Embed Size (px)
Citation preview
Intelligent Offersand Campaigning
Intelligently transformingcustomer engagement
through gamification
BOXPLAY CADE
12
13
15
17
3
6
2
2
x2
How man
y stones
does
a b
ackg
ammon
player
have?
67
20
+42
12
13
15
17
3
6
2
2
x2
67
20
+4
Reach and engage with customers with a uniqueand innovative USSD and smart gaming platform
Digitata enables intelligent digital transformation for mobile operators and brands by applying gamification to customer engagement to drive specific human behaviour.
Intelligently transforming customer engagements
We use gamifica�on asa means to intelligentlytransform customers’
digital experiences
by leveraging ourexperience and
gamifica�on pla�orm
in order to acceleratedigital transforma�on
ini�a�ves for operators,brands and agencies
through gamingexperiences regardlessof handset, customerprofile or affordability
level
2
12
13
15
17
3
6
2
2
x2
How man
y stones
does
a b
ackg
ammon
player
have?
67
20
+42To drive specific behaviour, key human triggers need to be
utilized to create favourable responses to specific activities
Gamification intelligently transforms your customers’ digital experiences:
Transform your customers’ digital experiences
Gamification is the application of game design techniques and mechanicsto non-game activities to drive users and encourage engagement with a product or service.
Effective gamification focuses on both extrinsic motivators (points, leader boards and badges) and intrinsic motivators (status, achievement and collaboration).
Games give us positive feedback on our actions and achievements, can help create social connections and make learning more engaging and entertaining.
Playing games is fun – Adding game elements to a mundane or educational task is extremely effective in retaining interest and ensuring success.
3
Guiding a customer through a well thought out gamified approach allows for unsurpassed learning capabilities
Gamification and digital transformation platform
Digitata provides a gamification and digital transformation platform for our customers
Using gamification to enable unsurpassed engagement and customer interaction
Transforming and educating customer product and service knowledge
Driving engagement and conversation
Capturing in-depth information on a granular customer level
Adding the brand in a ‘bubble of fun’ that creates excitement using the theory of game thinking
Incorporating business principles and processes and becoming a core part of the marketing base
Changing customer behaviour in line with your digital transformation strategy
4
12
13
15
17
3
6
2
2
x2
How man
y stones
does
a b
ackg
ammon
player
have?
67
20
+42Gamification solutions that provide companies
with turn-key gamification solutions
Types of gamification solutions we provide
BRANDED GAMESBespoke and custom built
games for brands
SUBSCRIPTION GAMESRevenue generatingsubscription games
TRAINING SOLUTIONSInteractive training and
education themed games
ENTERPRISE SOLUTIONSChange management and
resource engagement games
GAMIFICATION CONSULTINGGamification principle andimplementation consulting
MOBILE MARKETINGInteractive marketing andcampaign linked games
Logo
5
Our gamification solutions are adaptable to different business requirements
Industry verticals we service
TELECOMMUNICATIONSRevenue generatingsubscription services
FINANCIAL SERVICESProduct, brand awareness
and financial literacy games
MEDIA AND ENTERTAINMENTMedia asset and revenue
generating games
FMCGProduct, brand awareness andinteractive engagement games
MINING AND MANUFACTURINGWorkforce education andtraining interactive games
ADVERTSING AND DIGITALBespoke interactive gamedevelopment for agencies
6
12
13
15
17
3
6
2
2
x2
How man
y stones
does
a b
ackg
ammon
player
have?
67
20
+42
Applying game theory allows us to triggerhuman emotions and therefore behaviour
change to stimulate a desired outcome
Our eight-fold gamification framework
At the core of intelligently transforming customer engagements, Digitata, taking inspiration from Octalysis, uses an eight-fold gamification framework to create fun, engaging and meaningful digital gaming experiences.
PLAYBOXCADE
7
A multifunctional gaming engine that allowsfor an enhanced gaming experience
PlayBoxCade is a gaming engine with an integrated drag and drop development environment that is designed to allow for seamless gamification development and deployment across handset types.
Each game uses machine learning to store and improve on key features designed to enhance and adapt the users’ experience.
Thus creating a gamification experience that brings this virtual world to life on any device to provide fun and interactive games to operators and brands in an engaging way.
Intelligently transform customer engagements
BOXPLAY CADE
8
12
13
15
17
3
6
2
2
x2
How man
y stones
does
a b
ackg
ammon
player
have?
67
20
+42PlayBoxCade enables the creation of unique
gaming experiences for our customers
What makes our gamification platform unique?
1
2
3
4
5
6
7
8
No mobile application download required
Real-time game development possible ona mobile device
Support for both game developers and players
Integrated analytics and reporting
Community platform
Progressive Web App (PWA) and USSD enabled
Game export to 3rd-party
Entire platform is hosted
9
PlayBoxCade's features allow companies todeploy gamification solutions fast andeasily to meet business requirements
What are the features of PlayBoxCade?
