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A creds doc featuring past and present digital projects created and developed by Keane Brands
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KEANE BRANDS DIGITALPROJECTS
LIFESTYLE, DESIGN & THINKING
© 2010
KEANE HAVE VISIONKEANE BUILD
Web DesignOn Line CommunicationsDigital SolutionsE MarketingEntertainment
LIFESTYLE, DESIGN & THINKING
© 2010
Set up in 1997
Studios in Birmingham, UK. Melbourne, Australia Dubai, UAE
30 staff in total + contract teams
Graphic designersInterior designersThinkersMarketeersDigital Developers
Fully owned and run by the directors
© 2010
BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
We design category-killer concepts and communicate brilliance in brands because we understand people, what turns them on and what can turn them off.
Better experiences, compelling reasons to visit and operational details that make our customers famous with theirs!
We have developed, built and deployed web solutions forsome of the best known brandsincluding bespoke CMS for on line retailers.
© 2010
BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
C O L I N P O V E Y
WELCOME
EDGBASTON CRICKET GROUND
In addition to the design and branddevelopment of the New EdgbastonCricket Ground, we were charged withdeveloping and building a new on linepresence for it.
A membership recruitment portal thatenables the complete relationshipmanagement of potential new customersand users of the grounds facilities.
© 2010
BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
H O W A R E Y O U G O I N G T O E N J O Y T H E N E W E D G B A S T O N
© 2010
BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
We
will
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ld o
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at v
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4) re
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e w
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the
easyGroup
stra
tegy 3. for the many, not the few
EASY GROUP
Our experience of on line developmentstretches to synergising groups of companies under one recognisablebrand.
Easy Group wanted one portal sitethat would encapsulate its vastrange of companies.
The result was an easy to navigate, visually appealing and simply deployed web presence.
© 2010
BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
TM
p5/49last revised: April 2005
Stelios on the 6.50am,November 10th,
1995, Luton airport. The first easyJet flight
to Glasgow.
And, as they say,the rest is history.
sect
ion
1abou
tus
sect
ion
2ou
rvi
sualid
entit
yse
ctio
n3
exam
ple
s
p41/49last revised: April 2005
consumer communicationbusiness advertising
The most effective easycommunication has been where theproduct or service position has beenbrought alive through an identifiableimage or photograph.
This can be done with either humouror aspiration.
These historical examples showthese principles in action.
historical examples
sect
ion
1abou
tus
sect
ion
2ou
rvi
sualid
entit
yse
ctio
n3
exam
ple
s
p1
2/4
9la
st re
vise
d: A
pril
2005
We
will
bui
ld o
n ou
r bra
nd v
alue
s: (1
)gre
at v
alue
, (2)
taki
ng o
n th
e bi
g bo
ys,
(3) f
or th
e m
any
not t
he fe
w, (
4) re
lent
less
inno
vatio
n, (5
) kee
p it
simpl
e,
(6)w
illin
g to
take
a b
usin
ess
risk,
(7) m
akin
g a
diffe
renc
e in
peo
ple’
s liv
es a
nd
(8) h
ones
t, op
en a
nd fu
n. W
e w
ill p
rote
ct o
ur b
rand
from
inte
rnal
and
ext
erna
lth
reat
s an
d m
anag
e ap
prop
riate
ly th
e bu
sines
s an
d ot
her r
isks
inhe
rent
in v
entu
ring.
W
e w
ill d
evel
op o
ur p
eopl
e an
d en
sure
thei
r rew
ard
is al
igne
d to
real
ised
shar
ehol
der r
etur
ns.
the
easy
Gro
up
stra
tegy
section1aboutus section2ourvisualidentity section3examples
© 2010 All original works, words, concepts and images on this page are the intellectual property of Keane
LIFESTYLE, DESIGN & THINKING
KEK/PRKKK/PRKSIKLASER)
LENSBESPOKE LENSCLASSIC LENSPHAKIC INTRAOCULAR LENS
ving vision correction surgery tha unique network of the UK’s very best coffer the safest, most experienced and ex
t surgery you need, no matter the limits oot treat. Quite simply there is no better q
afest hands possible!
rgical ExpeLASER & LENS
Working with one of the largestproviders of eye care to gain a strongfoot hold in emerging treatment methods,we devised the brand, the look and saw itthrough to its on line ID.
