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MEDIA KIT
Direct Response Multi-Media
Mobile Marketing
Version 4.1.6
Remarkably Simple. Incredibly Effective.
Copyright © 2010, The Original Quiz Glass, Inc. ALL RIGHTS RESERVEDOriginal Quiz Glass, and The Original Quiz Glass are trademarks of The Original Quiz Glass, Inc.
The Original Quiz Glass does what no other advertising medium does — it enhances the dining and entertainment experience while lowering restaurant operating costs.
As a unique Consumer Direct Response Marketing vehicle, Quiz Glass takes advantage of the natural ‘dwell time’ of dining without encroaching on the ‘dining intimacy’ of the restaurant or home environment.
In fact, Quiz Glass helps create an engaging environmental experience. The best part, Quiz Glass gives the advertiser a unique and intimate channel with which to drive a direct response message to every participating customer.
There’s nothing like The Original Quiz Glass.
FACTS96% of Americans Dine Out at least Once per Month
86% are Employed
67% are Women
56% are Married
$75,000 Median Household Income
93% Shop Locally
72% are Internet Users
60% Mobile Phone Users are Text Messengers
22% Have Smart Phones
65% Graduated College
30% are Professionals
40% are Self‐Employed
42% are 43+ Years Old
1 OQG_Media_Kit Ver 4.1.6.docx
CALIFORNIA RESTAURANT FACTS
• Every Restaurant uses Glassware • Largest Private Sector Employer • 61,810 Restaurants • $58 Billion in Annual Sales • $938,359 Average Annual
Restaurant Sales
? Rate Card Restaurant BasedDirect Response Marketing
AN INTERACTIVE MEDIUM -- Bringing direct marketing to a new and focused level What distinguishes The Original Quiz Glass from other forms of consumer marketing is its affordability, persistent messaging opportunity, a unique beneficial partnership between community‐based businesses and most importantly, every “opts‐in” participant.
The Original Quiz Glass assures your brand and message will be seen more frequently than any other advertising medium available to you. – YOUR MESSAGE WILL BE HEARD!
WHY THE ORIGINAL QUIZ GLASS WORKS America’s small and large businesses have tried every form of marketing known to reach consumers. From Skywriting to flyers on car windshields, the desire to reach the consumer is compelling and absolutely necessary. The secret to effective advertising can be summed up in four words:
Frequency / Duration / Intensity / Dwell‐time
Everyone knows that a “one‐time” advertising campaign is, at best, a shot in the dark. Words of wisdom can be found everywhere, but one marvelous pearl that we in business have heard time and again is “A consumer must see your message seven times for it to sink in.” If this weren’t true, Freeway Billboards and such would not be so valuable and expensive. Advertisers pay for eyeballs and The Original Quiz Glass can provide them in millions daily.
Frequency Your message is visible at lunch, dinner, happy hour, sporting event parties, social gatherings, company meetings and holiday bashes held at our partners’ establishments. The average glassware sponsor’s ad will be visible for twelve months and viewed more than 150,000 times during a campaign – that’s Frequency.
Duration Your message lingers intimately in each individual’s hands throughout their breakfast, lunch, dinner, happy hour and night clubbing. How long? Ask yourself these questions: “How long do I spend in a restaurant eating my meal? How many times do I pick up a beverage glass? Like the messaging on a cereal box, The Original Quiz Glass patron reads every word. How long will your message be visible? Twelve months – that’s Duration.
2Copyright © 2010, The Original Quiz Glass, Inc. ALL RIGHTS RESERVED Be Curious, Quiz Glass, Original Quiz Glass, and The Original Quiz Glass are trademarks of The Original Quiz Glass, Inc.
Intensity As an Original Quiz Glass advertiser, your message is not limited to the surface of the glass. The Original Quiz Glass is the only fully integrated multi‐media consumer direct response proposition of its type. Each time a dining patron texts a topic keyword your message can accompany each quiz question and answer fortifying your brand and making a call to actionpotentially doubling your message and brand opportunity – that’s Intensity.
Dwell‐time Quiz Glass brings a new concept to the advertising community in order to adequately compare adverting mediums – Dwell‐time, the duration your message or brand is visible to your audience. With Quiz Glass, your Dwell‐time is literally “off the chart” ensuring your message is viewed by your audience far longer than any other alternative. – that’s Dwell‐time.
No Mixed Messages The Original Quiz Glass guarantees that no other competitor will be an advertiser on your glass. Period! That’s our promise.
The Original Quiz Glass, Inc. We are the leader in captive consumer direct response multi‐media mobile advertising. Our strategy of distributing free beverage glass branding paired with responsive interactivity and gaming is the first of its kind. We can cost effectively target socially active individuals with disposable income. Our proprietary advertising program technology is designed for innovative local and national businesses that desire greater market share that is affordable and effective.
MECHANICAL REQUIREMENTS Quiz Topic Glassware Sponsor
Mean Size: 270 x 220 pixels • Ad size may vary by 50% depending on the glass size. • Color: Quiz Glass colors are limited to six (6) PMS colors: Red (PMS 484), Blue (PMS 2728), Yellow (PMS 601), Green (PMS 347), White and black.
• Note: To limit patron’s exposure to dangerous heavy metals Quiz Glass only uses lead and cadmium free glazes. As such, colors may not be as vibrant as expected.
Glassware Sponsor Quiz Topic Answer Sponsorship Max Text: 60 Characters
Quiz/Trivia Message Sponsorship
Max Text: 60 Characters Note: Character count includes all letters, numbers, punctuation marks and spaces.
