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ADVANCE DIGITAL
MARKETINGTRAINING INCLUDING INTERNSHIP
DIGITAL PRABHU
ACADEMY
9140404980, 8887873658 | www.digitalprabhu.in
Get Certied By:
It’s a young organiza�on that aims to bridge the huge gap that exists between the industry’s digital training needs and the availability of
trained talent by offering hands-on training programs and cer�fica�ons. With headquarter based in New Delhi & Allahabad. In addi�on,
we have worked with a major Indian media company and one IT giant in enabling and cer�fying their en�re sales force in Digital Marke�ng
Concepts under their Digital Transforma�on Ini�a�ve. We provide full-edged in-class training as well as online training to the Corporates,
Professionals, Entrepreneurs and Job Seekers.
Our curriculum is designed and updated by the content panel of over 15+ experts from across the digital marke�ng industry; combining
the endorsements & sugges�ons by 450 knowledgeable corporates across Asia. The curriculum has been created a�er surveying job
requirements of over small and big digital marke�ng agencies and corporate houses with in-house digital marke�ng wings to provide
hands-on training with a mix of prac�cal, research and assignments.
OUR COURSES
Every concept taught at Digital Prabhu Academy will be taughtwith live prac�cal examples.
PRACTICAL BASED CLASSES
All students taking this program are eligible to get a one monthpaid internship with Digital Prabhu Company.
GUARANTEED INTERNSHIP INCLUDING COURSE
Students taking Advanced Digital Marke�ng Cer�fica�on withDigital Prabhu Academy get 9+ Guaranteed cer�fica�ons from
Microso�, Google, Hubspot.
9+ GUARANTEED CERTIFICATIONS
On successful course comple�on students will be givenPlacement Assistance by Digital Prabhu Academy.
PLACEMENT ASSISTANCE
We offer online classes for Our Students.
FLEXIBLE CLASSES
All students will be given access to Digital Prabhu Academy'sexclusive LMS Portal which contains over Digital Marke�ng.
LMS ACCESS
With easy to learnstudy materials &
interac�ve feedbacksessions, we make
the learning complete.
With easy to learnReal-world guidance
from industry expertsto help prepare you in
every angle of theindustry.
We help iden�fy theshort comings of astudent and guide
him towards a morerobust study mechanism.
We vouch for everysingle one of our
students in mul�plebusinesses and start-ups for immediate
placement.
INCLUSIVELEARNING
HIGH-QUALITY
TRAINING
100%PLACEMENTASSISTANCE
SMARTCLASSES
About Digital Prabhu Academy
2 9140404980, 8887873658 | www.digitalprabhu.in
THE LEADING DIGITAL MARKETING INSTITUTE IN INDIA FOR LEARNING AND INSTRUCTIONS
At a high level, digital marke�ng refers to
adver�sing delivered through digital channels such
as search engines, websites, social media, email,
and mobile apps. Using these online media
channels, digital marke�ng is the method by which
companies endorse goods, services, and brands.
Consumers heavily rely on digital means to
research products. For example, Think with Google
marke�ng insights found that 48% of consumers
start their inquiries on search engines, while 33%
look to brand websites and 26% search within
mobile applica�ons.
What isDIGITALMARKETING ?
3 9140404980, 8887873658 | www.digitalprabhu.in
W h o C a n D o
D I G I TA L M A R K E T I N GT R A I N I N G ?
Digital Prabhu’s online digital marke�ng courses are very flexible and designed in a manner, best suited for
freshers and students alike. This online training program is well structured and organized. The program itself
will be conducted by professionals and industry experts.
Fresher & Students
Many aspire to become digital marke�ng professionals but their ongoing events prevent them from learning a
new skill. Skill development is not easy, it takes �me, consistency, and dedica�on. There are many working
professionals employed in the private sector, whose hands are full of their job.
Working Professionals
This lockdown also forced many businesses to realize the importance of digital marke�ng. Those who are using
these tac�cs managed to remain profitable even in this period of isola�on and once the dust se�les down many
businesses will completely take over their niche market areas.
Businessmen
One of the many reasons why Digital marke�ng was an assured hit was startups. If startups wish to succeed in
this compe��ve market, then they have to quickly establish themselves in the market otherwise big sharks
will consume these fishes. Startups usually start with funding and resource problems so don’t have a lot of free
chips. So startups usually go towards their target audience and it is digital marke�ng which makes it possible.
Startups
4 9140404980, 8887873658 | www.digitalprabhu.in
FLEXIBLE TRAINING HYBRID TRAININGOur study courses are designed in such a manner that best suits your study curriculumand schedule.
