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Digitalization impacts on business models and process
Why User Experience (UX) is the centerpiece of digital transformation
SMEs & Digitalization
Séverine Besson-Thura
Why User Experience (UX) is the centerpieceof digital transformation
For many organizations, the focal point of their digitaltransformation strategies is behind new web or mobileinitiatives.
A digital platform is only as good as the user experience(UX) it provides.
By including UX in the start phase of your digitaltransformation, you can ensure an important measureof success is accounted for.
Séverine Besson-Thura
Why User Experience (UX) is the centerpieceof digital transformation
Séverine Besson-Thura
No compromises only openness!
Why User Experience (UX) is the centerpieceof digital transformation
Séverine Besson-Thura
Example of application in continuing education field
where human is at the center of the business
Séverine Besson-Thura
Why User Experience (UX) is the centerpieceof digital transformation
The initial business model in continuing education
Séverine Besson-Thura
Why User Experience (UX) is the centerpieceof digital transformation
A bunch of peoplesubscribing to a definite program
ProgramProgram
They can join once or twice a year
Leaving with the same certificate
October
January
The initial business model in continuing education
Séverine Besson-Thura
Why User Experience (UX) is the centerpieceof digital transformation
A bunch of peoplesubscribing to a definite program
ProgramProgram
They can join once or twice a year
Leaving with the same certificate
October
JanuaryIt is a V approachIt is a V approach
The initial business model in continuing education
Why User Experience (UX) is the centerpieceof digital transformation
Initially, we wanted a web platform to allow easy subscriptions to workshops for each participants.
So as not to have an Excel file to manage.
But when we came back to people centric approach, it changed everything!
Why User Experience (UX) is the centerpieceof digital transformation
Séverine Besson-Thura
Why User Experience (UX) is the centerpieceof digital transformation
Séverine Besson-Thura
What do they want?
Join a continuing program when it’s possible for THEM / and not for the school
Test various workshops and program the rest by THEMSELVES / and not by the school
Cancel a workshop if necessary and join another one THEY can choose
Get a certificate that looks like THEM
Why User Experience (UX) is the centerpieceof digital transformation
We propose a Soft Skills Certificate
the first 6 workshops can be all various, participants pick 6 of THEIR choice regarding THEIR current needs: self-confidence, elevator pitch, assertiveness, emotional intelligence…
After 6 modules THEY choose to:
> stay « various » and get a « General soft skills » certificate
> focus on creativity modules and get a « Creative skills » certificate
> focus on communication: « Communication skills » certificate
> focus on collaboration: « Management skills » certificate
> focus on critical thinking: « Analytical skills » certificateSéverine Besson-Thura
Why User Experience (UX) is the centerpieceof digital transformation
They progress and build their program
little by little.
What they experience, enjoy and
where they perform, guide THEM to
choose between 5 types of Certificates
at the rhythm.
Séverine Besson-Thura
Why User Experience (UX) is the centerpieceof digital transformation
We created a platform to help participants compose THEIR « menu » as it is « à la carte ».
The initial business model in continuing education
Séverine Besson-Thura
A bunch of peoplesubscribing to a definite program
ProgramProgram
They can join once or twice a year
Leaving with the same certificate
October
January
Why User Experience (UX) is the centerpieceof digital transformation
The innovative business model in continuing education thanks to digitalization
Why User Experience (UX) is the centerpieceof digital transformation
Participantschoose
THEIR program
They can join every 2 months when it suits THEM
Leaving with a dedicated certificate
More people to program more workshops to
choose
No limited period of time
The innovative business model in continuing education thanks to digitalization
Why User Experience (UX) is the centerpieceof digital transformation
SEVERINE BESSON-THURA
THANK YOU