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Introducing
Gravytrain
GRAVYTRAIN GROUP © 2015
About Gravytrain Group• Established in 1999• Online Specialists• 25 Employees• Privately Owned By Directors• Based in Teddington, South West
London• Partners not projects
GRAVYTRAIN GROUP © 2015
Our Wonderful Clients
Digital marketing entrepreneur and motor-
racing enthusiast, Kevin Taylor started Gravytrain with Rocco
16 years ago. Since then Gravytrain has dramatically increased in size and ability.
2015 is the year of the GravyTrain. All aboard!
Kevin Taylor Director & co-founder
Rocco PietosiDirector & co-founder
Dan WhitehouseHead of Digital
Mark BowmanHead of Web Services
Rocco, originally from Monopoly in Italy, is one of the
founding Directors of Gravytrain. With an eye for
detail and a strong sales background, Rocco helps to
drive the vision of the company and continues to move it forward with Kevin.
Dan has led digital teams across various disciplines, markets and verticals for a
number of years and winning multiple awards. With a highly
skilled digital team behind him, the sky is the limit of what can be achieved.
Mark’s world class experience in technology allows him to build an agile development
environment within Gravytrain. With over 1,000
web builds under his belt, his experience and expertise is
unparalleled in the digi-sphere.
The Leadership Team
Services from our group of companies
Digital Expertise
Brand Management
Paid SearchOptimisation
Online Public Relations
Embark on your online
journey
The art of emotional
intelligence
Integrate bespoke
technology
Storytelling for the
digital age
Offers a wide range of award winning services from Agile SEO, Magento Web Services, Amazon Cloud Hosting and Programmatic PPC to name a few.
Gravytrain sits at the core of our digital offering and employs 27 full time staff, half of which are our web services team and the other half our digital experts.
Included as standard with any proposal.
Digital Expertise
Brand Management
Paid SearchOptimisation
Online Public Relations
Embark on your online
journey
www.gravytrain.co.uk
Who are we? What do we do?
Comfort Insurance [SEO]“Can you take on the top insurance comparison sites – and win?”
Gravytrain has worked with Comfort Insurance for a number of years now, and we are proud to say that through our work their website outranks some of the biggest names in the market for the search terms “motorhome insurance” and “campervan insurance” including Confused.com.
Furthermore, we have seen continual growth year on year, with 25% more traffic in 2015 compared to 2014 alone! This shows that with the right strategy, we can win on Google.
Work we are proud of - Gravytrain
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20112012201320142015
Drain Depot [PPC]“How can I make the most out of my PPC spend?”
PPC is changing; thanks to new technology and some cutting-edge strategies it has never been easier for Gravytrain to make sure every penny counts.
This is what we set out to do for Drain Depot, where we increased the Conversion Rate by 28%, the Average order value by 92% and Revenue by a whopping 58%! More leads and higher conversion rates? That’s the Gravytrain way.
Work we are proud of - GravytrainAt a Glance…Revenue: +58% Average order value: +92%
Quantity of products: +114%
Conversion rate online: +28%
Revenue:+58%
Product Quantity:+114%
Avg. ordervalue:+92%
Conversion Rate:+28%
Recently acquired by Gravytrain. Known in the B2B industry as award-winning creative thinkers.
Clients include Google, Experian, Samsung, Trium and many more.
Integrated fully with Gravytrain to offer the perfect digital offering of web services, creative and design as well as digital marketing all under one roof.
For creative briefs only.
www.baseone.co.uk
Digital Expertise
Brand Management
Paid SearchOptimisation
Online Public Relations
The art of emotional
intelligence
Who are we? What do we do?
Experian [Interface Design]“How can we promote a new interface to savvy SMEs?”
After creating a new business interface for small business owners, Experian approached Base One to create a design that would attract and retain users.
We designed the Business Express identity, created a new IA for the site that helped users easily understand the product range and got them to the correct products faster, and finally created a great product dashboard interface that really helps sell the product to users taking a free trial.
Work we are proud of – Base One
PayPal [Brand Engagement]“How can we convince business owners to add mobile payment options to their plans?”
PayPal wanted to bring the increase in users buying via their mobiles to the attention of their SME merchants by educating them further on what they needed to do to fully optimise their sites for “m-commerce”.