Built with a complete backend CMSlaser and lens is an encyclopediaof eye knowledge and is easily updated.
SEO methods and techniques have beendeployed throughout the build of thesite to maximise its natural rankings.
© 2010 All original works, words, concepts and images on this page are the intellectual property of Keane
LIFESTYLE, DESIGN & THINKING
Seein
g Fre
edomTrue freedom can only be achieved when you
are feeling safe and secure.
It is this safety and security that makes Laser&Lens the preferred option for so many people when choosing which company to use for their surgery.
Laser&Lens have some of the UK’s premier eye surgeons working for them in clinics around the country.
With prices easily equal to other refractive surgery providers, Laser&Lens offer you the added and unmatched luxury of premium surgical expertise and care.
Right PersonRight
MajorCities,Major
The UK’s very best consultant
HOME
TREATMENTS
OUR CLINICS
OUR SURGEONS
MAKE APPOINTMENT
FAQ
CONTACT
Call Laser&Lens now. Make an appointment.
Find out more.
0845
SeeingFreedo
© 2010
BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
QUEST VITAMINS
Here we designed, built and deployeda complete bespoke e commercesolution for one of the worlds largestdistributers of nutrients and supplements.
Comprising a bespoke and complex CMSthat enables multiple levels of administrators to fulfil sales and add newproducts and content to the site withabsolute ease.
A built in site optimisation mechanismensures the sites ranking in web searchesand its BLOG style news section allowsfor the companies experts to respond inreal time to current events and customersconcerns.
T R A I N I N G C O U R S E
QUESTEXCELLENCE.COM
Self learn format
Test after each module
Full evaluation & feedback
Certi�cate of quali�cation
Simple modular course Detailed course manual From the industry’s �nest All health needs covered
NRAEL YSAE EHTNUTRITION & SUPPLIMENT
ESRUOC GNINIART
on, technology & unrivall d
Evening Prim500mg (10% GL
Provid90 vegetari
RWom
© 2010
BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
Everyday low prices!
30 Tablets £2.6960 Tablets £4.85120 Tablets £8.59240 Tablets £13.99
Vitamin C 100
wwInnovation, technology & unrivalled quality in nutritional supplements.
About Quest
Terms & Conditions Privacy Disclaimer Related Websites Subscribe UnsubscribeP&P
Quest’s Promise Quest News Contact QuestestHEALTH NEEDS
Spring Vitality
WelcomeQuest is the leading manufacturer of supplements and because of our
in-house manufacturing, you can be absolutely certain that you are receiving
100% guaranteed quality each and every time you buy a Quest product!
Quest is an independent, innovative, intelligent and responsible manufacturer
that strives for continued excellence in which our customers can trust!
Quest products have been created to make you feel good. You can choose
products as a Response to immediate health concerns, for long-term health
and Well-Being, and finally, to Support the health and function of your body.
Bones
Detox & Cell Protection
Everyday Stress
Energy
Eye Health
Gut & Digestion
Heart & Circulation
Immunity
Joints & Muscles
Menopause
Perfect Balance
Pregnancy
Skin Care
Weight Management
Women’s Health
For the 50+
BRAND NEW
TUMBIOTIX BUY ONE GET THE NEXT HALF PRICEX BUSPECIALOFFERS! Super Once A Day timed release
Find out more...
Innovation, technology & unrivalled quality in nutritional supplements.
SEARCH WIZARD: STOCKISTS:
Email: Password:
SUPPORT
WELL-BEING
RESPONSE
PRODUCTS FOR FUNCTION & PERFORMANCE
PRODUCTS FOR MAINTAINING HEALTH
PRODUCTS FOR A HEALTH ISSUE
Energy
Immunity
Product Postcode
Product Guide
nnovation, technology & unrivalled quality in nutritional supplements.