CLOUD BASEDPLATFORM
Fully hosted cloud-basedplatform allowing for fastand easy deployments
GAME EXPERIENCECREATION ENVIRONMENT
Designer-ledconsumer engagement
experience creation
ANALYTICS ANDBI REPORTING
Built-in analyticsand BI to measure
subscriber engagement
MOBILE FIRSTEXPERIENCE
Optimised for mobile devicessupporting both featureand smartphone devices
HIGH TRAFFICCAPABLE
Capable of handlinghigh traffic volumes
with very low latency.
SOUND AND MUSICINTEGRATION
Sound and music elements integrated into the consumer
engagement experience
GAMIFICATIONENGINE
End-to -end engine includinggraphics, physics and
machine learning modules
SIMPLEOPTIMISATIONAllows for quick
optimisation of consumerengagement experiences
10
Unique features of our gamification platformDigitata has used various best-of-breed technologies to build our unique gamification platform, PlayBoxCade
12
13
15
17
3
6
2
2
x2
How man
y stones
does
a b
ackg
ammon
player
have?
67
20
+42
What is the architecture of PlayBoxCade?
ScriptingEngine
InputEngine*
AnimationEngine
USSD* PWA*SoundEngine
OptimisationEngine
ScriptingRuntime
GraphicsEngine
Game BuilderInterrface Engine*
ANALYTICS AND REPORTING
API
AN
D IN
TERF
ACE
ENG
INE
CLOUD HOSTED ENVIRONMENT
GAME BUILDER ENGINE PLAYER RUNTIME ENVIRONMENT
MachineLearningEngine
CommunityForum
TutorialEngine*
ResponsiveDesignEngine
Assetstore*
GraphicsEngine
PhysicsEngine
ScriptingEngine
* Built in-house
11
PlayBoxCade brings you an interactive platform enabling you to hold on to your clients and capture as much
information as possible for as long as possible
Various gaming experiences
PlayBoxCade allows for the deployment of gaming experiences on different device types.
Engagement incentives
Purchase incentives
Spin and Win
Refer a friend
Interactive games
Instant redemption
12
10:3210:323G
Arcade
Multiplayer
Rewards
Objectives
1
Profile
?
You are subscribedto unsubscribe dial *156*12#Game charges R2.00 a day
Extra spinon the wheel
Subscriber Bonus
Win coins
Play other people
Instant airtime
Extra coins
Today’s
10:3210:323G
How many stones does a backgammon player have?
12
13
15
17
20
3
2 1 0 4
10:3210:323G
Multiplayer20
VS
Player1987
12
Name2011
12
13
15
17
How many stones does a backgammon player have. ?
ReportPlayer
Create an experience that is unique in its own right through this text-only gamification channel
12
13
15
17
3
6
2
2
x2
How man
y stones
does
a b
ackg
ammon
player
have?
67
20
+42
Gamification experiences delivered to feature phones
Gamification experiences delivered to feature phones using USSDBattle Hangman Battle Trivia Code Breaker Egg Hunt Island
Fantasy Soccer Hangman Know You Know Me Math
Soccer Guru Trivia Unscramble Naughts & Crosses
13
Gamification experiences delivered to smartphones using Progressive Web Applications
Gamification experiences delivered to smartphones
Gamification experiences delivered to feature phones using USSD
14
Puzzle Gamemove with purpose
One tap funand easy to play
Calculateto victory
12
13
15
17
3 6 22
x2
How many stones does a backgammon player have?
67
20+4
2
Test yourtrivia knowledge
Rotatematch and win
COLOURRotate
CUBE
Annuity business models
12
13
15
17
3
6
2
2
x2
How man
y stones
does
a b
ackg
ammon
player
have?
67
20
+42
Business and commercial models for mobile operators
Gamification experiences delivered to feature phones using USSD
Revenue generated through �subscription model from subscribers
Subscription Model
Various modelsCharged per engagement sessionCharged per day, week, monthIn-game purchases
Revenue generated through in-game advertising based on cost per insert
(CPC and CPM)
In-Game Advertising
New revenue source notfrom subscriber wallet
15
Gamification is for all brands that would like to learn more about their customers and for their
customers to learn more about the brand
Digitata gamification customers include the following brands:
Our customers
16
Awards received for ourgamification campaigns
12
13
15
17
3
6
2
2
x2
How man
y stones
does
a b
ackg
ammon
player
have?
67
20
+42
Awards won for our gamification campaigns
Gamification experiences delivered to feature phones using USSD
Mastercard Masterpass Race won a silver award at the EMEA Smarties 2017 in the category: “Marketing
within a mobile gaming environment”.
Silver Award
Unilever Sunlight Water Saver campaign won a silver award at the
Festival of Media 2018 in the category: “Best use of Gamification”.
Silver Award
17
Contact Digitata for more information
Contact [email protected]
a 4Sight Holdings company
a 4Sight Holdings company
18