We provide integrated digital marketing course to help startups, business owners as well as job seekers.
LEADING FACILITYWith more than 5+ years of Industry experience and having worked on 1 0 0 + p r o j e c t s , o u r faculties are the best.
LIFE TIME QUERY SUPPORT
You can call whenever you need help, we’ll be more than happy to assist you even if you are an alumni.
MICRO BATCHESW e a s s e m b l e m i c r o batches with a maximum strength between 8 – 10 students in order for proper guidance.
PLACEMENT SUPPORTWith 100% placement support, we provide an optimum carrier platform that supports your carrier growth.
MOST ADVANCED CURRICULUM
We continue to integrate latest digital marketing d e v e l o p m e n t s a n d updates in our study courses.
EXTRA COURSESWe also provide quick and specific learning solutions for those who want to learn only a portion of the entire course.
INTERVIEW COMMUNICATION
We cover personal ity d e v e l o p m e n t , communication skills and presentation skills to help you ace the interview.
WHY CHOOSE US FOR DIGITAL MARKETING TRAINING ?
þ What is digital marketing?
þ Importance of digital marketing
þ Difference between traditional and digital marketing
þ Discuss the recent trends and current scenario of the industry
þ How digital marketing has been a tool of success for companies?
þ How to use digital marketing to increase sales
þ How to conduct a competitive analysis?
þ Case studies on digital marketing strategies
Digital Marketing Introduction
þ What is WordPress ?þ How WordPress Works ? þ How to choose Domain ?þ How to choose Hosting for your Website ? þ Setting up and installing WordPress þ Understanding the Dashboard þ Changing the Default Settingsþ Creating Categories, Pages, and Posts þ Adding a Menu, Widgets to the Website þ Installing useful plugins for site featuresþ Introduction to Blogging þ How to create SE0 friendly Website ?
Website Designing & Development
Basics for SEOþ What is Domainþ What is SEOþ Types of SEO Techniquesþ Black hat techniquesþ White Hat techniquesþ How Search Engine works
SEO Research & Analysisþ Market Researchþ Keyword Research and Analysisþ Keyword opportunityþ Compe�tors Website Analysisþ SWOT Analysis of Websiteþ How to Choose Best Keywordsþ Tools available for Keyword Research
Search Engine Optimization
5 9140404980, 8887873658 | www.digitalprabhu.in
D I G I TA L M A R K E T I N G M O D U L E S
On-page Optimization
þ The Page Titleþ Meta Descriptions & Meta Keywordsþ Headingsþ Domain Names & Suggestionsþ Canonical Tagþ Meta Tagsþ Images and Alt Textþ Internal Link Buildingþ The Sitemapþ Invisible Textþ Server and Hosting Checkþ Robots Meta Tagþ Doorway Pagesþ 301 Redirectsþ 404 Errorþ Duplicate
Analytics
þ Google Analyticsþ Installing Google Analyticsþ How to Study Google Analyticsþ Interpreting Bars & Figuresþ How Google Analytics can Help SEOþ Advanced Reportingþ Webmaster Central & Bing/Yahooþ Open Site Explorerþ Website Analysis using various SEO Tools
available
SEO Reporting
þ Google analysisþ Tracking and Reportingþ Reports Submission
Website Design SEO Guidelines
þ Content Researchþ Content Optimizationþ Design & Layoutþ XML Sitemap / URL List Sitemap
Off-page Optimization
þ Page Rankþ Link Building in Detailþ Directory Submissionþ Social Bookmark Submissionþ Blog Submissionþ Links Exchangeþ Reciprocal Linkingþ Posting to Forumsþ Submission to Search Engineþ Press Release Submissionsþ Forum Link Buildingþ Competitor Link Analysis
SEO Tools
þ Keyword Density Analyzer Toolsþ Google Toolsþ Yahoo / Bing Toolsþ Rich Snippet Text Toolsþ Comparison Toolsþ Link Popularity Toolsþ Search Engines Toolsþ Site Toolsþ Miscellaneous Tools
6 9140404980, 8887873658 | www.digitalprabhu.in
D I G I TA L M A R K E T I N G M O D U L E S
SEO TOOLS
