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Digital Marketing the better way
for audience targeting
Wolfgang Jaegel CEO & Founder of
Topics
• Digital Marketing Overview
• About Syndacast
• AdBoost for Audience Targeting
Our World Today……
It’s not news. Traditional/ Conventional media is on the decline, and the whole world is fast becoming connected on the Internet. Digital ad spending in the US grew 17.1% in 2012, and will reach to 29.2% in 2016
Reference : eMarketer.com
Forecast 2013-2017 Global Media Growth by Market.
Source : ATS Singapore 2013: PWC presentation on digital media trends for greater APAC region, SE Asia and emerging markets
Singapore will be matured with 3.7% growth
Thailand is Up & Coming
11.2% growth
Source : ATS Singapore 2013: PWC presentation on digital media trends for greater APAC region, SE Asia and emerging markets
Instead of thinking the decision is an “either-or situation”,
synergize the strengths of both Digital and Conventional marketing will gain the maximum benefit for businesses
Syndacast is leading performance driven digital marketing and concept development firm specializing in cultivating innovative ideas from inspiration to marketplace
We are innovators in performance marketing, revenue generation, customer engagement and experience design and offer a broad range of solutions that helps clients to consolidate, integrate and quantify online initiatives and solutions to generate ROI quickly and efficiently for online marketing initiatives.
About Syndacast
Singapore
Jakarta
Bangkok
Team of 50 interactive experts Asia wide presence with offices in
Bangkok, Singapore & Jakarta
Our Offices
Our Clients
…Drive ROI
Online Display Advertising
Website Development
Social Media Marketing
Content Marketing
Mobile Marketing
Video Marketing
Search Marketing ( SEM, SEO)
Our Services
Conversion rate Optimization
AdBoost™
- Precision Audience Targeting -
- Not 1 Impression Wasted -
The Changed Display Advertising Landscape
The Evolution of
Display Advertising
2014
1996
Direct Purchase from Publisher Websites 1998
Ad Networks
2005
Ad Exchanges
2009
Demand Side Platforms (DSPs)
2014 +
AdBoost™
Multi-channel Audience-centric Display Advertising
Solution
- Precision Audience Targeting -
- Not 1 Impression Wasted -
1 Features Centralized Ad Management via AdBoost Dashboard
AdBoost ™ Quick Facts
Syndacast’s Proprietary
REAL TIME BIDDING (RTB)
Display Advertising
solution
2 Powerful Demand-side Platform (DSP)
3 Integration with Large Ad Exchange Networks
4 Consists of a Huge Data Pool
5 Cutting-edge Data Management Platform (DMP)
6 Supports Ads Retargeting
7 Smart and Agile Optimization Engine
8 Supports Rich Media
9 Integration with Facebook Exchange
10 Conversion Attribution Modeling
1: Centralized Ad Management via AdBoost Dashboard
Access to almost real-time campaign performance data
Plug-in your website data
into the AdBoost Dashboard to provide additional analytics
Bite-size text summaries of the important performance updates you need to know
ADBOOST DASHBOARD
2: Powerful Demand Side Platform (DSP)
Demographics
Client website
interactions
Browsing history and interests
AUDIENCE CENTRIC TARGETING
It’s not where you target, it’s who you target.
3: Integration with Large Ad Exchange Networks
AD EXCHANGE NETWORKS
4: Consists of a Huge Data Pool
THE ADBOOST REPOSITORY IS HUGE
AdBoost Data Warehouse + 3rd Party Data
37 Billion
impressions daily
Bid calculations at
40ms or less
Inventory in 40+
countries 8oo Million daily
unique websites
Recent / Frequent visitors to your site
5: Cutting-edge Data Management Platform (DMP)
DATA MANAGEMENT PLATFORM (DMP)
Historical data
3rd party data
1st party data
Recent visitors who hold membership of your loyalty program
People with similar interests / purchase intent to those who visited your site
People with similar demographics / geographic to those who visited your site
1st party data
3rd party data
Historical data
Capacity to manage huge volumes of data
Supports highly accurate audience targeting
6: Supports Ads Retargeting
RETARGETING
Heightened Brand Recall
Greater Engagement
Increased Conversion
AdBoost Retargeting:
Converts on 2nd Visit
7: Smart and Agile Optimization Engine
OPTIMIZATION ENGINE
Benchmarking against successful thousands of campaigns across APAC and European markets
Auto detection of weak strategies
Intelligent solutions based on AdBoost Data Warehouse
Focused bidding on stronger strategies
Auto-Intelligence Optimization
Active Campaign
Benchmarking Against Campaigns in Data
Warehouse
Bid Strategy Type
Market
Advertiser Industry
Website/ Keyword Time of Day
Ad Position Creative Size
Page Category
References an array of dimensions in providing it’s feedback on our campaigns
8: Supports Rich Media
Ad can expand, float, peel down, etc to create a more powerful user response
Allows ad creative to expand, interact and a stronger branding effect
MORE AD FLEXIBILITY Text Ad Standard Display Ad
Rich Media
9: Integration with Facebook Exchange
Facebook Exchange (FBX) is able to gather customer intent data from peoples’ interactions on websites out of Facebook
Potential to create
conversion through Facebook Ads
Ability to re-target Facebook ads to potential customers who previously browsed your site
INTERGRATED ADS
Shopping Website Facebook
www.
Retarget Potential Customers on Facebook
PATH TO CONVERSION
Partners with DoubleClick technology to track customer path across all media channels and model customer journey
View on average how many interaction across different channels before a conversion occurs
Better understand which
media channel truly drive conversions
Have a better idea of where to allocate your budget to create maximum ROI
Display Banners
*SEO
SOCIAL MEDIA
eDM
WEBSITE CONVERSION
25%
10%
15%
35% Direct
15%
10: Conversion Attribution Modeling
Why AdBoost?
- Precision Audience Targeting -
- Not 1 Impression Wasted -
Higher Margins
Reduced Media Wastage
Impression-by-Impression Buying
Premium Targeting Technology
Dynamic Optimization
Real-Time Analytics
Transparency
More Accurate Attribution
Guaranteed Increased ROI
AdBoost™
Actual Results = US$ 1.6 Million Within 3 Months
ROI is 19
Client : 5-star hotels & resorts with 5 properties in key Asian destinations including Singapore, Malaysia and China. Singapore based company with 30 years of experience in managing hotels within APAC. Campaign Target : Drive Volume Booking of US$ 1.5 Million within 8 Months. Average ROI of 7. By : PPC, AdBoost Banner
Case 1
Target : SG, MY, ID, AU, JP, UK,IN, HK, US, PH, CN Language : English, Simplified Chinese, Japanese, Bahasa Indonesia
Key success factors : Extensive research on the hotel unique selling points, each property’s target market. Then market locally with local language on local travel related websites offering different offers and promotions. Re-targeting tactics applied. Optimizing daily for better results.
