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Digital Marketing Prospectus
www.learningpeople.com
GET YOUR HANDS ON THE TECH WORLD
CAREER READY EDUCATION
“We’re proud to have been supporting and nurturing
students in their professional growth since 2010.
The tech world is in constant demand for people withup-to-date skills. However, pinpointing the exact skillsyou need to fill the skills gap can be a challenging task.
We’re here to help you identify and navigate throughthis world of opportunities, develop a career you’re
passionate about and in turn provide the tech worldwith more qualified professionals.
We will empower you to make informed choices aboutyour future by giving you the information and support
you need to move through your journeywith confidence and ease.
We are here to help you get your handson the tech world.
Introduction
Why choose us?
Student benefits
Supporting you
Why online learning?
Careers overview
Professional Diploma in Digital MarketingProfessional Diploma in Digital SellingSpecialist Diploma in Search MarketingSpecialist Diploma in Social Media Marketing Specialist Diploma in Digital Strategy and Planning Postgraduate Diploma in Digital Marketing MSc Digital Marketing
FAQs
Connect with us
Contact us
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We owe it to ourselves to be the best and most knowledgeable professionals we can be. Training with us is all about doing just that; achieving your goals and living your best life.
My continued passion for learning and development motivated me to start the Learning People. I wanted to empower people like you with real world skills and expertise that employers are looking for.
We take your goals seriously by listening to your ambitions and tailoring your learning so you get the skills you need to be a knowledgeable and successful professional.
If you’re committed to taking control of your future and advancing your career, you’re a perfect candidate.
Patrick AylmerFounder and CEO
Introduction
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Up-to-date
Our training is always forward thinking and up-to-date - you’ll receive the best, most relevant training to help you advance your career.
Customer support
Our friendly StudentCareTM team are there to help you every step of the way - they’ll be your support from introducing you to the training, all the way through to your certification.
Exclusive partners
We’re partnered with major job boards across Europe and America to give us insight into employers requirements so we can tailor your training to match their desired needs.
Trusted and accredited by the giants
You’ll receive training that’s affiliated with top institutions such as Learning Performance Institute and our training is approved by the likes of BT, Jaguar, NHS, VISA and Bupa.
Live your best life
You’ll be joining a huge community of active learners. With over 50,000 students worldwide, you’ll be in good company.
Superb student reviews
It’s important for us as a company to be transparent and honest with our students, which is reflected by our excellent TrustPilot reviews.
Why choose us?
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CV detox
Our goal is to arm you with the tools required to enter a new career or progress in your current one. We’ll detox your CV, help you write a cover letter, advise on your LinkedIn profile and give you tips on shining in interviews.
Manageable costs
We want to help you find the easiest way of funding your learning, which is why we’ll set you up with a payment plan so you can pay in installments each month.
Money saving offers
All our UK students will receive an NUS extra card which can be used for discounts across hundreds of different brands, including 10% off everything at the Co-op.
Continuous learning
We believe learning shouldn’t stop after you finish your exams. That’s why all our alumni will have the opportunity to get exclusive access to more training content.
Student benefits
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We’re all about helping you reach your goals, whether it’s starting a new career or validating your skills as an expert in your field.
From the word go, you’ll have support from our dedicated StudentCareTM team.They’ll help you get settled and show you around your training.
Throughout your training you’ll hear from them regularly. They’ll check in to see how you’re getting on and see if there is anything you need, even if it’s just a bit of support and motivation.
They’ll give you hints and tips for getting the most out of your revision and help you book your exams if your course has them.
You can contact them throughout your training at any time. StudentCareTM are dedicated to supporting you throughout your entire learning journey.
Supporting you
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“Absolutely recommend these guys. The flexibility and quality of the courses made attaining
professional qualifications dead easy.
The level of customer service is great. I have never felt like
I was on my own.
If you’re looking to improve your career prospects then
these guys are the best education providers around.”
