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DIGITAL NEWSPAPERS DELIVER
TRUSTED Ι CONNECTED Ι TARGETED
+ 14%vs. year ago
272,000 videos viewed in Q4 on Canadian newspaper sites (> 1 million annually)
+ 16%vs. year ago
68% of Canadians are online
#11 in the world (based on uniques)
More Canadians on newspaper sites than the population of Shanghai, China (10th largest city in the world)
#3 source for videos Behind multimedia (i.e. Youtube) and music sites
-1%vs. year ago
23 million
unique visitors online
17 million
unique visitors @ Canadian newspaper sites
Canada
Newspapers online
Newspaper videos
Source: 2010 Canada Digital Year Annual Report by comScore Q4 2010, March 19, 2011.