DIGITAL MEDIAINNOVATION

DIGITAL MEDIAINNOVATION• The media landscape now includes

the remediation of traditional areas as well as new areas

• Opportunities for graduates exist:• social, digital and data roles

within traditional media organizations

• media roles in tech companies• media startups• strategic innovation roles in all

organizations- advanced social, seo, and analytics roles.

• changing media roles in the future

WHY?• Prepare some students for range of

jobs, new skills, perspectives; jobs that don’t exist yet

• Attract new kinds of students; address student demand

• Better address changes in media professions; collaborate with industry

• Package activities we are already doing well

• We can lead discipline; put spotlight on our activities and competencies

• Potentially attractive to funders; grant opportunities, contributors to School

DRIVING PHILOSOPHY• Learning how to learn• Grounded in storytelling • Mix of conceptual and skills

courses; not a purely vocational degree

• Problem-solving, innovation, entrepreneurial mindset

• Mix of in-person, flipped, online and hybrid courses

• Flexibility/adaptability in curriculum

• Experience learning elements

DIGITAL MEDIA INNOVATION MAJOR

Same Core as Other Majors (12 hours)

Combination of Digital Development, Social and Multimedia courses (15 hours)

Required (6 hours)• Web Publishing – includes elements of content, design, mobile, programming and

multimedia• Advanced Social Media and Analytics – strategy, research, content and analytics

related to digital media careers; other courses could be developed to also satisfy this requirement.

Choose Adv Coding or Multimedia option (3 hours):• Adv Coding (one course): Coding and Data Skills or Mobile Development

or• Adv Multimedia (one course): Mobile Reporting/Multimedia Journalism or

Documentaries or Visual Storytelling

Workshops and Short Courses (3 hours)• 3 hours from workshops or short courses

Capstone (3 hours)• Digital Innovation Capstone - Guest Speakers on innovation, technology, research and

strategy; development project – 3 hour version of new class;

or • Digital Experience Project, like SXTXState

DIGITAL MEDIA INNOVATION MAJOR

Electives (12 hours)Recommended• 3 hours additional digital elective• MC Electives

• 3 hours - one course in Intro to PR, Advertising, Writing for Elec Media, News Writing and Reporting I

• 6 hours in other advanced MC coursesOther• Internship, Practicum, Special Topics 1 hour• Minor