chain. Unit VI: Internet Technologies and Electronic Commerce in SCM - Relation to ERP, E-procurement, E-Logistics, Internet Auctions, E-markets, Electronic business process optimization, Business objects in SCM.

Suggested Readings

1. Chopra, S, and P. Meindl, 2004, Supply Chain Management Strategy, Planning and Operation, 2nd

edition, Pearson Education (ISBN 81-297-0172-3). 2. Raghuram, G. and N. Rangaraj, 2000, Logistics and Supply Chain Management: Cases and Concepts, Macmillan, New Delhi 3. Simchi-Levi, D., P. Kaminski and E. Simchi-Levi, 2003, Designing and Managing the Supply Chain: Concepts, Strategies and Case Studies, 2nd Edition, Irwin, McGraw-Hill. 4. Shapiro, J., 2001, Modelling the Supply Chain, Duxbury Thomson Learning. 5. N. Viswanadham. Analysis of Manufacturing Enterprises. Kluwer Academic Publishers.



Paper 4: Power Pricing & Power Purchase Agreements

Unit I: Present energy pricing scenario in India and world- Coal Pricing, Gas pricing, Oil pricing, history

of energy pricing mechanism- Indian and world.

Unit II: Basic theory of energy pricing models- pricing under various environments, cost and supply

analysis, price and output determination.

Unit III: Types of electricity, Tariff structure- fixed tariff, availability based tariff, time of the day tariff,

long term tariff, etc., Regulatory frame work and aspects of tariff setting.

Unit IV: Requirements of PPA- Risk and responsibilities in a power purchase agreement, Desirable

principles of power purchase agreements.

Unit V: Assessment of Tariff levels Scope of the PPA- Articles and schedules of a model PPA Definition

and interpretation of terms of a model PPA.

Unit VI: Negotiating Power purchase agreements PPA- Financial and legal issues, Drafting of a model

PPA.

Reference Books: 1. Document of CERC-2000 CERC Publisher. 2. Managerial economics by GS Gupta, Tata McGraw Hill publishing Co. Ltd. 3. Energy pricing in India by Herry sarkar and Gopal K. Kadekoli-publisher- United National Development

Program & Economic commission for Pacific and Asia. 4. Know your Power, A citizens primer on electricity sector, Prayas Energy Group, Pune 5. Making Competition Work in Electricity, Sally Hunt, John Wiley Inc. 2002


SEMESTER – X

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MBA 46 Case Study Application -- 100 100 4



MBA 49 Industrial Applications Project 150 50 200 8

Total

290 210 500 20


MBA 46: Case Study Applications

Case Study Evaluation Protocol and Procedures

The Institute shall allot four case studies in the Case study Application to the each student which may be

from any relevant subject of the syllabus, specialisation subject or may be inter disciplinary in nature. The

students are expected to solve all the case studies & the internal examiner appointed by the

Director/HOD of the Institute would ask the student to explain & present these cases solved by the

student.

Evaluation of the overall quality of each case study will be made on the following criteria:

Case Study Parts Criteria For Evaluation Maximum Marks For

Each Case: 25 marks

Abstract concise brief of the parts to the case study. 2

Summary paragraph introducing the case building, hypothesis, highlights of findings.

Introduction selection of an interesting or challenging case; 3

Description of case, background information, intent, observations, and how the topic was decided .

relevant issues

Hypothesis / Inquiry Questions suitability in scope and context to the case study building;

5

A question converted to a statement that can be tested, deals with one relevant topic, and has only one clause.

testable and well-framed statement linking design intent to performance topic.

Significance in going beyond the mundane.

Methods / Equipment innovative utilization of field methods which are well-matched to the hypothes(es) and based upon direct experience with the selected building;

5

Step-by-step procedure that explains how, who, what, where and details of the collection of information.

appropriate approach and use of equipment for this case study.

Data / Analysis effective communication and analysis of results in response to the research questions; this may include creative or unique ways of representing data;

5

Collection of data and explanation and interpretation of the results.

Conclusions / Design Lessons Learned understanding of the complexities and variables of the project.

5

Concise statements of key findings and what was learned.

appropriateness of concluding statements

suggestions for studies to build upon this case study.


