Digital Studio Portfolio - Client: Charlton House

PORTFOLIO :CHARLTON HOUSE

ELLIE DUFFIELD

CONTENTS

1.Initial Research-NGO Rebrands

2. Strategy

3. Logo Development- Research - logo versatility- Initial sketches- Final idea- Colour palette

4. Campaign- Research- The #conservationconversation- Social media insight- Twitter feed

Part 2: Event and SpacePart 1: Communications Challenge

Ellie Duffield [email protected] 07742488406

1.Research

2. Strategy- Idea development- Table of Contents exhibition

3. Pilot- Branding and sharable content- Facebook event

4. Methods of displayinitial ideas- Development- Final mock-ups

5. Final mock-ups

The ClientStrategy Requirements

Introduction5. VisualisationsMedia KitWebsite

- Best surviving Jacobean Mansion in London

- Owned by RGHT

- Well preserved, prized architecture

- RGHT 'Charitable Needs: Education, conservation, andaccessibility.

- Multi-functional space: Library, the Toy Library,corporate room hire (a big earner according to our clientcontacts), wedding hire, events such as the annual HornFair and weekly classical concerts, and the MulberryTearooms.

- Lack of clarity about functions

INTRODUCTIONCLIENT: CHARLTON HOUSE

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Due to the varietyof functions of CharltonHouse, the need to adaptto differentaudiences, and possibilitythe client may want toadapt the strategy.

Generate interest inheritage and history,making it accessible andenjoyable for all.

The charity is in a'transitional stage': there isno branding as such forCharlton House.

Convert existingvisitors into supporters,as well as encouragenew visitors toCharlton House

Brand Identity Flexible methods Accessible History Action

STRATEGY REQUIREMENTS

1. 2. 3. 4.

COMMUNICATIONS CHALLENGE

3. LOGODEVELOPMENT 5. VISUALISATIONS4. CAMPAIGN

1. RESEARCH 2. STRATEGY

1. RESEARCH

Commentary:I gather inspiration from these logoswhich use distinctive shapes - asthe colour identity changes the logois still unmistakable.

2. STRATEGY

B: Campaign

Exciting, dynamic rebrand.

Raise the profile of Charlton House.

Set the House's functions out clearly for visitors.

Reflect throughout in print materials and digitally.

Objectives:

Raise interest in history + Charlton House

Encourage participation

Raise profile

A: Rebrand

A. Charlton House =Charlton Hire + Charlton Community

B. Social Media campaign

3. LOGO DEVELOPMENT

Commentary:I conclude the chandelier istoo complex. I want somethingcleaner.

Commentary:I take inspiration from my researchand want to have the shape of theletter 'C' as a prominent feature.

Commentary:I enlist the help of afreelance graphicdesigner. Wedecide to contrastthe image ofantiquity filling theC with a cleanmodern font.

LOGO PALETTE

Commentary

I achieved a logo that whilst remaining

distinctive the colour palette may be

adapted according to the client's

preferences.

4. CAMPAIGNINSPIRATION

Memorable Hashtags

#justdoit

#likeagirl

#leaveyourcapon#shareacoke

#putacanonit

#ilikeiton

Commentary:

Research notes:Catchy hashtags/namesOn-brand campaignsBroad audience appealEasy to participate

The Conservation Conversation will raise the profile of

Charlton House, making history fun and accessible for all.

Charlton House's social media content will contain tweets

and posts of fun history facts about Charlton House, other

RGHT sites, and other heritage sites around London.The

campaign aims to get people talking about history hence

the hastag #conservationconversation.

The campaign will encourage followers to contribute their

own fun facts. The best #conservationconversation tweet

each month by followers wins free cream tea at Charlton

House.

The#conservationconversation

SOCIAL MEDIA INSIGHT

Current Facebook page: 748 likes

Current Twitter page: 1,318 followers

Client posts regular content

Good existing follower base

Limited levels of user engagement

"How do you find out about local events?"