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L E A R N A NY W H E R EStudy at home, in your office, on the train - anywhere with an internet connection.
L E A R N A NY T I M EStudy at the weekend, during your lunch break, after you’ve put the kids tobed - anytime that is convenient.
S AV E M O N E YSave money on travel, textbooks and stationery.
P R E PA R I N G F O R YO U R E XAM SSave time by speeding through the content you know and taking your time on the areas you’re less familiar with.
AT YO U R O W N PAC ETake a break any time you want - busy at work or are your kids on half term? Just log back in and pick up exactly where you left off.
G R E AT E R K N O W L E D G EYou’ll develop greater knowledge - studies show we retain information longer when we learn at our own pace.
E M P LOYE R S P R E F E R I TEmployers love online learners - being self-motivated is always something employers look for.
I N S TA N T R E S U LTS A N D F E E D B AC KInstant results and feedback - online quizzes and tests will ensure you’re on track to achieving your training goals.
M O S T U P - TO - DAT E CO N T E N TGet the most up-to-date content - remote delivery of curriculum allows instructors to keep materials current.
Studying online rather than in a classroom comes with many benefits, here are some of them...
Why online learning?
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We have over 50,000 students around the world...
...experiencing the next generation of online learning
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“We’re here when you need us.
Ask us anything and we’ll make sure we find you the answer.
Toby, StudentCareTM
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Digital marketing spend is forecasted to hit £95bn by 2021, as organisations continue to recognise the ability of digital tools and channels to build brand awareness, generate high quality leads, and maximise revenue.Digital marketing sees constant change and requires a forward-thinking mind. You have to be a pioneer, continually championing the latest industry changes. You also have to have a collaborative spirit and be willing to work with other departments.
An appreciation for branding is also essential as you will have to build an online presence that reflects the brand. An analytical mind is helpful as you will have to look at data and learn how to extract the pertinent information that will keep your strategy strong.
In a nutshell, you have to be tried and true in your beliefs that digital marketing reigns supreme, keep up to date to support your opinions, but also work well with others, so people want to help see your ideas come to fruition.
Digital Marketing
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Earning potential
D I G I TA L MA R K E T I N G E X E C U T I V E£23,000+
A digital marketing executive is responsible for engaging a brand with customers or clients via the digital space and involves in planning, and executing digital marketing campaigns.
S E O MA N AG E R£32,400
An SEO manager is somebody who improves the websites of their clients to increase the amount of traffic the website gets by obtaining a high ranking placement in the search results page of a search engine.
D I G I TA L MA R K E T I N G MA N AG E R£47,500
A digital marketing manager is responsible for managing digital marketing campaigns. They should enhance brand awareness within the digital space and drive website traffic whilst acquiring leads/customers.
MA R K E T I N G D I R E C TO R£70,000+
A marketing dirctor, oversees the running of a digital marketing team in all its functions including specialists and analysts and is responsible for all aspects of online business.
£60,000+Your salary can range anywhere from £21k for an entry level position, to £90k for professionals at the top of their game.
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Professional Diploma in Digital Marketing
What you’ll learn Digital Marketing Foundations, Website Optimisation, Content Marketing, Social Media Marketing, SEO, Paid Search, Display and Video Advertising, Email Marketing, Analytics and Digital Strategy
Professional Diploma in Digital Marketing
The Professional Diploma in Digital Marketing will introduce you to the key digital marketing specialisms, from mobile and social media to email, PPC marketing and SEO.
This course benefits various levels of skills and experience, and will empower you to maximise the impact of your marketing through powerful digital tools.
It’s ideal for digital marketeers looking to validate or update their skills and also for those ready to start a career in digital marketing.
Upon successful completion, you will become a Certified Digital Marketing Professional.
