Digital transformation - Aventri€¦ · Step 1 @ HAM- Trendscouting • Name: #Ideenfabrik • Cross-functional cooperation • Started in September 2015 • 8 members • Presentation

Digital transformationHow to get ready for tomorrow?

J. Scharnberg // SITA EURO Air Transport IT Summit 2017 // 18.10.2017

How to get a city Airport ready for tomorrow?

• Strong passenger growth above average, 10% in 2017, 2,8 % average

• City airport with dense population around

• Located at the border of two federal states

• Strong maintenance Hub with Lufthansa Technik

• Joint airspace with Airbus airfield in Fineknwerder

Seite 1

Limited Space - Operational Excellence - Digital Development

Megatrends

Seite 2

Challenges:

New communicationstandards

Fullness of information

Real-time information

Chance

agil PM

Teams across divisions

communication about new trendswithin the company

Trends

Industry 4.0

Internet of things

Big Data

AR/VR

mobile Devices

Companies have to be prepared to be at the same level as their customers

https://www.google.de/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiPwoDh9NDUAhWLLVAKHQVtAcEQjRwIBw&url=https://www.amazon.de/Amazon-SK705DI-Echo-Schwarz/dp/B01GAGVCUY&psig=AFQjCNEK1NOVezx7NUZRmfTkR8TRpvt6Hg&ust=1498202331834935

http://www.google.de/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjlw5n_9NDUAhXDJ1AKHY3BDJsQjRwIBw&url=http://www.railwaygazette.com/news/technology/single-view/view/robot-station-attendants-introduced.html&psig=AFQjCNFC3Wu2E5jHDSsOzJEFt8AkWaPgIg&ust=1498202392647042

http://www.google.de/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiM5sjB9dDUAhXQZ1AKHTvtA_AQjRwIBw&url=http://www.tricamp.de/philosophie-thinking-green&psig=AFQjCNEstRXLjOHLVV3VJVSP8V6Kcy3Ocg&ust=1498202531799723

http://www.google.de/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwji2YTm9dDUAhUBaFAKHWGIBiAQjRwIBw&url=http://www.microsec.org/data-analysis-icon.html&psig=AFQjCNEL6eQqPU0nJZhl6gKEV3siw5Imng&ust=1498202605997709

Step 1 @ HAM- Trendscouting

• Name: #Ideenfabrik

• Cross-functional cooperation

• Started in September 2015

• 8 members

• Presentation of digital ideas to company board every 3 month

Seite 3

Virtual Reality Gate Facebook Chatbot „Send a Postcard“coming soon…

http://www.google.de/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiaqIXTqvfUAhWMmLQKHWG4BpcQjRwIBw&url=http%3A%2F%2Fwww.zdnet.com%2Farticle%2Fscad-gives-you-a-true-virtual-reality-experience-on-a-phone%2F&psig=AFQjCNE7UKigsI2L_mWOB-wzRnNuvIggFA&ust=1499522460991402

Step 2 @ HAM-Workshops

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We inspire our passengers with digital information and offers along their entire flight journey

Vis

ion

“

“

Step 2@HAM- Workshops (Project Ideas)

• Airport Time Manager

• Airport Siri

• Indoor Wayfinding

• Passenger Flow

• Internal information plattform

• Digital informationkiosk

• Food delivery to Gate

• AR/VR about new Destinations@HAM

• Baggage Services

Seite 5

to Gate

Step 3- Digital Transformation @ HAM

• 3 Projects should be the basis for our digital transformation

• A new Project-Team works across divisions with SCRUM

• Name: Digital Airport Experience Team

• Started in September 2017

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Information kiosk Passenger flow Baggage services

Digital Informationkiosk

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• To interact with our passengers

• To inform our passengers

• To surprise our passengers

Passenger flow

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• To learn more about our passenger

• To inform about waiting-times

• To customize new offers and products

Baggage services

• Baggage is an emotional and essential topic for passenger

• How to reduce bad feeling?

• How to keep everyone informedin realtime

• How to create more additional services

Seite 9

Video: Digital Airport Experience

Seite 10

Documents

Digital transformation - Aventri€¦ · Step 1 @ HAM- Trendscouting • Name: #Ideenfabrik • Cross-functional cooperation • Started in September 2015 • 8 members • Presentation