TWITTER FEED

Live at https://twitter.com/_CharltonHouse

5. VISUALISATIONSMEDIA KIT

WEBSITE

Live at charltonhousesite.wordpress.com

Charlton Community page

Charlton Hire page Contact page

Home page

EVENTAND

SPACE

3. SOCIAL MEDIAPILOT

5. EXHIBITIONMOCK-UPS

4. METHODS OF DISPLAY

1. RESEARCH 2. STRATEGY

1. RESEARCH PARTICIPATORY ART

IMMERSION -Yoyoi Kusama

2. STRATEGY

Appeal to the community

Community = individuals


Allow to tell their story

Identity through objects?

Individual collections

Bedside table

RATIONALE:

Looking at the story that everyday objects tell

specifically those on the bedside table. Although

the items kept there may seem mundane, they are

also personal we hope to invite interest on the

topic of how every day items and their placement

speak about the owner’s identity.

'TABLE OF CONTENTS'

3. SOCIAL MEDIA PILOT

Commentary:We had over 40responses and plenty ofinterested questionsabout the campaign.

4. METHODS OF DISPLAYINITIAL IDEAS

DEVELOPMENT

In the introductory room the table of contents photos arepegged to lines criss-crossing across the room in differentdirections. The photos are lit up with small portable lights clippedto the pegs. Each line will be a different colour, and have acommon theme for the viewer to interpret. The name 'commonthreads' will be displayed outside the room to suggest this.

The second room is divided into booths by temporarywalls. It takes the subjects we deem most interesting andexamines them in depth. For each subject there is a booth,with an image of their table of contents plus a projectedvideo of them talking about their table and their life.

Room 1 - 'Common Threads'

Room 2 - Projection Booths

EXHIBITION 1:COMMON THREADS

EXHIBITION 2PROJECTION ROOMS

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Logos which may be alteredaccording to the clientspreferences, and anexhibition which can beadjusted according tobudget.

#conservationconversationwill get people talkingabout history generally in anaccessible, fun wayencouraging them to learnand engage.

Strong fresh brandidentity for CharltonHouse which clarifies itsfunctions.

The pilot of Table ofContents proved asuccess. If the clienttakes the event on, it willboth gather new supportand convert currentcustomers to supporters

Brand Identity Flexible methods Accessible History Action

SUMMARY

1. 2. 3. 4.

IMAGE REFERENCEShttps://about.twitter.com/press/twitter-brand-policy

http://archive.wolffolins.com/work/southbank-centre?ghost=1#

http://archive.wolffolins.com/work/va?ghost=1

http://breadandbuzz.com/portfolio/the-enjoy-company/

http://charlton-house.org/

http://fineprintnyc.com/blog/puma-logo-history

http://www.fuelyourbranding.com/melbournes-200000-logo/

http://www.fundraising.co.uk/2014/05/02/rnli-challenge-supporters-go-h2only/

http://www.fundraising.co.uk/2014/07/31/minecrafters-virtual-clinics-raise-funds-real-save-children-clinic/

http://www.hercampus.com/school/sewanee/i-die

http://ifanboy.com/articles/new-dc-comics-logo-confirmed-and-now-in-multiple-thematic-colors/

http://www.insideoutproject.net/nyc/about

https://louisvuittonnews.wordpress.com/category/louis-vuitton-history/

http://www.lozano-hemmer.com/please_empty_your_pockets.php

http://oursocialtimes.com/case-studies/telegraph-media-group/

https://www.pinterest.com/pin/54606214201619708/

https://www.pinterest.com/pin/89860955034368147/

http://premierartscene.com/magazine/r-neuenschwander/?tx_comments_pi1%5Bpage%5D=3&cHash=43108571dc

http://thisiscolossal.com/wp-content/uploads/2010/11/15.jpg

http://westnorwoodfeast.com/animapping-lambeth-a-participatory-art-project-in-three-parts-11/

https://99designs.com/designer-blog/2014/09/26/museum-branding-identity/

Freelance designer: Joseph Samuel Priestley.Email: [email protected]


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Digital Studio Portfolio - Client: Charlton House