© 2011
BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
HIGHFIELD DENTAL CLINIC
Highfield wanted a purpose built referral system that was easy to operate and would enable any numberof practitioners to track the treatmentsreceived by their patients.
We built a stand alone system, privately hosted with the flexibility to grow to meet future demands.
A sophisticated backend databasestructure is presented to the user in a way that is as simple to administeras a click of a mouse.
© 2011
BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
© 2011
BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
“The day omuch talk on
new flash basepreview booking
Our goal has alwyears, a pre-boo
and offlinwhich ma
Jon Yantin, Ma
p
Oy
CHICAGO RIB SHACK
Here we needed to drive traffic to a new bookings system. Using Social Mediasuch as Facebook we grew the database (fans), our menu of stats is impressive. 100,000 visits to the site, 400,000 page views, 45,000 menu downloads and over 35,000 bookings through the site - an ROI of about 22:1.
© 2011
BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
LEEPING IANTS W AKE
DON IRISH
work for London Irish is totally integrated. It compasses everything from the brand to press
ds, to the look of corporate hospitality and the e players tunnel.
e club has over 100 years of history, we were ke the brand forwarand to give it much more ational appeal. Getting the brand and messages key. It had to give the commercial team a real to sell to new sponsors.
d to buy in to a new forward thinking vision and antages to them as fans. And. most importantly, to ensure players felt like they were being correctly - and to inspire them at all touch points
d and marketing.”
ndon-irish.com
LONDON IRISH
Our work for London Irish is totallyintegrated. It encompasses everythingfrom the brand to press ads, to the lookof corporate hospitality and the design of the players tunnel.
Although the club has over 100 yearsof history, we were tasked to take thebrand forward and to give it much more of an international appeal.
Getting the brand and messages correct was key. It had to give thecommercial team a real commodityto sell to new sponsors.
© 2011
BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
ONLINERETAILSTRATEGY
HUSH PUPPIES
“What you are looking at now is just some of the work we have done for Hush Puppies, including our latest piece, the brand
new e-commerce site for the UK. But now let us take you right back to understand how we got there. Our work with Hush Puppies has been about continuing to talk to their existing customers, while attracting a new, younger crowd through brand shifting and a move to a digital world.
We had to be careful. It wasn’t all bells and whistles to begin with as we had to get in to the heads of their customers, work out what they wanted to hear, and then find the means and media to grab people by the collars and get them listening. Marcel will explain how we started them on their journey on the next page…”
www.hushpuppies50.co.uk
HUSH PUPPIES
The UK Hush site was built with ourCMS. It intergrates with the US site andenables an administrator to take stockcounts.
In addition we have built a 50th yearon line marketing game.
© 2011
BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
SEX SELLS
ANN SUMMERS
“A client like Ann Summers gets inundated with offers to help with their promotions. I wonder why! So they decided to
take a different tact and run a campaign where each quarter a new viral brief is released for agencies to pitch.
Cowan Group beat 39 other agencies to the Sex and The City themed viral. With just two weeks from selection to live launch on Handbag.com, we had to finish the script, find the actors, scour for a location, get the crew together, license the music, hunt down the relevant props, hire an editor, and re-hire a model after the first one pulled out with cold feet – but that was OK as we had a whole day before the shoot to find a new one!!!
The result matched perfectly with Ann Summers’ brand; sexy and cheeky, but with the women being strong and always getting the upper hand. The client was extremely happy with the result and the seamless way we worked – as were the audience who flocked to the net to view it in their hundreds of thousands.”
www.annsummers.co.uk
ANN SUMMERS
Hundreds of thousands viewed our on lineviral campaigns created for Ann Summers.
Covering all aspects of the creative, we wrote the script, found the actors andgot the crew together.
© 2011
BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
STEELITE ONLINE BROCHURE
Programmed in house this on line brochure was also built to sit onan auto run CD.
The brochure was totally bespoke and featured video and audio as well as traditional hi gloss imagery.
© 2011
BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
UK UaE aUS MaLaYSIa
KEaNEBRaNDS.COM