þ What is Social Media þ Social Media Marke�ng þ How it is Different from Other Channels þ Popular Social Media Pla�orms þ Facebook Marke�ng þ Importance of Facebook Marke�ng þ Understanding Facebook Marke�ng þ Facebook Business Page þ How to Market Facebook Fan Pageþ Facebook Adver�sing þ Types of Facebook Adver�sing þ Conversion Tracking of Facebook Ads þ Facebook Insights þ Pixel Implementa�on þ Facebook Remarke�ng þ Instagram Marke�ng þ Twi�er Marke�ng þ Introduc�on to Twi�er þ Importance of Twi�er þ How to Market on Twi�er þ Types of Twi�er Ads þ Twi�er Conversion Tracking Code þ Twi�er Analy�cs and Other Toolsþ Linkedln Marke�ngþ Introduc�on to Linkedln
þ Google Ads Overview þ Understanding Inorganic Search Result þ Introduction to Google Ads Signing up
for Google þ Ads Account Ads Account Structure
Campaigns, Adgroups, Ads, Keywords þ Classifications of Ads þ Ads Algorithm þ Impressions þ Click-Through-Rate (CTR) þ What is Quality Score þ What is Ad Rank þ What is Bid þ How to Create Search Campaign
þ Types of Search Campaign þ Shopping Ads þ Campaign Level Settings and
Adjustments þ Location Targeting Cost Per Click
Bidding Strategy þ Manual Bidding þ Automatic Bidding þ Advanced Bid Strategies Enhanced CPCþ Cost Per Acquisition Bidding þ What is Ad Extensions þ Understanding Ad Extensions þ Ad Groups þ Ad Groups ideas
Social Media Marketing
7 9140404980, 8887873658 | www.digitalprabhu.in
D I G I TA L M A R K E T I N G M O D U L E S
þ Linkedln Features þ Benefits of Linkedln þ Marke�ng Strategy in Linkedln þ Linkedln Profile and its U�li�esþ Linkedln Business Page þ Video Ad Types þ Uploading Videos þ YouTube for Business þ YouTube Marke�ng þ Introduc�on to Video Campaign þ How to Create Video Campaign þ Youtube Analysis þ Mone�zing Youtube Video þ SMO Report Crea�on þ SMO Budget Report Crea�on þ Es�ma�on Report Crea�on ADDITIONAL CHAPTERS þ Pinterest Marke�ng
Google Ads
8 9140404980, 8887873658 | www.digitalprabhu.in
D I G I TA L M A R K E T I N G M O D U L E Sþ Keywords Match Type in Google Ads þ Searching Keywordsþ N e g a t i v e K e y w o r d s A d W r i t i n g
Techniques þ Call to Actions þ Ad Title þ Ad Description þ Display URL þ Destination URL Conversion Tracking
Code þ What is Conversion Tracking Code þ Importance of Conversion Tracking Code þ How to Generate Conversion Tracking
Code
þ Introduction Email Marketing þ Overview Email Marketing þ Software Facts of Email Marketing þ Goals of Email Marketing þ Deliverability of Email þ What is Deliverability þ What are ISP'sþ Functions of ISP SPF, Sender ID and DKIM Factors of Reputation þ Process of Deliverability þ Understanding the Role of ESP Email Designingþ Email Creativeþ Types of Email Design Formats of Email Marketing Creative þ Things to Remember While Designing an Email Template þ A/B Tested Examples of Email Creativeþ Call to Actionsþ Email Content þ How to Improve Your Email Marketing þ Content Spam Checking þ Cross Check Authentication IP's Credit
Score
þ How to Upload Conversion Tracking Code þ Checking the Reports of Conversion
Trackingþ Display Campaign þ What is Display Campaign þ Types of Display Campaign Creating
Display Campaign þ Understanding Cost Per Thousand
Impression Bid (CPM)þ Ad Delivery þ Ad Scheduling þ Frequency Capping þ Banner Ads Creation Remarketingþ What is Remarketing
þ How to Generate Conversion Tracking Code
þ Reputation þ Feed Back Loop Lead Sourcing þ Art of Lead Sourcing þ Source of Lead Sourcing þ Email ID Creation Domain Verification þ Mail Design Type of Mail Campaign Set-up
Automation Campaignþ Email Broadcasting Blog Postþ Newsletter mail creationþ Mail Chimp Dashboard Live Campaign
Email Marketing
þ Understanding lead generation for business
þ Why lead generation is important?
þ Understanding landing pages
þ Understanding thank-you page
þ Landing page us website
þ Best practices to create a landing page
þ Best practices to create a thank-you page
þ Practical exercise-creating a landing page
þ Types of landing pages
þ Reviewing landing pages created by trainees
þ What is A/B testing?
