DIGITAL TRANSFORMATION

Chris Hayman, Head of UK & I Public Sector, Amazon Web Services

30 October 2017

© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

A W S G L O B A L

I N F R A S T R U C T U R E

16 Regions – 44 Availability Zones – 98 Edge Locations

Region & Number of Availability

Zones

AWS GovCloud (2) EU

Ireland (3)

US West Frankfurt (3)

Oregon (3) London (2)

Northern California (3)

Asia Pacific

US East Singapore (2)

N. Virginia (6), Ohio (3) Sydney (3), Tokyo (3),

Seoul (2), Mumbai (2)

Canada

Central (2) China

Beijing (2)

South America

São Paulo (3)

Announced Regions

Bahrain, China, France, Sweden,

Hong Kong, AWS Govcloud (US-East)

Europe / Middle East / Africa

EU (Ireland) Region EU (Frankfurt) Region

EC2 Availability Zones: 3 EC2 Availability Zones: 3

UK (London) Region EU (Paris) Region

EC2 Availability Zones: 2 Announced

Middle East (Bahrain) Region EU (Stockholm) Region

Announced Announced

AWS Edge Locations

Amsterdam, The Netherlands (2); Berlin, Germany; Dublin, Ireland; Frankfurt, Germany

(6); London, England (5); Madrid, Spain; Marseille, France; Milan, Italy; Munich,

Germany; Paris, France (3); Prague, Czech Republic; Stockholm, Sweden (3); Vienna,

Austria; Warsaw, Poland; Zurich, Switzerland

Public Sector Customers

W H AT C A N I D O

T O D A Y ?

Now is the time to engage…

You should probably start engaging with the idea

that the cloud can be considerably more secure

than the private cloud or your own data centre,

and start engaging with the risks that are building

in the spaces where you haven't moved to the

cloud yet.

David Rogers, Head of Technology, UK MoJ

I love RDS so much I wish I could hug it. It

means I don’t have to worry about databases…

Chris Wood, Cloud Platforms Technical Lead, UK MoJ

From “Cloud First” to “Cloud Native”

GDS B log : Feb 2017

Cloud First is the pol icy we've agreed

…but i t ’s not our aspirat ion.

M A K I N G T H E T R A N S I T I O N …

J O I I T O | D I R E C T O R | M I T M E D I A L A B

IF YOU WANT TO

I N C R E A S E

I N N O V A T I O N

Y O U H A V E T O

L O W E R T H E

COST OF FAILURE

AT A M A Z O N , W E

A LW AY S W O R K

B A C K W A R D S F R O M

T H E C U S T O M E R …

Two-pizzas teams

Full ownership

Full accountabil i ty

Aligned incentives

“DevOps”

C l o u d A d o p t i o n P a t h

DEVELOPMENT

& TEST

DIGITAL

ANALYTICS

MOBILE

DC MIGRATION

MISSION

CRITICAL APPS

ALL IN

1 2 3 4

W H AT C A N I D O

T O M O R R O W ?

GB TB

PB

ZB

EB

95% of the 1.2 zettabytes

of data in the digital

universe is unstructured

70% of of this is user-

generated content

Unstructured data growth

explosive, with estimates

of compound annual

growth (CAGR) at 62%

from 2008 – 2012.

Source: IDC

Big Data: Unconstrained data growth

Machine Learning &

Artificial Intell igence

B i g D a t a

MORE USERS BETTER PRODUCTS

MORE DATA BETTER ANALYTICS

A F l y w h e e l F o r D a t a

Free access to b ig data sets

a w s . a m a z o n . c o m / p u b l i c d a t a s e t s

Public Data Sets

ALGORITHMS

DATAPROGRAMMING

MODELS

GPUS & ACCELERATION

The Advent of Deep Learning

IMAGE

UNDERSTANDING

NATURAL LANGUAGE

PROCESSING

SPEECH

RECOGNITION

AUTONOMY

Th ou san d s Of Emp loyees Across Th e Comp any Focu sed on A I

DISCOVERY

& SEARCHFULFILLMENT

& LOGISTICS

DEFINE NEW

CATEGORIES

A r t i f i c i a l I n t e l l i g e n c e A t A m a z o n

ENHANCE

EXISTING PRODUCTS

BRING MACHINE

LEARNING TO ALL

Art i f ic ial Intel l igence

At Amazon (1995)

