STRICTLY CONFIDENTIAL

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Digital purchase experience for new age travelersKrishna Reddy Kota

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META: REGIONAL FACTS & CONTEXT

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3

THE ERA OF VIRTUAL ASSISTANTS IS HERE TO STAY

In 4 years, there will be

more assistants

than humans on Earth

8 bn in 2023

3 bnin

2019

COMMERCE ACTIVITIES THAT PEOPLE USING VOICE ASSISTANTS FOR

68% Researching a product/ service

26% Adding items to a shopping cart

25% Making a purchase

STRICTLY CONFIDENTIAL

FAHAD FASIL

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NEEDS

Travel for leisure at every opportunity

Browse Travel products at finger tips

Hassle free booking once he gets the right price

PERSONA – GenY

Age

Occupation

Location

29

Finance Analyst

Dubai

TECH

Mobile

Social Networks

Messaging

Web

IOT

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GOOGLE ASSISTANT – MOBILE – CHATBOT INTEGRATION

STRICTLY CONFIDENTIAL

Rashid AlJaziri

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NEEDS

Travel for Business

Prefers to come home same day

Wants hassle free booking based on travel history

PERSONA – Gen X

Age

Occupation

Location

43

Sales Manager

Dubai

TECH

Mobile

Social Networks

Messaging

Web

IOT

STRICTLY CONFIDENTIAL

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ALEXA

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8

Thank You

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NOW