DIGITAL MARKETING COURSEPROSPECTUS

Digital markers are in demand in every single business worldwide. A lucrative career awaits you when you complete the Digital Marketing Certificate that is run by the Digital School of Marketing (DSM). This highly acclaimed short course is jam packed with information of all the fundamentals of digital marketing.

From Search Engine Optimisation (SEO), social media management, e-mail marketing to mobile marketing, paid marketing and many other fundamentals you will need to sky rocket your career in digital marketing, DSM’s Certificate in Digital Marketing has got you covered!

Our Digital Marketing Certificate will give you the underpinning knowledge to grow yourself within the digital marketing field. This course provides a solid platform to assist any business operating within the digital sphere. As digital marketing skills are now in demand in every single industry you need to sign up today!

DSM sets the standard within the local and international industry in terms of foundational digital marketing education. We are accredited by the Media Information and Communication Technology SETA. This means that you’ll be a hot commodity in the digital marketing arena armed with your qualification from DSM.

If you are ready to propel yourself in the fastest-growing career of the century then the Digital Marketing Course is just for you!

You MUST have gotten wind of the hype around digital marketing. Well, the good news is that it’s here to stay! Digital marketing has outstripped traditional marketing mediums and it is an exciting, fulfilling and highly lucrative career path for anyone who is passionate about communication and has a flair for creativity.

How to write advertising copy

In this module you will learn how to assess advertising

copy media/channels as well as target market

characteristics. You’ll learn the ins and outs of evaluating advertising copy against given specifications. The module is

aligned to unit standard SAQA ID 244612 NQF

Level 5, 15 Credits.

Content Marketing and Digital Copywriting

In this module you will learn about user behaviour, the objectives of content marketing

and how to implement content marketing strategically in an organisation. We will teach you how to perform market and competitive research, analyse buying habits and develop a content marketing style. You will also learn how to create a content marketing strategy

and content calendar, as well as how to identify gaps in your content marketing. And

that’s just the tip of the iceberg!

Mobile MarketingMobile marketing is now more important than ever for businesses. Nearly all the consumers you are trying to attract have a smartphone or mobile device with smart features. By not

incorporating a mobile marketing element into your digital marketing campaigns, you’re leaving

a wide gap in your overall marketing strategy and hurting your potential lead generation

capabilities. In this module we will teach you about specific features of mobile, give you an understanding of mobile marketing as well as how to develop a mobile marketing strategy.

Marketing Communication

ConceptsAfter you’ve completed this

module you’ll be able to identify and explain marketing communication concepts and ideas, learn how to implement low- and high-focus thinking as well as explain and apply lateral thinking processes. This module is aligned to the following unit standard: SAQA ID 10064 NQF

Level 5, 8 Credits

E-mail MarketingEmail marketing is an

effective digital marketing strategy. It entails sending

e-mails to prospective clients and customers. This

module will teach you about the history of e-mail, types

of e-mails and how to measure your e-mail

metrics to ensure you are set up for success.

SEO and Web AnalyticsIn the SEO and Web Analytics Module, you’ll get a brief introduction to the Internet. We’ll explain how to interpret search engine results and user

intent. We also teach you about the fundamentals of SEO, black hat and white hat SEO, and the

structure of a website. With a brief introduction to labelling a website, we will teach you about

meta tags and titles, headings, alt text and anchor links and so much more!

Social MediaThis module provides you with an introduction to social media marketing. It explains – for example - social media and your brand, how to connect

your brand to the right audience, different types of social media platforms, social networking

and blogging. With an introduction to content marketing in social media, you’ll learn how to

develop a content style guide for social media, content marketing social media strategy, created and curated content and how to

go about doing a competitor analysis.

What you will master

Digital School of Marketing Pty (Ltd) Reg no. 2017/377830/07

1st Floor 292 Surrey Avenue Ferndale Randburg

How you can learn at DSMAll courses at DSM are delivered on our state-of-the-art online learning platform. It is jam packed with videos and infographics so that you can take your learning experience to the next level. On our learning platform, there are:

» Introduction to Digital Marketing» SEO & Analytics» Marketing Communication Concepts» Social Media Marketing» Write Advertising Copy» Content Marketing Strategy» Email Marketing» Mobile Marketing» Paid Advertising

200 videos 100 infographics Assessments

Slides Progress trackers Interactive feedback

Office 0861 428 710 | Fax 011 781 2941Email info@digitalschoolofmarketing.co.za www.digitalschoolofmarketing.co.za

AccreditationMICT | SETA

Online Access | Branded USB Stick | Branded Laptop Bag DMS coffee canister | DSM cap | Branded DSM Notepad & Pen

YOUR COURSE PACK INCLUDES

Course modules

VIEW A VIDEO ON THE COURSE