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Digital TV: The User’s Perspective Mark Magennis. European Disability Forum. An organisation of persons with disabilities 65 million persons with disabilities in Europe Persons with physical, sensory or cognitive impairments and mental health conditions - PowerPoint PPT Presentation
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Digital TV:The User’s Perspective
Mark Magennis
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European Disability ForumEuropean Disability Forum
An organisation of persons with disabilities• 65 million persons with disabilities in Europe• Persons with physical, sensory or cognitive impairments and
mental health conditions• An umbrella organisation of European disability organisationsOur mission• Guarantee the fundamental rights and active participation of
persons with disabilitiesOur main areas of work• Non discrimination• Social affairs: education, employment• Accessibility of transport, goods , including ICT, services
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Social Inclusion & TelevisionSocial Inclusion & Television
“Access to television is a fundamental right. Television is vital in defining the cultural landscape of modern societies and provides a primary source of information, education and entertainment. The audiovisual sector is ‘... of fundamental importance for democracy, freedom of expression and cultural pluralism …’.”
- European Parliament, 2001. Resolution on the third Commission report on the application of the Television Without Frontiers directive, 04/10/2001, COM (2001) 9.
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Policy DriversPolicy Drivers
UN Convention on the Rights of Persons with Disabilities• Article 9 accessibility of ICT technologies and system• Article 30 enjoy equal access to TV programmes
Audiovisual Media Services Directive• Article 3c: accessibility of audiovisual media services
accessible to persons with visual and/or hearing disabilities
Telecoms package - Better Regulation Directive• Article 18c of the Access Directive: cooperation
between broadcaster and manufacturers to provide interoperable digital TV services for disabled users
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Accesssible ContentAccesssible Content
For full understanding and enjoyment• Need access services
Quality is very important• Production quality - what is described• Delivery quality - what the viewer receives• Quality standards need to be developed
Monitoring and regulation• Compliance should be measured at the point of
delivery - the home• Regulation of broadcasters AND network operators is
needed
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Independent Access NeededIndependent Access Needed
People with disabilities want to live independently
Independent Access = Accessible Equipment• Access to basic receiver functions without assistance• Programme information, programme guide (EPG),
recording/playback, parental controls• Clear menus, adjustable text, text-to-speech, easy
remote controls
TV viewing is also a social activity• Need to switch access services & listen independently
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Making the Switch PossibleMaking the Switch Possible
No more analogue public service television• Viewers have no choice but to switch
What do people need to make the switch?• Information - in accessible formats• Set-up assistance may be needed• Financial assistance may be needed
The UK example• Digital Switchover Help Scheme - very successful• 350,000 assisted installations, 150,000 helpline calls• Lower than expected cost!
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Making the Switch PossibleMaking the Switch Possible
“For digital television to succeed as a replacement for the analogue services it needs to be accessible to all. It must be simple to set up and user friendly ... And the receiver equipment must be affordable and easy to obtain.”
- Eamon Ryan, Minister for Communications, Energy and Natural Resources, Ireland.
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Where Are We Now?Where Are We Now?
Low level of inclusive products and services
Access services• 49% subtitling of national language programmes by
main public broadcaster (MeAC 2010 results)• Quality issues mean not all of this is available to
viewers• Little or no audio description and sign language
Accessible digital receivers• How many are available worldwide?
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Where Are We Now?Where Are We Now?
This many:
… but it only works in the UK
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Everyone Has a Role to PlayEveryone Has a Role to Play
Everyone has a role to play
Manufacturers: Design and deliver
Broadcasters and Networks:
Access services, Equipment Specifications
User organisations: Describe user requirements
Governments and the EU:
Regulate, encourage support, Lead by example (e.g. access services in webcasts)
All: Work together
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End of PresentationEnd of Presentation
Questions?
Mark [email protected]
www.edf-feph.org
