Embed Size (px)
DESCRIPTION
There's never been a better time to put direct mail to work for your business. While screens big and small compete for customers' attention, direct mail gives you the opportunity to put something real and personal right into your customers hands. And it works. To find out more why not talk to our friendly team of media experts at [email protected].
Citation preview
65%
of Irish consumers are disappointed by empty letterboxes.**49%of 18 – 25 year olds are even more disappointed by an empty letterbox.** 54%
A common misperception is that businesses must choose between Direct Mail and online channels. In fact, a combination makes for a more effective campaign.
* Millward Browne Research for An Post 2011** Amárach Research for An Post 2011∆ Ipsos MRBI research for An Post 2012^ B2B Ipos MRBI research for An Post 2010
of Irish households put time aside to read their mail.∆76%prefer receiving direct mail than nothing at all.**56%
31% of Irish adults agree that direct mail is the strongest direct channel to encourage purchase.**
78% of B2B marketers say that direct mail is effective at generating real sales orders.^
DIRECT MAIL WORKS
DIRECT MAIL DRIVES LOYALTY96% of Irish households prefer receiving loyalty rewards & coupons by mail. ∆
There’s never been a better time to put direct mail to work for your business. While screens big and small compete for customers’ attention, direct mail gives you the opportunity to put something real and personal right into your customers’ hands.
DIRECT MAIL DELIVERS FOR BUSINESS
It is the most trusted direct marketing communications channel.**Almost twice as many adults trust it compared to email and social media ads.**
of consumers consider email advertising irrelevant.*
59% of Irish consumers buy moreonline when they have a hard copy brochure to hand.**
CUSTOMERS TRUSTDIRECT MAIL
CUSTOMERS ENJOYRECEIVING DIRECT MAIL
FORGET‘OR’THINK‘AND’