MBA 47: Paper 5 of Specialization I


Paper 5- Marketing of Services

Unit I: Service and Concept of services - What is services, - Nature & characteristics and strategies, Characteristics of services, Intangibility, Inseparability, Variability, Perishability, Heterogeneity, Ownership, Marketing Mix and strategies in Service Marketing, Product decisions, pricing strategies, Promotion of services, Placing or Distribution methods of services, People Physical Evidence, Process, Service vision & Strategies: Includes Advertisements , Branding, Packaging of Services. Reasons for the growth of service economy, Goods Vs Services, Competitive trend in new millennium, Future of service sector. Unit II: Service Quality - Impact of service Quality, Approaches to service Quality, Ten original dimensions of Service Quality, How to improve service Quality, Service quality information systems, Benchmarking and certification. Unit III: Service Consumer Behaviour /Customer Retention & Relationship Marketing - CB-Services ,Facts & Importance of CB in services, Evolution of Relationship Marketing, Enhancement of Internal &External relationships, Customer Retention (Operations, Delivery System). Unit IV: International Marketing of Services - Elements of Global Transnational, International Branding& Advertising, Industry Globalization drivers, Problems connected to Marketing, 10-P models of Global Strategies Management. Unit V: Marketing of Services - Marketing of Insurance & Banking Services, Concepts of Insurance &Banking Services , Marketing mix of Insurance & banking services, Insurance & bank marketing in Indian perspective, Marketing of Hotel & Tourism Services, Concept of Hotel & Tourism Services; Market mix of Hotel & Tourism services, Hotel & Tourism marketing in Indian perspective; Marketing of Transport and Consultancy Marketing- Introduction, Concept, Users, Consumer Profile, Marketing Mix elements for marketing of Transport and Consultancy Marketing. Unit VI: Role of IT in Services- Introduction to ITES (Captive / Third Party BPO‘s and KPO‘s (e-CRM, CRM in Banking and Financial Services) Suggested Readings 1. Services management & Marketing – D.Balajee -S.Chand and company 2. Services Marketing by Govind Apte Jha –Publisher: Oxford university Press. 3. Services Marketing by S.M.Jha –Publisher Himalaya Publishing Company. 4. Services Marketing integrating customer Focus acrbyoss the firm by Valarie A. Zeithaml –Publisher: McGraw Hill. 5. Marketing Management:-S V Ramaswamy & S Namkumari - Macmillan India Ltd.



Paper 5: Security Analysis & Portfolio Management

Unit I: Shares and their valuation – Features of equity, Methods of valuation, Valuation of goodwill,

valuation of shares- asset backing method, EPS method, Market value, Yield based methods, Fair value of

shares, Dividend discount models- with constant dividend, with constant growth, multistage growth

models. P/E based valuation.

Unit II: Bond Valuation and Management – Types Of Bonds - Dated Securities And Zero Coupon Bonds;

Strips, Bond Risks – Systematic And Unsystematic; Yield, Current Yield, YTM, Yield To Call, Term

Structure Of Interest Rates, Theories Of Term Structure - Yield Curve, Sensitivity Of Bond Prices,

Convexity Tenure, Term To Maturity, Duration And Modified Duration, Bond Management Strategies.

Unit III: Portfolio Theory - Risk and return for one security, two security and portfolio. Efficient frontier,

Investor utility, Capital Market theory - Background, risk free asset, the market portfolio; capital asset

pricing Model, systematic and unsystematic risk, CML, SML; Arbitrage pricing.

Unit IV: Equity Portfolio Management - Passive v/s. Active, Value v/s. Growth, Fundamental analysis -

Concept, process, Economy analysis, sector analysis, company analysis; Tools and techniques of

fundamental analysis, business cycle and industry analysis. Preparation of equity research report.

Unit V: EMH and Technical Analysis - Need, EMH – forms, tests and results, Implications of efficient

capital markets; Dow Theory, Random walk Hypothesis, Indian Markets and Efficiency. Technical

Analysis – Fundamental Principles; Charts – Line Charts, Bar Charts, Japanese Candlestick Chart; Trends

– Reversal of Trend, Flat Trends, Chart Patterns/Price Patterns.