þ How to do A/B testing
þ Selecting landing pages after A/B testing
þ Converting leads into sales
þ Creating lead nurturing strategy
þ Understanding lead funnel
þ Steps in leads nurturing
þ Introduction to Web Analytics
þ Introduction to Google Analytics
þ Importance of Google Analytics
þ Important Metrics of Google Analytics
þ Features of Google Analytics
þ Cookie Tracking
þ How to Set up Google Analytics How to Add the Code
Lead Generation
þ Introduction to Content Marketing þ Definition of Content Marketing þ Goals of Content Marketingþ Content Marketing Strategy Need of Content
Marketingþ Content Marketing Managementþ Social Content Marketing Blogging Guide þ What is Blog þ Business Blogging Guideþ Business Blogging Success þ Needs of Business Blogging Lead Generation
Content Marketing
Google Analytics
9 9140404980, 8887873658 | www.digitalprabhu.in
D I G I TA L M A R K E T I N G M O D U L E S
10 9140404980, 8887873658 | www.digitalprabhu.in
D I G I TA L M A R K E T I N G M O D U L E Sþ Report Analysis Google Marketing Platforms
þ Google Survey
þ Google Optimize
þ Attribution Goal Creation
þ Filter Creation Content Grouping
þ E-Commerce Setting Heatmap Tracking
þ Understanding Goals How to Set up Goals Types of Goals
þ How to Set up Funnel
þ Importance of Funnel
þ Introduction to Mobile Marketingþ User Facts Indian Scenarioþ Mobile Marketing Platforms þ Converting to Mobile Websites Visibility Planningþ QR Codes NFC Virtual Reality SMS Marketingþ MOBILE 10 MARKETING App Marketing þ Website & Apps Via Tools þ App Submission to Google Play Storeþ App Submission to App Store for Apple þ App Store Optimization (ASO)þ Alternative App Stores þ Google Ads þ Facebook Ads þ Analysis App Monetization
Mobile Marketing
Ecommerce Marketing
þ Integration of Webmaster Tools and Google Analytics
þ How to Create Filtersþ UTM Parameter or URL Builder Google
Tag Manager þ Attribution þ Segmentation and Filtrationþ Dynamic Remarketing Implementation þ Analytics Report Creation
þ Introduction to E-commerce Marketing
þ Overview of E-commerce
þ Portals Understanding Different Models -Brand Store and Marketplaces Product
þ Research E-commerce Website Creation E commerce cart
þ Merchant Account
þ Payment Gateways Logistic partners
þ Search Box Featured Product & Related Product
þ Filtering options
þ Newsletter subscription Product
þ Zoom Image Product on check out
þ page Call to actions
þ Advertising
þ Landing pages Marketplace Walkthrough
þ Marketplace Listing /Sign up Process
þ Solutions for Payment Gateway /Shipping /Order Fulfillment Competitor Analysis
þ What is Online Reputation Management
þ Get alerted every time someone mention's your company online
þ How t o Handle Negative Customer
þ Reviews Strategies
þ To Remove Negative Reviews Online
þ Removing Negative Reviews
þ Google Business Reviews
þ Trust pilot reviews
þ Strategies To Get Positive Reviews
Online Reputation Management
Search Engine Optimization
Inbound Marketing
þ Introduction to Inbound Marketingþ Inbound Marketing Actionsþ Need of Inbound Marketing þ Types of Inbound Marketing þ Initiating Inbound Marketing þ What is Marketing Automation? þ Features of Marketing AutomationLead Nurturing þ How to Score Leads for Nurturing þ Nurturing Leads with Content Marketing þ How Marketing Automation Helps þ Nurtured Leads Conversion Rate Optimization þ What is it? Why is it So Valuable þ Why You Should Begin with Gathering Dataþ A/B Testing þ Case Study of A/B Testing þ Interpret You're a/B Test Results Conversion Rate
Optimization þ Life Cycle Email þ Drip Email Campaign
D I G I TA L M A R K E T I N G M O D U L E S
þ Affiliate Marketing Introduction þ Finding Affiliate Products To Promote On Yourþ Site Affiliate Marketing Promotion Strategiesþ How to promote Affiliate products using Paid Ads þ Making Money From Affiliate Marketing þ Amazon Affiliates þ Why You Should Use It Affiliate Marketing - Real Time Example
Affiliate Marketing
11 9140404980, 8887873658 | www.digitalprabhu.in
þ What is Adsense?
þ How to get approved for adsense?
