Digital Pharmaceutical Care

new solutions for the future

Claudia Rijcken PhD PharmD MHA

in the news this week

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opportunity of threat?

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thank you for the invitation!

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my background

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1998 2003 201720122005 2018

Community Pharmacist Beyum

Groningen

Managing Pharmacist

Mediveen Warnsveld

2007

Clinical Research

Scientist Organon

Head

Clinical

Operations

Novartis NL &

Benelux

MT Market Access &

Public Affairs - Novartis

NL

Region Europe KAM & MAx

Lead

Region Europe Digital Innovation

& Performance Director

Founder

Pharmi &

pharmacare.ai

Expert Clinical

Manager

Novartis CH

this hour

why digital in pharmaceutical care

the promising technology available

conditions to excel

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IT versus digital care

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adopting eHealth in Europe

outside Europe in the news

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pharmacists making the change

health system change

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chances to improve

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global

the new patient

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challenges for digital adoption

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disruption readiness of systems driven by

complex experiences

waste

distrust avoidablehierarchy

restricted access

technology facilitates solutions

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related worlds

virtual pharmacists

AR on yourmedication

box

blendedpharmaceutic

al care

predictadherence

24/7 yourpharmacist in your pocket

patient as a co-developer

costs transparancy

ping a goodpharmacist

adverse event

management as a key

selling point

decisionsupport

software in every

pharmacy

if in pharmacy….

actual example from healthcare

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virtual pharmacists

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blended care: is this the example?

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digital revolution in pharmaceutical care

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which data to use

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digital biomarkers

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Source: rockstart health 2019Source: researchgate

big data… convergence of medicines with digital therapeutics

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2019: Akili Games for ADHD instead of

methylfenidaat

2019: meditation headbands to reduce

medication

2019: virtual nurse that accompanites

heart failure patients, also with medication

how machines learn

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classify regress cluster associate

algoritms augment care

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Source: Georgia Tech ML 2018

machine learning with prescription data

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scientific research & ML

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AI = Apothecary Intelligence

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impact

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changing roles

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source: WEF 2018

need for education: digital pharmaceutical care

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Digital Pharmaceutical CareUniversity of UtrechtCourse for Master Students Pharmacy

5 weeks theory of digital health

technologies hackaton with pharmacists &

digital health providers assignment to solve a

pharmaceutical care problemwith a potential digital solution

digital health transformationprinciples

Digital Pharmaceutical CareInstitute of Rational Drug UseMasterclass for Pharmacists

2 e-learnings changing health care

system Intro to digital health

technologies, relevant forpharmaceutical care

masterclass with 16 pharmacists interactive dialogue get-in-the-ring & develop

a digital health solution yourself

quest for compliance

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urge for ethics

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opportunity of threat?

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key take aways

healthcare systems under pressure create chances

if logistics change, care pathways will as well

technology facilitates digital pharmaceutical care

pharmacists have the ideal background to deliver blendedcare

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hammock healthcare: be ready for it!

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aitäh!

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