Unit VI: Wealth Management - Investor life cycle and investment goals, Investment options available

and their comparison, Portfolio management process. Rule of 72, Rule of 69, Asset Allocation Strategies –

Integrated, Strategic, Tactical, Insured; Selecting appropriate allocation, Benjamin Graham‘s and Bogle‘s

Strategic Asset Allocation Model, Jacob‘s 4 Step Program to developing a Model Portfolio.

NB: Numerical shall be based on Unit I, and Unit II only.

Reference Books:

1. Security Analysis and Portfolio Management, Punithavathy, vikas Publications. 2. Investment Analysis and Portfolio Management by Prasanna Chandra, Tata McGraw Hill Publishers 1/E,

2002 3. Security Analysis and Portfolio Management, V.A.Avadhani,2007, Himalaya Publishing House 4. Financial Management, R.P.Rustagi, Galgotia Publication House. 5. Financial Management by S. M. Inamdar, Everest Publishing house, 12th Edition 2004.



Paper 5- Global HRM Scenario & Practices

Unit I: Introduction - Introduction, objectives an scope of international HRM, cultural and reality shock. Social Environment and Staffing - Concept, Social environment and HR practices, Staffing: International recruitment, selection, training and hiring policies, Staff retaining and motivating techniques, case study. Unit II: Cultural Literacy and HR Information System in Global Business - Cultural awareness: essentials, advantages, cultural skills for co-operative advantages, HR information system: Concept, limitations and Uses, Designing of HRIS, Computerized skill inventories. Unit III: Business Management of Global Companies - Characteristics of global companies, Difference between domestic and global companies, H.R. strategy planning for global organizations, HRM approaches in global companies. International Compensation - Principles of International Compensation, Methods and practices of International Compensation, International Compensation and employee satisfaction, case study. Unit IV: Developing Global Managers - Global literate leader: concept, essential qualities, communication and interpersonal Relations, Training, Career development, succession planning, managerial stimulation‘s; case study.

Unit V: HRM in Europe And Japan - Background of Europe, the institutions of the European Community (E.C.): the council of ministers, the commission, the court of justice, the parliament, the social charter, E.C. legislation procedure, case study; Japans Employee management: Introduction, lifetime employment, characteristics, importance, limitations, the seniority wage system, relevance of Japanese Management in Indian Context, case study.

Unit VI: The American Approach To HRM - Scientific Management, Behavioral and humanistic psychology, organic theories of management, the practice of HRM in American organizations, encouragement of union avoidance, transforming unionized industrial relations, case study.

Reference Books: 1. Strategic Human Resource Management by RANDALL S. SCHULER and SUSAN E JACKSON Publisher:Blackwell Publishing, 2. Human Resource Champions by Dave Ulrich, Publisher: Harvard Business School Press. 3. International Human Resource Management by Randall Schuler & Dennis Briscoe, (Routledge Global Human Resource Management Series 4. International Human Resource Management by Monir Tayeb, Publisher: Oxford University Press. 5. Corporate HRD by Biswajeet Pattanayak, Publisher: Excel Books


MBA- 45: Paper 4 of Specialisation II


Paper -5: Enterprise Resource Planning

Unit I: Introduction to ERP - Concepts: Enterprise System, Resource Planning, Enterprise Potential, Total

Enterprise Solution, ERP-II. History & Evolution of ERP, Benefits of ERP, Critical Success Factors for ERP.

Estimation Procedures - System Evaluation, RFI, FRS, RFP, Evaluation Components, Build / Buy

Decisions.

Unit II: ERP Life Cycle - ERP Project, Stages of Project Life Cycle, System Requirements for ERP

Implementation, Pre-Implementation, Implementation And Post-Implementation, ERP Product Life

Cycle, Risks in ERP / SAP Implementation. ERP Architecture - Client Server, Distributed, Web Enabled.

Unit III: Product Selection - ERP Market, Market share of various Companies: Oracle E-Business Suite,

SAP R/3, PeopleSoft, BaaN, JD Edwards One World and IFS, Vendor Comparison, Market Analysis, ERP

Packages for SME. Project Management - Scope, Skill-sets, Teams, Leaders, Consultants, Vendors etc,

Change Management in ERP, Need / Value / Strategy / Layers / Standards of System Integration.

Unit IV: ERP Modules I - Finance (FICO), Sales and Distribution (S&D)-Features, Benefits and Overall

Functionality.

Unit V: ERP Modules II - HRM, CRM and ABAP- Features, Benefits and Overall Functionality.