þ Cool trick to get adsense approval by Google
þ Using your adsense account interface Placing ads on your blog What is Affiliate Marketing
þ Types of Affiliate Marketing
þ Making Money using Affiliate Marketing
þ Popular Affiliate Networks
þ Freelancing Business Strategies
Google AdSense
þ What you'll learnþ Sell physical products on Facebook using local
Facebook groupsþ Use Facebook Marketplace to grow salesþ Sell digital products using global Facebook groupsþ Either get rid of old junk at home by selling it on
Facebook or sell products regularly as a businessþ Make sales within 24 hours in some Facebook groupsþ Stop struggling and feeling stressed, and start selling
with this easy strategyþ Google Marketplace
Marketplace
þ Freelancing Career Basics
þ Setting Up Profiles On Freelancing Sites
þ How To Pitch Clients On Freelancing Sites
þ Talking to clients - Etiquette
þ Best Tips To Win Jobs On Freelancing Sites
þ Using Facebook Groups To Win Digital Marketing
þ Projects
þ Writing A Resume That Gets You Jobs How To
þ Dress For Your Interviews
þ How to prepare for your interviews Attend
þ Mock Interviews
Freelancing
12 9140404980, 8887873658 | www.digitalprabhu.in
D I G I TA L M A R K E T I N G M O D U L E S
þ Blogging
þ Monetization Options
þ Youtube Video Optimization Freelancing Gigs
þ Uses Of Freelancing Tools
þ Freelancer
þ Deep Linking
þ Affiliate Network
þ Click Bank Affiliate Offer Vault Offer grabbing
þ Visitors Generation Drop Shipping
þ Objectives Drop Shipping
þ Product Research Methods
þ How to Find the Right Product to Pick for Your Store Shopify
þ Store Set ups, Adding Products to Store
þ Driving Traffic to Your Store
þ Retargeting
þ Product Orders
þ Drop shipping Hacks
Make Money Online
þ How to Start a Digital Marketing Agencyþ Where do I get my clients to form places and areas
to look for?þ Approach and Strategies to Convert your
prospective clientsþ How to Pitch to your clients, prove Digital Marketing
is superiorþ Target Oriented Marketing Impress with Analyticsþ Business Extensions with Upsell & Selling multiple
products
Digital Marketing Strategies
13 9140404980, 8887873658 | www.digitalprabhu.in
D I G I TA L M A R K E T I N G M O D U L E S
þ Introduction to Marketing Automation
þ Tools of Marketing Automation
þ Automation techniques using marketing
þ Automation tools User
þ Perspective training on a few major one's Zoho enterprise, salesforce
þ Market Deep know
þ How on leadsquared (sales & Marketing CRM)
þ Overview of Chatbot Apps
Marketing Automation
14 9140404980, 8887873658 | www.digitalprabhu.in
L I V E T O O L G U I D E N C E
DIGITAL PRABHU ACADEMY@
MOZ
15 9140404980, 8887873658 | www.digitalprabhu.in
CERTIFICATIONS INCLUDING COURSES
Digital Prabhu InternshipCertification
Google Video Certification
Google Ads MeasurementCertification
Google Search Certification
Google Analytics Certification
Digital Prabhu Academy
Google Display Certification
Google Shopping Certification
Google Ads App Certification
Big Brands Are HiringDigital Marketing
Candidates
Get a Job in Your Dream Company byLearning Digital Marketing
#Makeyourcareernow
Why Choose as a CareerDIGITAL MARKETING
1990-2000
Computer Hardware& Software
Highest Growing Industryin 2012-2018
Starting Salaryof 3.0 LPA
Over 15 LakhJobs Available
Will Become 3 TimesBigger in next 5 Year
BPO’s &Call Center
Digital & MobileMarketing
2005-2015 FUTURE
16 9140404980, 8887873658 | www.digitalprabhu.in
17 9140404980, 8887873658 | www.digitalprabhu.in
Fresher Career Growth Chart for
DIGITAL MARKETINGProfessional in India
EXECUTIVE
3
EXECUTIVE 15K - 40K Per/Month
DIGITAL MARKETING SPECIALIST25K - 60K Per/Month
LEAD40K - 1.8 Lacs Per/Month
HEAD60K - 5 Lacs Per/Month
CHIEF DIGITALOFFICER
2.5 - 8 Lacs Per/Month
18 9140404980, 8887873658 | www.digitalprabhu.in
SEE WHAT OUR STUDENTS SAY ABOUT US ?
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Address
CONTACT US
DIGITAL PRABHU ACADEMY DIGITAL PRABHU AGENCY
DIGITAL PRABHU
ACADEMY
9140404980, 8887873658
www.digitalprabhu.in
9140404980, 8887873658
www.digitalprabhu.com
Our Head Office112Q/8Y/9Y Dwarikapuri Colony, Mundera Allahabad (Prayagraj), Uttar Pradesh 211011
Coporate OfficeMS-83, Mohan Garden, Uttam Nagar, New Delhi - 110059