Amazon AIIntelligent Services Powered By Deep Learning

Rich Metadata Index

objects, scenes, facial attributes,

persons

Amazon Rekognition

Deep Learn ing -Based Image Recogn i t ion Serv ice

Deer 98.8%

Wildlife 95.1%

Conifer 95.1%

Spruce 95.1%

Wood 78.3%

Tree 63.5%

Forest 63.5%

Vegetation 61.9%

Pine 60.6%

Outdoors 54.0%

Flower 53.9%

Plant 52.9%

Nature 50.7%

Field 50.7%

Grass 50.7%

F a c i a l A n a l y s i s

Locate faces within images and analyze

face attributes to detect emotion, pose,

facial landmarks, and features

Avoid faces when cropping

images and overlaying ads

Capture user demographics and

sentiment

Recommend the best photos

Improve online dating match

recommendations

Dynamic, personalized ads

• Detect images wi th expl ic i t or suggest ive adul t content

• Opt imize manual rev iew processes

I m a g e M o d e r a t i o n

To fo l low leads f rom c i t i zens & secur i t y cameras , a person spends days manua l l y search ing thousands o f images .

The mobile and web app powered by Amazon Rekognition compares new images with photos of previous offenders:

• Helps identify unknown theft suspects from security footage

• Provides leads by identifying possible witnesses & accomplices

• Identifies persons of interest who do not have identification

Law Enforcement and Public SafetyWashington County Sheriff (OR)

A m a z o n L e x

NATURAL LANGUAGE

UNDERSTANDING

P o w e r e d b y t h e s a m e D e e p L e a r n i n g t e c h n o l o g y a s A l e x a

SPEECH RECOGNITION

Amazon Lex – Use Cases

IN F OR MAT ION AL B OT SChatbots for everyday consumer requests

A P P L IC AT ION B OT SBuild powerful interfaces to mobile applications

• News updates• Weather information• Game scores ….

• Book tickets• Order food• Manage bank accounts ….

E N T E R P R I S E P R O D U C T I V I T Y B OT SStreamline enterprise work activities and improve efficiencies

• Check sales numbers• Marketing performance• Inventory status ….

I N T E R N E T O F T H I N G S ( I OT ) B OT SEnable conversational interfaces for device interactions

• Wearables• Appliances• Auto ….

“ B o o k a H o t e l ”

Book Hotel

NYC

“Book a Hotel in NYC”

Automatic Speech Recognition

Hotel Booking

New York City

Natural Language Understanding

Intent/Slot Model

UtterancesHotel Booking

City New York City

Check In Nov 30th

Check Out Dec 2nd

“Your hotel is booked for Nov 30th”

PollyConfirmation: “Your hotel is

booked for Nov 30th”

a

in

“Can I go ahead with the booking?

CONVERTS TEXT

TO SPEECH

47 VOICES 24 LANGUAGES LOW LATENCY,

REAL TIMEFULLY MANAGED

Polly: Life-like Speech Service

Voice Quality & Pronunciation

1. Automatic, Accurate Text Processing

2. Intelligible and Easy to Understand

3. Add Semantic Meaning to Text

4. Customized Pronunciation

Articles and Blogs

Training Material

Chatbots (Lex)

Public Announcements

H O W C A N W E H E L P Y O U G E T

O N T H E F I R S T R U N G O F T H E

L A D D E R O R I N D E E D T H E L A S T ?

H A Y M A N @ A M A Z O N . U K . C O

THANK YOU

© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.