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DIN EN ISO 9001 certified1RapidEye proprietary information
RapidEye Overview
John Ahlrichs303-589 3597
RapidEye proprietary information 2
First official image
Patagonia, Argentina
DIN EN ISO 9001 certified3RapidEye proprietary information
> Overview RapidEye
> Business Model
> Data Supply
Agenda
DIN EN ISO 9001 certifiedRapidEye proprietary information
> 1996: Started with a response by Kayser-Threde GmbH, to a request for ideas issued by DLR
> 1998 Established in Germany as an independent company with private and customer seed
money
> 2004 Funding secured with the help of the EU, the State of Brandenburg and a banking consortium
CCC (Canadian Commercial Corporation) – subcontracting with MDA in Vancouver, BC –
was contracted to build our ground and space
segment
> 2008 Satellites launched and preparing for commercial operations
Who is RapidEye?
RapidEye proprietary information
Who is RapidEye?
RapidEye is a
Geospatial Information Provider
Our business is
> detecting, understanding and interpreting changes anywhere on earth ...
> ... quickly and reliably for our customers around the world
> .... that have enterprise level service requirements...
> ... supported by our 5 satellites.
DIN EN ISO 9001 certified6RapidEye proprietary information
Our Satellite SystemOverview
Spectral Bands BlueGreen Red Red EdgeNIR
440-510 nm520-590 nm630-685 nm690-730 nm760-850 nm
Satellite Altitude 630 km
GroundSamplingDistance (Nadir)
6.5 m
Pixel Size(orthorectified)
5 m
Tile Size 25 x 25 km²
Swath 77 km x 1500 km (max)
Revisit Time DAILY (< 20 Degree roll angle)
Equator crossingtime
11:00 a.m. (approximately)
Image CaptureCapacity
4 Million km² DAILY
Radiometry 12 bit data
Simulation: RapidEye's coverageof the Mid United States
Day 1 Day 2 Day 3
Day 4 Day 5
Min
neso
taIowa
Indiana
Illinois
Wisconsin
DIN EN ISO 9001 certified9RapidEye proprietary information
Land Cover Analysis & Vegetation Identification
Monitoring &Change Detection
Damage AssessmentFeature & Boundary Extraction
Modeling &Production Estimation
Core Capabilities
RapidEye staff develop solutions for our service customers
Leverage our multitemporal imaging program
DIN EN ISO 9001 certified10RapidEye proprietary information
Agriculture
Forestry
Security & Emergency
Energy & Infrastructure
Spatial Solutions
Environment
Business Areas
DIN EN ISO 9001 certified11RapidEye proprietary information
Data Supply
> Data Acquisition
> Customer Access
> Pricing
DIN EN ISO 9001 certified12RapidEye proprietary information
Data Acquisition and Processing
> All data downloaded in Svalbard, Norway
> Ground segment can ortho 2 million sq km/day
> Archived in Brandenburg, Germany
> Centralized model (Single point of availability)
DIN EN ISO 9001 certified13RapidEye proprietary information
Accessing RapidEye imagery
> On-line E-commerce platform
> Data archive and tasking
> Primarily through distributor network
> Working on access agreements through USDA and USGS
DIN EN ISO 9001 certified14RapidEye proprietary information
E-commerce Platform
> “real-time discovery and delivery”
> Orthorectified
> Fresh
> Small minimum order
> Credit card purchase
> Immediate FTP delivery
> Worldwide availability and pricing
> Perfect for scientific users and organizations working on environmental projects
DIN EN ISO 9001 certified15RapidEye proprietary information
Archive> ~1.4 Billion sq km/year added
> Available as
> Level 1 data (path oriented)
> Level 3 data (Orthorectified)
> Available through
> Distributor network
> Planned USGS/USDA purchase vehicles
> Differentiators
> AOI based purchases
> Fresh, multi-temporal archive
DIN EN ISO 9001 certified16RapidEye proprietary information
Tasking
> Focused on wide area (states, regions, nations) coverage
> Satellites are designed to collect long strips of data
> Off track pointing maintained for entire orbit.
> Ordered through
> Distributor network
> Planned USGS/USDA purchase vehicles
> Differentiators
> AOI based purchases
> Reliable, large area multi-temporal collection programs
> Fast turn around.
DIN EN ISO 9001 certified17RapidEye proprietary information
Pricing
> E-commerce platform
> Base 1.40 Euro (~$1.80) /sq km
> Minimum order $75 (multiple AOIs).
> Archive and tasking
> Base 0.95 Euro (~$1.25) /sq km
> Minimum AOI (sq km) and order ($) not finalized
> Same price for Level 1 (path oriented) and Level 3 (orthoed) data
> Uniform global price (will be posted on the web)
DIN EN ISO 9001 certified18RapidEye proprietary information
Close> RapidEye's launch of a satellite constellation was watched by the industry
> Our success makes it easier for others to follow
> Focused missions at reasonable cost
> Data availability and diversity will increase
> RapidEye's entry into the information business at a global level is watched by the industry
> Enterprise scale delivery of reliable, image based, information services
> Future of Land Imaging looks good
> Addressing the lack of reliable, repetitive, wide area coverage of optical data at a compelling resolution
> Solving the cloud problem will be left to the physicists and RADAR