As a result of the campaign, awareness of mobilisation doubled and 24% of merchants were encouraged to include mobile in their business plans. The campaign was even able to also run in Germany!
Work we are proud of – Base One
Clients include Dennis Publishing, GroupM and more.
Archytas Digital is a technology services company that solves digital marketing problems by creating bespoke technology in an agile and adaptive manner.
Most recent projects includes creating a bespoke set of JavaScript AdWords scripts to solve real-world problems across the entire range of accounts (30+) for Dennis Publishing.
Included in responses if PPC spend is over £100k p/m.
www.archytasdigital.co.uk
Digital Expertise
Brand Management
Paid SearchOptimisatio
n
Online Public Relations
Integrate bespoke
technology
Who are we? What do we do?
[Bespoke Programmatic Scripts]“How do we provide the ultimate amount of leads whilst ensuring spend and CPA doesn’t exceed the break even point?”
Each day, the Target CPA Script automatically reviews and updates bids at a keyword-level based on how well each keyword has performed over the previous 30 days in relation to a predefined Target Cost-per-acquisition.
Ensuring high-performing keywords are pushed whilst their lower-performing counterparts are pulled back.
Work we are proud of - Archytas
CPA:
-19.29%
Leads:
+1251%
At a Glance…
Timeframe: 4 months
Lead change: 1251%
Revenue change: 1128%
Profit change: 1418%
CPA change: - 19.29%
Profit:
+1418%
May June July August£0.00
£1,000.00£2,000.00£3,000.00£4,000.00£5,000.00£6,000.00£7,000.00£8,000.00£9,000.00
Revenue Spend
Implem
entatio
n
Recently inaugurated by Gravytrain.
Jam & Spoon PR was created to solve the problem of storytelling in the digital age.
Data, technology and content all combine to deliver a truly personalised PR experience.
7 full time staff members and counting.
Included in any content strategy-related responses.
www.jamandspoonpr.co.uk
Digital Expertise
Brand Management
Paid SearchOptimisation
Online Public Relations
Storytelling for the
digital age
Who are we? What do we do?
QuoteSearcher [Journalist Outreach]“How can an insurance-based client gain more brand awareness?”
Brand awareness is sometimes tricky, especially if you want to make sure it integrates with your current SEO campaign. This is where Jam & Spoon used our expertise to not only gain press coverage but also create an online, interactive infographic.
Throughout the campaign we have been in talks with the Confederation of British Industry, YouGov, The Daily Express and Professor Simon Down, Deputy Dean, Research and Enterprise at the Lord Ashcroft International Business School – and we’re not done yet!
Work we are proud of – Jam & Spoon
With nearly 10 agile developers in house, the company processes are constructed from many years of agile working.
Being able to introduce a truly iterative process into every arm of the business of the business allows us to respond to the needs of the project at any given moment.
Rinse and repeat. Continual iteration makes us better at what we do.
Learn. Iterate. Repeat.
Working with you – An agile experience
In the diagram below, our two client leads will act as the people in red. Anything that you, or a colleague need, they will be your primary point of contact. Neither of them are on leave at the same time so there will be at least one point of contact who knows you and your objectives to keep the momentum going even in the absence of a single point of contact. This system allows us to scale and ‘load balance’ our team so we can always serve you at 100%.
Working with you – Personnel
Gravytrain has invested in our own technology framework that will enable us to create completely bespoke, tailored live reporting dashboards.
Be on-demand Be tailored Be transparent Be cost effective
We’re happy to include a bespoke live dashboard that can be accessed from anywhere as added value.
In addition, the relationship between Gravytrain and the client is key so moving forward we will strive to;
Note: Dummy Data used
Working with you – Measuring Visibility
We’re in the market for a tortoise
In our last staff outing we got through nearly 200 bottles of beer
We spent 10k on designer furniture and bought a pool table last month, because we can
On regular occasions you’ll see a number of staff walking around the office with no shoes on
Our French chef is called Dave!
We mark the end of every Friday by playing “In The Air Tonight” by Phil Collins (and yes, we do the air drums)
Fun Facts
RSVP to Kash @ Gravytrain
GRAVYTRAIN GROUP © 2015
T: 020 8941 2364
W: www.gravytrain.co.uk