Key Facts
40 - 50 HOURS
1 X 180 MINUTE EXAM
NO PREREQUISITES
EXPERT MENTORING
PRACTICE QUESTIONS AND
EXAM PREP INCLUDED
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Professional Diploma in Digital Selling
What you’ll learn Introduction, Digital Research, Sales Enablement, CRM, Social Content, Digital Sales Messaging, Engagement, Social Account Management, Digital Sales Leadership, and Integration and Strategy
Professional Diploma in Digital Selling
The Professional Diploma in Digital and Social Selling is designed to teach you how to integrate digital techniques into sales processes in order to acquire more prospects, reduce lead times, nurture customers and drive revenue.
This certification will enable you to make more sales faster and easier using social selling techniques that can result in an increased sales performance by up to 400%.
Key Facts
40 - 50 HOURS
1 X 180 MINUTE EXAM
NO PREREQUISITES
EXPERT MENTORING
PRACTICE QUESTIONS AND
EXAM PREP INCLUDED
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Specialist Diploma in Search Marketing
What you’ll learn Introduction, SEO Setup, SEO Content, SEO Workshop, Paid Search, Display Advertising, Video Advertising, Analytics Setup, Applied Analytics, and Strategy and Planning
Specialist Diploma inSearch Marketing
This certification will teach you how to create, manage and implement advanced search marketing strategies using AdWords, PPC marketing, display marketing and remarketing techniques.
This specialised SEO course is a professional certificate delivered by some of the industry’s leading search marketing experts.
Detailed and structured modules will teach you the elements of search campaign planning, creation and measurement.
Upon successful completion, you will become a Certified Digital Marketing Specialist in Search.
Key Facts
40 - 50 HOURS
1 X 180 MINUTE EXAM
NO PREREQUISITES
EXPERT MENTORING
PRACTICE QUESTIONS AND
EXAM PREP INCLUDED
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Specialist Diploma in Social Media Marketing
What you’ll learn Social Research, Content Creation, Content Outreach, Facebook, Twitter, LinkedIn, Social Apps, Social Video, Marketing Automation, and Strategy and Planning
Specialist Diploma in Social Media Marketing
This certification is ideal for you if you’re responsible for the planning, execution and management of social media campaigns, social media specialists, enthusiasts, executives or if you’d like to enhance their digital marketing skillset in this area.
You will develop a detailed understanding of key social media specialisms including content marketing, and platforms on which you can promote content.
Upon successful completion of this specialist diploma, you will become a Certified Digital Marketing Specialist in Social.
Key Facts
40 - 50 HOURS
1 X 180 MINUTE EXAM
NO PREREQUISITES
EXPERT MENTORING
PRACTICE QUESTIONS AND
EXAM PREP INCLUDED
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Specialist Diploma in Digital Strategy and Planning
What you’ll learn Introduction, Traditional Communications, Digital Communications, Digital Channels, Social Customer Service, Budget and Resourcing, Big Data and Analytics, Digital Leadership, and Strategy Formulation and Plan
Specialist Diploma in Digital Strategy and Planning
Consolidate the essential skills needed to manage a digital marketing strategy with the Professional Diploma in Digital Strategy and Planning.
This course will introduce you to digital communications, social customer service and willhelp you to develop a measured and well considered strategy and coherent digital plans.
Upon successful completion of this specialist diploma, they will become a Certified Digital Marketing Specialist in Strategy and Planning.
Key Facts
40 - 50 HOURS
1 X 180 MINUTE EXAM
NO PREREQUISITES
EXPERT MENTORING
PRACTICE QUESTIONS AND
EXAM PREP INCLUDED
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Postgraduate Diploma in Digital Marketing
What you’ll learn Introduction, Communications and Consumer, Social Media Marketing, Search Marketing, Mobile Marketing, Ecommerce and Email, and Digital Strategy and Planning
Postgraduate Diploma in Digital Marketing
The Postgraduate Diploma is perfect for both digital or traditional marketers that need to upskill in order to dramatically increase ROI and career performance, confidently drive and deliver digital marketing strategies and campaigns.