Unit VI: ERP Market - Reasons for high demand of ERP, Emerging Standards, Managing Change in ERP;

Role of ERP in Industries like: Automotive, Process, Capital Goods, Project Engineering and

Pharmaceuticals, Best Business Practices. ERP Cases - TISCO, Mahindra & Mahindra, HLL, L & T,

Escorts, Electrolux, BPCL.

Reference Books:

1. Textbook of Enterprise Resource Planning: Jaiswal / Vanapalli, McMillan

2. Concepts in Enterprise Resource Planning - by Joseph Brady, Ellen Monk, and Bret Wagner

3. Enterprise Resource Planning – By Ray Mc Graw Hill

4. Countdown 2000, Leon Alexix, TATA McGraw Hill

5. Enterprise Resource Planning- By D P Goyal, Mc Graw Hill


Group B: Health Care management

Paper -5: Basics of Hospital administration & Planning-II

Unit I: Biomedical waste management and handling- rule- collection – Transportation and disposal –

Radioactive waste handling – Liquid, metals, chemicals and drug wastes.

Unit II: Health Information Management -Historical Development of Medical Record, Uses and values

of medical record , Medical record forms – basic and special , Flow of medical record -- Registration -

Numbering – unit, serial, serial –unit - Deficiency checking - Assembling - Coding – ICD X, ICD 9-CM,

CPT – 4, ICP, ICD - Indexing – master – patient ,disease index, physician, operative - Filing – alphabetic,

terminal digit, middle digit, straight numeric, Mental health record Analysis of medical record ,

Committees – executive; credential; safety; infection surveillance, prevention and control; medical record;

audit , Legal importance of medical record: Consent, release of information, legal cases, medical record as

legal document, Electronic Medical Record (EMR)

Unit III: Total Quality management - Quality management Programme, ISO clauses, quality manual,

quality of clinical services, Critical Pathways, Medical Audits, NABL, NABH, JCI, BIS

Unit VI: Management Information Systems in hospitals- Importance, Benefits, reasons to use computers

in hospitals, main categories of information system in hospitals

Unit V: Recent Trends in Hospitals: Telemedicine Artificial Intelligence, Medical Tourism; Patient

Satisfaction Survey, Interviews, Questionnaires, Observations, Group Discussions, Patient Opinion Polls,

Report Writing.

Unit VI: Role of Hospitality Management in a Hospital set-up- Changing mind set of patients

necessitate Hospitality Management, Aims and objectives of Hospitality Management (Commercial

point), Changing scene in hospital filed – Specialty hospitals

Reference Books:

1. Park‘s Textbook of Preventive & Social Medicine, Bhanot Publication, 19th edition 2. Principles of Hospital Administration & Planning –Sakaharkar, Jaypee Publication, 2nd edition 3. Hospital Management, S.M. Jha, Himalaya Publication, 4. Hospital Administration and Human Resource , Goyal, PHI learning, 4th edition 5. Hospital Administration and Management- A Comprehensive Guide, Gupta Joydeep Das



Paper 5: Foreign exchange Markets & management

Unit I: Foreign Exchange Framework – Exchange Rate Systems, Foreign Exchange Markets (Nature,

Functions & Participants) , Factors affecting exchange rates, Determination Of Exchange Rates.

Unit II: Foreign Exchange Arithmetic – Types of Exchange Rates, (Spot / Forward Etc.) Direct & Indirect

Quotation, Calculation of Rate Of Exchange, Cross Rates & Chain Rule, Numerical problems on

calculation of exchange rates.

Unit III: Exchange Rate Determination: Exchange rate determination in spot and forward market –

Interest rate parity (IRP), purchasing power parity, Fisher open equation, Monetary and portfolio balance

approaches; Short run demand and supply theory, BOP theory, and growth theory; Forecasting exchange

rate.

Unit IV: Finance Of Foreign Trade – Need, Importance Of Export Finance, Funded And Non Funded

Facilities, Pre-Shipment, Post Shipment Credit Principles And Procedures, Preshipment Credit In Foreign

Currency (PCFC), Factoring And Forfaiting, Role Of Financing Bank In Export Finance, Concept Of

Central Bank & Its Control On International Trade In Country.

