Digital marketing training in hyderabad awa

1http://www.acewebacademy.com/ AWA-2015

Presentation on

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DIGITAL MARKETING

http://www.acewebacademy.com/ AWA-2015

• Digital Marketing is one of the ways to reach the customers/ or capturing leads from customers who are searching on the internet for information.

• It promotes products and services through digital media to reach wide audiences in a timely, personal and cost effective manner.

• The promotions are implemented via internet, banner ads, email messaging and in many more forms.

• The principle objectives of Digital marketing includes:• Reaching the right audience•Motivating the audience to take action• Engaging the audience

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CHANNELS OF DIGITAL MARKETING


• Digital marketing refers to various promotional techniques deployed to reach customers via digital technologies.

• It mainly uses the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.

• Digital marketing is considered to be more targeted oriented, measurable and interactive.

• The various channels of digital marketing include:• SEO- Search Engine Optimization• SEM- Search Engine Marketing• SMM- Social Media Marketing• E-mail marketing• Affiliate marketing

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Introduction to


SEO is a process of making the websites friendly for both search engines and searches.

It is simply a matter of making sure your site is structured in a way that search engines understand.

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On page optimization


On page optimization is the process of making / changing the important elements of web pages to impress the search engines for taking the targeted keywords on Search Engine Result Page (SERP).

The important elements include:Title, Meta-description, Meta keys, Headers , Sub-headers, Contents, Images , Sitemap, etc.

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Off page optimization


All link building activities are called Off Page Optimization.

The strategy includes Content/Article optimization, Social networking through bookmarking, Video and blogs.

Creating Back links is also one of the Off Page Optimization strategies and is important to rank web pages higher on search engines.

The links from other sites to our site is called Back links

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Keywords


The words / phrases used by searchers , to describe what they are looking for is called ‘Keywords’.

Keywords are foundation of a website.

Keywords helps search engines & visitors understand the purpose of your page.

There are 2 types of keywords: Broad and Long-tailed keywords.

Broad Keywords-are short words or phrases. E.g. Marketing

Long-tailed keywords- are longer words or phrases that are more company or industry specific. E.g. In-bound Marketing

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SEM- search Engine Marketing


Search engine marketing, or SEM, is a form of Internet Marketing that promotes Websites, by increasing their visibility in result pages (SERPs)It is a powerful process of gaining traffic from search engines through marketing tools such as:• Paid inclusion and trusted feed programs• Pay-for-placement management (includes pay-per-click)• Link popularity and reputation development

SEM utilizes paid tools like Google Ad Words and Pay-Per-Click (PPC) advertising.

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SmM- social media Marketing


Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as marketing tools.

SMM helps website owners get direct feedback from the customers (and potential customers) while making the company seem more personable.

The interactive parts of social media give customers the opportunity to ask questions or voice complaints.

SMM has become more common with the increased popularity of social networking sites such as Twitter, Facebook, Myspace, Linkedin and Youtube.

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Email marketing


E-mail marketing as the name suggests that it is the use of email communication as a marketing strategy.

It covers the following aspects:• Sending direct promotional emails to acquire new

customers or persuade existing customers to buy again.

• Sending emails designed to encourage customer loyalty and enhance the customer relationship.

• Placing your marketing messages or advertisements in emails sent by other people.E-marketing is popular because it is –

Cost effective MeasurableFlexible Convenient

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Affiliate marketing


Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products.

An affiliate marketing program is one of the best advertising tools available, because it provides incentives for both the affiliates and the merchants.

It is one of the most cost effective direct marketing option.

Search engine page ranks can be increased as affiliate marketing rewards strategic positioning of links to your website.

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digital marketing tools & strategies


Digital marketing is the process of planning, analysis and executing a strategy via a set of various promotional tools to reach out to the ever growing world of connected audience. These tools include:

• Google Analytics and Google Web Master Tool (GWT) (Free tools)

• ahref and Social mention(paid service)Digital marketing strategies are:• Clear and defined goal• Effective marketing funnel ( creating Awareness,

Interests, Desire and Action)• Developing call-to-action• SEO• Quality content• Social media• Website optimization

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conclusion


Digital marketing is all about the web presence, availability and target reach and in the global market place, every business irrespective of its type and size incorporate digital marketing to create a larger presence on the Web.

The full potential of digital media can unleash various business activities when it is efficiently used.

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To know more


Write to us at: [email protected]

Feel at ease to call us on: 040-64586626 / 7660-966-660

Visit us:Plot. no: 124,2nd floor, Road no:12,Near Municipal Park ,West Marredpally,Secunderabad,Pin:500026http://www.acewebacademy.com/

mailto:[email protected]

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Digital marketing training in hyderabad awa