Diktio Labs Life Sciences how we make a difference

lifesciences.diktiolabs.com@diktiolabsls

Measurable impact on the efficiency of commercial operations in the Life Sciences industry


● Developed by Maven7 Network Research Inc.● Regional HQs in Boston, USA and Budapest, Hungary● Client and partner network across the globe

Who We Are


Rooted in award winning

scientific researchAlbert-László Barabási

Scientific AdvisorDr. Tamás VicsekAcademic Director

Company founders include


how to influence the complex network of your stakeholders?

Diktio Labs Life Sciences helps your transition from a one-dimensional customer engagement model to a multi-channel

approach.

DO YOU KNOW


Your stakeholder engagement might not be efficient if you are still using a:• one-way communication model with physicians, caregivers,

patients, payers, etc.• conventional single-channel approach to convey your

message• traditional 'push-pull' strategy, recycling the same message

of features and benefits

WHY YOU NEED THE MULTI-CHANNEL APPROACH


Many stakeholders currently:• feel disengaged and left out of the communication cycle• question the transparency of messages and information• as a result grow wary of collaboration

WHY EFFICIENT STAKEHOLDER ENGAGEMENT IS ESSENTIAL


HOW YOU CAN CHANGE YOUR STAKEHOLDERS' PERCEPTION

Involve your entire commercial operations in the communication process to:• demonstrate how much you value stakeholder opinion• better contribute to the health and wellness of patients and

the general public• improve the operational efficiency of healthcare providers


Network-based sales force

optimization for efficient

stakeholder engagement

Diktio Labs Life Sciences helps you connect and engage with your stakeholders by:• mapping their online communities and identifying key

influencers• creating comprehensive influencer profiles• revealing where and how they are positioned within the

network• identifying topics and key ideas that trigger and drive

conversations

Furthermore, it provides a network map of the inner workings of yourcommercial operations to ensure consistent and sustainable stakeholder engagement, and create employee and brand loyalty.


Network-based sales force

optimization for efficient

stakeholder engagementShift from a one-way

communication model…which no longer provides the level of stakeholder engagement you are looking for, and offers little to no information about how your stakeholders connect, communicate and influence each other.To a value-driven multi-channel approach…that creates knowledge and a dialogue between your internal and external stakeholders, facilitates organic connections and ensures constant, sustainable engagement.

Your organization

Your stakeholders


Benefits and differentiating factors of the Diktio Labs network approach

TRADITIONALONLINE MONITORING

Analyzed Media

Complexity of analyzed data

Data visualization

Community-focused analysis

Volume-based analysis

Actionable intelligence

Future use of results

Before campaign intelligence

Post-campaign analytics

Speed of the analysis

Custom reports


One-size-fits-all methodology.

Offers post-campaign analytics. Traditional methods only measure outputs. Findings cannot truly be tailored and applied to future campaigns.

Volume-based: Online monitoring opinion leader identification focuses solely on number of likes, shares, retweets, etc. This method monitors sentiment, trends, conversations, and behavior. Identified opinion leaders are not real influencers.

Custom-made reports.

Provides before campaign intelligence, enabling users to map their target audience and shape their messages/channels accordingly, resulting in more accurate and cost-effective campaigns.

Community-focused: Besides revealing those who will prove receptive, influential and responsive to the campaign, Diktio Labs also identifies key opinion leaders (KOLs) based on their roles and positions in the whole network, resulting in the most precise influencer identification.

Traditional monitoring

Diktio Labs

BEFORE

AFTER

Benefits and differentiating factors of the Diktio Labs network approach


● mapping of online networks around issues, behavior, belief, preferences –any aspect of digital footprint;

● access to hidden structures and networks within and between these communities;

● identification of individuals or groups which inform and influence key networks;

● prediction of exact patterns of information flow and impact, and how they shape behavior;

● Tailor-made data analytics that deliver business-enhancing value from your own data

WHAT WE OFFER


DataMinin

g

DataAnalysi

s

Consultation with client to determine keywords, data

sources to include, and relevant social media

accounts1 week 3-5 weeks

Study handover, including

personal client consultation

Data Cleaning

HOW IT ALL WORKS


KOLs highlighted by number of publications (anonymized)

Visual representation of

key findings, network maps

This network map shows the most influential key players in terms of their publications and how they are connected to each other.

It also demonstrates how physicians, as well as important biologists, chemists and pharmacologists are linked.



key findings, network maps

Network of Institutions involved in the field of SchizophreniaResearch institutions normally tend to specialize in certain fields of a given subject. By correlating institutions and organizations, the sub-specialties of key players can be determined based on their institutional involvement and memberships.If this is further compared to their journal topics and conference talks, it offers an even more accurate picture of the sub-specialties of said key players.


A KOL profile includes information, such as:• Secondary and Primary

research outcomes• Information on national,

regional scores• Links to external

webpages of conferences and publications

• List of similar KOLs• TOP Line Summary

Personal Information:• Specialties• Research abstract• Contact details• Current and Past

positions• Organization/Society

involvement


a Key Opinion Leader (KOL) profile



a Patient Opinion Leader (POL) profile

A POL profile includes information, such as:• Role, rank and influence

level in patient society• Covered field• Links to external webpages

of discussions and forums• Position in influencer

network• Contact details


Contact us, we'd love to hear from you

Ron ByronSenior [email protected]+31 6 2235 1074


Diktio Business IntelligenceWe analyze client CRMs and third-party databases to help make data-driven business decisions. Our analyses help businesses acquire, engage, retain and grow high value customers.


Acquisition: Each customer segment provides a different value for a given company. We provide customer segments and identify ways to acquire more of high value customers.

High-value customers

median-value customers

low-value customers mid-value customers

● Acquiring new customers takes a lot of planning and personalized targeting

● Our methods enable you to understand your client base, segment them based on multiple criteria and identify the characteristics of those clients who have a high Lifetime Value for your company

● We predict likelihood of leads turning into customers, so you can prioritize engagement with those leads that have a high probability of converting

● Our CRM and third-party database analyses for customer acquisition can be coupled with social media analysis to provide targeted acquisition strategy for each identified segment

Documents

Diktio Labs Life Sciences how we make a difference