This practitioner led program is delivered by high calibre digital marketing experts equipped with the most up to date tools, trends, and practical insights within the industry.
Upon successful completion of this course, you will become a Certified Digital Marketing Leader.
Key Facts
120 - 150 HOURS
2 X 5,000 WORD ASSIGNMENTS; RESEARCH PAPER AND STRATEGY DOCUMENT
PREREQUISITES: BACHELOR’S DEGREE IN EITHER
BUSINESS OR MARKETING, ORSIGNIFICANT AND RELEVANT WORK
EXPERIENCE (MINIMUM 2 YEARS)
EXPERT MENTORING
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MSc Digital Marketing
What you’ll learn Introduction, Communications and Consumer, Social Media Marketing, Search Marketing, Ecommerce and Email, Mobile Marketing, Strategy and Planning, Digital Marketing Communications, Online and Offline Consumer Behaviour and Business Innovation
MSc Digital Marketing
The MSc Digital Marketing certification will teach you how to develop, implement and manage complex, sustainable and successful digital and social media marketing strategies.
Upon successful completion of the MSc Digital Marketing Masters, awarded by the University of Salford, you will be recognised as a digital expert who implements and oversees advanced digital strategies.
Upon successful completion of this expert qualification, you will become a Certified Digital Marketing Master.
Key Facts
120 - 150 HOURS
2 X 5,000 WORD ASSIGNMENTS; RESEARCH PAPER AND STRATEGY DOCUMENT
PREREQUISITES: MINIMUM OF A 2:1 BACHELORS
DEGREE IN BUSINESS, COMMERCE OR MARKETING, AND 1 YEAR
OF DIGITAL MARKETING WORK EXPERIENCE, OR MINIMUM OF A 2:1 BACHELORS DEGREE IN ANY
DISCIPLINE AND 2 YEARS OF DIGITAL MARKETING WORK EXPERIENCE.
WHERE AN APPLICANT DOES NOT MEETS THESE REQUIREMENTS,
THEY MAY BE CONSIDERED IF ABLE TO DEMONSTRATE 4+ YEARS OF
SIGNIFICANT DIGITAL MARKETING EXPERIENCE
EXPERT MENTORING
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Where do I take the training?
All of our training is completed online, via learning portals, this means you have round the clock access to training no matter where you are.
Where can I get started?
Once you have enrolled onto a course, our StudentCareTM team will issue you with your login details and ensure that you can access the training fully, showing you around the system through a virtual orientation and chat over the phone.
They provide you with support every step of the way, so please do not hesitate to contact us with any questions or concerns that you may have.
Can I use a tablet?
We always recommend learning on either a PC or Mac, it’s a far richer and immersive experience - helping you to retain information.
If you have any questions on setup, our StudentCareTM team have the answers.
Does certification guarantee me a job?
We can’t guarantee you will get a job after gaining a certification - no reputable training company would.
However, we can guarantee that certification opens doors to interviews, giving you opportunities to stand out from the crowd which you might otherwise have missed out on.
Students of the Learning People have been offered employment on the fact, on top of their interview performance, that they were currently studying for certification and gaining the necessary skills for the job.
Is there a finance option?
We offer interest free finance options on all of our courses.
Ask our career consultants for more information when you enquire about a course.
Frequently asked questions
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Connect with uslearningpeople
@tlp_tweets
learningpeople
learning people global
learning people
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Locations
HQ
Ireland: Learning People (IRE) Ltd, 8-9 Westmoreland St, Dublin 2, Ireland
Branches
United Kingdom: Learning People, The Agora, Ellen Street, Brighton, BN3 3LN
Australia: Learning People, Bondi Junction, Sydney, NSW, 2022
New Zealand: Learning People, Level 3, 151 Cambridge Terrace, Christchurch Central, 8013
Contact one of our expert career consultants
0800 0141 311 | 01273 907 919
www.learningpeople.com
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www.learningpeople.com
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