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7/30/2019 Digitally Connecting EPI
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WHERE STRATEGY AND EXECUTION MEET
brandleverage
The Buzz on
Social
Mediama r k e t i n g
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Planning your social media presence What social platform(s) is best for you
Getting Started
Relevant Content Creation
Ways to increase fans Efficiency & Effectiveness
Staying competitive and & ahead of the curve
Createshareexchange
Workshop Mindset
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Your Name
Business
Something about you Something about your business
What do you hope to gain from this workshop?
Introduction
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a litt le about TEG -storefront
Full Service Advertising Agency
Minority, veteran, woman owned
business
Steady organic growth of 28%
over last year
Brand Communications -personal i ty
Social Etiquette
Full Service Advertising andMarketing Communications Agencywith Digital Expertise
We are strategists first, focusing onROI and brand exposure
Social Media Strategists
Center of Excellence services fullyintegrated with both traditional andno-traditional marketing vehicles
Real-time reporting, tracking andmonitoring offered in all digitalservices
Design, programming and contentcreated by people who understandbrand development and identity,direct response marketing andeffective communications
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Facebook Customization
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Digital Management consists of
strategically organizing social data
that can be analyzed for leverage inthe execution of a branded social
voice.
Digital Marketing Managementaka Social Media
Our goal is to build loyal followers, position our
business in the market and build brand reputation.
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WHERE STRATEGY AND EXECUTION MEET
brandleverage
The Buzz on
Social
MediaChallenges
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Content
Engagement
Listening
Monitoring
Measuring Sharing
distribution &Promotion
Intelligence
Insights Sentiment
Influencing
What is Social Media? Analysis
Reputation
Community
Building
Branding
Training
Recruiting
Structure
Tools
TOOL FOR
CONVERSATION
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Success lies in the simple fact that it allowed us to
expand something we did anyway: socialize
Social media has given us the ability to break
through the geographic and physical barriers and
connect on an accessible 24/7-sharing platform withimmense outreach capabilities
Opportunities for revenue streams
http://reviewsmylife.com/6-social-communities-we-forgot-about/http://reviewsmylife.com/6-social-communities-we-forgot-about/7/30/2019 Digitally Connecting EPI
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True or False:
Content marketing is the same as Advertising?
Content as Advertising
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True or False:
Content marketing is the same as Advertising?
FALSE
Content resides on owned or earned media
Content marketing is pull rather than push strategy;
the content does not interrupt it attractsIf there is a media buy involved, its advertising
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True or False:
Social Media Strategies should be created with the end in
mind?
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True or False:
Social Media Strategies should be created with the end in
mind?
True:
Strategic planning provides insight on costs and
financial feasibility
Starts with the end in mind but always consider
aliment and monitoringThink about your team that will assist with execution
Try not to confuse strategy with marketing
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Time
Resources
Budget Customer Service
Platforms recommend start
out slow
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The Big Four, Twitter, Facebook, LinkedIn and
Google+.
They have had an incredible impact on almost allaspects of our lives social, economic and even
political.
A closer examination of The Big Four shows some
universal characteristics but their combinedsophistication and audience outreach have outpaced
literally hundreds of rival social networks
https://twitter.com/http://www.facebook.com/http://www.linkedin.com/https://plus.google.com/https://plus.google.com/http://www.linkedin.com/http://www.facebook.com/https://twitter.com/7/30/2019 Digitally Connecting EPI
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Brands must set goals and success metrics prior to
entering the game
Likes, tweets, social actions, reviewsetc
Whatever the medium know your metrics
Success look like?
Personality
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Platform Usage IIFM
Facebook A social utility that connects people with friends and others who work, study and live around them
Twitter Short sweet messages
LinkedIn Reputation building
YouTube Video Sharing
Yelp Product Reviews
Word Press
Blog
Content Sharing
Instagram An online photo-sharing/social networking services that enables the user to take picture and apply
digital filters and share them.
Pinterest A content sharing service that allows members to "pin" images, videos and other objects to their
pinboard
Google+ Multilingual social networking identify service; second largest social networking site in the world,having passed Twitterin January 2013.Google has described Google+ as a "social layer"
consisting of not just a single site, but rather an overarching "layer" which covers many of its online
properties.[5]
Blog A blog (a portmanteau of the term web log)[1] is a discussion or informational site published on the
World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse
chronological order (the most recent post appears first).
http://en.wikipedia.org/wiki/Twitterhttp://en.wikipedia.org/wiki/Google_plushttp://en.wikipedia.org/wiki/Portmanteauhttp://en.wikipedia.org/wiki/Bloghttp://en.wikipedia.org/wiki/World_Wide_Webhttp://en.wikipedia.org/wiki/World_Wide_Webhttp://en.wikipedia.org/wiki/Bloghttp://en.wikipedia.org/wiki/Portmanteauhttp://en.wikipedia.org/wiki/Google_plushttp://en.wikipedia.org/wiki/Twitter7/30/2019 Digitally Connecting EPI
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1. Conversion Rate - # ofcomments and replies per post
2. Amplification Rate Thenumber of shares or retweetsper post
3. Applause Rates The numberof likes, favorites or +1 perpoststhese should be lookedat as endorsements
4. Economic Value the numberof times people go to your hub
or home base (storefront) to dobusiness with you.
Whats really good?
4 Social Media Measurements:
Aninash Kushik, Digital Marketing
Evangelist for Google
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SaaS
Manage content into one dashboard for streamlined
socialization
Posts on social platforms:
Facebook, Twitter, Pinterest,
Video Sharing on YouTube
Twitter Short sweet messages
Pinterest a picture is worth 1000 words LinkedIn Reputation building
Yelp Product Reviews
Tools & Innovation
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Social media marketing strategies
differ before and during your event
Audiences are dealing with a four-
Screen world; Tap social media to
help them focus on the screen that
most important for that moment
You need a strong and flexible
social media content hub
Clarify your social media strategy;
master the for key measures and
success will follow
Key Takeaways
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An airplane travelsfrom New York to
Chicago is off course
98% of the time,
however, still it gets
therewhy?
The pilot is always
adjusting his
destination in mind.
You must listen toyour best audience
and tweak what you
do to keep your
content in their sweet
spot.
Liz Strauss
Social web strategist
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Thank you
www.theexecutiongroup.com
www.facebook.com/theexecutiongroupwww.twitter.com/executiongrp
www.tegblog.com
www.linkedin.com/theexecutiongroup
Q&A
http://www.theexecutiongroup.com/http://www.facebook.com/theexecutiongrouphttp://www.twitter.com/executiongrphttp://www.tegblog.com/http://www.linkedin.com/theexecutiongrouphttp://www.linkedin.com/theexecutiongrouphttp://www.tegblog.com/http://www.twitter.com/executiongrphttp://www.facebook.com/theexecutiongrouphttp://www.theexecutiongroup.com/