Unit V: Risk Management In Foreign Exchange – Foreign Exchange Risk Nature And Implications,

Transaction, Translation And Economic Exposure & its management, Hedging, Forward, Future, Swaps

And Options, Overview of FEMA – General Provisions Applicable For Export / Import Transactions

Unit VI: : Foreign Exchange Derivatives: Definition as per SC(R)A and RBI Act, Describe the evolution of

derivatives, Derivative Products- Forwards, Futures ,Options. Growth Drivers of Derivatives. Key

Economic Functions of Derivatives, Speculative trade impacts the Forex market. Understand advantages

and disadvantages of speculative trading in Foreign Exchange market. Simple numerical problems on

derivatives.

Reference Books:

1. Foreign Exchange – Jeevanandam C. Sultan Chand & Sons

2. International Financial Management – V.K. Bhalla, Anmol Publications 3. Apte, P. G., Multinational Financial Management, Tata -McGraw Hill, New Delhi,1998. Baker, J.C., International Finance: Management, Markets and Institutions,Prentice Hall, Englewood Cliffs, 1998. 4. Seth, A.K., International Financial Management, Galgotia Publishing Company,New Delhi, 2000. 5. Shapiro, Allen C., Multinational Financial Management, Prentice Hall India Pvt Ltd., New Delhi, 1995.


Group B: Banking & Financial management

Paper 5: Bank Financial Management

Unit I: Objective of bank management - raising financial resources of different types at most competitive rates; deployment of funds profitably in various avenues such as loans, securities, project finance, etc.; management of various risks accompanying these functions; compliance with various regulations; keeping expenses under control and optimizing the value to the shareholders.

Unit II: Credit Risk Management - Credit Risk Definition, Credit Risk and its underlying risks –Default risk, Exposure risk, Recovery risk, Collateral risk, Third party guarantee risk. Unit III: Liquidity Management - Objective of Liquidity Management - i) Liquidity management - policies and plans, ii) Recognizing distinct liquidity needs - short, intermediate and long, iii) Recognizing distinct group of liquidity sources: liquidity through fresh borrowings, liquidity through repayments from borrowers, liquidity through statutory reserves. Determination of optimal level of liquidity. Unit IV: Interest rate management - Fundamental factors affecting interest rates - Concept of interest, time, liquidity preferences, role of expectation in the interest rate formation, nominal and real interest rates, interest rate theories, role of the central bank in liquidity management, Role of Money Market and sources of liquidity in the Indian money market, RBI's policy and impact of Liquidity Adjustment Facility (LAF) Unit V: Treasury Management- Concept and Practice .Role of Treasury and ALCO in asset-liability management Unit VI: Bank Profitability and Productivity-Analysis of Bank profits - computation of profit –various components of casts and yields and their parameters - indicators of return to shareholders. Need for growth – inter-dependability of growth in profits and in assets - growth of profits through improvement in efficiency (operating profitability and asset utilization) and through growth in assets (equity multiplier) - limitations on growth (regulation - risk management - technology and other costs – economic cycles) Reference Books: 1. Financial Management- Theory and Practice, 6th Ed., - Prasanna Chandra 2. Financial Management- Theory and Practice, Khan & Jain 3. Finance for Managers - Harvard Business Essentials 4. BUSINESS MASTERMINDS: WARREN BUFFETT by Heller Robert 5. Financial Management- I M Pandey 6. Treasury Management & Risk Management by Trivedi & Hasan, Genesis Publishers, Mumbai.


Group B: Agri-Business Management

Paper 5- Management for Livestock Products and Management of Floriculture and Landscaping

Unit I: Present status of livestock products industry in India – dairy, meat poultry, skin, hides, wool, etc;

Dairy Products- Manufacturing technologies of various dairy products and by-product utilization.

Unit II: Meat and Poultry Products- Manufacturing technologies of meat and meat products, egg and

poultry products; production processing and utilization of wool and animal by-products.

Unit III: Plant Management- Production planning and control needs and techniques of production

control, packaging, preservation and storage system for livestock products; transportation system for

domestic markets and international markets.

Unit IV: Floriculture industry; Introduction, importance and scope of floriculture industry; Recent

advances in floriculture industry. Evolution of new cultivators; and production technology of ornamental

plants; special techniques for forcing of flowers for export.