Preferred File Formats • Preferred Format: Vector Images in EPS or AI (save in CS2 format) • Alternate Formats: TIFF, PNG, PSD (CS2), or PDF. PNG, PSD and PDF formats must have originated as “high resolution” otherwise there will be a noticeable degradation of quality.
• Unacceptable Formats: JPG, JPEG, and GIF
Fonts PostScript Type 1 fonts are preferred. All fonts used in the document, plus any fonts used in placed graphics, such as from illustrator or Freehand (screen and printer), must be included with the file(s) provided.
What to Include When submitting ads, include all applicable files and fonts.
Media Submission Ads must be emailed to [email protected] as long as the files are no larger
than 5MB. Production Timeline (timeline may vary)
Advertising Design
Pre‐press Approvals
Production
Distribution Weeks 1 2 3
Quiz Glass Advertising Advertisers enjoy prominent exposure as one of nine (9) quiz topic sponsors. Your brand is viewable by the beverage drinker as well as other guests at the table. Eachbrand imprint is fired‐on to every dine‐in glass or colorfully printed on every dine‐out beverage glass ensuring high quality and durability.
SMS Quiz Topic Text Key Word Each brand and topic combination is assigned a unique SMS Text Key Word for quick and easy inquiries.
Reinforce Your MessageAll Quiz Glass advertisers enjoy the unprecedented benefit of real‐time interactivity with our exclusive and direct marketing multi‐media mobile architecture. Quiz Glass reinforces your message dynamically at the moment your potential customer is most interested with targeted message or an electronic coupon code. Quiz Glass is the only print advertising solution providing real‐time interactivity.
Quiz Category All beverage glasses are imprinted with Quiz Glass’ unique real‐time trivia game. Topics include: Sports, Geography, Family, Politics, Entertainment and Opinion. The Original Quiz Glass Quizzes ensures our glasses and your brand are the center of attention.
PROJECTED DINE-IN OUTCOME
One Restaurant Topic Advertiser • Restaurants per Campaign: 1 • Restaurant Category: D • Campaign Duration: 12 Months • Monthly Exposures: 15,000 • Annual Glassware Exposures: 180,000 • Monthly Text Message Exposures: 12,0001 • Estimated Annual Total Text Exposures: 144,000 • Campaign Cost: $695 • Estimated CPM Rate: $4.822 1Text message exposure may vary. Analysis assumes 20% of patrons will text four (4) Topic Keywords resulting in the delivery of four (4) Question and Answer pairs. The Glassware topic sponsor’s message appears in the Question resulting in one (1) exposure per Topic inquiry. The resulting number of exposures is expressed by the following formula:
(Monthly Glassware Exposures x 20%) x 4 Messages 2CPM is the campaign cost per thousand exposures
Campaign Cost / (Estimated Total Annual Text Exposures/1000)
Copyright © 2010, The Original Quiz Glass, Inc. ALL RIGHTS RESERVEDBe Curious, Quiz Glass, and The Original Quiz Glass are trademarks of The Original Quiz Glass, Inc.3
Glassware Sponsorship Quiz Glass offers glassware sponsorship programs designed to meet the needs of every brand and every budget. Quiz Glass sponsor programs include:
Quiz Topic Glassware Sponsorship Glassware quiz topic sponsorship provides a truly unique opportunity for your brand to be center stage in the Quiz Glass community. Sponsor glassware alone or combine with Quiz / Trivia Text Sponsor for added exposure and brand development.
Quiz Glass Sponsors each enjoy maximum savings by sharing the cost with each generously sized branding (270 pixels x 220 pixels) that is incorporated on the glassware for maximum uncluttered exposure.
Quiz / Trivia Text Sponsorship Patron Engagement is the engine driving Quiz Glass’ unique solution to advertising messaging in a highly mobile world with everyone one‐the‐go. The Original Quiz Glass is the first to solve many needs in one sweeping solution.
Quiz Glass is not just a print advertisement proposition but the only multi‐media, interactive mobile marketing communication channel designed to target the nation’s dining and beverage marketplace. Quiz Glass glassware partners enjoy the unique and unprecedented opportunity to maximize their message by providing immediate Text Message responses to an individual’s interest. One simple text message with the topic’s keyword and the individual is immediately provided message reinforcement, electronic coupon or even a link to a webpage for today’s smart phone users. No other medium offers such interactivity while the target audience is fully mobile, engaged and actively opting in.
Quiz Glass Establishment Partners The Quiz Glass proposition is made possible thanks to the thousands of our restaurant and beverage establishment partners. Quiz Glass offers the perfect synergy between advertisers, drinking and eating establishments and most importantly, their valuable patrons. Quiz Glass Establishment Partners across the country have eagerly embraced Quiz Glass for two reasons: First, Quiz Glass provides all glassware free of charge dramatically reducing the establishment’s operating costs while ensuring glassware is pristine and presentable at all times. Second, The Original Quiz Glass entertainment proposition provides a festive and enjoyable opportunity to enhance patrons’ dining experience, encourage longer and more lucrative visits with the added benefit of keeping our children occupied while the adults enjoy a peaceful dining experience.
All Quiz Glass glassware is imprinted with an array of trivia topics including: Sports, Entertainment, Family, Geography, Politics, Opinion, Horoscope and more. Simply texting Quiz Glass with the topic’s keyword and the fun begins. Of importance to our advertising partners is the fact that every Quiz Glass trivia question and answer pair offers a truly unique opportunity to deliver their messages to a mobile and engaged community that has the ability for discretionary spending.
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The Original Quiz Glass, Inc.27525 Puerta Real, Suite 100‐114 Mission Viejo, CA 92691
Contact: Steve Dafnis at [email protected] or (949) 949 606‐4751