Unit V: Drying and dehydration of flowers; response of flowers to environmental conditions;

importance and scope of landscape gardening. Style of gardening, Aesthetic and Socio-aesthetic planning

of old and newly developed towns and cities; commercial cultivation of flower crops (rose, jasmine

gladiolus, tuberose, marigold, aster, carnation, gerbera, cilium chrysanthemum; use of plant regulators in

flower production.

Unit VI: Extraction, purification and storage of essential oils and perfumes; post harvest changes in cut

flowers, storage and packing of cut flowers; determining optimum time of harvesting of flowers for

export and home use

Reference Books:

1. Ockerman & Hansen. 2002. Animal Byproducts Processing and Utilization. CRC Publ. 2. Pearson AM & Gillett TA. 1996. Processed Meat. 3rd Ed. Chapman & Hall. 3. Robertson GL. 1993. Food Packaging Principles and Practices. Marcel Dekker. 4. Chadha KL & Choudhary B. Ornamental Horticulture in India. ICAR. 5. Grindal EW. Every Day Gardening in India. D.B. Tarporevala Sons.



Paper – 5: Operations Management

Unit I: Introduction - Introduction to Operations Management and Productivity, Operations and Competitiveness, Operation Strategy, Operation decision making tools, Facilities Layout, Facility Location Models. Unit II: Capacity Planning - Products and Services, Process, Technology and Capacity, Forecasting. Unit III: Quality Management - Introduction to Quality Management, Statistical Process Control, Acceptance Sampling, Application of quality in operation management. Unit IV: Inventory Management and Planning and scheduling - Nature , concept of Independent Demand Inventory Management, Dependent Demand Inventory Management -- MRP , Just-In-Time Systems. Aggregate Planning, Resource Planning, Linear Programming. Unit V: Modern Manufacturing Systems - Computer Integrated Manufacturing Systems (CIMS), Advanced Production Inventory Management Systems (APIMS).

Unit VI: Modern Manufacturing Systems and Supply Chain Management - Flexible Manufacturing System, Production Planning and Control. Supply Chain Management, Transportation and Transshipment Models, Case study on above topics.

Reference Books: 1. Operations Management - by SLACK & LEWIS, Michael Lewis, Nigel Slack 2. Operations Management - by Klaus Bellmann 3. Strategy Maps - by Robert S. Kaplan, David P. Norton 4. Operations Management – Russell & Taylor 5. Production / Operations Management – S.N.Chary



Paper 5: Transmissions & Distribution of Electrical Energy

Unit I: Fundamentals of transmission technology, AC Transmission, HVDC Transmission.

Unit II: Major equipments & Accessories, Transmission Network, Exchange of energy among

Transmission Network, Interconnected system, Transmission.

Unit III: Network system in India and other developed countries; Distribution of power, Load forecasting

and network planning, Choice of systems for different consumers, system layout.

Unit IV: Optimization of distribution system for efficient & quality power supply, Equipment and Accessories. Unit V: Metering at various locations, billing and revenue collections, latest development in metering

technology, Reduction of power losses and left.

Unit VI: Customers relations and handling of grievances, Distribution centers as profit centers; Inventory

control & maintenance; Human resources development and safety

Reference Books:

1. Turan Goneu, Electric power distribution system engg. McGraw Hill company. 2. Leon K. Kirchmayer, Economic Operation of Power Systems- Wiley Eastern Ltd. 3. H. Lee Wills, Power Distribution Planning, Reference Book; Publishers- Marcel Dekker. Inc. New York, Basel Hong Kong.


MBA 49: Industrial Applications Project

During the Tenth Semester a group of students not exceeding 4 students will be assigned a Project in the

beginning of the final year under the supervision of an Internal Supervisor to be appointed by the

Director / Principal. Both the subject and the name of the Supervisor will be approved by the Director /

Principal of the Institution.

The students are requested to follow the guidelines given below for the preparation of the project

Report:

The Project Work shall be submitted to the College 20 days before the end of the final year and

the College has to certify the same and submit to the University 30 days prior to the

commencement Viva Voce & External examination.

The Project shall be evaluated externally. The External Examiner shall be from the Panel of

Examiners suggested by the Board of Studies from time to time. Project report shall carry 20

credits.

Those who fail in the Project Work will have to re-do the Project Work and submit to the college

for External Examination by the University.